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Google Product Reviews Update Fully Live, Google Highly Cited Label & Trusted Store Badge, Google Ads Manager Dashboard & More Search News

We seem to have another confirmed update starting on April 13th, right after the product reviews update finished. Google has finished rolling out the March 2022 product reviews update. Alan Kent from Google said writing in your product reviews content that you tested the product is not enough to show Google the content was really tested. Google also said not all product comparison content trigger the product reviews update. Google said there is no technical method to gain featured snippets. Google said negative SEO is not a thing and disavowed those misconceptions again. Google updated the words around automatically generated content, kind of, to say it is only an issue with its intended to manipulate the search rankings. Google Discover traffic is not impacted by adding navigation links to your menu. Google’s highly cited label is now live and so is the trusted store badge. Google search added more ways to add products to there product comparison feature in search. Google is testing a people also ask play and listen to button. Google local search has browse by products and browse by story. Google Maps is testing overlaying the local listing as a box on the map, which I kind of like. Microsoft is testing Bing Insights sub-snippets and they are also testing refinement bubbles on people also ask. Microsoft Advertising is rolling out seasonality adjustments. Google Ads launched a new dashboard for managers to see reporting across multiple accounts. Google also added a new way to create custom columns in Google Ads. Google said audience signals jumpsuit the Performance Max campaigns but also continue to inform going forward. Wishing you all a successful tax day, happy Easter and Passover! And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.
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How To Block ChatGPT Bots From Crawling Your Site

With all the talk about ChatGPT and other AI bots, did you know that there is an OpenAI ChatGPT bot and it respects the robots.txt protocol? So if you want, you can block OpenAI’s ChatGPT bot from crawling, indexing and using your content and data from your website. This will block the ChatGPT plugins specifically.
Mike King spotted this and posted about it on Twitter, you can see the official documentation här. It reads:
ChatGPT-User is used by plugins in ChatGPT. This user-agent will only be used to take direct actions on behalf of ChatGPT users and is not used for crawling the web in any automatic fashion.
User agent token: ChatGPT-User
Full user-agent string: Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko); compatible; ChatGPT-User/1.0; +https://openai.com/bot
To allow plugins to access your site you can explicitly add the ChatGPT-User to your site’s robots.txt:
Here is a screenshot of the document, in case it changes in the future:
Again, if you don’t want OpenAI to use your site’s data for its AI and ChatGPT, you can disallow it in your robots.txt file. Although, I am not sure how real-time this is and if once OpenAI consumed the content, will it then remove it after-the-fact?
Forumdiskussion kl Twitter.
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Google Search Showing Fewer Brand Names In Search Result Titles

Google may be showing less site names and brand names in the title of the search results snippet. Yes, Google has a sitename and favicon change for the search results, so maybe Google is less likely to repeat the site name in the title of the search result snippet because of that new search result layout design?
Google may be showing fewer site names and brand names in the title of the search results snippet. I received a couple of complaints about this and now the Screaming Frog team also noticed it. So I think this is legit and maybe it will stick, maybe it won’t but SEOs and site owners are noticing the lack of site names in the title of the snippet.
For example, search for Air Jordan shoes return Nike.com and as you can see from the snippet, it just says “Jordan Shoes” in the title. Yes, the favicon and site name are above, but the title tag says “Jordan Shoes. Nike.com” but Google just shows “Jordan Shoes” in the snippet.
Similar with this American Airline snippet, it shows “Find New York to Miami flights” but the title tag says “American Airlines® – Find New York to Miami flights.”
Here is what Screaming Frog posted:
Looks like over the last week, Google has started showing less brand names at the end of SERP titles. Makes sense with site names already. pic.twitter.com/blh0d4Thd4
— Screaming Frog (@screamingfrog) March 28, 2023
The logic makes sense:
Yup, not really needed as much with site names!
— Screaming Frog (@screamingfrog) March 28, 2023
John Mueller thinks that is why:
Isn’t this just a side-effect of showing the site name a line above the title? https://t.co/v1RMUGoPyK
— johnmu likes 🥚 staplers 🥚 (@JohnMu) March 28, 2023
In any event, this may be happening intentionally and SEOs are noticing.
Forumdiskussion kl Twitter.
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Google Search Console Bulk Data Export To BigQuery Now Supports Multiple Properties

Several weeks ago, Google enabled the ability to export your Google Search Console data in bulk, automatically, to Google’s BigQuery. Now, Google announced that you can do this across multiple properties in Google Search Console into a single Google Cloud project.
Google said on Twitter, “Following feedback from the community, today we’re updating bulk data exports to allow multiple GSC properties to export to one Cloud project. To do so, you need to customize your dataset name when setting up your export to have a unique dataset name for each export.”
Here are those tweets:
Following feedback from the community, today we’re updating bulk data exports to allow multiple GSC properties to export to one Cloud project. To do so, you need to customize your dataset name when setting up your export to have a unique dataset name for each export. https://t.co/AdSVgSeSG7
— Google Search Central (@googlesearchc) 27 mars 2023
As a reminder, you can initiate a daily export of all your Google Search Console property performance data to BigQuery using this new feature. This is a daily export and includes all the daily data used by Google Search Console to generate the Search Console performance reports you see in the web interface. The data is exported to Google BigQuery, where you can run SQL queries for advanced data mining and other data analytics.
Google said that this feature is useful for large sites with many brand or other unusual queries that are beyond the 50,000 daily row limit of the API, and performance data for large sites, which can reach gigabytes within months.
Forumdiskussion kl Twitter.
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