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Google Coati Update, More Weekend Tremors, Local Reviews Bug, Google Ads Bribe, Apple Search Delayed & More

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Google Coati Update, More Weekend Tremors, Local Reviews Bug, Google Ads Bribe, Apple Search Delayed & More

This week, we learned that Google’s Panda update at one point in time evolved into what was called the Google Coati update. Google also had another weekend update last week. Google Search Console added a new shopping tab with more streamlined Merchant Center integration. Google said they now recommend dots over commas for review snippet numerical decimal separators. Google said rich result manual actions can lead to not just the removal of rich results but a broader spam manual action. Google said cross-linking words in your content should be done only when relevant. Google does pick up on URL parameters that don’t work but learns to drop them over time. Google said redirects from nonrelevant pages won’t cause harm to the target page. Google rolls out new search, shopping, maps, AR, and more features. Google is testing more Explore features in Google Search. Google is testing picture-in-picture features in search. Google reviews dropped out due to some weird suggest edit bug, but we are told it is fixed. A local study says review recency matters for rankings. You should be cautious of fake ownership claims of your Google Business Profile. Google is testing new local knowledge panel photo interfaces. Google Business updates tool now has a crop image tool. Google Business Profiles added an attribute for the World Cup and if you are showing it live at your venue. Google is bribing advertisers with $100 or more to enroll in applying auto recommendations, but PPCers say no. And Apple Search is at least four years away. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week’s video recap is sponsored by Wix – Did you see the new Edit by Page SEO features from Wix?

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Google’s Internal Menu System Tracks Googlers Food Preferences

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Google Internal Menu System Tracks Food Preferences Tweets

A Googler shared screenshots of the output from the Google internal menu system where it told her that one day she avoids salades and then she must have had some salads to correct that and the next day it say she enjoys salad. I am just amazed Google tracks the food Googlers eat and offers suggestions.

Here are those tweets embedded:

This is really not a photo of the day but close enough…

Det här inlägget är en del av vår vardag Sök Dagens foto kolumn, där vi hittar roliga och intressanta bilder relaterade till sökbranschen och delar dem med våra läsare.



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Daniel Waisberg Hosts Lizzi Sassman & Martin Splitt At Google Tel Aviv

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Daniel Waisberg Hosted Lizzi Sassman & Martin Splitt At Google Tel Aviv

A couple of months before John Mueller visited Daniel Waisberg at the Google Tel Aviv office, Lizzi Sassman and Martin Splitt of Google did as well. Here are the three smiling on the streets of Tel Aviv.

This was shared a while back on Twitter.

Det här inlägget är en del av vår vardag Sök Dagens foto kolumn, där vi hittar roliga och intressanta bilder relaterade till sökbranschen och delar dem med våra läsare.



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Google Ad Revenues Down 3.6% Year Over Year

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Google Earnings Stock

Google reported earnings last night and their ad revenue not only slowed but was technically lower year over year. Google’s ad revenue was down about 3.6%, while total revenue was up just around 1%.

Here is the snippet from the earnings report showing that:

click for full size

Remember, Microsoft reported earnings the week prior and showed slowed growth but still growth. Microsoft Bing Ads grew 10% last quarter.

Here is a look at Google’s earnings numbers for the past 3 years:

click for full size

You can see that Q4 2021 was higher than Q4 2022!

Ruth Porat, CFO of Alphabet and Google, said: “Our Q4 consolidated revenues were $76 billion, up 1% year over year, or up 7% in constant currency, and $283 billion for the full year 2022, up 10%, or up 14% in constant currency. We have significant work underway to improve all aspects of our cost structure, in support of our investments in our highest growth priorities to deliver long-term, profitable growth.”

Hence the mass Google layoffs to cut costs and increase profit. Keep in mind, Google’s profit was insane – $18 billion, that is $1 billion in profit per week! Sure, Google’s net income was down 34% year over year, so I get Wall Street.

Forumdiskussion kl Twitter.



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