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Top 10 Key Questions to Ask Before Hiring a PPC Agency


Pay-Per-Click reklam- is helping many businesses to get substantial leads & sales. PPC ads are effective to target the bottom of the sales funnel to get quick results, and that’s why most of the online businesses consider it or about to get it on. You need to pay for the PPC campaigns to show your ads in search engines result pages and well-optimized ad campaigns offer handsome ROI.

As you are reading it, you are also enticed by the benefits of the PPC ads and looking for an expert or PPC agency to handle your ad things.

However, if you don’t hire the right PPC management agency, you end up losing your money. The baseline is money and time, and a wrong agency can risk both. 

The question is how to find the right PPC agency or expert for your online business? 

You will need some questions to get the answer to the above question. You can test the reliability of a PPC ads agency with these questions that you must ask before hiring a PPC agency.

Q1. Are You Certified for Paid Ads?

Search engines like Google and Bing offer courses for PPC experts, and one needs to pass the test in order to get the certification. If your PPC prospect is Certified, then he has the knowledge to handle your PPC campaigns.

However, you can’t scale the reliability with this only. It only shows that that particular individual has spent substantial time and passed the exam, ensuring his knowledge. It’s not always mandatory that your ideal PPC candidate should have the certificate because he might be so good that he has lots of clients and can’t find time to pursue the certification course.

Still, consider the candidate who has a certificate, because the tests are not that easy and a one with ample knowledge can pass the test. 

Q2. Do You Offer Free Assessments?

When you interview your PPC management agency, you can ask the agency representative for a free assessment. Most PPC management services always approach you with a complimentary report about existing or new ad campaigns. Although, if they don’t then you ask them for one to analyze their efforts and seriousness. 

Q3. Who Will Have the PPC Account Ownership?

PPC ads need Adwords or Bing ad accounts to create and manage the ad campaigns. For your business, you should have the account ownership to keep track of the things. You can set up a different setup for the PPC experts to access the account. From your account, you can give him manager access. You can set up different credentials for the manager, and they can only manage your campaigns. Your credit card details will be accessible by you only. So, ask who will own the account and don’t give the ownership ever.

Q4. Will You Provide Ongoing Management of the Account?

If you want to manage your account by yourself, you must disclose it to the expert and let him know that you only need the instructions. 

If you need regular support, then your PPC agency must have the proper direction and process of managing accounts on a daily basis. You can also ask them about the process they support you. They need to monitor your campaigns regularly to optimize the campaigns for the best performance. 

One should analyze both analytics and AdWords in order to examine all over performance and suggest the required changes. A good agency also suggests some website changes to better handle user persona and boost conversion rates.

Q5. Who Will Handle Your PPC Campaigns?

Sometimes it happens that PPC companies have too many clients, and they can’t give suitable time to your account. So, ask for the dedicated person who will manage your campaigns so that you can approach him directly whenever you need something. 

You should also ask how many accounts are managed by that particular guy. You can consider one with 15-20 or fewer ad accounts. If they don’t assign a specific person for your account, then you need to think. Consider the one who can promise dedicated time and person for your PPC campaigns.

Q6. What is Your PPC Process?

The PPC process of your prospective expert lets you know their marketing approach. The answers should include your business analysis, market analysis, user intent research, user pain points research, conversion action for you, target audience research, etc. 

If he/she talks about their process only and doesn’t ask about your business information, then it’s a red flag, and they might not deliver what you are seeking.

Many agencies talk about different tools and their advanced strategies, but they can’t deliver the results without knowing your business. 

Consider the one who talks about your business instead of theirs all the time.

Q7. Do My Business Need PPC?

There are many types of generating leads online. PPC is not the only option, and some businesses can earn the business without paid ads.

Every business has different needs, and depending on your situation, it’s possible you might thrive without considering paid marketing. 

So, know if your business needs the PPC or not.

If you want to reach more customers and spread brand awareness in a short time, then PPC is your cup of coffee. 

Q8. What is the Fee Structure of PPC Advertising?

There are PPC agencies that will charge you a percentage of your ad spend, and the rest works on a flat fee. It’s good to have flat fee agencies if your ad budget is high because the percentage of your budget will cost you extravagantly. On the other hand, with a low budget, a high flat fee isn’t feasible, as well. So, make the decisions according to your budget.

Additionally, if you are short on budget and need the PPC services, you can also consider an audit and initial account and campaign setup. If you see some profitable results, then you can spend more on professional advertising services.

Q9. Do You Have Any Relevant Experience?

There are many PPC agencies that come up every day, and you should consider the one with experience. It’s not like that all the new companies aren’t reliable, but it’s a plus point to have some experience.

If they have some experience, then you should ask for case studies and client results that you have achieved. Furthermore, you can also approach the particular client to get feedback on the services.

Also, consider the agency’s retention rate like how many clients were and are there and how much time the client stays with the agency. If there are more clients for a long time, that means the agency is reliable.

So, go drill down some client information to scale the reliability.

Q10. Is There Any Contract?

You should be very careful before signing any contract because many PPC agencies make you sign annual contracts, and you can’t discontinue the services if you don’t like it. So, to not be stuck in a situation like this, ask for the contracts and tenure policies. 

There are some agencies that offer monthly services and allow the flexibility to move. If the rest is fine, but they ask for an annual contract, then try to negotiate. The reason behind the good retention rate of your prospective agency might be this contract thing. So, don’t sign annual contracts.

You should have the freedom to stop the services whenever you feel like. 

These are the top 10 key questions to ask before hiring a PPC agency. These questions let you know a lot about your PPC services and whether you should hire or not. Only correct PPC optimization can help you get the desired results. So, hire the right PPC management agency to uplift your business to new heights.


Hur man maximerar webbplatsens omvandlingsfrekvens genom mobiloptimeringsstrategi


How to Maximize Website Conversion Rates Through Mobile Optimization Strategy

If you’re struggling for conversions, it’s tempting to throw money at the problem in search of a quick fix. Resist that temptation, though – because the key to a better conversion rate isn’t always to be found by pumping money into your ad campaigns, or a flashy new marketing drive.

Nope – the solution’s much more simple. Mobile optimization!

Starting with your site’s mobile experience makes sense. After all, 46% of Americans spend between five and six hours on their phones, every day. When they come across your website, it’s likely to be via their phones. Meaning your site needs to be ready.

Below, we’ll walk you through our top 4 mobile optimization tips. Follow them, and you’ll end up with a clean, compelling, and customer-centric site – that’s ready to convert.

What is Mobile Optimization Strategy?

First things first – what är mobile optimization, exactly?

Mobile optimization is the process of tailoring your website to users accessing it on a mobile device, such as a smartphone or tablet (as opposed to on a desktop computer.)

It involves ensuring that your website’s layout, structure, and content are customized to mobile devices. So why is that important?

Well, think about the consequences of a site that isn’t optimized for mobile. Content displays as misshapen or missized. Elements jump around on the page, as if with a life of their own; you find yourself having to zoom madly in and out, simply to read the text on the screen.

It’s not a good user experience (UX). But, more importantly, it’s not good for företag. 57% of mobile users won’t recommend a business with poor mobile optimization. 

Sloppy mobile optimization – or total lack of it – means a frustrated user. And frustrated users rarely turn into customers!

How To Maximize Your Conversion Rates Through Mobile Optimization Strategy: 4 Top Tips

Ready to start maximizing your conversion rates – and make your website more mobile-friendly in the process? Here are our 4 top mobile optimization tips:

  1. Provide a simple, clean checkout experience
  2. Add on-page product recommendations
  3. Offer more ways to pay
  4. Strengthen your CTAs – and their visibility

Read on for the full scoop.

1. Provide a Simple, Clean Checkout Experience

The first way of boosting your mobile site’s conversion rates? Optimizing your checkout flow to ensure you’re providing a frictionless experience at the checkout.

How exactly you do this will depend on how you’ve built your website. But a few broad tips include:

One of Website Builder Expert’s tips for improving your conversion rates is to use fewer form fields – which is also an important aspect of your checkout experience.

Bildkälla: Average Website Conversion Rates in 5 Key Industries

2. Add On-Page Product Recommendations

Integrating on-page product recommendations is a low-effort – but potentially high-impact – action for optimizing your mobile site.

The on-page product recommendations you recommend could be products the customer has recently viewed, or ones similar to the products they’re currently looking at. These will appear in the frame as they browse your store on their mobile, meaning they can quickly, and easily navigate to the kinds of products they like.

On-page product recommendations are great for UX. But they’re also good for your conversion rates – as you’re removing one more barrier to your customer making a purchase.

3. Offer More Ways to Pay

These days, offering a diverse range of ways to pay isn’t simply a ‘nice to have.’

It’s a must-have. And, along with choosing the right webbhotell provider and building your site with the most suitable platform, it’s one of the biggest website decisions you’ll make.

Consumers are more discerning now than ever. Many distrust the process of paying online; others just want the process to be as slick, seamless, and speedy as possible.

Your job? To ensure your customers can pay with multiple different payment methods, including:

  • Mobile wallets (such as Apple Pay and Google Pay)
  • Credit and debit cards
  • PayPal

Millennials, in particular, are fond of the convenience and ease mobile wallet payments offer. In the US, Gen Y leads the share of consumers making digital or mobile wallet payments (46%), according to Statista.

And, to target Gen Z, you can even offer your customers a ‘Buy Now, Pay Later’ (BNPL) service. It’s big with that demographic – in the US, 55.1% of Gen Z consumers 14 years old and over will use a BNPL service at least once this year.

4. Strengthen Your CTAs – And Their Visibility

When it comes to maximizing conversions, compelling call-to-actions are a must.

So take the time to audit the content, placement, and design of your website’s current CTAs. Do they:

  • Start with command verbs that create excitement and engagement.?
  • Cultivate a sense of urgency?
  • Demonstrate the benefit to the customer if they choose to take action?

Remember, you’re optimizing your CTAs here for mobile devices. So think about your user, and how they’re interacting with your site. They’re already on their phone, after all – so how can you tap into that to improve your CTAs?

One tip is to use phone call-based CTAs. Instead of inviting someone to fill out a lengthy contact form, or get in touch via email – both trickier to do from a mobile phone, or while on the go – invite them to call to make an inquiry, instead.

Plus, CTAs aren’t just about the wording – what they say – but about how they look. So make sure they stand out from the rest of the page’s content (you want people to know they’re looking at a CTA, after all!). Harness the powerful simplicity of white space. And, if there’s a button, make sure it’s big, bold, and screams “click me!”


Mobile optimization won’t just improve the look, feel, and usability of your site. It’ll increase your conversion rates – and help you grow your business online, too.

So good luck, and have fun implementing these tips. Mobile optimization can be tricky and time-consuming. But the results will be worth it in the end – trust us!


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