SÖKMOTORER
Don’t Migrate Domains & Drop Google AMP The Same Time

It might not be the best idea to migrate to a new domain name and at the same time also drop your AMP pages. A Google SEO hangout with John Mueller has one case where a site migrated to a new domain back in September and at the same time dropped AMP and has not seen the site’s traffic recover yet.
This came up at the 35 minute mark into the hangout where Stijn Berkhaus explained that they did a “website migration three months ago to a new domain.” At the same time he said that AMP was enabled on the old domain but not the new one. Now his site no longer ranks well in the top stories carousel in Google Search. He said “my old AMP articles are always ranked in Google Top Stories” but the new site does not.
And yes, we know AMP is no longer required for top stories but at the same time, you still need to have a good page experience score to be in AMP – which his site does he said.
John said that he believes the site should fix itself in a about a month or so. He said it is complex when you do a “domain migration and switching off AMP at the same time,” adding “especially with something like Top Stories, that might be a little bit confusing.”
He believes the site is on the right track but John goes on to explain the page experience report is showing data, in fact, a lot of good scores in the 90s for core web vitals and the site has field data.
So John thinks it will just take longer because it is a new domain and it will take more time. John added that it can take time for Google to trust a domain name and quality signals just take time. He said quality signals “take a lot of time for us to be fairly certain that we can trust them.”
John then ended saying if the site is not showing up in top stories in a month, to reach back out to him.
Here is the video embed:
Here is the transcript:
STIJN BERKHAUS: Hi. I did a website migration three months ago to a new domain. I just cloned the whole website. I had all internal and external links updated and the redirected to the new one.
I had AMP enabled on the old one, and my old AMP articles are always ranked in Google Top Stories. So now my new one is not. I have AMP disabled right now on my new domain, because I didn’t like it and it gives too much trouble. I don’t want to use it anymore. But AMP is not needed to include in Top Stories right now. So my question is why my new domain is not ranked in Google Top Stories. I want to add to that I rank on the Google page on my main keyword on top, like, number two. And also, my articles are shown in Google News app and on Google Discovery. So I have quite a strong authority on my main keyword. So I don’t understand why I’m not displayed in Google Top Stories. Can you explain that?
JOHN MUELLER: I don’t know. It’s hard to say I think if you’re doing a domain migration and switching off AMP at the same time, then especially with something like Top Stories, that might be a little bit confusing. But it sounds like otherwise, things are being picked up well. So probably, you’re on the right track there. The thing with Top Stories in particular, is it’s an organic search feature. And it’s not something that the site just gets because they deserve it, but it’s more that we try to figure out what we should be showing in a Top Stories section. And sometimes that can be more, sometimes that can be less, sometimes that includes content from individual sites or individual types of articles, and sometimes less so.
What I would consider doing here is on the one hand. On the one hand, giving it a little bit more time. The other thing is to double-check things around the page experience setting, because like we mentioned in the blog post, when we turned that off, we essentially said, well, pages with a very good page experience score, they can essentially appear in Top Stories as well. So it’s not the case that we would take any kind of page and show it in the Top Stories, but rather we would use the page experience score almost like as a ranking factor to determine what we would show within the Top Stories section.
He goes on to explain the page experience report is showing data, in fact, a lot of good scores in the 90s for core web vitals and the site has field data. So John thinks it will just take longer because it is a new domain and it will take more time. John added that it can take time for Google to trust a domain name and quality signals just take time. He said quality signals “take a lot of time for us to be fairly certain that we can trust them.”
John asked him to touch base in a month if things have not improved.
Here is how Glenn Gabe summed it up:
Want to change domain names AND drop AMP? Be very careful when combining multiple variables -> Site changes domain names, drops AMP, & loses all top stories visibility for 3+ months (still not back). @johnmu says give it more time. It could work itself out https://t.co/LziFz3e255 pic.twitter.com/sEYSVTM6Vl
— Glenn Gabe (@glenngabe) January 3, 2022
Even more via @johnmu: There is nothing manual with Top Stories. It’s an organic search feature and it can change over time. It can be tricky with quality signals and can take a lot of time for Google to collect them. Google needs to TRUST the site: https://t.co/LziFz3e255 pic.twitter.com/IEdsNvSHDX
— Glenn Gabe (@glenngabe) January 3, 2022
Site migrations to new domains are scary enough but to drop AMP at the same time is even more nerve wracking.
Forumdiskussion kl Twitter.
SÖKMOTORER
Microsoft Bing Event Today – Expecting ChatGPT Search Integration

I am currently in Seattle and headed to the Microsoft Campus in Redmond for an in-person press event. I decided to go, assuming it would be related to ChatGPT and Bing but Microsoft would not tell me what it was about, nor would Microsoft let us say we are going to the event. Then yesterday at 2pm, when the news broke about Google Bard (story will be here), Microsoft said we can talk about the event.
So the news is out there that there is a event, see Techmeme. The email Microsoft sent says, “Microsoft has some exciting news coming in February and we’d like to invite you to an in-person experience at the Microsoft Campus in Redmond.”
“We can’t share a lot more at this stage, but you won’t want to miss it. This invitation is for you only, but if you’re unable to attend please let us know and we’ll see if we can consider another of your teammates,” Microsoft added.
Then after the Google news came out, Microsoft sent an email saying, “In light of recent announcements, you may now acknowledge your participation in tomorrow’s briefing in Redmond, leveraging the language in the briefing invitation.”
So yea, this press event seems to be about the Bing ChatGPT solution. I am very much looking forward to seeing what Microsoft Bing has to show here and I’ll be sharing the news here, on Search Engine Land and likely will be tweeting a ton @rustybrick. So make sure to follow me on Twitter to see the latest from Bing on this news.
And we have this photo of Satya Nadella, CEO of Microsoft with Sam Altman of OpenAI together last night:
hello from redmond! excited for the event tomorrow pic.twitter.com/b7TUr0ti42
— Sam Altman (@sama) February 6, 2023
I am expecting this to look a lot like the Bing ChatGPT interface leaks we covered earlier. Here are those screenshots:
Here is the home page screenshot that widens and enlarges the search box and says “Ask me anything”:
Here is his screenshot of the results, the answers being returned:
And here is the GIF he made of this:
Brain buzzing with all the search news and announcements this week! SEOs cannot sleep. What a time to be alive! The future is bright 🚀
— Fabrice Canel (@facan) February 7, 2023
More to come soon.
Forumdiskussion kl WebmasterWorld.
SÖKMOTORER
Google Search People Cards Visible In US

Back in 2020, Google Search introduced a feature named people cards. It was only available in India but now it seems like it might be expanding, as I can now see it in the United States.
Brian Freiesleben’s card, which he created when it was first announced by spoofing his location to be in India, is now showing up as a people card for searchers in the United States. Personally, I was able to bring it up on my mobile device in New York.
Here is a screenshot he shared of this on Twitter:
He said, “I found my name now triggers a ‘people card’. This was introduced in Google India back in 2020. I spoofed my location back then to create the card and now (finally) it’s appearing.”
Glenn Gabe was able to replicate it as well:
Thanks!
Man, I have tried to kill that flickr page so many times…it pops back like a weed every time. This is new motivation to try to unlock that account and delete it haha.
— Brian Freiesleben (@type_SEO) February 3, 2023
Forumdiskussion kl Twitter.
SÖKMOTORER
Google Search Bard, It’s ChatGPT Feature, To Trusted Testers

Well, we knew it was coming and here it is, Bard – Google’s answer to ChatGPT. Google is now having its trusted testers test out Bard and will soon roll it out more widely to users in Google Search and others products in the coming weeks, Google announced. It is not called Apprectice Bard but rather Bard.
I covered this when the news broke at Search Engine Land and as I pointed out, right now, Google does not have an answer for how to attribute or link to answers Bard generates – yet. But I do suspect Google will have some answer for it. I also mentioned that Google has been writing knowledge panels using AI and other methods since 2018 and said then it is not stealing. So it will be interesting to see what Google ends up doing here.
Bard is Google’s experimental conversational AI service, powered by LaMDA, where Google can answer questions that might not have one right answer. Google said they will roll this out more widely in the coming weeks but for now, only trusted testers (who is outsourced to a third-party company) will be able to play with it.
Google said, “Soon, you’ll see AI-powered features in Search that distill complex information and multiple perspectives into easy-to-digest formats, so you can quickly understand the big picture and learn more from the web: whether that’s seeking out additional perspectives, like blogs from people who play both piano and guitar, or going deeper on a related topic, like steps to get started as a beginner. These new AI features will begin rolling out on Google Search soon.”
Here is a screenshot they shared of how it might look in Google Search:
This is how it might look like in Google Search (without the attribution part…).
This is the Bard direct interface, not in search:
I am super excited to see how this evolves at Google, Bing and others.
It is not too far off from the leaks of the Bing ChatGPT interface.
Here is Sundar Pichai’s tweets:
2/ Bard seeks to combine the breadth of the world’s knowledge with the power, intelligence, and creativity of our large language models. It draws on information from the web to provide fresh, high-quality responses. Today we’re opening Bard up to trusted external testers. pic.twitter.com/QPy5BcERd6
— Sundar Pichai (@sundarpichai) February 6, 2023
4/ As people turn to Google for deeper insights and understanding, AI can help us get to the heart of what they’re looking for. We’re starting with AI-powered features in Search that distill complex info into easy-to-digest formats so you can see the big picture then explore more pic.twitter.com/BxSsoTZsrp
— Sundar Pichai (@sundarpichai) February 6, 2023
5/ Developers can soon try our Generative Language API, initially powered by LaMDA with a range of models to follow. Over time, our goal is to create a set of tools and APIs that will make it easy for others to build more innovative applications with AI.
— Sundar Pichai (@sundarpichai) February 6, 2023
Here is some of the SEO community reaction:
Yeah you would think that making statements like “some say this” and “others say that” would be substantiated with, IDK, a link to the source. Just an idea. https://t.co/P5xvGvAv1V
— Lily Ray 😏 (@lilyraynyc) February 6, 2023
Bard sounds like 🤮
— Lily Ray 😏 (@lilyraynyc) February 6, 2023
Bard: What you get when you let AI name itself. https://t.co/todOZBbnCE
— Greg Finn (@gregfinn) February 6, 2023
Oh, bizarre. When the ChatGPT buzz began, I remarked that we’ll never get the Irish bards again with robots doing the thinking for us. How glib is Google naming this after humans who spent 7 years training to recite hundreds of poems + stories? And how weird for me to see it.
— Miriam Ellis (@Miriam_Ellis_) February 6, 2023
Attribution is a must – I hope this is not where Google is heading – this is not the way https://t.co/PRH2LSKjR7
— Mordy Oberstein 🇺🇦 (@MordyOberstein) February 6, 2023
ESPECIALLY if the AI model charges for its services.
No, you can’t have my written work to use as you see fit for your paid service.
Or even to train your models. It’s my work? My written words?
The tech moves so fast this stuff takes time to catch up, but it’s important.
— Julie F Bacchini (@NeptuneMoon) February 6, 2023
It’s a little concerning to see that the screenshots Google shared do not show websites as sources used for the AI generated answer.
This is likely because the answer is generated from “the breath of the world’s knowledge.”
Drawing from the knowledge graph perhaps? pic.twitter.com/OVwuWScnDt
— Dr. Marie Haynes🐼 (@Marie_Haynes) February 6, 2023
Content creators that monetise via page views might be the biggest losers
— @[email protected] (@davidiwanow) February 6, 2023
Feel sorry for the dude who wrote the great in-depth article on what’s the easiest to learn, the guitar or the piano!
— Matthew Marley👨🏻💻 (@matthewmarley) February 6, 2023
Why would anyone want to publish blogs after that?
What’s the point of publishing original articles ?
Google will crawl my article, learn from it , serve the solution to its customers as its own. https://t.co/wSwTld3qRJ— Fardun (@FardunRahman) February 6, 2023
In a world of AI search engine wars, the brand, unique perspective and insights & quality fact checking with references are becoming key to survive. Structured data & information have now become a commodity https://t.co/IpcRQFy56e
— Dennis Goedegebuure (@TheNextCorner) February 6, 2023
Google Bard – a rival to ChatGPT
The end of SEO websites maybe. https://t.co/ZWowpV5DUg
— Liaqat Hussain 🇵🇰 (@Edwardian842) February 6, 2023
And from now on, whenever I hear “Google Bard,” I’ll think of the OG. #LegendOfVoxMachina #Criticalrole https://t.co/PuYfJaHaAE pic.twitter.com/SCr1YWsUZO
— Ian Lurie 🇺🇦 @[email protected] (@IanLurie) February 6, 2023
Going to be a busy few months… #GoogleBard https://t.co/aEKFLlmMeF
— Will O’Hara 👨🏽💻 (@willohara) February 6, 2023
I think Bard is just an iteration of Lambda and at last year’s Google product expert summit the product manager of Google brain did a presentation of lambda and it was awesome. It was like Google maps times 10
— Molly Youngblood (@mygeigermeister) February 6, 2023
Brain buzzing with all the search news and announcements this week! SEOs cannot sleep. What a time to be alive! The future is bright 🚀
— Fabrice Canel (@facan) February 7, 2023
It’s too early to say, and your feedback can help to shape the next steps. What would you find useful and appropriate?
— johnmu is a ranking factor and so are you 🐀 (@JohnMu) February 7, 2023
Make sure to send feedback. With bigger changes like this, it’ll probably take a few iterations before things settle down.
— johnmu is a ranking factor and so are you 🐀 (@JohnMu) February 7, 2023
Also, make sure to check out the roundup at Techmeme.
Forumdiskussion kl Twitter, WebmasterWorld.
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