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Google Officially Brings Continuous Scroll To Desktop Search

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Google Officially Brings Continuous Scroll To Desktop Search

Google has officially brought the continuous scroll feature from the mobile search results to the desktop search results. Google has been testing this for a while after bringing it to mobile in October 2021, and now it is live in the US English search results.

Here is a GIF of it in action:

Google has been continuous scroll for mobile search last October. Google has also tested infinite scroll on desktop search for many many many years. Again, we have seen Google test this countless times, as far back as 2015 and even back to 2011. So it is not surprising to see this roll out.

Brodie Clark spotted this rollout last week and posed about it on Twitter but it was not “fully” rolled out until this week and still is gradually rolling out.

Google told me “we’re bringing continuous scrolling to desktop so you can continue to see more helpful search results with fewer clicks. It’s now even easier to get inspired with more information at your fingertips.” “Now, when you scroll down you’ll continue to find relevant results so that you can discover new ideas. When you reach the bottom of a search results page, up to six pages of results will be automatically shown until you see a “More results” button if you wish to continue further,” Google added.

Also, what this means for Google Ads:

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Källa: www.seroundtable.com

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Jeff Ferguson On Issues With SEO Studies & Ranking Factor Studies

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Jeff Ferguson

In part one, we go through Jeff Ferguson’s long history in search marketing. In part two, we pick up with him starting his own agency. Then in part three we talk about the state of SEO studies.

In short, he goes off on his rant on SEO studies done on ranking factors and other areas. In short, he was not a fan of those studies and he wrote a lot about how they were done wrong. He wasn’t saying the intent was wrong, the companies that made these studies really wanted to help. But doing ranking factor studies are just too hard and really hard to prove.

Of course, it ruffled a lot of feathers in the SEO community. But he goes through more on why he did what he did and what he wanted to get out of it.

You can learn more about Jeff Ferguson at Amplitude Digital and follow him on Twitter @CountXero.


You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.

Forumdiskussion kl Youtube.



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Apple Maps Street View Camera Backpack

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Apple Maps Street View Camera Backpack

Here is a photo of some guy walking around Israel with an Apple Maps street view backpack. It was captured by Hillel Fuld the other day and posted on Twitter.

Google has its own street view backpack, which is more impressive to look at.

Det här inlägget är en del av vår vardag Sök Dagens foto kolumn, där vi hittar roliga och intressanta bilder relaterade till sökbranschen och delar dem med våra läsare.



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Googles interna menysystem spårar Googles matpreferenser

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Google Internal Menu System Tracks Food Preferences Tweets

En Googler delade skärmdumpar av resultatet från Googles interna menysystem där det berättade för henne att hon en dag undviker sallader och sedan måste hon ha ätit några sallader för att rätta till det och nästa dag stod det att hon njuter av sallad. Jag är bara förvånad över att Google spårar maten som Googler äter och ger förslag.

Här är dessa tweets inbäddade:

Det här är verkligen inte dagens foto men nära nog...

Det här inlägget är en del av vår vardag Sök Dagens foto kolumn, där vi hittar roliga och intressanta bilder relaterade till sökbranschen och delar dem med våra läsare.



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