The other day, John Mueller of Google tweeted something true but sarcastic and it seems some took it the wrong way. He said In case you’re curious, the rel=dofollow works on links. The thing is, it could have been any rel attribute, such as rel=cheese and it would be treated the same as rel=dofollow, Google would ignore the attribute.

The only attributes Google would recognize and do anything with are the supported link attributes, such as rel=nofollow, rel=sponsored, and rel=ugc. But rel=dofollow means nothing to Google, Google will just crawl it like the rel link attribute is not even there. Occasionally I stick funny things in my link attributes just to see if anyone would pick up on it, no one does.

After John tweet this, he had to then come back and clarify, as to not set some SEOs off to add dofollow to their HTML links.

Here are those tweets:

Just in case it wasn’t clear from all the replies here, using an unknown rel-attribute on links doesn’t do anything, and since the default behavior is to use links normally, this just treats links like links. You don’t need to use rel=dofollow. You can, but you don’t need to.

— johnmu is not a bard yet 🖇️🖇️ (@JohnMu) March 22, 2023

Om du ville kunde du gå ännu längre och använda påhittade attribut, som <p cheese="”good”">. Detta kommer – tyvärr för roboten – också att ignoreras. Tekniskt sett kan du nu skapa en sida för att göra något med CSS eller JS med det, men jag vet.

— johnmu is not a bard yet 🖇️🖇️ (@JohnMu) March 22, 2023

Forumdiskussion kl Twitter.

As we approach the Google Analytics 4 migration deadline, Google Ads Liaison, Ginny Marvin reminds advertisers that some “advertisers could see a significant performance impact” in their ad campaigns if they do not migrate.

Ginny wrote this on Twitter, first talking about the Google Analytics 4 deadline, saying “the GA4 deadline is fast approaching. Universal Analytics properties will stop processing new data on July 1.” Ginny added, “that means new data will stop flowing from UA properties into Google Ads which could significantly impact campaign performance.”

The GA4 deadline is fast approaching.
UA properties will stop processing new data on *July 1*.

That means new data will stop flowing from UA properties into Google Ads which could significantly impact campaign performance.

— AdsLiaison (@adsliaison) March 23, 2023

Later, Scott Redgate asked about that, saying “for advertisers who are currently pulling in conversions from UA, and don’t upgrade, spend in campaigns like PMAX will drastically decrease if target ROAS/CPA is set (as system won’t detect any conversions). That could potentially have huge implications for Google’s revenue?”

Let’s say 20% of advertisers don’t migrate, and half of their spend is on campaigns like PMAX with ROAS set. Google prepared for a 10% haircut to top-line revenue?

— Scott Redgate (@sredg8) March 23, 2023

Ginny responded to this saying, yes, it can. “Advertisers could see significant performance impact if their conversion bidding is still set to UA after July 1. We encourage customers to migrate on their own now to be sure everything is properly transferred to GA4,” she wrote.

Advertisers could see significant performance impact if their conversion bidding is still set to UA after July 1. We encourage customers to migrate on their own now to be sure everything is properly transferred to GA4.

— AdsLiaison (@adsliaison) March 23, 2023

So you better migrate to GA4 by July 1, before it impacts your Google Ads performance.

Forumdiskussion kl Twitter.

Google Business Profiles seems to have launched a new manage menu feature for restaurants in the web version of the business profile tool. It opens a “your menu on Google” box that lets you either manually build your custom menu in Google or link to your third-party menu partner.

Here is a screenshot from Tim Capper on Twitter who wrote, “New select your preferred menu source for restaurants.”

Yes, you had these options in the old Business Profile section but the user interface is new here within the new user experience to update your local business profile in Google.

Also, maybe a new menu snippet in Google?

↗️ Is this New snippet for menu? @rustybrick pic.twitter.com/gZFzh4uChJ

— Khushal Bherwani (@b4k_khushal) February 14, 2023

Forumdiskussion kl Twitter.