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SEOs Make Browsing The Web For The Blind Really Bad…

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SEOs Make Browsing The Web For The Blind Really Bad...

John Mueller shared on Mastodon that he met with someone who relies on screen readers to consume the web. And he explained to him how old-school SEO tricks make reading the web using screen readers, well let’s just say, not pleasant.

John wrote “Today I had a meeting with someone who relies on #screenreaders to get around online.” John said that some of the old SEO tricks like keyword stuffing and dropping alt text in small invisible images with keywords, and that type of stuff, just made it hard or impossible for those using screen readers. John said “hearing how the old-school #SEO tricks like #keyword-stuffing in #alt-text & for 1px images, and variations of hidden text (size, color, off-screen) are a part of their normal online life was pretty sad (and yes, I also made some pages like that back in the day). Just imagine what you’d think of the SEO world if that’s SEO for you…”

John did add that this person said things are getting better, he wrote “I was happy to hear that they also saw this kind of abuse declining.”

Here is a screenshot of the post:

click for full size

But yea, try to download a screen reader and consume the web as if you were visually impaired. See how that goes for you…

Oh yea, I am pretty active on Mastodon, you can follow me at c.im/@rustybrick if you want.

Forum discussion at Mastodon.

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Google Search Result Snippet Scrollable On Some Browsers

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Google Mobile device

Did you know that in some browsers, specifically on Android on Chrome and maybe others, that you can scroll to see more of a longer and truncated snippet in the Google Search results? I didn’t but Kamran Badal spotted this the other day and Glenn Gabe was able to replicate it.

I am not sure if you would care but I found it super interesting that you can kind of scroll to see more of a snippet in the mobile Google Search results. I cannot replicate this on iOS devices but this can be replicated on Android devices.

Kamran Badal wrote on Twitter, “Fun fact, kind of? The descriptions in #Google search results mobile layout are scrollable.”

Here is his screenshots showing this in action:

click for full size

Glenn Gabe also replicated it himself:

How interesting.

Again, not sure any of you should care about this, but I found it interesting because it seems like some sort of hack or bug that should not work in Google Search.

Forum discussion at Twitter.



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De flesta SEO:are kommer inte att rekommendera att använda AI för att skriva innehåll

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Ai Guy

A new Twitter poll shows that most SEOs do not yet feel comfortable recommending using AI to write client content. The poll asked, “Would you recommend using an AI writer to your clients?” Most SEOs said no.

Mordy Oberstein posted this poll on Twitter and there were over 600 votes. About 66% said no, they would not recommend an AI writer to their clients, the rest said yes, they would recommend an AI writer.

Here is the poll:

Do you think this poll is representative of the SEO industry?

Forum discussion at Twitter.



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Google Layoffs, DOJ Sues Google, Search Console Content Ideas & Google Optimize Going Away, Yahoo Search Comeback

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Google Layoffs, DOJ Sues Google, Search Console Content Ideas & Google Optimize Going Away, Yahoo Search Comeback

As I mentioned briefly last week, Google announced mass layoffs last week, and I discuss what I know so far about it. There are also reports that Google is pushing advertisers to use third-party resellers and not their internal staff. The DOJ sued Google again to break up its ad business. Microsoft announced its earnings, showing how Bing’s search ad growth continues to slow. Bing also may have had a search ranking algorithm update. Google Search Console content ideas beta feature may go away in March. Google Search Console Insights has an achievements section. Google confirmed a bug with some preferred languages in Google Search, and they blame mobile-first indexing. Google Ads had an outage on Monday morning that caused huge headaches. Google has no preferences between connected structured data and not connected structured data. Google will parse the image elements even when those elements are enclosed within other elements. Google published a new case study after 18 months, this one from Vimeo on video SEO. Google said generating tons of fake URLs on a site won’t cause SEO issues. Google Business Profiles now supports cars for sale inventory for US dealerships. Bing is testing infinite scroll. Google is testing two justifications in the local results. Google is also testing a new trusted store badge. Bing has a new menu for image search that uses a drop-down and adds explore and collect. Account-level negative keywords are now available on Google Ads. Google will sunset Google Optimize on September 30th. And it seems like Yahoo Search may be making a comeback to Search – that would be exciting. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

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