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Daily Search Forum Recap: September 20, 2021

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Daily Search Forum Recap

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

We may have had yet another unconfirmed Google search ranking algorithm update the end of last week. Google has upset the automotive industry with new search features that may hurt car dealers. Google explained the importance of author bylines for articles. Google also said it doesn’t make sense to remove old news articles from news sites. Also, I am offline the next two days for a holiday – all stories over the next two days will be prescheduled.

Search Engine Roundtable Stories:

  • Possible Google Algorithm Update On September 16th & 17th
    We may have had another Google search ranking algorithm update this past Thursday and Friday – over Yom Kippur day and Friday. The chatter was somewhat limited but there is chatter and the tools mostly show signs of a small update on the 16th and 17th of September.
  • Google’s New Automobile Search Features Upset The Automobile Retail Industry
    Google seems to have rolled out new automobile search features that show more details specifications without sourcing where it found those specs. It may be some data relationship but supposedly this data isn’t as easy to come back as one might have thought.
  • Google On Importance Of Bylines For Trust On Articles
    Lily Ray asked John Mueller of Google what does one do if the author of a piece of content does not want their name on the content because of fear of being harassed or worse. Should you leave the author byline off or will it hurt that page in terms of ranking.
  • Google: Don’t Remove Old News From Your News Site For SEO Reasons
    Google’s John Mueller said he would not recommend that you remove old content or old news from your news site for SEO reasons. He said “I don’t think you would get a lot of value out of removing just old news.”
  • Vlog #138: Dan Shure On Featured Snippets & Buying Sites For SEO
    In part one, Dan Shure and I spoke about Google core update and in part two we spoke about using buyer guides for SEO. In part three, we dive into featured snippets and buying websites for SEO.
  • Yoshka & Stan At the GooglePlex
    Here is a photo from Louis Gray of Google of the Google dinosaur, Stan, with a new friend named Yoshka. Yoshka looks like a dog. They are enjoying the summer weather with their BBQ gear in place.

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, du kan följa oss på Facebook och se till att prenumerera på Youtube channel or just contact us the gammaldags sätt.

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Google Golf Tee T-Shirt

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Google Golf Tee T-Shirt

Andy Stewart is a Creative Director at Google and he posted this really cool t-shirt design he made. He calls it the Google Golf Club tee shirt. Maybe there is a golf club at Google that he is a part of.

He posted this on Instagram.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



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All Dealerships Can List Auto Inventory On Google Business Profiles

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Google Cars

Google is now opening up its car or auto inventory feature within Google Business Profiles to all motor vehicle dealerships. Google began testing car listings in 2021 and then expanded the cars for sale feature in 2022 and now it is open to all dealerships.

Greg Gifford posted this over here saying, “Any motor vehicle dealer can now list inventory on their Google Business Profiles.” “Google just opened up the “Cars for Sale” widget to anything with a VIN. Until this week, only US-based car dealers could list their inventory on their Google Business Profiles. Now, anything that has a Vehicle Identification Number is eligible to be listed. That means motorcycles, RVs, powersports, and Commercial vehicles are all allowed now,” Greg added.

It is locked down to US-based dealerships right now, it is not yet international.

Here is how the flow works from the local Google mobile search results last year:

Cars For Sale Google Business Profile

To manage vehicle listings through your Business Profile account, perform the following steps:

(1) Access your web Business Profile account at business.google.com/locations.

(2) Select See your profile for the business that you want to change settings for.

(3) Click Edit profile, and then click Vehicle listings.

To manage your vehicle listings through a Google Search, perform the following steps:
(1) Search for your business’s name or “my business” on Google Search.

(2) Click Edit profile, and then click Vehicle listings.

Google calls this vehicle listings and posted more details including, “Vehicle listings on Google allows businesses to display their for sale vehicle inventory on various Google surfaces, including dealerships’ Business Profiles and Google Search. Google users can then search, filter, and easily learn more about vehicles for sale such as availability, pricing, and key information about the vehicles for sale, potentially directing customers to your business.”

Forum discussion at Twitter.



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Google Cotton Candy Machine

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Google Cotton Candy Machine

Here is a cotton candy machine that was at the Google office for a YouTube Live event a few months back. I don’t think this machine lives there, I suspect Google rented it for the event, but I am not sure.

We did see some Googlers eating cotton candy a year ago… Just saying…

This was posted on Instagram.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



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