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Search By Image & Text

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Search By Image & Text

Google has launched a new way of searching by image with Google Lens named “multisearch.” Multisearch lets searchers search by image and then refine that image search with a text query on top of it. And just to be clear, while Google says this is done using AI, Google is not using MUM at this point for this feature.

It is pretty cool how it works, you open your iOS and Android Google Search app, snap a photo using the Google Lens button or upload a photo or screenshot from your photo library and then you can swipe up to add additional text. Google explains open up the Google app on Android or iOS, tap the Lens camera icon and either search one of your screenshots or snap a photo of the world around you, like the stylish wallpaper pattern at your local coffee shop. Then, swipe up and tap the “+ Add to your search” button to add text.

Here is a GIF showing how it works – it can be confusing when you try to swipe up – Google will have to work on that:

Here are two images showing the flow in a static format, click on them to enlarge:

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click for full size

Here are some questions Google multisearch can answer:

(1) Screenshot a stylish orange dress and add the query “green” to find it in another color

(2) Snap a photo of your dining set and add the query “coffee table” to find a matching table

(3) Take a picture of your rosemary plant and add the query “care instructions”

This should work in the US English Google Search app and Google said try to focus on shopping/clothing searches.

And yes, this is a feature Google demoed at the Search On event last year.

Forumdiskussion kl Twitter.



Källa: www.seroundtable.com

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Google’s Internal Menu System Tracks Googlers Food Preferences

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Google Internal Menu System Tracks Food Preferences Tweets

A Googler shared screenshots of the output from the Google internal menu system where it told her that one day she avoids salades and then she must have had some salads to correct that and the next day it say she enjoys salad. I am just amazed Google tracks the food Googlers eat and offers suggestions.

Here are those tweets embedded:

This is really not a photo of the day but close enough…

Det här inlägget är en del av vår vardag Sök Dagens foto kolumn, där vi hittar roliga och intressanta bilder relaterade till sökbranschen och delar dem med våra läsare.



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Daniel Waisberg Hosts Lizzi Sassman & Martin Splitt At Google Tel Aviv

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Daniel Waisberg Hosted Lizzi Sassman & Martin Splitt At Google Tel Aviv

A couple of months before John Mueller visited Daniel Waisberg at the Google Tel Aviv office, Lizzi Sassman and Martin Splitt of Google did as well. Here are the three smiling on the streets of Tel Aviv.

This was shared a while back on Twitter.

Det här inlägget är en del av vår vardag Sök Dagens foto kolumn, där vi hittar roliga och intressanta bilder relaterade till sökbranschen och delar dem med våra läsare.



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Google Ad Revenues Down 3.6% Year Over Year

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Google Earnings Stock

Google reported earnings last night and their ad revenue not only slowed but was technically lower year over year. Google’s ad revenue was down about 3.6%, while total revenue was up just around 1%.

Here is the snippet from the earnings report showing that:

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Remember, Microsoft reported earnings the week prior and showed slowed growth but still growth. Microsoft Bing Ads grew 10% last quarter.

Here is a look at Google’s earnings numbers for the past 3 years:

click for full size

You can see that Q4 2021 was higher than Q4 2022!

Ruth Porat, CFO of Alphabet and Google, said: “Our Q4 consolidated revenues were $76 billion, up 1% year over year, or up 7% in constant currency, and $283 billion for the full year 2022, up 10%, or up 14% in constant currency. We have significant work underway to improve all aspects of our cost structure, in support of our investments in our highest growth priorities to deliver long-term, profitable growth.”

Hence the mass Google layoffs to cut costs and increase profit. Keep in mind, Google’s profit was insane – $18 billion, that is $1 billion in profit per week! Sure, Google’s net income was down 34% year over year, so I get Wall Street.

Forumdiskussion kl Twitter.



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