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Brain Wallace On Promoting Infographics & What SEOs Are Missing

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12 månader sedan

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Brain Wallace On Promoting Infographics & What SEOs Are Missing


In part one we spoke about how Brian Wallace of NowSourcing got into infographics, how it is not just about links but much more and some cool scores he had with them. In part two, we talk about measuring the success of infographics and other uses for infographics. In part three we talked about what are good and bad infographics and the process of making them. Now the final part, part four, we talk about how to promote these infographics.

Promoting Infographics

Brain said that they spend weeks and weeks on promoting the infographics. Brain explained a lot of people have an incomplete understanding how far a piece of content can go. There is a wide spectrum of outlets and organizations, both large companies and very niche organizations that can use the piece.

So the initial marketing is a couple of weeks but then you can likely repurpose that infographics, or pieces of that infographic in the future. This is the argument of timeliness versus evergreen content, and the evergreen content works forever and may spike in the future without you knowing. It depends on the client goals and the scope of the project.

Visual story telling is another name for infographics but it also applies to speeches, videos, VR, AR, etc. He said when it comes to infographics, PDFs seem to work way better than using AR or VR. We spoke a bit about this and also spoke about the conflict between data journalists and infographic artists. Making infographics interactive is something that makes him cringe because it can be anything.

What SEOs are Missing with Infographics:

Brain said some SEOs simply do not value design and when SEOs make their own infographics they cut short with the design. Brain said stick with your lane, do your SEO and hire someone who really knows infographics to do it.

Video Infographics:

Infographics in videos are often unnecessary he said, they can be amazing and cost a lot of money but are they worth it? He said it is about where to start, so make sure to start with PDFs and go from there. I discussed the YouTube channel The Infographic Show which I love because it is super educational and visual. Brain said it is super negative because it talks a lot about death, which is true – maybe that is why it like it. He also said not everyone is into videos and a lot of people like to scroll, which is probably why I personally stopped watching it.

We also briefly spoke about accessibility with infographics, he said they use alt text but they also will write out the blueprint in text on the page where the infographic is placed.

You can learn more about Brian Wallace @nowsourcing on social.

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

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Helpful Content & Link Spam Update Done, SEO, Search Console & More

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2 timmar sedan

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februari 2, 2023

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Google Blasts Agencies That Sell Links Building & Disavow Link Services

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8 timmar sedan

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februari 2, 2023

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Google Hacker Red

John Mueller of Google blasted SEO or marketing agencies that sell both link-building services and disavow link services. He said on Twitter, “These agencies (both those creating, and those disavowing) are just making stuff up, and cashing in from those who don’t know better.”

John added that its “all made up and irrelevant.”

Also, when asked if they should disavow links, John replied yesterday on Twitter, “Don’t waste your time on it; do things that build up your site instead.”

Here is the chain of tweets, so you see the context that John is replying to.

Ryan Jones does his rant:

Here is the chain that follows:

Pretty strong words from John, don’t you think?

Here is the second part:

One note:

Just yesterday we covered the topic of disavowing spammy porn links and also added how Google has downplays disavowing links for a while. John said in that in that SEO office hours help video yesterday, “That said, this will not position your site as it was before, but it can help our algorithms to recognize that they can trust your site again, giving you a chance to work up from there.” I don’t think he meant that fully based on what he said yesterday and previously?

But this is pretty strong language for not bothering with the disavow file.

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Google Search Console Verification Does Not Impact Your Ranking In Google Search

Publicerad

14 timmar sedan

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februari 2, 2023

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Woman looking at phone with Google logo

Gary Illyes of Google said in the Google SEO office-hours from yesterday that verifying your website in Google Search Console won’t impact your Google Search indexing or ranking whatsoever.

Gary said, “Having your site verified in Search Console or changing the verification code and method has no effect on indexing or ranking whatsoever.”

John Mueller of Google previously said that Search Console verification doesn’t help with crawling either.

Gary added later that Search Console gives you data and analytics that can help you make improvements to your site to help you rank better in Google Search potentially. “You can use the data that Search Console gives you to improve your site and thus potentially do better in Search with your site, but otherwise has no effect on search whatsoever,” he added.

Here is the video embed at the 15:27 mark:

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