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Daily Search Forum Recap: February 15, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google Ads may be mass disapproving ads and suspending accounts. Google AdSense launched related search for content after killing off the link units. Microsoft Advertising has expanded into 29 new countries. Google Ads recommends at least 15 conversions in 30 days for its machine learning to work. Google said analytics implementations does not impact your SEO.

Search Engine Roundtable Stories:

  • Google Ads Disapproving & Suspending Accounts In Masses?

    I am seeing tons of reports over the past 24 hours of complaints around mass disapproving of ads and suspensions of accounts within Google Ads. Some are specific to being disapproved around “government documents and circumventing systems.”

  • Microsoft Advertising Expands, Now In 29 New Countries

    Microsoft announced the expansion of Microsoft Advertising in 29 new countries. This expansion goes across Europe and Africa, with reach to 19 new languages. Microsoft estimates this brings the reach of the ad network to 41 million consumers, making 400 million searches each month on Microsoft and partner sites.

  • New Google AdSense Related Search For Content Pages

    Google has announced a new AdSense ad unit named related search for content pages. The feature embeds ads that displays search terms related to the content of the pages your users are reading.
  • Google: How You Implement Analytics Does Not Affect SEO

    Google’s John Mueller said that your SEO is not impacted by the way you implement your analytics software. That is assuming you don’t implement it in a way that blocks crawling and indexing, he added.
  • Google Ads Needs At Least 15 Conversion In 30 Days For Machine Learning To Work Better

    Ginny Marvin, the Google Ads Liaison, confirmed some time ago that for the Google Ads machine learning models to work faster (and probably better) Google would need a minimum of 15 conversions in the last 30 days. She added that the more conversions help, when Julie Bacchini said that you really need 50 to 100 conversions if you want this method to outperform manual strategies.

  • Google London Sitting Chair With Amazing View

    Here is a photo from Daniel Waisberg, from the Google Search Advocate, who was in the Google London office last week and took a photo of this sitting chair and view that came along with it.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, du kan följa oss på Facebook och se till att prenumerera på Youtube kanal, Apple Podcasts, Spotify, Google Podcasts eller bara kontakta oss gammaldags sätt.





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Google Search Testing More Card Box Like Buttons In Search

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Google Wood Texture

Google is testing more card and box-like elements in the search results. We covered this with the product results interface a few weeks back but now we are seeing them for other elements.

Here are screenshots shared with me of these designs:

Via @b4k_khushal:

Google Box Card Search Element Recipe

Via @mblumenthal via @b4k_khushal:

Google Box Card Search Element Products

I kind of like them but I might be wrong. 🙂

Forumdiskussion kl Twitter.



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Microsoft Bing Search Features & Tests

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Bing Magnifying Glass

Here is another batch of Microsoft Bing Search tests and features that were caught out in the wild that I wanted to share with you. They include sorting, filtering, carousels, animations, related content and maybe even some bugs?

(1) Sorting results by more parameters:

(2) Related videos under the video results:

(3) Dynamic and animated carousel information box of sorts, life cycle feature:

(4) See this location:

(5) I am not sure what this is about:

(6) Left side product refinement filters:

(7) Want more deals feature:

(8) “Top Headlines” in Bing at the sitelink on the desktop search:

(9) Bing is testing a different style for sitelinks on their – via Frank Sandtmann on Mastodon:

click for full size

(10) Interesting character image on that search bar when you try to use a different search engine. I am not sure if it is new:


This is in addition to the other items we recently posted about Bing.

Forum discussion at Twitter threads above.



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The Return Of Yahoo Search

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Yahoo Search

Last week I reported that Yahoo Search posted on Twitter that it will be making search cool again. As I posted on Search Engine Land yesterday, we got more evidence that Yahoo is really moving forward with improving its search service.

Last night, Jim Lanzone, the CEO of Yahoo (more about him below), responded to Greg Sterling and myself about Yahoo getting into search:

So yes, we got that tweet that I covered last week, followed by a number of other tweets:

But we got a lot more – we have a job listing for a Principal Product Manager, Yahoo Search. The job listing says, “We’re looking for a Product Manager for Search at Yahoo. We are looking for folks that are interested in pushing beyond the status quo to change the way folks interact and use search.”

Jim Lanzone, who was the CEO of Ask.com and worked for several years for Ask.com (previously Ask Jeeves), who is now the CEO at Yahoo. He is a search guy, originally, and I do suspect he will want to do big things again with search. Under Jim, Ask released some incredibly innovative features, like Ask 3D – which Google kind of ripped off with its Universal Search – as some say… So I think, Yahoo Search, under Jim Lanzone might be an interesting Yahoo Search to look at.

As I also said on Search Engine Land, Brian Provost, SVP & GM, Yahoo posted on LinkedIn about this job listing and wrote, “There’s going to be so much innovation in Search in the coming years and there aren’t many places where you can immediately have an impact this big. Would love to hear from you if you have a passion for Search and building product experiences.”

This is exciting – I suspect it will take a year or so to see anything – but I am looking forward to it.

Forumdiskussion kl WebmasterWorld.



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