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Google Removes Rich Media File Best Practices Help Document

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Google Removes Rich Media File Best Practices Help Document

Google has deleted and 404ed the Rich media file best practices. Google said removed its “documentation about rich-media files, such as Silverlight and Flash.” Why? This is the best part, Google skrev “turns out it’s not 2005 anymore.”

You can probably briefly see the cached version of the page här and then use the Wayback machine to look it up when that goes away. But here is a copy and paste of the page:

Rich media file best practices

Google can index most types of pages and files. Here are a few details about some specific rich media types:

General best practices

If you do plan to use rich media on your site, here are some recommendations that can help prevent problems.

  • Try to use rich media only where it is needed. We recommend that you use HTML for content and navigation.
  • Provide text versions of pages. If you use a non-HTML splash screen on the home page, make sure to include a regular HTML link on that front page to a text-based page where a user (or Googlebot) can navigate throughout your site without the need for rich media.

In general, search engines are text based. This means that in order to be crawled and indexed, your content needs to be in text format.

This doesn’t mean that you can’t include rich media content such as Silverlight or videos on your site; it just means that any content you embed in these files should also be available in text format or it might not be accessible to all search engines. The following examples focus on the most common types of non-text content, but the guidelines are similar for any other types: provide text equivalents for all non-text files. (Also note that Flash is no longer supported.)

This will not only increase Google’s ability to successfully crawl and index your content; it will also make your content more accessible. Many people, for example users with visual impairments, who use screen readers, or have low bandwidth connections, cannot see images on web pages, and providing text equivalents widens your audience.

Video

See video best practices.

IFrames

IFrames are sometimes used to display content on web pages. Content displayed via iFrames may not be indexed and available to appear in Google’s search results. We recommend that you avoid the use of iFrames to display content. If you do include iFrames, make sure to provide additional text-based links to the content they display, so that Google can crawl and index this content.

Annons

Flash

Flash is no longer supported. We recommend using a different format, such as HTML5.

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So this is no longer relevant – do you miss Flash or Silverlight? 🙂

Forumdiskussion kl Twitter.

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Uppdateringar av Googles produktrecensioner får fortfarande regelbundna uppdateringar

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Google Product Review Updates Still Get Periodic Updates

Bara en påminnelse, eftersom jag ser denna fråga dyka upp ofta. Googles produktrecensioner uppdateras med jämna mellanrum, precis som med kärnuppdateringar. Google kommer att köra dem då och då som det tycker är lämpligt, hittills har Google bekräftat fem olika produktrecensioner.

Danny Sullivan of Google said this again last week on Twitter saying “It’s still a periodic refresh situation.” He referenced his old tweet that said “At the moment, there’s a periodic refresh. Unlike with core updates, we might not always post when a refresh happens given the more limited nature of content involved here. So overall, sites should consider the advice & keep working to it (true of core updates as well!).”

As you can see, Google might not confirm all runs of the product review update.

Here are the dates for the five previous Product Reviews Updates, keep in mind, number five is still rolling out.

Forumdiskussion kl Twitter.

Obs: Detta var förskrivet och planerat att läggas upp idag, det är jag för närvarande offline för Rosh Hashanah.

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