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10 fantastiska betalda SEO-verktyg som är värda pengarna

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SEO tools are the online marketer’s best friend.

Without at least a few in-depth, data-mining, keyword tracking, research-handling superstars in your SEO kit, you may find it hard to compete in the content crowd.

That’s because research, planning, and strategy are located at the bottom of the content success ladder.

You can’t reach new heights without first climbing and conquering these basics.

With that out of the way, here are 10 awesome, dependable, so-worth-it, paid SEO tools I personally recommend.

10 Awesome Paid SEO Tools That Are Worth the Money

10 Awesome Paid SEO Tools That Are Worth the Money

The only way to ensure your website is SEO-ready across all its pages is to audit regularly. And, to be blunt, you can’t do that without a tool like Screaming Frog SEO Spider – especially if your site is sprawling in size.

Quite simply, Screaming Frog is a web crawler that scans your web pages for common errors like broken links, duplicate content, redirect chains and loops, and even meta descriptions and titles that are too short, too long, or missing altogether.

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Cost: Download a free version with limited features, or spring for the licensed, full-featured version for about $181/year, per license.

10 Awesome Paid SEO Tools That Are Worth the Money

10 Awesome Paid SEO Tools That Are Worth the Money

Ahrefs is a fan favorite across content marketers, content writers, and SEO-ers alike – with good reason.

The company boasts some of the most comprehensive data collecting and storage out there so their tools are as up-to-date and accurate as possible. Plus, they’re easy to use and make analyzing all that SEO data simple.

When you buy a subscription, you get access to their entire range of SEO helpers, including:

  • Site Explorer: See the bakåtlänk profile and organic search traffic data for any website.
  • Keywords Explorer: Research keywords and data like search volume, keyword difficulty, and clicks.
  • Rank Tracker: Track your Google rankings and compare them to your competitors’.
  • Site Audit: Get a full visual of your site’s SEO health.

Cost: The Lite plan with Ahrefs (including access for one user) costs $99/month. They also offer a free trial for 7 days that costs $7.

10 Awesome Paid SEO Tools That Are Worth the Money

10 Awesome Paid SEO Tools That Are Worth the Money

If you want reams of SEO data at your fingertips or an all-in-one tool, SEMrush is the solution to buy.

Here’s a breakdown:

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  • Track keyword rankings, organic traffic, and bakåtlänkar.
  • Zero in on your competitors’ data and analyze how to do better.
  • Save your searches in lists, and have reports and updates sent to your email.
  • Do SEO site audits.
  • Get a LOT of insights and data at your fingertips.

Cost: A Pro plan with SEMrush costs $99.95/month. You can use it for free with an email sign-up, but results will be limited.

10 Awesome Paid SEO Tools That Are Worth the Money

10 Awesome Paid SEO Tools That Are Worth the Money

Moz Pro is a suite of SEO tools that deserves its inclusion on this list.

It’s another all-in-one solution that could potentially save some pennies in smaller brand budgets (keywords, links, site audits, rank tracking, and on-page optimization are all covered).

Plus, the combination of user-friendly tools and a large support community means this is a good starting suite for beginners to SEO.

Cost: The Standard plan with Moz Pro is $99/month, or $79/month if you pay annually.

10 Awesome Paid SEO Tools That Are Worth the Money

10 Awesome Paid SEO Tools That Are Worth the Money

KWFinder does exactly what it says, and does it well, to boot.

This is a tool I recommend over and over because of its ease-of-use, simple design, and great UX – not to mention the accurate keyword data.

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If you just need to do keyword research, choose this SEO tool.

Cost: The Mangools Basic plan costs $29.90/month. This has limits, but unless you’re doing a researching frenzy, it should be good enough for a beginner or intermediate user.

10 Awesome Paid SEO Tools That Are Worth the Money

10 Awesome Paid SEO Tools That Are Worth the Money

Searchmetrics isn’t just an SEO tool, but also a valuable helper for your content strategy.

This suite does it all: ROI reporting, competitive analysis, site audits, mobile and desktop site optimization, content optimization, web visibility analysis, and more.

Cost: Searchmetrics offers three pricing plans: Suite Business, Suite Enterprise, and Suite Ultimate. All prices are only available on request.

10 Awesome Paid SEO Tools That Are Worth the Money

10 Awesome Paid SEO Tools That Are Worth the Money

Are you all about those bakåtlänkar? Majestic should be your tool.

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It boasts the largest link index database on the planet.

See where your links are coming from, the anchor text other sites use to link to you, and how much weight each bakåtlänk has overall.

You can even compare the link profiles of up to five sites at a time.

Cost: Majestic plans start at $49.99/month for the Lite plan.

10 Awesome Paid SEO Tools That Are Worth the Money

10 Awesome Paid SEO Tools That Are Worth the Money

Yet another wholesale SEO solution for your consideration: cognitiveSEO.

This suite of tools includes all the basics you need to research, plan, and tweak your SEO strategy.

Research keywords, crawl and audit your site, compare and analyze bakåtlänkar, and take advantage of local, desktop, and mobile rank tracking.

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Cost:  The Starter plan for cognitiveSEO costs $129.99/month. Or, sign up for yearly billing and save 30%.

10 Awesome Paid SEO Tools That Are Worth the Money

10 Awesome Paid SEO Tools That Are Worth the Money

For comprehensive position tracking and rank monitoring, Advanced Web Ranking is a solid choice.

It offers local results tracking as well as tracking across search engines, including Amazon and YouTube.

Along with all that, there are plenty of ways to dig into your data and glean new insights, including customizable filtering.

Cost: AWR’s Starter plan is available for $49/month. Pay yearly and you get a 10% discount.

10 Awesome Paid SEO Tools That Are Worth the Money

10 Awesome Paid SEO Tools That Are Worth the Money

Yoast is a standard tool in most marketers’ line-ups because it’s so easy to use.

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It helps you optimize all your content posts and pages in WordPress, including metas, titles, links, keywords, readability, and more.

If you’re an SEO newbie or need to provide SEO guidance for clients, this is a great tool for the job.

Cost: It’s $89 to add the Yoast plugin to one site. There’s a free version with limited features, too.

Your New Favorite SEO Tool Awaits

Each of the tools on this list is a bit of a monthly investment, but I guarantee it will pay off. Research is one of the best ways to improve your site experience, your content, and your strategy in the marketing game.

Invest, dig into the data, and come out the other side with invaluable insights that will boost your brand to new heights.

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Bildkrediter

All screenshots taken by author, August 2019

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SEO

What Is Data Visualization And How To Use It For SEO

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What Is Data Visualization And How To Use It For SEO

Planning and executing an excellent SEO strategy is critical for any digital marketing campaign.

However, the effort requires data to tell the story in a way that resonates with our clients.

But poring through pools of numbers can be tedious and mentally exhausting. This is where data visualization comes in.

Data visualization takes your data (numbers) and places it in a visual context, such as a chart, graph, or map. It also helps create data stories that communicate insights with clarity.

Without visualizing data to extract insights, trends, and patterns, the chances of getting support from other departments plummet. The best data visualizations break down complicated datasets to present a concise and clear message.

Read on for more on data visualizing, its importance, and how to use it for your SEO campaign.

Types Of Data Visualizations

For years, the easiest way to build data visualization was through adding information to an Excel spreadsheet and transforming it into a chart, graph, or table.

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While still effective, the method has undergone a few updates in the last few decades.

The options today allow users to create elaborate data visualizations, including:

  • Bullet graphs.
  • Animated charts.
  • Radial trees.
  • Interactive charts.
  • Bubble clouds.
  • Data art.
  • Heatmaps.
  • Dashboards.
  • Infographics.

And many more.

Screenshot from screamingfrog.co.uk, August 2022

The above is an example of data visualization to see a website’s crawl hierarchy.

How To Choose The Right Visualization Type

Choose the right visualization type to communicate your message effectively.

Before getting started:

  1. Identify the key message you want to communicate and summarize it in a short sentence.
  2. Find the data you require to communicate your message and also consider simplifying it to make this message clearer.
  3. Consider the type of data you have, such as comparisons, trends, patterns, distribution, and geographical data.
  4. Consider what display type is simple and will capture the audience’s attention.
  5. Like all web content, your visualization should be accessible to all users.
  6. Consider the information to include with the visualization, and readers can understand and interpret the data.

Importance Of Data Visualization

Modern companies are generating massive amounts of data through machine learning.

While excellent, we must sort, filter, and explain the information; so it makes sense for stakeholders and business owners.

It’s easy to identify patterns and trends in your SEO strategy quickly using data visualization. Visualization makes it easy and fast to convey insights. Making data visualization a habit in your business offers several benefits.

Create Robust Value Propositions

It’s easy to express to stakeholders or clients how and why your products are good, but not as easy for the same people to understand what you are saying.

Visualizing your data is an excellent strategy that can increase buy-ins into ideas. The strategy can also transform site traffic into sales, contributing to a business’s success.

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Enable Faster, Easier Communication

All businesses are looking to advertise their products to the public. But few people take the time to read tons of words.

Instead, simplify the message into visual content that’s easy to present.

More people will focus on visual data than on text. The visuals help capture the attention of and persuade potential customers, clients, and investors.

As a result, this helps drive traffic into your venture, which leads to success.

Analyze Patterns And Trends

Business industries depend on specific patterns and trends. It’s your role to make decisions based on market patterns and trends.

Visualizing data summarizes the entire process of identifying current and future opportunities.

The data also helps make business owners prudent decision-makers aligned with the market situation.

Motivate Team Members

Business success depends on the effort team members put into the process. Each member of your organization is happy when the business makes development strides.

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Data visualization can help identify the business’ initial position and the direction it’s heading.

The process can motivate the team members to work harder and elevate your business to greater heights.

Improve Customer Experience

Visualizing data plays a critical role in improving your customer’s experience. The data makes it easy to ensure customers are happy and their requirements are included.

Data visualization makes shaping, filtering, and desegregating data on-demand easy.

Data Visualization And SEO

SEO data significantly affects the keyword search volume contributing to a site’s ranking.

Keyword search volume is the number of times visitors search for a specific keyword in a particular time frame. The term also refers to the number of people interested in a keyword.

SEO data is also critical for organic traffic in different online marketing aspects. The latter is the number of people visiting your site.

Page speed is another critical SEO practice that determines your website’s reliability.

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Your online visitors don’t have the time to wait for a page to load. Further, sidhastighet also affects your position on the search engine.

Using Data Visualization To Improve SEO

Visualizing your data has a significant impact on interpretation. Visualization can help represent search volume for different keyword sets you want to use in your next campaign.

Visualization tools can also present a detailed analysis of your site from the SEO point of view.

Presenting your content in charts and graphs helps the audience grasp every aspect of an SEO campaign.

Elevate SEO Capabilities

Data visualization can help elevate your SEO strategies in several ways. Here are the most effective areas in that visualization will help boost SEO.

Competitive Analysis

Working on your SEO strategy also means evaluating what competitors are doing. The analysis helps you understand what requires doing and areas to improve.

Visualization can help you:

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  • Determine the social media strength of competitors.
  • Find top competitors for a keyword.
  • Analyze competitor bakåtlänk profiles.
Keyword Difficulty DistributionScreenshot by author, August 2022

The above is an example of using a bar chart to visualize the keyword difficulty distribution of current keyword rankings.

Bakåtlänk Analysis

Visualization also aids you in creating an effective link-building campaign.

Some items to analyze include:

Wrapping It Up

Data visualization is a vital contribution to the success of any business practice.

What makes visualization critical is its ability to convey complicated data sets visually.

Anything that can condense large amounts of data into infographics, charts, and graphs is a successful recipe.

It’s clear incorporating visualization in your digital marketing operations elevates SEO capabilities too.

Further, visualizing your data plays a major role in business development and SEO decisions.

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Featured Image: ra2 studio/Shutterstock

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