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Daily Search Forum Recap: February 24, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google Ads said it fixed the high latency issues and weird error messages that were frustrating advertisers for days. Google Ads launched enhanced conversions for leads. Google image search is testing rounded corners. Google’s John Mueller explained when you should make a blog. Google AdSense for YouTube section is coming to the YouTube studio.

Search Engine Roundtable Stories:

  • Google Ads Fixed The Latency Issues & Weird Error Messages In Ad Console

    It seems like for the past few days advertisers have been complaining about the Google Ads console being slow with some latency issues and sometimes that weird error messages were coming up. This lead to a lot of frustration and slowed down some PPC marketers day-to-day jobs. Well, as of last night at 9pm ET, Google said they fixed those issues.

  • Google To Add AdSense For YouTube Section To AdSense Console & YouTube Studio

    A month ago we reported how Google has changed the AdSense earnings thresholds to be distinct between normal AdSense earnings and YouTube AdSense earnings. Well, Google announced related to that in March, Google will roll out the new AdSense for YouTube homepage by navigating to AdSense from within YouTube Studio.
  • Google Ads Rolls Out Enhanced Conversions For Leads

    As reported by George Nguyen, Google is now officially launching enhanced conversions for leads. Google has enhanced conversion for web for about a year, but recently added this for leads.
  • Google’s John Mueller On When You Should Make A Blog

    Google’s John Mueller posted on Reddit about when he thinks one should pursue starting down the journey of a blog. Of course, I know something about blogging and I have to say, his advice is dead on with something I’d agree with.

  • Google Image Search Tests Rounded Corners On Images

    Google Image Search is testing rounding the corners on the images it displays in the search results. This is instead of showing squared off corners, Google is rounding the corners to give it a little more – um – pizzaz?

  • A Google S2 Infra Fleece, Is That Search Infrastructure?

    Here is a new Google fleece I spotted on Twitter with a Google Cloud like logo that says S2 Infra on it. Does that stand for search infrastructure? The guy who shared it does work at Google in the

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick eller @seroundtable, du kan följa oss på Facebook och se till att prenumerera på Youtube kanal, Apple Podcasts, Spotify, Google Podcasts eller bara kontakta oss gammaldags sätt.




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Google’s Internal Menu System Tracks Googlers Food Preferences

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Google Internal Menu System Tracks Food Preferences Tweets

A Googler shared screenshots of the output from the Google internal menu system where it told her that one day she avoids salades and then she must have had some salads to correct that and the next day it say she enjoys salad. I am just amazed Google tracks the food Googlers eat and offers suggestions.

Here are those tweets embedded:

This is really not a photo of the day but close enough…

Det här inlägget är en del av vår vardag Sök Dagens foto kolumn, där vi hittar roliga och intressanta bilder relaterade till sökbranschen och delar dem med våra läsare.



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Daniel Waisberg Hosts Lizzi Sassman & Martin Splitt At Google Tel Aviv

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Daniel Waisberg Hosted Lizzi Sassman & Martin Splitt At Google Tel Aviv

A couple of months before John Mueller visited Daniel Waisberg at the Google Tel Aviv office, Lizzi Sassman and Martin Splitt of Google did as well. Here are the three smiling on the streets of Tel Aviv.

This was shared a while back on Twitter.

Det här inlägget är en del av vår vardag Sök Dagens foto kolumn, där vi hittar roliga och intressanta bilder relaterade till sökbranschen och delar dem med våra läsare.



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Google Ad Revenues Down 3.6% Year Over Year

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Google Earnings Stock

Google reported earnings last night and their ad revenue not only slowed but was technically lower year over year. Google’s ad revenue was down about 3.6%, while total revenue was up just around 1%.

Here is the snippet from the earnings report showing that:

click for full size

Remember, Microsoft reported earnings the week prior and showed slowed growth but still growth. Microsoft Bing Ads grew 10% last quarter.

Here is a look at Google’s earnings numbers for the past 3 years:

click for full size

You can see that Q4 2021 was higher than Q4 2022!

Ruth Porat, CFO of Alphabet and Google, said: “Our Q4 consolidated revenues were $76 billion, up 1% year over year, or up 7% in constant currency, and $283 billion for the full year 2022, up 10%, or up 14% in constant currency. We have significant work underway to improve all aspects of our cost structure, in support of our investments in our highest growth priorities to deliver long-term, profitable growth.”

Hence the mass Google layoffs to cut costs and increase profit. Keep in mind, Google’s profit was insane – $18 billion, that is $1 billion in profit per week! Sure, Google’s net income was down 34% year over year, so I get Wall Street.

Forumdiskussion kl Twitter.



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