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Rick Mariano On Helping Clients Succeed Digitally Online & Hiring with Employee Retention

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3 månader sedan

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Rick Mariano

In part one with Rick Mariano we spoke about helping build LocalEdge to provide high volume digital marketing services at a low cost and then in part two we spoke more about using automation and the human touch. In this final part, we talk about advice for clients to work with agencies and get the most out of the agency.

Rick often thinks a lot about how to help all his clients, the thousands of them, and how they can all perform well online. He explained the more engaged customers often do better than the ones who just throw money at it and are not engaged.

So customers and clients that provide feedback to the agency and the strategist will always have a higher performing campaign. They want customers to send images, videos, and details of what they are doing on the ground so that the agency can share those details. Also, it is important to set expectations with the clients and have them understand patience is required in digital marketing, especially organic marketing.

We then spoke about hiring and retaining employees, especially post-COVID. He said he is now able to hire people anywhere but with that, the salary expectations have increased drastically. At the same time, he cannot increase his client costs tremendously. So you need to be creative with the budgets and figure out how to make it work. Losing employees is super hard for agencies to recover from, so retention is super important for them. Clients want consistency and have their strategist stick around during the campaign.

Then you need to be sure to have a system in place to be ready for employees leaving by having the systems in place to transfer knowledge and new employees ready to come on board.

You can follow Rick Mariano on LinkedIn and at LocalEdge.



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Forumdiskussion kl Youtube.

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Google Search Testing More Card Box Like Buttons In Search

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3 timmar sedan

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februari 1, 2023

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Google Wood Texture

Google is testing more card and box-like elements in the search results. We covered this with the product results interface a few weeks back but now we are seeing them for other elements.

Here are screenshots shared with me of these designs:

Via @b4k_khushal:

Google Box Card Search Element Recipe

Via @mblumenthal via @b4k_khushal:

Google Box Card Search Element Products

I kind of like them but I might be wrong. 🙂

Forumdiskussion kl Twitter.



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Microsoft Bing Search Features & Tests

Publicerad

9 timmar sedan

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februari 1, 2023

Förbi

Bing Magnifying Glass

Here is another batch of Microsoft Bing Search tests and features that were caught out in the wild that I wanted to share with you. They include sorting, filtering, carousels, animations, related content and maybe even some bugs?

(1) Sorting results by more parameters:

(2) Related videos under the video results:

(3) Dynamic and animated carousel information box of sorts, life cycle feature:

(4) See this location:

(5) I am not sure what this is about:

(6) Left side product refinement filters:

(7) Want more deals feature:

(8) “Top Headlines” in Bing at the sitelink on the desktop search:

(9) Bing is testing a different style for sitelinks on their – via Frank Sandtmann on Mastodon:

click for full size

(10) Interesting character image on that search bar when you try to use a different search engine. I am not sure if it is new:


This is in addition to the other items we recently posted about Bing.

Forum discussion at Twitter threads above.



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The Return Of Yahoo Search

Publicerad

15 timmar sedan

på

februari 1, 2023

Förbi

Yahoo Search

Last week I reported that Yahoo Search posted on Twitter that it will be making search cool again. As I posted on Search Engine Land yesterday, we got more evidence that Yahoo is really moving forward with improving its search service.

Last night, Jim Lanzone, the CEO of Yahoo (more about him below), responded to Greg Sterling and myself about Yahoo getting into search:

So yes, we got that tweet that I covered last week, followed by a number of other tweets:

But we got a lot more – we have a job listing for a Principal Product Manager, Yahoo Search. The job listing says, “We’re looking for a Product Manager for Search at Yahoo. We are looking for folks that are interested in pushing beyond the status quo to change the way folks interact and use search.”

Jim Lanzone, who was the CEO of Ask.com and worked for several years for Ask.com (previously Ask Jeeves), who is now the CEO at Yahoo. He is a search guy, originally, and I do suspect he will want to do big things again with search. Under Jim, Ask released some incredibly innovative features, like Ask 3D – which Google kind of ripped off with its Universal Search – as some say… So I think, Yahoo Search, under Jim Lanzone might be an interesting Yahoo Search to look at.

As I also said on Search Engine Land, Brian Provost, SVP & GM, Yahoo posted on LinkedIn about this job listing and wrote, “There’s going to be so much innovation in Search in the coming years and there aren’t many places where you can immediately have an impact this big. Would love to hear from you if you have a passion for Search and building product experiences.”

This is exciting – I suspect it will take a year or so to see anything – but I am looking forward to it.

Forumdiskussion kl WebmasterWorld.



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