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GOOGLE

Studie: Betala per klick (PPC) Annonsbranschen 2019 stigande trender, andel, storlek, global efterfrågan …

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Global Pay-per-click (PPC) Reklam market report researches the market size of Pay-per-click (PPC) Reklam industry, spots light on the need for the up-to-date market data for the business management, offering progress and profitability of the global market.

Get Sample Copy at https://www.orianresearch.com/request-sample/970836

Pay-per-click (PPC), also known as cost per click (CPC), is an internet reklam- model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.

Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC “display” advertisements, also known as “banner” ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models.

The report additionally sheds lightweight on the analysis of growth opportunities, challenges, market threats and restrictive factors of the market. It studies native regional additionally as international market and rising segments, and market dynamics additionally. In addition, it offers insight into the competitive landscape, market driving factors, industrial surroundings, and also the latest and forthcoming technological advancements to see the general state of affairs of business and move forward to create moneymaking business methods effortlessly.

No. of Pages: 90 & Key Players: 09

Key Companies Analyzed in this Report are:

Google
• Bing
• Yahoo
• Ask.com
• AOL.com
• Baidu
• Wolframalpha
• DuckDuckGo
• Sogou

Order a copy of Global Pay-per-click (PPC) Advertising Market Report 2019 @ https://www.orianresearch.com/checkout/970836

In the following section, the report provides the Pay-per-click (PPC) Advertising company outline, statements of the product, and performance values. With the support of the arithmetical study, the report demonstrates the complete international Pay-per-click (PPC) Advertising market inclusive of amplitude, production, manufacturing value, loss/gain, Pay-per-click (PPC) Advertising supply/demand and import/export. The Pay-per-click (PPC) Advertising market report is divided into key companies, by regions, and by various sectors such as application, type for the competitive landscape analyze.

Analysis of various Pay-per-click (PPC) Advertising categories of product and end-user applications, product types of Pay-per-click (PPC) Advertising market is estimated on the basis of previous market and present market scenario. It involved Global Pay-per-click (PPC) Advertising market values with respect to growth rate, market size, and share and consumption. Further, it gives details, prerequisite, and features of Pay-per-click (PPC) Advertising market that boost the growth of the Pay-per-click (PPC) Advertising industry.

Market segment by Type, the product can be split into

• Flat-rate PPC
• Bid-based PPC

Market segment by Application, split into

• Middle and Small-sized Enterprise
• Large-scale Enterprise

Inquire more or share questions if any before the purchase on this report @ https://www.orianresearch.com/enquiry-before-buying/970836

Major Points Covered in Table of Contents:

1 Study Coverage
2 Executive Summary
3 Market Size by Manufacturers
4 Pay-per-click (PPC) Advertising Production by Regions
5 Pay-per-click (PPC) Advertising Consumption by Regions
6 Market Size by Type
7 Market Size by Application
8 Manufacturers Profiles
9 Production Forecasts
10 Consumption Forecast
11 Upstream, Industry Chain and Downstream Customers Analysis
12 Opportunities & Challenges, Threat and Affecting Factors
13 Key Findings
14 Appendix

About Us
Orian Research is one of the most comprehensive collections of market intelligence reports on the World Wide Web. Our reports repository boasts of over 500000 industry and country research reports from over 100 top publishers. We continuously update our repository so as to provide our clients easy access to the world’s most complete and current database of expert insights on global industries, companies, and products. We also specialize in custom research in situations where our syndicate research offerings do not meet the specific requirements of our esteemed clients.

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Ruwin Mendez
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Orian Research Consultants
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GOOGLE

Google ska betala $391,5 miljoner för uppgörelse över platsspårning, säger statliga AG:er

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Google to pay $391.5 million settlement over location tracking, state AGs say

Google has agreed to pay a $391.5 million settlement to 40 states to resolve accusations that it tracked people’s locations in violation of state laws, including snooping on consumers’ whereabouts even after they told the tech behemoth to bug off.

Louisiana Attorney General Jeff Landry said it is time for Big Tech to recognize state laws that limit data collection efforts.

“I have been ringing the alarm bell on big tech for years, and this is why,” Mr. Landry, a Republican, said in a statement Monday. “Citizens must be able to make informed decisions about what information they release to big tech.”

The attorneys general said the investigation resulted in the largest-ever multistate privacy settlement. Connecticut Attorney General William Tong, a Democrat, said Google’s penalty is a “historic win for consumers.”

“Location data is among the most sensitive and valuable personal information Google collects, and there are so many reasons why a consumer may opt out of tracking,” Mr. Tong said. “Our investigation found that Google continued to collect this personal information even after consumers told them not to. That is an unacceptable invasion of consumer privacy, and a violation of state law.”

Location tracking can help tech companies sell digital ads to marketers looking to connect with consumers within their vicinity. It’s another tool in a data-gathering toolkit that generates more than $200 billion in annual ad revenue for Google, accounting for most of the profits pouring into the coffers of its corporate parent, Alphabet, which has a market value of $1.2 trillion.

The settlement is part of a series of legal challenges to Big Tech in the U.S. and around the world, which include consumer protection and antitrust lawsuits.

Though Google, based in Mountain View, California, said it fixed the problems several years ago, the company’s critics remained skeptical. State attorneys general who also have tussled with Google have questioned whether the tech company will follow through on its commitments.

The states aren’t dialing back their scrutiny of Google’s empire.

Last month, Texas Attorney General Ken Paxton said he was filing a lawsuit over reports that Google unlawfully collected millions of Texans’ biometric data such as “voiceprints and records of face geometry.”

The states began investigating Google’s location tracking after The Associated Press reported in 2018 that Android devices and iPhones were storing location data despite the activation of privacy settings intended to prevent the company from following along.

Arizona Attorney General Mark Brnovich went after the company in May 2020. The state’s lawsuit charged that the company had defrauded its users by misleading them into believing they could keep their whereabouts private by turning off location tracking in the settings of their software.

Arizona settled its case with Google for $85 million last month. By then, attorneys general in several other states and the District of Columbia had pounced with their own lawsuits seeking to hold Google accountable.

Along with the hefty penalty, the state attorneys general said, Google must not hide key information about location tracking, must give users detailed information about the types of location tracking information Google collects, and must show additional information to people when users turn location-related account settings to “off.”

States will receive differing sums from the settlement. Mr. Landry’s office said Louisiana would receive more than $12.7 million, and Mr. Tong’s office said Connecticut would collect more than $6.5 million.

The financial penalty will not cripple Google’s business. The company raked in $69 billion in revenue for the third quarter of 2022, according to reports, yielding about $13.9 billion in profit.

Google downplayed its location-tracking tools Monday and said it changed the products at issue long ago.

“Consistent with improvements we’ve made in recent years, we have settled this investigation which was based on outdated product policies that we changed years ago,” Google spokesman Jose Castaneda said in a statement.

Google product managers Marlo McGriff and David Monsees defended their company’s Search and Maps products’ usage of location information.

“Location information lets us offer you a more helpful experience when you use our products,” the two men wrote on Google’s blog. “From Google Maps’ driving directions that show you how to avoid traffic to Google Search surfacing local restaurants and letting you know how busy they are, location information helps connect experiences across Google to what’s most relevant and useful.”

The blog post touted transparency tools and auto-delete controls that Google has developed in recent years and said the private browsing Incognito mode prevents Google Maps from saving an account’s search history.

Mr. McGriff and Mr. Monsees said Google would make changes to its products as part of the settlement. The changes include simplifying the process for deleting location data, updating the method to set up an account and revamping information hubs.

“We’ll provide a new control that allows users to easily turn off their Location History and Web & App Activity settings and delete their past data in one simple flow,” Mr. McGriff and Mr. Monsees wrote. “We’ll also continue deleting Location History data for users who have not recently contributed new Location History data to their account.”

• This article is based in part on wire service reports.

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