SEARCHENGINES
Google Ads News From Google Marketing Live
As you may have known, Google Marketing Live was yesterday – it is the day Google Ads announces a bunch of new features, resources and tools now and for the future. Some of what was announced we saw early, like the swipeable shopping ads and others we will see soon.
Here is what Google announced at Google Marketing Live specific to search ads but I also highly recommend you read Greg Finn’s take on all of this at Search Engine Land:
(1) Visually engaging shopping ads – the swipeable ads we covered earlier. Google said these are coming out later this year, highly visual Shopping ads to U.S. customers. These will be clearly labeled as ads and will be eligible to appear in dedicated ad slots throughout the page.
(2) Google Ads with Augmented reality (AR) 3D photos. This is similar organic search 3D images we covered a while back. Google said merchants will soon be able to have 3D models of their products appear directly on Google Search, allowing shoppers to easily see them in their spaces.
(3) Google Ads Loyalty programs ad extensions coming soon:
(4) Six new additions to Performance Max campaigns including
- More tools for experimentation, like A/B tests to see how Performance Max is driving incremental conversions.
- Expanded campaign management support in Search Ads 360 and the Google Ads mobile app.
- Support for store sales goals to optimize for in-store sales, in addition to store visits and local actions.
- Maximize impact with burst campaigns for a set time period to help meet in-store goals during seasonal events.
- New insights and explanations, including attribution, audience and auction insights so you know what’s driving performance.
- Optimization score and recommendations so you can see how to improve your campaign.
(5) New Google Ads Insight page reports:
- Attribution insights show how your ads work together across Google surfaces — like Search, Display and YouTube — to drive conversions.
- Budget insights find new opportunities for budget optimization and show how your spend is pacing against your budget goals.
- Audience insights for first-party data show how your customer segments, like those created with Customer Match, are driving campaign performance.
(6) My Ad Center was reintroduced, it was first mentioned at Google I/O as a way for users to control of their privacy and online experience.
Ginny Marvin, who now is at Google, did live tweeting of the event, you can see her coverage of it by clicking on the tweets below, it goes on and on:
I’m missing being there live due to covid, but here’s a look at the event and office space in our new Bay View Campus that a colleague sent me this morning. I was there a few weeks ago just before the official opening & it’s really something. #GML2022 pic.twitter.com/64dgxpKfU1
— AdsLiaison (@adsliaison) May 24, 2022
Here are some tweets that caught my eye not mentioned above:
🌟 A new one-click experiment allows you to test whether or not broad match paired with Smart Bidding can work for your campaigns.
Broad match works much better with Smart Bidding for many reasons & we’ve got a big deep dive resource on this coming — stay tuned. #GML2020
— AdsLiaison (@adsliaison) May 24, 2022
Business messaging through Google Ads:
🌟 Users will soon be able to message your business directly from your Search ads. This is currently in testing and should be in open beta by the end of the year. https://t.co/QJtEZXwLdS#GML2020
— AdsLiaison (@adsliaison) May 24, 2022
Shopping/Products and Google Ads:
🌟 Starting this fall, the products tab at the account level in Google Ads will show more information to help you quickly identify products with missing attributes, see when competitors have stronger offers, and more. #GML2022 #GML
— AdsLiaison (@adsliaison) May 24, 2022
It’ll work via Manufacturer Center fyi https://t.co/Nks62OoOsy
— AdsLiaison (@adsliaison) May 24, 2022
360:
It will be available in Google Ads later this year too. https://t.co/9X8RquaAjU
— AdsLiaison (@adsliaison) May 24, 2022
Near me increasing:
Google: queries for “Near Me in stock” grew 90% YoY. #GML2022 pic.twitter.com/1yzxDvKnFL
— Greg Sterling 🇺🇦 (@gsterling) May 24, 2022
There are actually a boat load of PPC humor related tweets from GML, as there is every year.
It feels like a bid to try to push why broader top of funnel and video. #ppcchat It’s less Google Ads and more why video and social. https://t.co/QIkdYGJ3hX
— Christi Olson (@ChristiJOlson) May 24, 2022
Did you see @profgalloway’s recent article on this? I bet Google’s been paying attention to the same thing internally. #ppcchat https://t.co/eWQSUjvOOm
— Kirk Williams 🎙 (@PPCKirk) May 24, 2022
Come on Google. pic.twitter.com/6upsPJlBwA
— Arianne Donoghue (@ArianneDonoghue) May 24, 2022
Anyway, I think there is more but I think that is most of the search specific ad announcements from Google Ads.
Forum discussion at Twitter.
Source: www.seroundtable.com
SEARCHENGINES
Google Won’t Change The 301 Signals For Ranking & SEO
Gary Illyes from Google said on stage at the SERP conference last week that there is no way that Google would change how the 301 redirect signal works for SEO or search rankings. Gary added that it’s a very reliable signal.
Nikola Minkov quoted Gary Illyes as saying, “It is a very reliable signal, and there is no way we could change that signal,” when asked if a 301 redirect not working is a myth. Honestly, I am not sure the context of this question, as it is not clear from the post on X, but here it is:
More from @methode:
– 301 redirect not working is a myth. “It is a very reliable signal, and there is no way we could change that signal”.#SERPConf2024#SERPConf2024International— Nikola Minkov (@n_minkov) April 19, 2024
We’ve covered 301 redirects here countless times – but I never saw a myth that Google does not use 301 redirects as a signal for canonicalization or for passing signals from an old URL to the redirected URL.
Forum discussion at X.
Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.
SEARCHENGINES
Google Again Says Ignore Link Spam Especially To 404 Pages
I am not sure how many times Google has said that you do not need to disavow spammy links, that you can ignore link spam attacks and that links pointing to pages that 404/410 are links that do not count – but John Mueller from Google said it again.
In a thread on X, John Mueller from Google wrote, “if the links are going to URLs that 404 on your site, they’re already dropped.” “They do nothing,” he added, “If there’s no indexable destination URL, there’s no link.”
John then added, “I’d generally ignore link-spam, and definitely ignore link-spam to 404s.”
Asking if it would hurt to disavow, after responding with the messages above, John wrote:
It will do absolutely nothing. I would take the time to rework a holistic & forward-looking strategy for the site overall instead of working on incremental tweaks (other tweaks might do something, but you probably need real change, not tweaks).
Earlier this year we had tons of SEOs notice spammy links to 404 error pages, John said ignore them. In 2021, Google said links to 404 pages do not count, Google also said that in 2012 and many other times.
Plus, outside of links to 404 pages, Google has said to ignore spammy links, time and time again – even the toxic links – ignore them. The messaging around this changed in 2016 when Penguin 4.0 was released and Google began devaluing links over demoting them.
Here are those new posts in context:
I’d say add both. Lol
— Jeremy Rivera (@JeremyRiveraSEO) April 11, 2024
Sure. But also, save yourself the work completely :-).
— John 🧀 … 🧀 (@JohnMu) April 11, 2024
Re-reading your initial post – if the links are going to URLs that 404 on your site, they’re already dropped. They do nothing. If there’s no indexable destination URL, there’s no link. I’d generally ignore link-spam, and definitely ignore link-spam to 404s.
— John 🧀 … 🧀 (@JohnMu) April 11, 2024
… but still… is this a dumb idea?
— Rebekah Edwards (@rebekah_creates) April 11, 2024
It will do absolutely nothing. I would take the time to rework a holistic & forward-looking strategy for the site overall instead of working on incremental tweaks (other tweaks might do something, but you probably need real change, not tweaks).
— John 🧀 … 🧀 (@JohnMu) April 11, 2024
And in general, Google says it ignores spammy links, so you should too (not new) but this post from John Mueller is:
I would just ignore them, Google ignores them too. Sometimes they’re just more visible in tools, but that doesn’t mean they’re a problem.
— John 🧀 … 🧀 (@JohnMu) April 18, 2024
And then also on Mastodon wrote about a similar situation, “Google has 2 decades of practice of ignoring spammy links. There’s no need to do anything for those links.”
Forum discussion at X.
Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.
SEARCHENGINES
Google Needs Very Few Links To Rank Pages; Links Are Less Important
Gary Illyes from Google spoke at the SERP Conf on Friday and he said what he said numerous times before, that Google values links a lot less today than it did in the past. He added that Google Search “needs very few links to rank pages.”
Gary reportedly said, “We need very few links to rank pages… Over the years we’ve made links less important.”
I am quoting Patrick Stox who is quoting what he heard Gary say on stage at the event. Here is Patrick’s post where Gary did a rare reply:
I shouldn’t have said that… I definitely shouldn’t have said that
— Gary 鯨理/경리 Illyes (so official, trust me) (@methode) April 19, 2024
Gary said this a year ago, also in 2022 and other times as well. We previously covered that Google said links would likely become even less important in the future. And even Matt Cutts, the former Googler, said something similar about eight years ago and the truth is, links are weighted a lot less than it was eight years ago and that trend continues. A couple of years ago, Google said links are not the most important Google search ranking factor.
Of course, many SEOs think Google lies about this.
Judith Lewis interviewed Gary Illyes at the SERP Conf this past Friday.
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