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Google Volatility, People Also Ask Drop, Search Console Hidden Queries, Google Ads Features & Much More

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We had more volatility from Google Search on July 10th. Google shows half the number of people also ask boxes in the search results. Google Search Console anonymizes many queries, so it is not very rare. Google Search Console is rolling out the video indexing report slowly. Google Search Console has a bug with desktop videos in the performance report. Google Search is testing a new rich cards layout for celebrities and new get there weather, and map cars on mobile. Google is testing a top-ranked search feature. Google is testing larger images in search ads. Google has a destination-based Discover section with a story format. Bing is testing “answered by Bing experts.” Bing image search has a “shop for” box. Google Ads Performance Max campaigns gain a bunch of features. Google AdsBot mobile web crawler gets a new user agent. Google My Business app is no longer available. Google Business Profiles added a neat toggle to turn on or off your address in Google Search or Maps. Google Business Profile manager has a bug that hides details. Google Posts now expire after 6 months. Google Analytics 4 now supports more metrics and dimensions. Google interviewed me on their Search Off The Record podcast, it was fun. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

SPONSOR: Wix has been doing a lot of cool things for SEO. Definitely check out what they’ve been doing.

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Google’s Internal Menu System Tracks Googlers Food Preferences

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Google Internal Menu System Tracks Food Preferences Tweets

A Googler shared screenshots of the output from the Google internal menu system where it told her that one day she avoids salades and then she must have had some salads to correct that and the next day it say she enjoys salad. I am just amazed Google tracks the food Googlers eat and offers suggestions.

Here are those tweets embedded:

This is really not a photo of the day but close enough…

Det här inlägget är en del av vår vardag Sök Dagens foto kolumn, där vi hittar roliga och intressanta bilder relaterade till sökbranschen och delar dem med våra läsare.



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Daniel Waisberg Hosts Lizzi Sassman & Martin Splitt At Google Tel Aviv

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Daniel Waisberg Hosted Lizzi Sassman & Martin Splitt At Google Tel Aviv

A couple of months before John Mueller visited Daniel Waisberg at the Google Tel Aviv office, Lizzi Sassman and Martin Splitt of Google did as well. Here are the three smiling on the streets of Tel Aviv.

This was shared a while back on Twitter.

Det här inlägget är en del av vår vardag Sök Dagens foto kolumn, där vi hittar roliga och intressanta bilder relaterade till sökbranschen och delar dem med våra läsare.



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Google Ad Revenues Down 3.6% Year Over Year

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Google Earnings Stock

Google reported earnings last night and their ad revenue not only slowed but was technically lower year over year. Google’s ad revenue was down about 3.6%, while total revenue was up just around 1%.

Here is the snippet from the earnings report showing that:

click for full size

Remember, Microsoft reported earnings the week prior and showed slowed growth but still growth. Microsoft Bing Ads grew 10% last quarter.

Here is a look at Google’s earnings numbers for the past 3 years:

click for full size

You can see that Q4 2021 was higher than Q4 2022!

Ruth Porat, CFO of Alphabet and Google, said: “Our Q4 consolidated revenues were $76 billion, up 1% year over year, or up 7% in constant currency, and $283 billion for the full year 2022, up 10%, or up 14% in constant currency. We have significant work underway to improve all aspects of our cost structure, in support of our investments in our highest growth priorities to deliver long-term, profitable growth.”

Hence the mass Google layoffs to cut costs and increase profit. Keep in mind, Google’s profit was insane – $18 billion, that is $1 billion in profit per week! Sure, Google’s net income was down 34% year over year, so I get Wall Street.

Forumdiskussion kl Twitter.



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