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Don’t Migrate Domains & Drop Google AMP The Same Time

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Don't Migrate Domains & Drop Google AMP The Same Time

It might not be the best idea to migrate to a new domain name and at the same time also drop your AMP pages. A Google SEO hangout with John Mueller has one case where a site migrated to a new domain back in September and at the same time dropped AMP and has not seen the site’s traffic recover yet.

This came up at the 35 minute mark into the hangout where Stijn Berkhaus explained that they did a “website migration three months ago to a new domain.” At the same time he said that AMP was enabled on the old domain but not the new one. Now his site no longer ranks well in the top stories carousel in Google Search. He said “my old AMP articles are always ranked in Google Top Stories” but the new site does not.

And yes, we know AMP is no longer required for top stories but at the same time, you still need to have a good page experience score to be in AMP – which his site does he said.

John said that he believes the site should fix itself in a about a month or so. He said it is complex when you do a “domain migration and switching off AMP at the same time,” adding “especially with something like Top Stories, that might be a little bit confusing.”

He believes the site is on the right track but John goes on to explain the page experience report is showing data, in fact, a lot of good scores in the 90s for core web vitals and the site has field data.

So John thinks it will just take longer because it is a new domain and it will take more time. John added that it can take time for Google to trust a domain name and quality signals just take time. He said quality signals “take a lot of time for us to be fairly certain that we can trust them.”

John then ended saying if the site is not showing up in top stories in a month, to reach back out to him.

Here is the video embed:

Here is the transcript:

STIJN BERKHAUS: Hi. I did a website migration three months ago to a new domain. I just cloned the whole website. I had all internal and external links updated and the redirected to the new one.

I had AMP enabled on the old one, and my old AMP articles are always ranked in Google Top Stories. So now my new one is not. I have AMP disabled right now on my new domain, because I didn’t like it and it gives too much trouble. I don’t want to use it anymore. But AMP is not needed to include in Top Stories right now. So my question is why my new domain is not ranked in Google Top Stories. I want to add to that I rank on the Google page on my main keyword on top, like, number two. And also, my articles are shown in Google News app and on Google Discovery. So I have quite a strong authority on my main keyword. So I don’t understand why I’m not displayed in Google Top Stories. Can you explain that?

JOHN MUELLER: I don’t know. It’s hard to say I think if you’re doing a domain migration and switching off AMP at the same time, then especially with something like Top Stories, that might be a little bit confusing. But it sounds like otherwise, things are being picked up well. So probably, you’re on the right track there. The thing with Top Stories in particular, is it’s an organic search feature. And it’s not something that the site just gets because they deserve it, but it’s more that we try to figure out what we should be showing in a Top Stories section. And sometimes that can be more, sometimes that can be less, sometimes that includes content from individual sites or individual types of articles, and sometimes less so.

What I would consider doing here is on the one hand. On the one hand, giving it a little bit more time. The other thing is to double-check things around the page experience setting, because like we mentioned in the blog post, when we turned that off, we essentially said, well, pages with a very good page experience score, they can essentially appear in Top Stories as well. So it’s not the case that we would take any kind of page and show it in the Top Stories, but rather we would use the page experience score almost like as a ranking factor to determine what we would show within the Top Stories section.

He goes on to explain the page experience report is showing data, in fact, a lot of good scores in the 90s for core web vitals and the site has field data. So John thinks it will just take longer because it is a new domain and it will take more time. John added that it can take time for Google to trust a domain name and quality signals just take time. He said quality signals “take a lot of time for us to be fairly certain that we can trust them.”

John asked him to touch base in a month if things have not improved.

Here is how Glenn Gabe summed it up:

Site migrations to new domains are scary enough but to drop AMP at the same time is even more nerve wracking.

Forumdiskussion kl Twitter.




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Microsoft Bing Event Today – Expecting ChatGPT Search Integration

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Bing Phone Typing

I am currently in Seattle and headed to the Microsoft Campus in Redmond for an in-person press event. I decided to go, assuming it would be related to ChatGPT and Bing but Microsoft would not tell me what it was about, nor would Microsoft let us say we are going to the event. Then yesterday at 2pm, when the news broke about Google Bard (story will be here), Microsoft said we can talk about the event.

So the news is out there that there is a event, see Techmeme. The email Microsoft sent says, “Microsoft has some exciting news coming in February and we’d like to invite you to an in-person experience at the Microsoft Campus in Redmond.”

“We can’t share a lot more at this stage, but you won’t want to miss it. This invitation is for you only, but if you’re unable to attend please let us know and we’ll see if we can consider another of your teammates,” Microsoft added.

Then after the Google news came out, Microsoft sent an email saying, “In light of recent announcements, you may now acknowledge your participation in tomorrow’s briefing in Redmond, leveraging the language in the briefing invitation.”

So yea, this press event seems to be about the Bing ChatGPT solution. I am very much looking forward to seeing what Microsoft Bing has to show here and I’ll be sharing the news here, on Search Engine Land and likely will be tweeting a ton @rustybrick. So make sure to follow me on Twitter to see the latest from Bing on this news.

And we have this photo of Satya Nadella, CEO of Microsoft with Sam Altman of OpenAI together last night:

I am expecting this to look a lot like the Bing ChatGPT interface leaks we covered earlier. Here are those screenshots:

Here is the home page screenshot that widens and enlarges the search box and says “Ask me anything”:

click for full size

Here is his screenshot of the results, the answers being returned:

click for full size

And here is the GIF he made of this:

Bing Search Chat Interface

More to come soon.

Forumdiskussion kl WebmasterWorld.



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Google Search People Cards Visible In US

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Google Man Cards

Back in 2020, Google Search introduced a feature named people cards. It was only available in India but now it seems like it might be expanding, as I can now see it in the United States.

Brian Freiesleben’s card, which he created when it was first announced by spoofing his location to be in India, is now showing up as a people card for searchers in the United States. Personally, I was able to bring it up on my mobile device in New York.

Here is a screenshot he shared of this on Twitter:

click for full size

He said, “I found my name now triggers a ‘people card’. This was introduced in Google India back in 2020. I spoofed my location back then to create the card and now (finally) it’s appearing.”

Glenn Gabe was able to replicate it as well:

Forumdiskussion kl Twitter.



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Google Search Bard, It’s ChatGPT Feature, To Trusted Testers

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Google Bard Butler Graphic

Well, we knew it was coming and here it is, Bard – Google’s answer to ChatGPT. Google is now having its trusted testers test out Bard and will soon roll it out more widely to users in Google Search and others products in the coming weeks, Google announced. It is not called Apprectice Bard but rather Bard.

I covered this when the news broke at Search Engine Land and as I pointed out, right now, Google does not have an answer for how to attribute or link to answers Bard generates – yet. But I do suspect Google will have some answer for it. I also mentioned that Google has been writing knowledge panels using AI and other methods since 2018 and said then it is not stealing. So it will be interesting to see what Google ends up doing here.

Bard is Google’s experimental conversational AI service, powered by LaMDA, where Google can answer questions that might not have one right answer. Google said they will roll this out more widely in the coming weeks but for now, only trusted testers (who is outsourced to a third-party company) will be able to play with it.

Google said, “Soon, you’ll see AI-powered features in Search that distill complex information and multiple perspectives into easy-to-digest formats, so you can quickly understand the big picture and learn more from the web: whether that’s seeking out additional perspectives, like blogs from people who play both piano and guitar, or going deeper on a related topic, like steps to get started as a beginner. These new AI features will begin rolling out on Google Search soon.”

Here is a screenshot they shared of how it might look in Google Search:

Google Bard in Google Search

This is how it might look like in Google Search (without the attribution part…).

This is the Bard direct interface, not in search:

Google Bard GIF

I am super excited to see how this evolves at Google, Bing and others.

It is not too far off from the leaks of the Bing ChatGPT interface.

Here is Sundar Pichai’s tweets:

Here is some of the SEO community reaction:

Also, make sure to check out the roundup at Techmeme.

Forumdiskussion kl Twitter, WebmasterWorld.



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