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Daily Search Forum Recap: December 8, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Subscribe with Google sites may see an increase in impressions and clicks in the performance report in Search Console. Google said using explicit and extreme curse words can trigger your site to be filtered by SafeSearch. Google is testing “where to stop along the way” for some queries. Google is testing removing the estimated number of results. SEOs are split on if Google is getting worse or if the web is to blame.

Search Engine Roundtable Stories:

  • Poll Shows SEOs Split On If Google Or The Web Is Getting Worse

    There have been a lot of complaints about the quality of Google search results – the truth is, there are always complaints. Assuming you believe the results are indeed getting worse (which not everyone would agree with), is Google to blame, or is it the fault of the web in general to blame?
  • Google Tests Removing Estimated Number Of Search Results Again

    Seems Google is once again testing removing the estimated number of search results under the search bar. You know, the line that says “About X results in Y seconds” Google is testing removing that again.
  • Google Search Console: Sites Using Subscribe With Google May See Increase In Impressions & Clicks

    Google added a new annotation to the Google Search Console performance reports on December 5th, saying that sites that use Subscribe with Google may see an increase in clicks and impressions. I’ll be honest, I am a bit confused by the annotation was added this week and not in 2018 when the feature was added.
  • Google SafeSearch Can Be Triggered By Use Of Explicit & Extreme Cursing

    A couple of years ago, Gary Illyes of Google noted that using many more X-rated curse words can trigger Google to think your site is adult oriented and thus be filtered out by SafeSearch. But how much, how often, and how explicit do those words need to be on your site to trigger it?

  • Google Search Tests “Where To Stop Along The Way”

    Let’s say you are going on a road trip from one location to the next. One thing I expect some of those who do such entertainment would want to know is where are good places to stop along the way. Google is answering that now, I think, in a new test, with a carousel of locations you can stop along the route.

  • Teddy Bear Hardly Working At The GooglePlex

    Here is a random photo I found posted by a Googler of his massive teddy bear hardly working at the Google office, the GooglePlex. The bear’s feet are up on the desk and he sits back and looks at the

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


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Google Search People Cards Visible In US

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Google Man Cards

Back in 2020, Google Search introduced a feature named people cards. It was only available in India but now it seems like it might be expanding, as I can now see it in the United States.

Brian Freiesleben’s card, which he created when it was first announced by spoofing his location to be in India, is now showing up as a people card for searchers in the United States. Personally, I was able to bring it up on my mobile device in New York.

Here is a screenshot he shared of this on Twitter:

click for full size

He said, “I found my name now triggers a ‘people card’. This was introduced in Google India back in 2020. I spoofed my location back then to create the card and now (finally) it’s appearing.”

Glenn Gabe was able to replicate it as well:

Forumdiskussion kl Twitter.



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Google Search Bard, It’s ChatGPT Feature, To Trusted Testers

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Google Bard Butler Graphic

Well, we knew it was coming and here it is, Bard – Google’s answer to ChatGPT. Google is now having its trusted testers test out Bard and will soon roll it out more widely to users in Google Search and others products in the coming weeks, Google announced. It is not called Apprectice Bard but rather Bard.

I covered this when the news broke at Search Engine Land and as I pointed out, right now, Google does not have an answer for how to attribute or link to answers Bard generates – yet. But I do suspect Google will have some answer for it. I also mentioned that Google has been writing knowledge panels using AI and other methods since 2018 and said then it is not stealing. So it will be interesting to see what Google ends up doing here.

Bard is Google’s experimental conversational AI service, powered by LaMDA, where Google can answer questions that might not have one right answer. Google said they will roll this out more widely in the coming weeks but for now, only trusted testers (who is outsourced to a third-party company) will be able to play with it.

Google said, “Soon, you’ll see AI-powered features in Search that distill complex information and multiple perspectives into easy-to-digest formats, so you can quickly understand the big picture and learn more from the web: whether that’s seeking out additional perspectives, like blogs from people who play both piano and guitar, or going deeper on a related topic, like steps to get started as a beginner. These new AI features will begin rolling out on Google Search soon.”

Here is a screenshot they shared of how it might look in Google Search:

Google Bard in Google Search

This is how it might look like in Google Search (without the attribution part…).

This is the Bard direct interface, not in search:

Google Bard GIF

I am super excited to see how this evolves at Google, Bing and others.

It is not too far off from the leaks of the Bing ChatGPT interface.

Here is Sundar Pichai’s tweets:

Here is some of the SEO community reaction:

Also, make sure to check out the roundup at Techmeme.

Forumdiskussion kl Twitter, WebmasterWorld.



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Most SEOs Think Yahoo Won’t Be Able To Compete In Search

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Yahoo 404 Baseball Sign

As you know, Yahoo is planning a come back to search with a new way of thinking about Yahoo Search. What that means, we don’t know yet, but we do know Yahoo is thinking hard about how they can compete. Greg Sterling ran a Twitter poll asking if Yahoo has a shot at it, and most say, nope – Yahoo Search is dead on arrival.

The poll on Twitter asked, “Yahoo is planning to “relaunch” search. Is there a chance to revive it?” It received a nice number of responses, 631 responses. The results were not too optimistic.

  • 43.7% said nope, dead on arrival
  • 26.6% said depends on the UI/UX
  • 29.6% said yes, now is the time

Here is that poll:

Personally, I think Yahoo has a good shot at it, better than most other companies. But time will tell and I am very much looking forward to seeing what Yahoo Search comes out with.

Forumdiskussion kl Twitter.



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