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Google Search Console Performance Reports Logs Additional Desktop Features

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Google Search Console’s performance report starting on May 13, 2022 now logs impressions for additional desktop features. One example Google gave was “top stories.” Google said you may see an increase in your desktop impressions when you filter by Good Page Experience in the search appearance filter. But honestly, this just does not make much sense…

Google posted these details här on May 23, 2022 and wrote:

Search Console now logs impressions for additional desktop features, such as Top Stories. As a result, you may see an increase in your desktop impressions in the Search and News performance reports when filtered by the “Good Page Experience” search appearance, as well as desktop impressions in the Page Experience report.

I am not going to lie, I find this messaging from Google super confusing. Why?

(1) Hasn’t Google already tracked top stories impressions and clicks in Search Console?

We know they did track Top Stories for mobile forever – and you’d assume they did for desktop as well.

(2) What does the good page experience search appearance have to do with this?

My guess is that maybe Google did not track top stories for desktop? But I thought Google did. Maybe they didn’t track it in conjunction with the good page experience search appearance? Still, that doesn’t seem to make sense to me since Google added all these into the Search Console reports back in January 2022 before the page experience update rolled out on desktop.

I did ask Google for clarification because honestly, I am super confused by this messaging. This note was just posted today, Sunday, May 15th and I wanted to cover this now so SEOs know about this confusion and to hold off until we hear from Google.

When I hear back, I will update you all.

Here is what was posted:

click for full size

Forumdiskussion kl Twitter.

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Microsoft Bing Event Today – Expecting ChatGPT Search Integration

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Bing Phone Typing

I am currently in Seattle and headed to the Microsoft Campus in Redmond for an in-person press event. I decided to go, assuming it would be related to ChatGPT and Bing but Microsoft would not tell me what it was about, nor would Microsoft let us say we are going to the event. Then yesterday at 2pm, when the news broke about Google Bard (story will be here), Microsoft said we can talk about the event.

So the news is out there that there is a event, see Techmeme. The email Microsoft sent says, “Microsoft has some exciting news coming in February and we’d like to invite you to an in-person experience at the Microsoft Campus in Redmond.”

“We can’t share a lot more at this stage, but you won’t want to miss it. This invitation is for you only, but if you’re unable to attend please let us know and we’ll see if we can consider another of your teammates,” Microsoft added.

Then after the Google news came out, Microsoft sent an email saying, “In light of recent announcements, you may now acknowledge your participation in tomorrow’s briefing in Redmond, leveraging the language in the briefing invitation.”

So yea, this press event seems to be about the Bing ChatGPT solution. I am very much looking forward to seeing what Microsoft Bing has to show here and I’ll be sharing the news here, on Search Engine Land and likely will be tweeting a ton @rustybrick. So make sure to follow me on Twitter to see the latest from Bing on this news.

And we have this photo of Satya Nadella, CEO of Microsoft with Sam Altman of OpenAI together last night:

I am expecting this to look a lot like the Bing ChatGPT interface leaks we covered earlier. Here are those screenshots:

Here is the home page screenshot that widens and enlarges the search box and says “Ask me anything”:

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Here is his screenshot of the results, the answers being returned:

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And here is the GIF he made of this:

Bing Search Chat Interface

More to come soon.

Forumdiskussion kl WebmasterWorld.



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Google Search People Cards Visible In US

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Google Man Cards

Back in 2020, Google Search introduced a feature named people cards. It was only available in India but now it seems like it might be expanding, as I can now see it in the United States.

Brian Freiesleben’s card, which he created when it was first announced by spoofing his location to be in India, is now showing up as a people card for searchers in the United States. Personally, I was able to bring it up on my mobile device in New York.

Here is a screenshot he shared of this on Twitter:

click for full size

He said, “I found my name now triggers a ‘people card’. This was introduced in Google India back in 2020. I spoofed my location back then to create the card and now (finally) it’s appearing.”

Glenn Gabe was able to replicate it as well:

Forumdiskussion kl Twitter.



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Google Search Bard, It’s ChatGPT Feature, To Trusted Testers

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Google Bard Butler Graphic

Well, we knew it was coming and here it is, Bard – Google’s answer to ChatGPT. Google is now having its trusted testers test out Bard and will soon roll it out more widely to users in Google Search and others products in the coming weeks, Google announced. It is not called Apprectice Bard but rather Bard.

I covered this when the news broke at Search Engine Land and as I pointed out, right now, Google does not have an answer for how to attribute or link to answers Bard generates – yet. But I do suspect Google will have some answer for it. I also mentioned that Google has been writing knowledge panels using AI and other methods since 2018 and said then it is not stealing. So it will be interesting to see what Google ends up doing here.

Bard is Google’s experimental conversational AI service, powered by LaMDA, where Google can answer questions that might not have one right answer. Google said they will roll this out more widely in the coming weeks but for now, only trusted testers (who is outsourced to a third-party company) will be able to play with it.

Google said, “Soon, you’ll see AI-powered features in Search that distill complex information and multiple perspectives into easy-to-digest formats, so you can quickly understand the big picture and learn more from the web: whether that’s seeking out additional perspectives, like blogs from people who play both piano and guitar, or going deeper on a related topic, like steps to get started as a beginner. These new AI features will begin rolling out on Google Search soon.”

Here is a screenshot they shared of how it might look in Google Search:

Google Bard in Google Search

This is how it might look like in Google Search (without the attribution part…).

This is the Bard direct interface, not in search:

Google Bard GIF

I am super excited to see how this evolves at Google, Bing and others.

It is not too far off from the leaks of the Bing ChatGPT interface.

Here is Sundar Pichai’s tweets:

Here is some of the SEO community reaction:

Also, make sure to check out the roundup at Techmeme.

Forumdiskussion kl Twitter, WebmasterWorld.



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