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Google Page Experience & Core Web Vitals Label Won’t Go Live

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Google Page Experience & Core Web Vitals Label Won't Go Live

In November 2020, Google said we may see a label for the Google page experience update show up in the search result snippets. Then in December 2020 we saw actual examples in the raw of Google testing this icon and label in the search results. In January 2021, Google said it might not go live and we didn’t know if it would go live.

Well, now, well over a year later, there is still no icon or label on the snippets within the Google search results to show if a URL meets the page experience criteria. John Mueller of Google said the 42:55 mark in a recent video hangout that it probably won’t happen. He said “my feeling is, if we wanted to show a badge in the search results for Core Web Vitals or Page Experience, then probably we would have done that already.”

But he added that “everything around Core Web Vitals and Page Experience is constantly being worked on” so he said “I wouldn’t be surprised if any of this changes” and Google ends up showing the label/icon.

Here is the video embed:

This is what the label looks like, here is a screenshot from @peyman_met:

click for full size

Question Transcript:

About a year ago, you mentioned that there were experiments with a badge in the search results regarding page experience and Core Web Vitals. Is this something that we’re going to see in the future?

Answer Transcript:

So I can’t promise on what will happen in the future, unfortunately. And since we haven’t done this badge so far, and it’s been, I think, over a year, my feeling is probably it will not happen. I don’t know for certain. And it might be that, somewhere, a team at Google is working on making this badge happen, and will get upset when I say it. But at least so far, I haven’t seen anything happening with regards to a badge like this.

And my feeling is, if we wanted to show a badge in the search results for Core Web Vitals or Page Experience, then probably we would have done that already.

That said, everything around Core Web Vitals and Page Experience is constantly being worked on. And we’re trying to find ways to improve those metrics to include other aspects that might be critical for websites or for users that they care about. So I wouldn’t be surprised if any of this changes. And it might be that, at some point, we have metrics that are really useful for users and which makes sense to show more to users. And maybe, at that point, we’ll have something more visible in the search results or within Chrome. I don’t know. Anyway, so it’s really hard to say there.

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Google’s Internal Menu System Tracks Googlers Food Preferences

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Google Internal Menu System Tracks Food Preferences Tweets

A Googler shared screenshots of the output from the Google internal menu system where it told her that one day she avoids salades and then she must have had some salads to correct that and the next day it say she enjoys salad. I am just amazed Google tracks the food Googlers eat and offers suggestions.

Here are those tweets embedded:

This is really not a photo of the day but close enough…

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Daniel Waisberg Hosts Lizzi Sassman & Martin Splitt At Google Tel Aviv

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Daniel Waisberg Hosted Lizzi Sassman & Martin Splitt At Google Tel Aviv

A couple of months before John Mueller visited Daniel Waisberg at the Google Tel Aviv office, Lizzi Sassman and Martin Splitt of Google did as well. Here are the three smiling on the streets of Tel Aviv.

This was shared a while back on Twitter.

Det här inlägget är en del av vår vardag Sök Dagens foto kolumn, där vi hittar roliga och intressanta bilder relaterade till sökbranschen och delar dem med våra läsare.



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Google Ad Revenues Down 3.6% Year Over Year

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Google Earnings Stock

Google reported earnings last night and their ad revenue not only slowed but was technically lower year over year. Google’s ad revenue was down about 3.6%, while total revenue was up just around 1%.

Here is the snippet from the earnings report showing that:

click for full size

Remember, Microsoft reported earnings the week prior and showed slowed growth but still growth. Microsoft Bing Ads grew 10% last quarter.

Here is a look at Google’s earnings numbers for the past 3 years:

click for full size

You can see that Q4 2021 was higher than Q4 2022!

Ruth Porat, CFO of Alphabet and Google, said: “Our Q4 consolidated revenues were $76 billion, up 1% year over year, or up 7% in constant currency, and $283 billion for the full year 2022, up 10%, or up 14% in constant currency. We have significant work underway to improve all aspects of our cost structure, in support of our investments in our highest growth priorities to deliver long-term, profitable growth.”

Hence the mass Google layoffs to cut costs and increase profit. Keep in mind, Google’s profit was insane – $18 billion, that is $1 billion in profit per week! Sure, Google’s net income was down 34% year over year, so I get Wall Street.

Forumdiskussion kl Twitter.



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