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Should You Avoid Naming Your Company Or Product 404?

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Should You Avoid Naming Your Company Or Product 404?

We know that sometimes Google can be triggered to treat your pages as a soft 404, essentially Google thinks that page should be 404ed and thus removed from the search results. So one SEO asked if he should avoid naming his new product or service with the name 404 in it?

Matt Tutt, an SEO, asked John Mueller “I’m planning a top secret SEO conference, and priorities first, plan on launching a range of merchandise to fully cash-in on the event. First up is a 100% woollen, handmade bumbag. I was going to name the product “this is not a 404” alas fear it might inadvertently trigger a “soft 404″ error; and so I am wondering if, from a marketing perspective, is it in fact a terrible idea to include the numbers 404 in the product name itself? It will be used on the page title after all…”

John Mueller of Google responded that there are products already named 404, like 404 wheel and a search for [404 wheel] returns products named 404 wheel:

click for full size

John wrote “Anecdotally the “404” products i know of rank normally. Try searching for “404 wheel” for example. If you called it “404 not found” i think you might have a harder time, but even those search results aren’t empty.”

So I guess if you are going with the name 404 or you sell t-shirts named “404 not found” you probably need to be careful and keep an close eye on how Google handles it.

Here are those tweets:

Forum discussion at Twitter.



Källa: www.seroundtable.com

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Google Golf Tee T-Shirt

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Google Golf Tee T-Shirt

Andy Stewart is a Creative Director at Google and he posted this really cool t-shirt design he made. He calls it the Google Golf Club tee shirt. Maybe there is a golf club at Google that he is a part of.

He posted this on Instagram.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



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All Dealerships Can List Auto Inventory On Google Business Profiles

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Google Cars

Google is now opening up its car or auto inventory feature within Google Business Profiles to all motor vehicle dealerships. Google began testing car listings in 2021 and then expanded the cars for sale feature in 2022 and now it is open to all dealerships.

Greg Gifford posted this over here saying, “Any motor vehicle dealer can now list inventory on their Google Business Profiles.” “Google just opened up the “Cars for Sale” widget to anything with a VIN. Until this week, only US-based car dealers could list their inventory on their Google Business Profiles. Now, anything that has a Vehicle Identification Number is eligible to be listed. That means motorcycles, RVs, powersports, and Commercial vehicles are all allowed now,” Greg added.

It is locked down to US-based dealerships right now, it is not yet international.

Here is how the flow works from the local Google mobile search results last year:

Cars For Sale Google Business Profile

To manage vehicle listings through your Business Profile account, perform the following steps:

(1) Access your web Business Profile account at business.google.com/locations.

(2) Select See your profile for the business that you want to change settings for.

(3) Click Edit profile, and then click Vehicle listings.

To manage your vehicle listings through a Google Search, perform the following steps:
(1) Search for your business’s name or “my business” on Google Search.

(2) Click Edit profile, and then click Vehicle listings.

Google calls this vehicle listings and posted more details including, “Vehicle listings on Google allows businesses to display their for sale vehicle inventory on various Google surfaces, including dealerships’ Business Profiles and Google Search. Google users can then search, filter, and easily learn more about vehicles for sale such as availability, pricing, and key information about the vehicles for sale, potentially directing customers to your business.”

Forum discussion at Twitter.



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Google Cotton Candy Machine

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Google Cotton Candy Machine

Here is a cotton candy machine that was at the Google office for a YouTube Live event a few months back. I don’t think this machine lives there, I suspect Google rented it for the event, but I am not sure.

We did see some Googlers eating cotton candy a year ago… Just saying…

This was posted on Instagram.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



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