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Google’s Helpful Content & Link Spam Updates Completed Rolling Out On January 12, 2023

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2 månader sedan

på

Google algorithm notebook

After a long slow, and paused rollout, Google has said that both the December 2022 helpful content update och December 2022 link spam update are now both done rolling out. Google said both completed rolling out on Thursday, January 12, 2023.

The December 2022 helpful content update started on December 5, 2022, and was completed rolling out about 38 days afterward.

While the December 2022 link spam update started on December 14, 2022, and was completed 29 days later.

Both these updates should have been done rolling out after 14 days, so it took a lot longer.

De two updates were delayed in its finish date because they ran into the holidays. Google said there was a security issue with completing them on the holidays, so they took a pause. We saw movement from these updates around December 18th and 19th and then some big turbulence days before Christmas, and then things calmed down a lot. We then also saw some fluctuations on December 26th, again on January 3rd to 5th, and then again on January 10th and 11th.

December 2022 Google Helpful Content Update Quick Facts

Here are the most important things that we know right now in short form:

  • Name: Google helpful content update

  • Launch Date: It began to rollout on December 5th but not so noticeable until December 6th

  • Completion Date: January 12, 2023, 38 days later

  • Rollout: It will take about two weeks to fully roll out (it took much longer)

  • Targets: It looks at content that was created to rank well in search over help humans

  • Search Only: This currently only impacts Google Search, not Google Discover or other Google surfaces. But Google may expand this to Discover and more in the future.

  • Penalty: Google did not mention penalty but this update does seem to feel like a penalty for sites that will be hit by it

  • Sitewide: This is a sitewide algorithm, so the whole site will be impacted by this update

  • Not a core update: Many are going to say this is a core update, it is not.

  • Global and all languages: This is no longer just for English-language content, it is now all languages and global.

  • Impact: Google would not tell me what percentage of queries or searches were impacted by this update but Google did tell me it would be “meaningful.” Also, Google said this will be felt more for online-educational materials, entertainment, shopping, and tech-related content.

  • Recover: If you were hit by this, then you will need to look at your content and see if you can do better with Google’s advice below

  • Refreshes: Google updates the scores constantly here but there is a timeout period, and a validation period and it can take several months to recover from this update.

December 2022 Google Link Spam Update Quick Facts

Here are the most important things that we know right now in short form:

  • Name: Google December 2022 Link Spam Update

  • Launch Date: It began to roll out on December 14th

  • Completion Date: January 12, 2023, 29 days later

  • Rollout: It will take about two weeks to fully roll out (it took much longer)

  • Targets: It targets both sites buying links, and sites used for the purpose of passing outgoing links.

  • Penalty: This will “neutralize” links that it detects as being spam and thus links that are detected won’t be counted and may show a decline in rankings.

  • Not a manual action: This is not a manual action, so you won’t be notified in Search Console if you are hit.

  • Global and all languages: This is a global launch and affects all languages.

  • SpamBrain: This is the first time Google is using its AI-based spam detection, i.e., SpamBrain, for link spam purposes.

Here is that infographic I made showing the 2022 Google updates and now when they are all completed:

2022 Google algorithm updates graphic - click for full size

So let’s stick a fork in it – or maybe two forks?

Forumdiskussion kl Twitter.



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Google Ads Editor Version 2.3 Adds Business Information Assets, Location Assets & More

Publicerad

4 timmar sedan

på

mars 29, 2023

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Annonsör Arbetande bärbar dator Google Ads

Google has released version 2.3 of the Google Ads Editor, this comes four and a half months since version 2.2 was released in November 2022. The new version gains image assets, location assets, b business information assets, PMAX text asset automation, bid explorer, and much more.

Here is the full list of changes you can expect in version 2.3 of Google Ads Editor.

File support for image assets: File support is now available for image assets. Conveniently import and export image assets as files.

Card view for image assets: View your image assets as cards in addition to the table view.

Asset support: Full support is available for the following assets:

  • Image assets. Legacy image assets are being migrated to upgraded assets.

  • Automatically created assets. Editor will automatically create assets and show them along with the assets you provide.

  • Location assets. Legacy location assets are being migrated to upgraded assets.

  • Business information assets. Complement text ads with your business information, such as name and logo.

Primary Display Status buttons: Certain Primary Display Status (PDS) reasons are now clickable buttons. For example, you can click on the reason why a campaign may not be serving and go to a page where you can fix the issue. The “Limited by budget” PDS button opens the edit panel on the budget text field, while the “Limited by bidding target” PDS button opens the edit panel on the bid strategy field.

Primary Display Status support: More PDS reasons are also available, including: Limited by bidding target and Limited by budget soon.

Performance Max text asset automation: You now have the ability to opt-in or opt-out of text asset automation for Performance Max campaigns. You can find this in the edit panel under “Automatically created assets,” along with Final URL expansion.

Add Google video partners recommendation: Editor now shows recommendations to add Google video partners. When you enable this recommendation, you can use the same targeting options across video partners for your video campaigns.

Bid explorer: Editor now shows several recommended bids that include projected improvements for each option. This feature is available for Target CPA and Target ROAS bid strategies. You can use the bid explorer to raise your Target CPA or lower your Target ROAS.

Location targeting: Editor now has location targeting for “radius around location groups” and “radius around all locations in linked feed.” Show your ads to users within a certain distance from your business or other places of interest.

Discovery ads and campaigns with product feeds support: Editor now supports Discovery ads and campaigns with product feeds. Show your products in Discovery ads when you add product groups to your campaign.

Proper pluralization in messages: Messages are now updated with the correct form of pluralization, which supports other languages. There are 2 plural forms available for English and up to 6 plural forms for other languages.

Notifications: More notification types are now available in Editor 2.3. Editor users will now be more fully informed about the status of and key events occurring for their accounts. For notifications where the issue can be resolved in Editor, users can do so immediately. For notifications that require a visit to Google Ads online, deep links will be provided to the page in question.

Google also deprecated these two features:

Top content bid adjustment: The “top content bid adjustment” setting is no longer supported and it has been removed in Editor 2.3.

Create Dynamic Search Ads recommendation: Editor version 2.3 no longer shows recommendations to create Dynamic Search Ads.

PPCGreg loved these changes:

Forumdiskussion kl Twitter.



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Most SEOs Say Bing Chat Bests Google Bard

Publicerad

10 timmar sedan

på

mars 29, 2023

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Google Bard vs Bing Chat Robot

By now, many of you, not all of you, have played with both Bing Chat och Google Bard. So far, about 70% of SEOs find Bing Chat to be better than Google Bard, based on a small Twitter poll by Brodie Clark.

I posted my early opinion on Bard, basically saying it is a bit underwhelming compared to Bing Chat and ChatGPT. Heck, even the CEO of Bing said Bard is pretty behind Bing Chat.

And now if you see this poll of 381 SEOs on Twitter, about 70% said Bing Chat is better than Google Bard. Here is the poll:

Forumdiskussion kl Twitter.



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Microsoft Fills Data Gap In Bing Webmaster Tools API

Publicerad

16 timmar sedan

på

28 mars 2023

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Bing Api-dataflaska

Microsoft has fixed the missing data in the Bing Webmaster Tools API. As a reminder, there was a bug that caused the Bing Webmaster Tools API to stop working, then Microsoft fixed it but about a weeks of data was missing. Now, Microsoft has filled the data gap with the missing data.

Fabrice Canel from Microsoft confirmed the issue with the missing data was resolved late Sunday night, saying on Twitter, “And the API now reports on all missing days.” Glenn Gabe, who first spotted this data issue, confirmed the following day that the data was indeed backfilled:

Again, here is the previous issue:

So now, it is a good time to go back in and request the data from the API so you can fill any missing data gaps you have in your software.

Forumdiskussion kl Twitter.



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