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Microsoft Bing testar kuponger i sökresultat

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Microsoft Bing Testing Coupons In Search Results

If you search for some brands like Nike, Adidas, etc, you may see Microsoft Bing show a coupon element in the search result snippet. This seems to be an organic feature, at least it is not on on an ad in the Bing search results…

Frank Sandtmann, a German SEO consultant, tipped me off to this and after much trial and error, I was able to replicate this and confirm it was not a browser extension or plugin.

Here is a GIF of it in action from Frank:

Here is a still image:

click for full size

There is no real details on how this works but there is a disclaimer that says “This experience requires additional third party cookies.”

Maybe this was announced by Microsoft a while back and I missed it or I covered it and forgot about it?

Forumdiskussion kl Twitter.

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Källa: www.seroundtable.com

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Google Added GTIN12 Property To Product Structured Data

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Google Added GTIN12 Property To Product Structured Data

Google has the gtin12 property to the Google product structured data documentation in its help center. Note, the gtin12 property was always supported but Google just didn’t have it in the documentation until today. Google also clarified that you can use the generic gtin property for all GTINs, but Google said it recommends that you use the most specific one if possible.

It now reads “Include all applicable global identifiers; these are described at schema.org/Product. While you can use the generic gtin property for all GTINs, we recommend that you use the most specific GTIN that applies to your product, as this is the most accurate representation of the product. Make sure the GTIN value is in the numerical form; we don’t support the URL form for GTINs.”

Naomi Gallula posted on Twitter:

Forumdiskussion kl Twitter.

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Källa: www.seroundtable.com

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