SÖKMOTORER
Google Says Update Internal Links From HTTP To HTTPS

If you are on an HTTP site and you decide to migrate the site to HTTPS, it is common practice to update all of your internal links from the HTTP URL format to the HTTPS URL format. Google’s John Mueller was asked about this on Reddit and he said “I’d always try to fix internal links, it just makes things cleaner, and is under your own control. I doubt it would have any visible effect though.”
Generally, doing a find and replace in your CMS and database from your HTTP version of your URLs to make them all HTTPS instead is not a huge lift for your developers. If you have to do that manually, that is more of a pain. But a find and replace can and probably should be done.
What is a bigger pain is getting all your external links, links you do not control, to get them to update it from HTTP to HTTPS. In that case, Google said in 2015, don’t bother.
Even for internal links, John said “I doubt it would have any visible effect though” because you have those redirects in place. But why not do it assuming you won’t break anything while doing it?
Here is the old tweet from Gary Illyes of Google:
@pip_net if your redirects are properly implemented, the benefit from doing that is so minimal that IMO it’s not worth it.
— Gary 鯨理/경리 Illyes (@methode) July 7, 2015
So in short, if you can easily make the switch with a find and replace, do it. Otherwise, don’t worry too much about it.
Forumdiskussion kl Reddit.
Källa: www.seroundtable.com
SÖKMOTORER
How To Block ChatGPT Bots From Crawling Your Site

With all the talk about ChatGPT and other AI bots, did you know that there is an OpenAI ChatGPT bot and it respects the robots.txt protocol? So if you want, you can block OpenAI’s ChatGPT bot from crawling, indexing and using your content and data from your website. This will block the ChatGPT plugins specifically.
Mike King spotted this and posted about it on Twitter, you can see the official documentation här. It reads:
ChatGPT-User is used by plugins in ChatGPT. This user-agent will only be used to take direct actions on behalf of ChatGPT users and is not used for crawling the web in any automatic fashion.
User agent token: ChatGPT-User
Full user-agent string: Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko); compatible; ChatGPT-User/1.0; +https://openai.com/bot
To allow plugins to access your site you can explicitly add the ChatGPT-User to your site’s robots.txt:
Here is a screenshot of the document, in case it changes in the future:
Again, if you don’t want OpenAI to use your site’s data for its AI and ChatGPT, you can disallow it in your robots.txt file. Although, I am not sure how real-time this is and if once OpenAI consumed the content, will it then remove it after-the-fact?
Forumdiskussion kl Twitter.
SÖKMOTORER
Google Search Showing Fewer Brand Names In Search Result Titles

Google may be showing less site names and brand names in the title of the search results snippet. Yes, Google has a sitename and favicon change for the search results, so maybe Google is less likely to repeat the site name in the title of the search result snippet because of that new search result layout design?
Google may be showing fewer site names and brand names in the title of the search results snippet. I received a couple of complaints about this and now the Screaming Frog team also noticed it. So I think this is legit and maybe it will stick, maybe it won’t but SEOs and site owners are noticing the lack of site names in the title of the snippet.
For example, search for Air Jordan shoes return Nike.com and as you can see from the snippet, it just says “Jordan Shoes” in the title. Yes, the favicon and site name are above, but the title tag says “Jordan Shoes. Nike.com” but Google just shows “Jordan Shoes” in the snippet.
Similar with this American Airline snippet, it shows “Find New York to Miami flights” but the title tag says “American Airlines® – Find New York to Miami flights.”
Here is what Screaming Frog posted:
Looks like over the last week, Google has started showing less brand names at the end of SERP titles. Makes sense with site names already. pic.twitter.com/blh0d4Thd4
— Screaming Frog (@screamingfrog) March 28, 2023
The logic makes sense:
Yup, not really needed as much with site names!
— Screaming Frog (@screamingfrog) March 28, 2023
John Mueller thinks that is why:
Isn’t this just a side-effect of showing the site name a line above the title? https://t.co/v1RMUGoPyK
— johnmu likes 🥚 staplers 🥚 (@JohnMu) March 28, 2023
In any event, this may be happening intentionally and SEOs are noticing.
Forumdiskussion kl Twitter.
SÖKMOTORER
Google Search Console Bulk Data Export To BigQuery Now Supports Multiple Properties

Several weeks ago, Google enabled the ability to export your Google Search Console data in bulk, automatically, to Google’s BigQuery. Now, Google announced that you can do this across multiple properties in Google Search Console into a single Google Cloud project.
Google said on Twitter, “Following feedback from the community, today we’re updating bulk data exports to allow multiple GSC properties to export to one Cloud project. To do so, you need to customize your dataset name when setting up your export to have a unique dataset name for each export.”
Here are those tweets:
Following feedback from the community, today we’re updating bulk data exports to allow multiple GSC properties to export to one Cloud project. To do so, you need to customize your dataset name when setting up your export to have a unique dataset name for each export. https://t.co/AdSVgSeSG7
— Google Search Central (@googlesearchc) 27 mars 2023
As a reminder, you can initiate a daily export of all your Google Search Console property performance data to BigQuery using this new feature. This is a daily export and includes all the daily data used by Google Search Console to generate the Search Console performance reports you see in the web interface. The data is exported to Google BigQuery, where you can run SQL queries for advanced data mining and other data analytics.
Google said that this feature is useful for large sites with many brand or other unusual queries that are beyond the 50,000 daily row limit of the API, and performance data for large sites, which can reach gigabytes within months.
Forumdiskussion kl Twitter.
-
SEO6 dagar sedan
Optimera din SEO-strategi för maximal ROI med dessa 5 tips
-
SÖKMOTORER7 dagar sedan
Google Search Console visar om embedURL-sidan använder indexifembedded
-
SÖKMOTORER6 dagar sedan
Google Mars Space Office Design på Belo Horizonte, Brasilien
-
SÖKMOTORER7 dagar sedan
Google Bard länkar inte till källor för ofta
-
SÖKMOTORER6 dagar sedan
Microsofts annonsering riktar in sig på kunder genom att bläddra i kategorier med sökordsförstärkare
-
SOCIAL5 dagar sedan
LinkedIn lägger till ett nytt alternativ för att dela ett inlägg med flera medlemmar samtidigt
-
SEO7 dagar sedan
TikToks framtid i USA osäker: VD möter kongressen
-
PPC7 dagar sedan
De 7 bästa marknadsföringskanalerna för e-handel för nya butiksägare