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Don’t Migrate Domains & Drop Google AMP The Same Time

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Don't Migrate Domains & Drop Google AMP The Same Time

It might not be the best idea to migrate to a new domain name and at the same time also drop your AMP pages. A Google SEO hangout with John Mueller has one case where a site migrated to a new domain back in September and at the same time dropped AMP and has not seen the site’s traffic recover yet.

This came up at the 35 minute mark into the hangout where Stijn Berkhaus explained that they did a “website migration three months ago to a new domain.” At the same time he said that AMP was enabled on the old domain but not the new one. Now his site no longer ranks well in the top stories carousel in Google Search. He said “my old AMP articles are always ranked in Google Top Stories” but the new site does not.

And yes, we know AMP is no longer required for top stories but at the same time, you still need to have a good page experience score to be in AMP – which his site does he said.

John said that he believes the site should fix itself in a about a month or so. He said it is complex when you do a “domain migration and switching off AMP at the same time,” adding “especially with something like Top Stories, that might be a little bit confusing.”

He believes the site is on the right track but John goes on to explain the page experience report is showing data, in fact, a lot of good scores in the 90s for core web vitals and the site has field data.

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So John thinks it will just take longer because it is a new domain and it will take more time. John added that it can take time for Google to trust a domain name and quality signals just take time. He said quality signals “take a lot of time for us to be fairly certain that we can trust them.”

John then ended saying if the site is not showing up in top stories in a month, to reach back out to him.

Here is the video embed:

Here is the transcript:

STIJN BERKHAUS: Hi. I did a website migration three months ago to a new domain. I just cloned the whole website. I had all internal and external links updated and the redirected to the new one.

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I had AMP enabled on the old one, and my old AMP articles are always ranked in Google Top Stories. So now my new one is not. I have AMP disabled right now on my new domain, because I didn’t like it and it gives too much trouble. I don’t want to use it anymore. But AMP is not needed to include in Top Stories right now. So my question is why my new domain is not ranked in Google Top Stories. I want to add to that I rank on the Google page on my main keyword on top, like, number two. And also, my articles are shown in Google News app and on Google Discovery. So I have quite a strong authority on my main keyword. So I don’t understand why I’m not displayed in Google Top Stories. Can you explain that?

JOHN MUELLER: I don’t know. It’s hard to say I think if you’re doing a domain migration and switching off AMP at the same time, then especially with something like Top Stories, that might be a little bit confusing. But it sounds like otherwise, things are being picked up well. So probably, you’re on the right track there. The thing with Top Stories in particular, is it’s an organic search feature. And it’s not something that the site just gets because they deserve it, but it’s more that we try to figure out what we should be showing in a Top Stories section. And sometimes that can be more, sometimes that can be less, sometimes that includes content from individual sites or individual types of articles, and sometimes less so.

What I would consider doing here is on the one hand. On the one hand, giving it a little bit more time. The other thing is to double-check things around the page experience setting, because like we mentioned in the blog post, when we turned that off, we essentially said, well, pages with a very good page experience score, they can essentially appear in Top Stories as well. So it’s not the case that we would take any kind of page and show it in the Top Stories, but rather we would use the page experience score almost like as a ranking factor to determine what we would show within the Top Stories section.

He goes on to explain the page experience report is showing data, in fact, a lot of good scores in the 90s for core web vitals and the site has field data. So John thinks it will just take longer because it is a new domain and it will take more time. John added that it can take time for Google to trust a domain name and quality signals just take time. He said quality signals “take a lot of time for us to be fairly certain that we can trust them.”

John asked him to touch base in a month if things have not improved.

Here is how Glenn Gabe summed it up:

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Site migrations to new domains are scary enough but to drop AMP at the same time is even more nerve wracking.

Forum discussion at Twitter.




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Daily Search Forum Recap: March 27, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google Local Service Ads is asking for more photos. SEOs, please don’t remove the contact us and about us pages. Hotels can remove pricing details from its Google listings. Google Local reviews is testing reactions. Google Analytics real time reporting had issues today. Google help documentation is testing using AI features.

Search Engine Roundtable Stories:


  • SEOs, Please Don’t Remove Contact Us & About Us Pages


    Google’s John Mueller asked if it would be alright not to list a contact us and about us page on their website. The reason is, they would only add it if Google wanted it, but not for users. John Mueller responded, “I can think of good reasons for some sites to have these kinds of pages, but, after double-checking, there’s nothing in our search developer documentation that suggests this is needed.”

  • Google Local Service Ads Sends Email Asking You To Upload Photos


    Google is sending some Local Service Ads advertisers emails asking them to upload photos to their profiles. The email says, “Photos are coming to your Local Services Ads. Upload images to your profile to help your business stand out.” But don’t LSAs already contain photos?

  • Google Search Developer Docs Gain AI Generated Help Features


    A week ago Monday, March 18th, I noticed Google’s search developer documentation had generative AI features to help you find the answers to your question. This is in the form of an improved search, summary of the page content, a chat feature and more. I was told this was rolled out on some developer docs earlier in the year.



  • Google Local Reviews Reactions Notice


    In November 2023 we started to see Google allow reactions on local photos and some reviews. Well, it seems to be rolling out more widely now.

  • Google Analytics Real Time Data Lagging Today


    There are countless complaints across the forums and social media that Google Analytics real time data is lagging and not reporting accurately. It seems like those complaints are legit after checking a number of sites.


  • Google Cafe Cleaning & Delivery Robot


    You probably have seen these cleaning and delivery robots in some restaurants and lounges but have you seen them in the Google cafes? Here is one doing its thing at one of the cafes at the GooglePlex in Mountain View, California.



Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

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SEO

PPC

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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SEARCHENGINES

Daily Search Forum Recap: March 26, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google Search Console is testing an Android App. Google is testing places and places sites in the search bar menu. Google spoke about if a business should have a website and a blog. Google added 3D models to product structured data. Google Search does not support AVIF images, yet. Mikhail Parakhin stepped down as the head of Bing Search and Microsoft Advertising.

Search Engine Roundtable Stories:


  • Google Search Console Tests Android App


    Google seems to be testing an Android App for Google Search Console. This comes several weeks after I reported that Google has no plans for a mobile app for Google Search Console.


  • Google Tests Places & Places Sites Search Bar Filter Tabs


    Yesterday we reported Google is testing products and products sites in the search bar tab in the European regions. Today, Google is testing places and places sites in the search bar tab in the European regions.

  • Google: Should Small Service Businesses Start A Website & A Blog?


    Google’s Search Liaison, Danny Sullivan, was asked about if a business should always have a website and if so, should they also have a blog. Sullivan replied that he believes all businesses should have at least a basic website, but when it comes to a blog, that depends on what they have to say on that blog.



  • Google Adds 3D Models Markup To Product Structured Data For Linking


    Google has added new 3D models markup support to the product structured data documentation so that you can connect, associate or link your products to the appropriate 3D model.



  • Google Search Does Not Support AVIF Images Just Yet


    Did you know that Google Search does not support the AVIF image format? At least not yet. Google Search doesn’t list it on its supported image formats and Google Image Search simply won’t index them. But John Mueller of Google said on X, “I’m sure this won’t be necessary long term.”



  • Mikhail Parakhin Steps Down As Head Of Bing Search & Microsoft Advertising


    Mikhail Parakhin, the head of Bing Search and Microsoft Advertising, is stepping down from that role as Parakhin “decided to explore new roles.” We’ve quoted Mikhail Parakhin here countless times over the past couple of years, to hear that he is leaving the role makes me super sad. His transparency and willingness to listen to the community was amazing.



  • St. Patrick’s Day Dancers At Google Ireland


    Here is a video I found on Instagram from the Google Ireland office of dancers performing at the Google office in celebration of St. Patrick’s Day. It looks like they call themselves the Golden Beats.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Advertisement

Mobile & Voice

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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Daily Search Forum Recap: March 25, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google is begging SEOs to stop trying to show Google things and work on showing their users things. Google is testing the Search Generative Experience in the wild to a subset of US users. Google says publishing more content doesn’t improve site quality. Google is testing products and product sites in the search bar. Google shares how to remove a subdomain of a subdomain in Google Search Console.

Search Engine Roundtable Stories:


  • Google Tests SGE AI Overviews In The Wild (Subset Of US Users)


    On Friday, Google began to test SGE-based AI overviews in the real Google search results. That means you may see AI overview snapshot answers in Google search results without being opted into the Google search labs experiment. This is being tested on a small subset of searchers based in the U.S., Google told me.

  • Google Begs SEOs To Stop Showing Google Things; Show Visitors Things Instead


    Google’s Search Liaison responded to a series of posts on Twitter, leading him to beg SEOs to stop trying to “show Google” things, explaining that the process of doing things to your site to rank better in Google is the opposite of the advice Google is giving. Instead, show things to your users/visitors that those people will like.


  • Google: Publishing More Content Doesn’t Improve Quality For Faster Indexing


    A couple of weeks ago, Gary Illyes and Lizzi Sassman of Google had Dave Smart as a guest on the Search Off The Record podcast and they spoke about crawling. In one part, they said again that the quality of your site can impact how fast and how much Google will crawl your website.



  • Google Tests Products & Product Sites Search Bar Filter Tabs


    Google is now testing placing “product sites” as its own search bar filter tab in the search results. Also, Google is testing replacing “Shopping” with “Products” in that search bar.



  • How To Remove A Subdomain Of A Subdomain Via Google Search Console


    Let’s say you have a subdomain of a subdomain, such as sub.sub.domain.tld, how do you remove sub.sub.domain.tld from Google while keeping sub.domain.tld in the Google search results. The answer is to verify the sub.sub.domain.tld property directly in Search Console and remove just that property.



  • Flock Of Geese At Google


    Here is a flock of geese near the new Google Bay View campus in Mountain View, California. I guess the geese are making its way from the GooglePlex to the Bay View campus?

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

Advertisement

SEO

PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

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