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Daily Search Forum Recap: August 31, 2021

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Daily Search Forum Recap

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

That Google Search Console data is going to be lost forever, Google cannot backfill the data lost in the performance report on August 23rd and 24th. Google has an internal tool to check site quality and more. Google says don’t blindly replace your HTML title tags with the titles Google used. Google said content behind paywalls are not simply thin content. Google is testing an expandable carousel for sitelinks or snippets.

Search Engine Roundtable Stories:

  • Google Search Console Performance Report Data Lost Completely
    Last week, we reported that the performance report in Google Search Console for the dates of August 23rd and 24th had missing data. We were hoping Google would be able to retrieve and backfill the data, but it seems the data is lost forever and will not be backfilled.
  • Google Internal Tool To Check Site Quality
    Google’s John Mueller said a couple of weeks ago that he has internal tools to look at sites or pages and see if a site is low quality. He said this in the August 20th video hangout.
  • Google: Don’t Blindly Replace Your HTML Title Tags With Google’s Titles
    So now there are some SEOs asking if it makes sense for you to replace your HTML title tag with the title Google selected to show in the Google search results. John Mueller from Google said no, don’t just do that blindly – if it makes things better for your users, sure but don’t assume Google’s algorithms are right here.
  • Google: Content Behind Paywalls Is Not Automatically Thin Content
    Google’s John Mueller said that just because some content might be behind a paywall, it doesn’t mean Google sees that content as thin content. Google allows content paywalls and will show them as much as it shows content not behind paywalls. So no, Google does not automatically treat paywalled content as thin content.
  • Google Tests Expandable Search Snippet Carousels
    For the past couple of weeks, people have been showing me a feature in Google search that shows expandable snippets in a carousel format. Kind of like expandable sitelinks of some sorts. I thought I saw this before, but it was actually something Bing launched a few months ago, not something Google was testing.
  • Stan The Google Dinosaur Gets A Kiss
    I’ve posted tons of photos of Stan, the Google dinosaur over the years. I’ve never seen a photo of Stan getting a kiss before. Megan, who does this super cool thing of trying something new each day,

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick eller @seroundtable, du kan följa oss på Facebook och se till att prenumerera på Youtube channel or just contact us the gammaldags sätt.

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Google’s Internal Menu System Tracks Googlers Food Preferences

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Google Internal Menu System Tracks Food Preferences Tweets

A Googler shared screenshots of the output from the Google internal menu system where it told her that one day she avoids salades and then she must have had some salads to correct that and the next day it say she enjoys salad. I am just amazed Google tracks the food Googlers eat and offers suggestions.

Here are those tweets embedded:

This is really not a photo of the day but close enough…

Det här inlägget är en del av vår vardag Sök Dagens foto kolumn, där vi hittar roliga och intressanta bilder relaterade till sökbranschen och delar dem med våra läsare.



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Daniel Waisberg Hosts Lizzi Sassman & Martin Splitt At Google Tel Aviv

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Daniel Waisberg Hosted Lizzi Sassman & Martin Splitt At Google Tel Aviv

A couple of months before John Mueller visited Daniel Waisberg at the Google Tel Aviv office, Lizzi Sassman and Martin Splitt of Google did as well. Here are the three smiling on the streets of Tel Aviv.

This was shared a while back on Twitter.

Det här inlägget är en del av vår vardag Sök Dagens foto kolumn, där vi hittar roliga och intressanta bilder relaterade till sökbranschen och delar dem med våra läsare.



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Google Ad Revenues Down 3.6% Year Over Year

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Google Earnings Stock

Google reported earnings last night and their ad revenue not only slowed but was technically lower year over year. Google’s ad revenue was down about 3.6%, while total revenue was up just around 1%.

Here is the snippet from the earnings report showing that:

click for full size

Remember, Microsoft reported earnings the week prior and showed slowed growth but still growth. Microsoft Bing Ads grew 10% last quarter.

Here is a look at Google’s earnings numbers for the past 3 years:

click for full size

You can see that Q4 2021 was higher than Q4 2022!

Ruth Porat, CFO of Alphabet and Google, said: “Our Q4 consolidated revenues were $76 billion, up 1% year over year, or up 7% in constant currency, and $283 billion for the full year 2022, up 10%, or up 14% in constant currency. We have significant work underway to improve all aspects of our cost structure, in support of our investments in our highest growth priorities to deliver long-term, profitable growth.”

Hence the mass Google layoffs to cut costs and increase profit. Keep in mind, Google’s profit was insane – $18 billion, that is $1 billion in profit per week! Sure, Google’s net income was down 34% year over year, so I get Wall Street.

Forumdiskussion kl Twitter.



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