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Daily Search Forum Recap: February 15, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Ads may be mass disapproving ads and suspending accounts. Google AdSense launched related search for content after killing off the link units. Microsoft Advertising has expanded into 29 new countries. Google Ads recommends at least 15 conversions in 30 days for its machine learning to work. Google said analytics implementations does not impact your SEO.
Search Engine Roundtable Stories:
- Google Ads Disapproving & Suspending Accounts In Masses?
I am seeing tons of reports over the past 24 hours of complaints around mass disapproving of ads and suspensions of accounts within Google Ads. Some are specific to being disapproved around “government documents and circumventing systems.” - Microsoft Advertising Expands, Now In 29 New Countries
Microsoft announced the expansion of Microsoft Advertising in 29 new countries. This expansion goes across Europe and Africa, with reach to 19 new languages. Microsoft estimates this brings the reach of the ad network to 41 million consumers, making 400 million searches each month on Microsoft and partner sites. - New Google AdSense Related Search For Content Pages
Google has announced a new AdSense ad unit named related search for content pages. The feature embeds ads that displays search terms related to the content of the pages your users are reading. - Google: How You Implement Analytics Does Not Affect SEO
Google’s John Mueller said that your SEO is not impacted by the way you implement your analytics software. That is assuming you don’t implement it in a way that blocks crawling and indexing, he added. - Google Ads Needs At Least 15 Conversion In 30 Days For Machine Learning To Work Better
Ginny Marvin, the Google Ads Liaison, confirmed some time ago that for the Google Ads machine learning models to work faster (and probably better) Google would need a minimum of 15 conversions in the last 30 days. She added that the more conversions help, when Julie Bacchini said that you really need 50 to 100 conversions if you want this method to outperform manual strategies. - Google London Sitting Chair With Amazing View
Here is a photo from Daniel Waisberg, from the Google Search Advocate, who was in the Google London office last week and took a photo of this sitting chair and view that came along with it.
Other Great Search Threads:
- Google Trends data for super bowl commercial brands. Some new brands, some old. From ftx to coinbase to doritos to bud light seltzer, you can see the spikes during the super bowl below., Glenn Gabe on Twitter
- If you don’t have a strong reason to change the URL structure, I’d just leave it as-is., John Mueller on Twitter
- So far our disavow experiment is surprisingly underwhelming. We disavowed all (several hundred) of the links to 4 of the most popular urls on this site, most of which were really good, earned links. Will let run for, Marie Haynes on Twitter
- To me that would be a weird setup. Why not let users switch languages themselves? I’d strongly recommend making it easy to crawl through all versions. Hreflang is meant for indexed URLs, h, John Mueller on Twitter
- A site-query is an artificial query, I wouldn’t use that for debugging anything like a snippet. For dates, we have https://t.co/dc9oMzUJUY with information on how to best specify them., John Mueller on Twitter
- Do you want to see if pages that have recently lost impressions from GSC are suffering from Google Index coverage issues? Check out: “Lost GSC impressions URL Inspection” a brilliant free tool from @davewsmart, Aleyda Solis on Twitter
Search Engine Land Stories:
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Search Features
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, du kan följa oss på Facebook och se till att prenumerera på Youtube kanal, Apple Podcasts, Spotify, Google Podcasts eller bara kontakta oss gammaldags sätt.
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Google Search Testing More Card Box Like Buttons In Search

Google is testing more card and box-like elements in the search results. We covered this with the product results interface a few weeks back but now we are seeing them for other elements.
Here are screenshots shared with me of these designs:
Via @b4k_khushal:
Via @mblumenthal via @b4k_khushal:
I kind of like them but I might be wrong. 🙂
Forumdiskussion kl Twitter.
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Microsoft Bing Search Features & Tests

Here is another batch of Microsoft Bing Search tests and features that were caught out in the wild that I wanted to share with you. They include sorting, filtering, carousels, animations, related content and maybe even some bugs?
(1) Sorting results by more parameters:
Bing test search filter to sort results by time period at the bottom of the search result.
You may already seen this at the top of the search result.@MSBing_Dev @rustybrick pic.twitter.com/Wc1AzUxHuV— Shameem Adhikarath (@shemiadhikarath) January 20, 2023
(2) Related videos under the video results:
Bing is testing related video searches under Bing Videos on SERP.
cc: @rustybrick pic.twitter.com/H26BiomGzU
— Shameem Adhikarath (@shemiadhikarath) January 24, 2023
(3) Dynamic and animated carousel information box of sorts, life cycle feature:
↗️ Cool feature by bing in desktop serp.
↗️ Life Cycle Visual thread. pic.twitter.com/0qCe8XYULp
— Khushal Bherwani (@b4k_khushal) January 19, 2023
Check the After and Before Screenshot- pic.twitter.com/aE1qJUp2Ol
— Anuj thaker (@Anuj_Thaker03) January 23, 2023
(4) See this location:
See this Location snippet at the top of the result. You can see the Bing location panel on the right side also.@MSBing_Dev @rustybrick pic.twitter.com/sIeJayYZ3W
— Shameem Adhikarath (@shemiadhikarath) January 20, 2023
(5) I am not sure what this is about:
Anyone else notice the @bing mouse logger script running on their search results? @facan it seems to be running and collecting data even if you don’t accept Microsoft’s privacy policy… @BingWMC is the data going to you? pic.twitter.com/3zuPeMnQIS
— @[email protected] (@davidiwanow) January 7, 2023
(6) Left side product refinement filters:
🆕 Bing test Refined By filter at left side of product section. pic.twitter.com/hz66CRmlVG
— Khushal Bherwani (@b4k_khushal) January 18, 2023
(7) Want more deals feature:
🆕Bing suggest online stores by adding this store carousal – “Want more deals? Browse these stores” pic.twitter.com/6eU9gSKkgW
— Khushal Bherwani (@b4k_khushal) January 23, 2023
(8) “Top Headlines” in Bing at the sitelink on the desktop search:
↗️ In Google, “Latest from xyz” is replicated as “Top Headlines” in Bing at the sitelink on the desktop search.
↗️ Here is snap from Google and Bing serp. pic.twitter.com/vzeUJYmnFb
— Khushal Bherwani (@b4k_khushal) January 30, 2023
(9) Bing is testing a different style for sitelinks on their – via Frank Sandtmann on Mastodon:
(10) Interesting character image on that search bar when you try to use a different search engine. I am not sure if it is new:
Bing is testing “search here” tabs on SERP. I have seen this first time. have you seen this.
For referance screenshots- pic.twitter.com/RAGQQR5GNd
— Anuj thaker (@Anuj_Thaker03) January 30, 2023
This is in addition to the other items we recently posted about Bing.
Forum discussion at Twitter threads above.
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The Return Of Yahoo Search

Last week I reported that Yahoo Search posted on Twitter that it will be making search cool again. As I posted on Search Engine Land yesterday, we got more evidence that Yahoo is really moving forward with improving its search service.
Last night, Jim Lanzone, the CEO of Yahoo (more about him below), responded to Greg Sterling and myself about Yahoo getting into search:
Greg, I think you and Barry know – there are always new ways around the mountain. No reason to go straight at it. But we’re excited to start exploring again…and will be patient figuring it all out.
— Jim Lanzone (@jlanzone) January 31, 2023
So yes, we got that tweet that I covered last week, followed by a number of other tweets:
Just popping in to remind everyone that we did search before it was cool.
BRB making it cool again.
— Yahoo Search (@YahooSearch) January 20, 2023
But we got a lot more – we have a job listing for a Principal Product Manager, Yahoo Search. The job listing says, “We’re looking for a Product Manager for Search at Yahoo. We are looking for folks that are interested in pushing beyond the status quo to change the way folks interact and use search.”
Jim Lanzone, who was the CEO of Ask.com and worked for several years for Ask.com (previously Ask Jeeves), who is now the CEO at Yahoo. He is a search guy, originally, and I do suspect he will want to do big things again with search. Under Jim, Ask released some incredibly innovative features, like Ask 3D – which Google kind of ripped off with its Universal Search – as some say… So I think, Yahoo Search, under Jim Lanzone might be an interesting Yahoo Search to look at.
As I also said on Search Engine Land, Brian Provost, SVP & GM, Yahoo posted on LinkedIn about this job listing and wrote, “There’s going to be so much innovation in Search in the coming years and there aren’t many places where you can immediately have an impact this big. Would love to hear from you if you have a passion for Search and building product experiences.”
This is exciting – I suspect it will take a year or so to see anything – but I am looking forward to it.
Forumdiskussion kl WebmasterWorld.
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