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Daily Search Forum Recap: January 20, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


There may have been another unconfirmed Google search ranking algorithm update yesterday and today according to multiple signals I track. And no, crawl rate spikes do not signal a Google algorithm update is coming – that is a myth. Google seems to say that they are not able to understand when two pieces of content are equivalent when they are the same content but translated. Google said it is getting better at handling languages even without hreflang support. Google local service ads now allows you to submit a request to have your own background verification check. Danny Goodwin joined Search Engine Land, after being at Search Engine Journal and before that Search Engine Watch.

Search Engine Roundtable Stories:

  • Another Unconfirmed Google Search Ranking Update (January 19th & 20th)

    Google has been busy over the last couple of weeks after being taking a bit of a break with the new years. It seems we are seeing again signs of another Google search ranking algorithm update occurring yesterday and today, January 19th and 20th. There is both SEO industry chatter and data from the tracking tools that support this but yes, we do not have a Google confirmation about an update.
  • Google Reiterates That A Spike In Crawling Unrelated To Upcoming Algorithm Updates

    Google’s John Mueller said again that a spike in crawling activity on your site is unrelated to an upcoming search ranking algorithm update. John Mueller said on Twitter “it’s unrelated” when asked if crawl spikes are related to Google updates.
  • Google: We Don’t Understand If Content Is Equivalent When In A Different Language

    Google’s John Mueller said in an SEO hangout last Friday that it is impossible for Google to understand that one piece of content is equivalent to another piece of content when those content pieces are in different languages. So Google is basically trusting the hreflang attribute provided by publishers.
  • Google: We’re Getting Better At Languages & Location Without Hreflang

    Google’s John Mueller said on Twitter that “anecdotally, it feels like we’re already doing much better with getting languages & location right, even without hreflang or geotargeting settings.” This was in response to an excellent question from Glenn Gabe about can Google use MUM AI to figure out page language pairs without hreflang.
  • Google Local Service Ads Allows Alternative Background Checks Process

    Ben Fisher spotted an update to the Google Local Service ads help documents around the screening and verification process for businesses. Google added a section that says businesses can request that their “own dedicated background check partner” do the verification.
  • Danny Goodwin Joins Search Engine Land : Reaction

    As you all know, I have been with Search Engine Land and SMX since the company was founded and the company has been through many changes over the past dozen years or so. This week, Search Engine Land hired seasoned search marketing writer and editor Danny Goodwin.
  • Google London Rooftop Deck

    Here is a photo from the Google London office, I guess the rooftop deck and porch. This was recently shared on Instagram. Looks like a nice view from that office but I bet the new $1 billion office

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, du kan följa oss på Facebook och se till att prenumerera på Youtube kanal, Apple Podcasts, Spotify, Google Podcasts eller bara kontakta oss gammaldags sätt.





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Google Search Testing More Card Box Like Buttons In Search

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Google Wood Texture

Google is testing more card and box-like elements in the search results. We covered this with the product results interface a few weeks back but now we are seeing them for other elements.

Here are screenshots shared with me of these designs:

Via @b4k_khushal:

Google Box Card Search Element Recipe

Via @mblumenthal via @b4k_khushal:

Google Box Card Search Element Products

I kind of like them but I might be wrong. 🙂

Forumdiskussion kl Twitter.



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Microsoft Bing Search Features & Tests

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Bing Magnifying Glass

Here is another batch of Microsoft Bing Search tests and features that were caught out in the wild that I wanted to share with you. They include sorting, filtering, carousels, animations, related content and maybe even some bugs?

(1) Sorting results by more parameters:

(2) Related videos under the video results:

(3) Dynamic and animated carousel information box of sorts, life cycle feature:

(4) See this location:

(5) I am not sure what this is about:

(6) Left side product refinement filters:

(7) Want more deals feature:

(8) “Top Headlines” in Bing at the sitelink on the desktop search:

(9) Bing is testing a different style for sitelinks on their – via Frank Sandtmann on Mastodon:

click for full size

(10) Interesting character image on that search bar when you try to use a different search engine. I am not sure if it is new:


This is in addition to the other items we recently posted about Bing.

Forum discussion at Twitter threads above.



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The Return Of Yahoo Search

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Yahoo Search

Last week I reported that Yahoo Search posted on Twitter that it will be making search cool again. As I posted on Search Engine Land yesterday, we got more evidence that Yahoo is really moving forward with improving its search service.

Last night, Jim Lanzone, the CEO of Yahoo (more about him below), responded to Greg Sterling and myself about Yahoo getting into search:

So yes, we got that tweet that I covered last week, followed by a number of other tweets:

But we got a lot more – we have a job listing for a Principal Product Manager, Yahoo Search. The job listing says, “We’re looking for a Product Manager for Search at Yahoo. We are looking for folks that are interested in pushing beyond the status quo to change the way folks interact and use search.”

Jim Lanzone, who was the CEO of Ask.com and worked for several years for Ask.com (previously Ask Jeeves), who is now the CEO at Yahoo. He is a search guy, originally, and I do suspect he will want to do big things again with search. Under Jim, Ask released some incredibly innovative features, like Ask 3D – which Google kind of ripped off with its Universal Search – as some say… So I think, Yahoo Search, under Jim Lanzone might be an interesting Yahoo Search to look at.

As I also said on Search Engine Land, Brian Provost, SVP & GM, Yahoo posted on LinkedIn about this job listing and wrote, “There’s going to be so much innovation in Search in the coming years and there aren’t many places where you can immediately have an impact this big. Would love to hear from you if you have a passion for Search and building product experiences.”

This is exciting – I suspect it will take a year or so to see anything – but I am looking forward to it.

Forumdiskussion kl WebmasterWorld.



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