SEARCHENGINES
Google Search Console Links Report Shows Links For New Sites In 7-10 Days
Google Search Console can pick up external links to brand new web sites (if there are links pointing to them) within 7 to 10 days, according to Google’s John Mueller. Guess what, I verified it and Google Search Console confirmed spotting the first link on day 10 for my new site.
I asked John Mueller of Google about this on a hangout a couple weeks ago and he said “it’s more along the line, I’d say a week, 1 and 1/2 weeks” for the tool to show the new link. He said it is “not a matter of months” and “not a matter of hours like with the performance report” but more likely a week or so. And he is right.
I tested it on my new site, which I actually linked to in the Search Engine Land newsletter on March 23rd – I am surprised Google spotted it because it is not easy to find on the web (I guess Google is finding things on the web). And it showed up in the GSC link report on April 2nd, about 10 days later.
I also linked to it on March 29th over here but that link has not shown up yet. I will let you know when that link shows up in Google Search Console, so check this story a bit later on this week.
John explained this at the 9:19 mark where I asked how long it takes Google Search Console to spot new links. John said most reports in GSC are “recalculated every three to four days” and then there is the factor of Google finding the link during its crawling. So he estimated about a week or so.
Here is what he said:
I would have to ask the team. My understanding is that a lot of the reports in Search Console are recalculated every three to four days. So in terms of about a week you should probably see some data there. The tricky part, I guess, with the links report, is that we show a sample of the links to your site. So that doesn’t mean we would immediately populate that one link that we found to your site. So that’s something where I don’t know. I’m kind of curious to see how long it takes to get that picked up.
But it’s not a matter of months. And then, it’s not a matter of hours like with the performance report. It’s more along the line, I’d say a week, 1 and 1/2 weeks, something like that should be a reasonable time.
Here is the video embed:
And if you are wondering what my new site is, it is named Lucid Insider – it is not on SEO, it is about the new Lucid Air EV car.
Here is a screenshot of the link showing up on April 2nd in GSC – note, the link is not in a real story on Search Engine Land, it was just noted in one of my newsletter introductions about the benefits of starting a new site from scratch and relearning some basics:
Forum discussion at YouTube Community.
Source link
SEARCHENGINES
Google Won’t Change The 301 Signals For Ranking & SEO
Gary Illyes from Google said on stage at the SERP conference last week that there is no way that Google would change how the 301 redirect signal works for SEO or search rankings. Gary added that it’s a very reliable signal.
Nikola Minkov quoted Gary Illyes as saying, “It is a very reliable signal, and there is no way we could change that signal,” when asked if a 301 redirect not working is a myth. Honestly, I am not sure the context of this question, as it is not clear from the post on X, but here it is:
More from @methode:
– 301 redirect not working is a myth. “It is a very reliable signal, and there is no way we could change that signal”.#SERPConf2024#SERPConf2024International— Nikola Minkov (@n_minkov) April 19, 2024
We’ve covered 301 redirects here countless times – but I never saw a myth that Google does not use 301 redirects as a signal for canonicalization or for passing signals from an old URL to the redirected URL.
Forum discussion at X.
Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.
SEARCHENGINES
Google Again Says Ignore Link Spam Especially To 404 Pages
I am not sure how many times Google has said that you do not need to disavow spammy links, that you can ignore link spam attacks and that links pointing to pages that 404/410 are links that do not count – but John Mueller from Google said it again.
In a thread on X, John Mueller from Google wrote, “if the links are going to URLs that 404 on your site, they’re already dropped.” “They do nothing,” he added, “If there’s no indexable destination URL, there’s no link.”
John then added, “I’d generally ignore link-spam, and definitely ignore link-spam to 404s.”
Asking if it would hurt to disavow, after responding with the messages above, John wrote:
It will do absolutely nothing. I would take the time to rework a holistic & forward-looking strategy for the site overall instead of working on incremental tweaks (other tweaks might do something, but you probably need real change, not tweaks).
Earlier this year we had tons of SEOs notice spammy links to 404 error pages, John said ignore them. In 2021, Google said links to 404 pages do not count, Google also said that in 2012 and many other times.
Plus, outside of links to 404 pages, Google has said to ignore spammy links, time and time again – even the toxic links – ignore them. The messaging around this changed in 2016 when Penguin 4.0 was released and Google began devaluing links over demoting them.
Here are those new posts in context:
I’d say add both. Lol
— Jeremy Rivera (@JeremyRiveraSEO) April 11, 2024
Sure. But also, save yourself the work completely :-).
— John 🧀 … 🧀 (@JohnMu) April 11, 2024
Re-reading your initial post – if the links are going to URLs that 404 on your site, they’re already dropped. They do nothing. If there’s no indexable destination URL, there’s no link. I’d generally ignore link-spam, and definitely ignore link-spam to 404s.
— John 🧀 … 🧀 (@JohnMu) April 11, 2024
… but still… is this a dumb idea?
— Rebekah Edwards (@rebekah_creates) April 11, 2024
It will do absolutely nothing. I would take the time to rework a holistic & forward-looking strategy for the site overall instead of working on incremental tweaks (other tweaks might do something, but you probably need real change, not tweaks).
— John 🧀 … 🧀 (@JohnMu) April 11, 2024
And in general, Google says it ignores spammy links, so you should too (not new) but this post from John Mueller is:
I would just ignore them, Google ignores them too. Sometimes they’re just more visible in tools, but that doesn’t mean they’re a problem.
— John 🧀 … 🧀 (@JohnMu) April 18, 2024
And then also on Mastodon wrote about a similar situation, “Google has 2 decades of practice of ignoring spammy links. There’s no need to do anything for those links.”
Forum discussion at X.
Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.
SEARCHENGINES
Google Needs Very Few Links To Rank Pages; Links Are Less Important
Gary Illyes from Google spoke at the SERP Conf on Friday and he said what he said numerous times before, that Google values links a lot less today than it did in the past. He added that Google Search “needs very few links to rank pages.”
Gary reportedly said, “We need very few links to rank pages… Over the years we’ve made links less important.”
I am quoting Patrick Stox who is quoting what he heard Gary say on stage at the event. Here is Patrick’s post where Gary did a rare reply:
I shouldn’t have said that… I definitely shouldn’t have said that
— Gary 鯨理/경리 Illyes (so official, trust me) (@methode) April 19, 2024
Gary said this a year ago, also in 2022 and other times as well. We previously covered that Google said links would likely become even less important in the future. And even Matt Cutts, the former Googler, said something similar about eight years ago and the truth is, links are weighted a lot less than it was eight years ago and that trend continues. A couple of years ago, Google said links are not the most important Google search ranking factor.
Of course, many SEOs think Google lies about this.
Judith Lewis interviewed Gary Illyes at the SERP Conf this past Friday.
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