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Google Search Ranking Algorithm Update On July 10th

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Google Algorithm Update

Yet again, we are seeing more volatility and ranking instability in the Google Search results. It probably started around July 9th through July 10th or so and we are seeing more chatter and many of the tools showing spikes. Today, July 11th, most volatility seemed to calm down – at least for now. But the weekend was pretty volatile.

The last unconfirmed Google search ranking update we reported on was the July 7th and 5th updates and before that June 28th, June 23rd, June 19th and 20th, also the Google May 2022 core update began rolling out on May 25, 2022 and was officially pronounced complete on June 9th but we saw big tremors before and after the start and end date of that update.

Note: If you are ever curious if there was a Google update, don’t forget to check my microsite – Was There A Google Update.

Google Tracking Tools

But like I said, we are seeing more and even bigger spikes from some of the tools on July 10th or so. Let’s start with the tracking tools:

Semrush:

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Mozcast:

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SERP Metrics:

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Advanced Web Rankings:

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RankRanger:

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Accuranker:

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Cognitive SEO:

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Algoroo:

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So there seems to be a lot of volatility based on most of these tools.

SEO Chatter

Here is some of the chatter from the SEO community over the weekend from both this site in these comments and on WebmasterWorld:

My websites are killed with this update by around -20%. I was updating content all the time, trying not to leave any old articles and info on the websites. Was actually hoping for a great increase because of that. But Google, as almost all the time, decided differently… Just don’t know how to react, those updates since 2018 became absolutely crap and illogical. So tired of that. How can we plan at least something in such circumstances?

So far this month my page views average per visitor has dropped 18% v 2022 average, my July PVs vs 2022 average is now -32.5%.

Lost all my traffic just a few hours ago, went from 140 active users on google analytics to now 0

Lost all my traffic, went from 14k organic a day to literally 6 so far today

yeah, lost 40% traffics across some of my sites, good job Google!

Traffic is perpetually bad since the update, and even worse since ~June 17th. All of these huge drops in traffic from region to region are not helping. UK traffic is down 68% today for no apparent reason. I also think that there are other factors at play that explain the low traffic:

‘Tis glorious weather across the entire UK today, all my UK sites are way down today except the hotel site where we’ve had a Fleetwood Mac tribute band on and it was very busy … those high street shops open all reported footfall down drastically.

Traffic is perpetually bad since the update, and even worse since ~June 17th. All of these huge drops in traffic from region to region are not helping. UK traffic is down 68% today for no apparent reason. I also think that there are other factors at play that explain the low traffic:

‘Tis glorious weather across the entire UK today, all my UK sites are way down today except the hotel site where we’ve had a Fleetwood Mac tribute band on and it was very busy … those high street shops open all reported footfall down drastically.

I know many of you are getting tired of these types of stories but I do believe that when I see these spikes, reporting on them are important to the hundreds of people who comment on these posts. It helps them, who may have seen a reduction in ranking, know they are not alone. Plus, there are many who read but do not comment.

I hope you all did okay with this last one…

Forum discussion at WebmasterWorld.

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Source: www.seroundtable.com

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SEARCHENGINES

Daily Search Forum Recap: April 18, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google Ads notified advertisers that some ad customizers will stop working soon. Google discontinued the limited use video carousel markup. Google Maps has new directions and travel features, plus a bunch of new EV features. Google Notes on Search might not end in May 2024 despite what people suggest. Google Business Profiles asked businesses to register their defibrillators, their AEDs.


Search Engine Roundtable Stories:


  • Google Notes On Search Won’t Necessarily Go Away In May


    There have been some people noticing that the Google Notes On Search labs experiment has an end date of May 2024 and thus they are expecting Notes on Search to be turned off by then. Just because it has that end date listed, it does not mean the labs experiment will end on that date.

  • Google Maps Releases New Directions, Travel & EV Features


    Google has announced a number of new travel features with Google Maps and Travel around driving alternatives, trains and buses, travel impact mode and then some new EV driving direction features. Google says these features are to give you more “sustainable choices.”

  • Google Ads Reminds Advertisers Some Ad Customizers Will Go Away May 31st


    On August 31, 2021, Google notified advertisers it would drop support for expanded text ads for responsive search ads. Google is now reminding advertisers that Ad customizers for text ads, expanded text ads and Dynamic Search Ads will stop serving after May 31, 2024.

  • Google Drops Video Carousel Markup


    Google has discontinued its support for video carousel markup and has thus removed it from its video structured data help documentation. Initially, Google tested video carousel on a limited number of sites and is now saying that it “ultimately found that it wasn’t useful for the ecosystem at scale.”

  • Google Business Profiles Register Your Defibrillator (AED)


    Google sent out emails a couple of days ago to businesses asking them to register their Automated External Defibrillator (AED) with Google Business Profiles. Google said, “you could save lives” if you do it.



  • Google NYC Earthquake Reaction Video


    A couple of weeks ago we had an earthquake in the New York region and I finally found a video from the Google NYC office of the reaction of some Googlers while the earthquake happened. These Googlers were recording a video and felt it but were unsure if that was a real earthquake.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

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Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

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Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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SEARCHENGINES

Daily Search Forum Recap: April 17, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


The Google March core update still is causing volatility and it is deepening. Google may make changes to the crawl stats report in Search Console. Google Search Console now shows unused ownership tokens. Google Maps will drop the review drafts. Google Add added generative AI for image generate for Demand Gen campaigns. Google Search is testing more sitelinks designs.


Search Engine Roundtable Stories:


  • Deepening Google Core Ranking Volatility Hits Yesterday & Today


    I know we just reported on more volatility this Monday, possibly related to the Google March 2024 core update, but we are seeing even more volatility over the past 24 hours related to this update. This volatility shows deepening movement for those who were hit, which is incredibly sad in many cases.

  • Google Search Console Adds Unused Ownership Tokens


    Google Search Console has a new security feature under user and permission management to help you manage your unused ownership tokens. Basically, it helps you manage who has permissions to your Search Console profiles and who should not, maybe some legacy verifications.


  • Google: Should We Explain The Crawl Stats Report in Search Console


    Martin Splitt from Google posted a one-line question asking, “Should we do something to explain the crawl stats report in GSC?” This was posted on Mastodon, which has a small audience, but the responses were pretty good.

  • New Google Ads AI Generated Image Tool For Demand Gen Campaigns


    Google Ads announced that Demand Gen campaigns are getting generative AI tools to create image assets. This is rolling out to advertisers around the world in English with more languages to come later this year, Google said.


  • Google Tests Horizontal Lines For Sitelinks & People Also Ask


    Google Search is testing horizontal lines under the sitelinks and the people also ask elements in the search results. This is a long horizontal line that goes across the while search result snippet.

  • Google Maps No Longer Will Support Draft Reviews


    Google Maps will soon stop supporting drafting reviews for local business listings and Google Business Profiles. Google said that starting July 16, 2024, review drafts will no longer be supported.

  • Doogler In Google Play Area


    Some of you love photos of dogs, so here is another one of a Doogler, a Google dog, in a play area, at the Google office. This was shared by the Life at Google Twitter account.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

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Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

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Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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SEARCHENGINES

Daily Search Forum Recap: April 16, 2024

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google will fight the site reputation abuse spam both algorithmically and with manual actions. Google is testing thumbs-up and down in product carousels. Google Ads similar product carousel is being tested. Google Search updated its image documentation. Google AdSense has a new ad format named ad intents.


Search Engine Roundtable Stories:


  • Google Will Fight Site Reputation Abuse Spam Both With Manual Actions & Algorithms


    Google’s new spam algorithm update also introduced new spam policies including the upcoming site reputation abuse policy that won’t go into effect until May 2024. Google has confirmed it will fight site reputation abuse spam using both manual actions (humans) and algorithms (machines).

  • Google Search Tests Thumbs Up/Down Buttons In Product Grid Results


    Google launched the style recommendations with thumbs up and down buttons not long ago after testing it in January. Now Google is showing this thumbs up and down buttons in the product grid search results, so Google can see what you like or dislike and then show you more products that you do like.

  • Google Ads “Similar Product” Carousel


    Google has a similar products section and carousel for Google Ads sponsored listings. We have seen similar products and similar shopping related results from the organic / free listings but now I am seeing examples of a search ad carousel for “similar products.”



  • Clarification: Google Search Supports Images Referenced From src Attribute


    Google has clarified in its image search help documentation that images are only extracted from the src attribute of img tags in Google Search. This is not new, but Google decided to update its documentation based on some questions it received about the topic.



  • Google AdSense New Ad Intents Formats – Links & Anchors In Content


    Google AdSense announced a new auto ads format named “Ad intents.” Ad intents places links and anchors showing organic search results with ads into existing text and pages on your site related to your content. Yea, it takes your content, and hyperlinks it to the Google search results.



  • 3-Wheel Tricycle At Google


    Google’s Ann Arbor office has this 3-wheel tricycle that some Googlers have used over the years to get around the office. This one looks like the hot pink Huffy brand. I spotted this recently on Instagram but the photo is from 2016.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Advertisement

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

Advertisement

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



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