Ta kontakt med oss

SÖKMOTORER

Google Ads Editor Redesign In Version 2.1

Publicerad

9 månader sedan

på

Next Version Of Google Ads Editor To Gain Performance Max Campaigns

Google has released Google Ads Editor version 2.1 that comes with a new look that is more colorful. The redesign seems way more enjoyable to look at and use than the current version. This was confirmed by Ginny Marvin, the Google Ads Liaison on Twitter who said version 2.1 is now out.

Here is the redesign first spotted by Boris Beceric on Twitter who wrote “Google Ads Editor just got a major upgrade.” He shared this screenshot of the new look:

klicka för full storlek

Ginny explained you can open this new page in the Ads Editor by going to Settings. There you can now choose to open Google Ads Editor on the Overview page, the Campaigns table or the view that was showing the last time you closed Editor. This screenshot above is the new overview page.

Version 2.0 of Google Ads Editor was released in March.

What else is new with 2.1?

Overview recommendation cards

New overview cards are now available for:

  • Top recommendations
  • Asset performance
  • Asset group status

Table header recommendations

Editor now shows a list of recommendations applicable to the currently viewed item type in the toolbar above the main table, so that these recommendations are featured even more prominently.

Primary Display Status

The Primary Display Status (PDS) shows more information for campaigns. For example, it now includes reasons why a campaign may not be serving.

Recommendations

Added support has been added for more recommendation types, including:

  • Create a Local campaign
  • Set a target ROAS to capture upcoming traffic increases
  • Set a target CPA
  • Upgrade your Local campaigns to Performance Max
  • Use Display Expansion

Warning dialogue for cross-account copy and paste

Editor supports copying items in one account and then pasting them into another. However, it can’t duplicate certain information tied to a particular account. When the copied items contain references to account-specific data and you paste these into another account, Editor will drop that data and the resulting copy will be incomplete.

Editor now shows a detailed warning listing all data types that would be dropped when the user initiates a cross-account paste operation.

Validate aligned budget or bid strategy

To prevent the deletion of an aligned shared budget, Editor now shows an error when a campaign is using a shared budget but not its associated portfolio bid strategy, or vice versa.

In the budget editing dialog, Editor now shows the name of the associated strategy when an aligned budget is chosen. In the bidding dialog, it now shows the name of the associated budget when an aligned strategy is chosen.

Video-Drive conversions campaigns with shopping

Editor now supports the shopping setting (Product Feed) and product groups for “Video-Drive conversions” campaigns.

Final URL expansion

Added support for “Final URL expansion” setting in Performance Max campaigns.

Initial view on start-up

Editor now allows you to specify one of the following views when a new window opens:

  • Overview
  • Campaigns
  • The view shown when Editor was previously closed

Global offers

In the shopping settings for Shopping and Performance Max campaigns, you can now choose to:

  • Make the country of sale optional (you can allow it to be empty or be cleared if it’s not empty)
  • Include support for an optional feed label

Lead form: custom questions, age question

  • In lead form extensions, Editor now supports custom (free-form text) questions, rather than limiting to a predefined set of questions.
  • Editor now allows any age between 18 and 65 for the “Are you over X years of age?” question. Previously, this was limited to 3 options: 18, 21, and 25.

Lead form extensions at account level

Editor now allows attaching lead form extensions at the account level, and disabling them at the campaign level. Previously, they could only be attached at the campaign level.

Budget Explorer

Editor now provides 3 possible budgets when making suggestions in the edit pane, including potential stats improvements. If a campaign or shared budget has a budget-raising recommendation associated with it, the budget editing dialog will now show 3 pre-computed budget points with stats and will automatically compute stats for a manually entered budget.

Deprecated features

Remove deprecated recommendation

“Include Display Network” option is no longer available for standard Shopping campaigns. It’s always set to “Disabled”.

Forumdiskussion kl Twitter.



Källa: www.seroundtable.com

Håll ett öga på vad vi gör
Bli först med att få de senaste uppdateringarna och exklusivt innehåll direkt till din e-postinkorg.
Vi lovar att inte spamma dig. Du kan avbryta prenumerationen när som helst.
Ogiltig e-postadress
Relaterade ämnen:
Klicka för att kommentera

Lämna ett svar

Din e-postadress kommer inte publiceras. Obligatoriska fält är märkta *

SÖKMOTORER

How To Block ChatGPT Bots From Crawling Your Site

Publicerad

6 timmar sedan

på

mars 30, 2023

Förbi

Openai Chatgpt Bots blockerade

With all the talk about ChatGPT and other AI bots, did you know that there is an OpenAI ChatGPT bot and it respects the robots.txt protocol? So if you want, you can block OpenAI’s ChatGPT bot from crawling, indexing and using your content and data from your website. This will block the ChatGPT plugins specifically.

Mike King spotted this and posted about it on Twitter, you can see the official documentation här. It reads:

ChatGPT-User is used by plugins in ChatGPT. This user-agent will only be used to take direct actions on behalf of ChatGPT users and is not used for crawling the web in any automatic fashion.

User agent token: ChatGPT-User
Full user-agent string: Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko); compatible; ChatGPT-User/1.0; +https://openai.com/bot
To allow plugins to access your site you can explicitly add the ChatGPT-User to your site’s robots.txt:

Here is a screenshot of the document, in case it changes in the future:

klicka för full storlek

Again, if you don’t want OpenAI to use your site’s data for its AI and ChatGPT, you can disallow it in your robots.txt file. Although, I am not sure how real-time this is and if once OpenAI consumed the content, will it then remove it after-the-fact?

Forumdiskussion kl Twitter.



Källlänk

Håll ett öga på vad vi gör
Bli först med att få de senaste uppdateringarna och exklusivt innehåll direkt till din e-postinkorg.
Vi lovar att inte spamma dig. Du kan avbryta prenumerationen när som helst.
Ogiltig e-postadress
Fortsätt läsa

SÖKMOTORER

Google Search Showing Fewer Brand Names In Search Result Titles

Publicerad

12 timmar sedan

på

mars 30, 2023

Förbi

Google Brands On Walls

Google may be showing less site names and brand names in the title of the search results snippet. Yes, Google has a sitename and favicon change for the search results, so maybe Google is less likely to repeat the site name in the title of the search result snippet because of that new search result layout design?

Google may be showing fewer site names and brand names in the title of the search results snippet. I received a couple of complaints about this and now the Screaming Frog team also noticed it. So I think this is legit and maybe it will stick, maybe it won’t but SEOs and site owners are noticing the lack of site names in the title of the snippet.

For example, search for Air Jordan shoes return Nike.com and as you can see from the snippet, it just says “Jordan Shoes” in the title. Yes, the favicon and site name are above, but the title tag says “Jordan Shoes. Nike.com” but Google just shows “Jordan Shoes” in the snippet.

klicka för full storlek

Similar with this American Airline snippet, it shows “Find New York to Miami flights” but the title tag says “American Airlines® – Find New York to Miami flights.”

klicka för full storlek

Here is what Screaming Frog posted:

The logic makes sense:

John Mueller thinks that is why:

In any event, this may be happening intentionally and SEOs are noticing.

Forumdiskussion kl Twitter.



Källlänk

Håll ett öga på vad vi gör
Bli först med att få de senaste uppdateringarna och exklusivt innehåll direkt till din e-postinkorg.
Vi lovar att inte spamma dig. Du kan avbryta prenumerationen när som helst.
Ogiltig e-postadress
Fortsätt läsa

SÖKMOTORER

Google Search Console Bulk Data Export To BigQuery Now Supports Multiple Properties

Publicerad

18 timmar sedan

på

29 mars 2023

Förbi

Googles datamoln

Several weeks ago, Google enabled the ability to export your Google Search Console data in bulk, automatically, to Google’s BigQuery. Now, Google announced that you can do this across multiple properties in Google Search Console into a single Google Cloud project.

Google said on Twitter, “Following feedback from the community, today we’re updating bulk data exports to allow multiple GSC properties to export to one Cloud project. To do so, you need to customize your dataset name when setting up your export to have a unique dataset name for each export.”

Here are those tweets:

As a reminder, you can initiate a daily export of all your Google Search Console property performance data to BigQuery using this new feature. This is a daily export and includes all the daily data used by Google Search Console to generate the Search Console performance reports you see in the web interface. The data is exported to Google BigQuery, where you can run SQL queries for advanced data mining and other data analytics.

Google said that this feature is useful for large sites with many brand or other unusual queries that are beyond the 50,000 daily row limit of the API, and performance data for large sites, which can reach gigabytes within months.


Forumdiskussion kl Twitter.



Källlänk

Håll ett öga på vad vi gör
Bli först med att få de senaste uppdateringarna och exklusivt innehåll direkt till din e-postinkorg.
Vi lovar att inte spamma dig. Du kan avbryta prenumerationen när som helst.
Ogiltig e-postadress
Fortsätt läsa

Trendigt

sv_SESvenska
sv_SESvenska en_USEnglish de_DE_formalDeutsch (Sie)