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Google Search Bard, It's ChatGPT-funktionen, till betrodda testare

Published

2 månader ago

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Google Bard Butler Graphic

Well, we knew it was coming and here it is, Bard – Google’s answer to ChatGPT. Google is now having its trusted testers test out Bard and will soon roll it out more widely to users in Google Search and others products in the coming weeks, Google meddelat. It is not called Apprectice Bard but rather Bard.

I covered this when the news broke at Search Engine Land and as I pointed out, right now, Google does not have an answer for how to attribute or link to answers Bard generates – yet. But I do suspect Google will have some answer for it. I also mentioned that Google has been writing knowledge panels using AI and other methods since 2018 and said then it is not stealing. So it will be interesting to see what Google ends up doing here.

Bard is Google’s experimental conversational AI service, powered by LaMDA, where Google can answer questions that might not have one right answer. Google said they will roll this out more widely in the coming weeks but for now, only trusted testers (who is outsourced to a third-party company) will be able to play with it.

Google said, “Soon, you’ll see AI-powered features in Search that distill complex information and multiple perspectives into easy-to-digest formats, so you can quickly understand the big picture and learn more from the web: whether that’s seeking out additional perspectives, like blogs from people who play both piano and guitar, or going deeper on a related topic, like steps to get started as a beginner. These new AI features will begin rolling out on Google Search soon.”

Here is a screenshot they shared of how it might look in Google Search:

Google Bard in Google Search

This is how it might look like in Google Search (without the attribution part…).

This is the Bard direct interface, not in search:

Google Bard GIF

I am super excited to see how this evolves at Google, Bing and others.

It is not too far off from the leaks of the Bing ChatGPT interface.

Here is Sundar Pichai’s tweets:

Here is some of the SEO community reaction:

Also, make sure to check out the roundup at Techmeme.

Forumdiskussion kl Twitter, WebmasterWorld.



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Google Bard Launched, Bing Chat Image Creation, Generative AI Policies & More SEO/SEM News

Published

3 timmar ago

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mars 24, 2023

By

Google Bard Launched, Bing Chat Image Creation, Generative AI Policies & More SEO/SEM News

The Google broad core update for March is not done yet, and we see tremors. Google started to roll out Bard, and while it is fast and has a sleek interface, it was a bit underwhelming when compared to Bing Chat. In fact, Bard is unlikely to link to sources and content creators too often. Even Bing’s CEO at Microsoft said Bard is “pretty far behind” Bing Chat. Bing is testing Chat answer boxes in the search results. Bing Chat is also integrating its Bing Image Creator tool, and it started to work a few days after it was announced. Microsoft is relaxing restrictions on balanced mode before other modes. Microsoft Bing said there is no site blacklist for the Bing Chat sidebar in Edge. Google posted its generative AI policies, will they apply to Search? Google updated the Google Search Status dashboard to include ranking updates. Google Search Console’s URL inspection tool added if a video embed URL page uses indexifembedded. Google said URLs are not removed until after Google processes the robots.txt file and then after the specific URL is processed by Google. Bing Webmaster Tools may be missing a week of data. Google is testing highlighting snippets in the Google Explore search feature. Google Business Profiles displays wrong and dangerously incorrect service pricing for some businesses. Google is testing showing only one star in the local pack. Google Local Service Ads industry and service selector was updated. Some Google Ads campaigns may suffer significantly if they don’t upgrade to Google Analytics 4 by July 1. Microsoft Advertising launched target shoppers by browsing categories with keyword boosters. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week’s video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own. You can register for the webinar with Bing and AI, where I will be hosting along with others här.

Make sure to subscribe to our video feed or subscribe directly on iTunes, Apple Podcasts, Spotify, Google Podcasts or your favorite podcast player to be notified of these updates and download the video in the background. Here is the Youtube version of the feed:


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Google Mars Space Office Design At Belo Horizonte, Brazil

Published

9 timmar ago

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mars 24, 2023

By

Google Mars Space Office Design

Did you know that the Google office in Belo Horizonte, Brazil has a room that looks to me designed to look like planet Mars? I could be wrong but look at the volcanic rock-like carpets and bubble thing hanging from the ceiling.

This was posted by Google’s Daniel Waisberg from the Search Central Live Belo Horizonte on Twitter. The full size image is on Twitter, by the way.

Det här inlägget är en del av vår vardag Sök Dagens foto kolumn, där vi hittar roliga och intressanta bilder relaterade till sökbranschen och delar dem med våra läsare.



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Microsofts annonsering riktar in sig på kunder genom att bläddra i kategorier med sökordsförstärkare

Published

15 timmar ago

on

mars 24, 2023

By

Bing Woman Shopping Boost

The Microsoft Advertising team meddelat its PromoteIQ launched a new way to target your ads, by targeting shoppers based on the categories they browse with the ability to also use keywords as a booster for campaign bids.

Nicole Farley explained on Search Engine Land, “this latest development in category-based targeting with keyword leveraging is supposed to maximize revenue and sales for both retailers and advertisers, while also delivering an exceptional experience for shoppers. Interested advertisers should test the new.”

Unlike traditional keyword targeting, “which requires advertisers to research and build an exhaustive list of keywords per campaign,” Microsoft said. With this new targeting shoppers by what they browse, “advertisers only need to test and retain a few high-performing keywords,” Microsoft added.

Microsoft said that in their tests, “campaigns that boost bids by keyword whilst targeting by category exhibit 320% higher click-through-rate (CTR) than the campaigns without boosting bids by keyword.” “Meanwhile, retailers saw benefits from this solution by achieving 8x higher revenue per thousand impressions (RPM),” Microsoft added.

Forumdiskussion kl Twitter.



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