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11 Nackdelar med ChatGPT-innehåll

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11 Nackdelar med ChatGPT-innehåll

ChatGPT produces content that is comprehensive and plausibly accurate.

But researchers, artists, and professors warn of shortcomings to be aware of which degrade the quality of the content.

In this article, we’ll look at 11 disadvantages of ChatGPT content. Let’s dive in.

1. Phrase Usage Makes It Detectable As Non-Human

Researchers studying how to detect machine-generated content have discovered patterns that make it sound unnatural.

One of these quirks is how AI struggles with idioms.

An idiom is a phrase or saying with a figurative meaning attached to it, for example, “every cloud has a silver lining.” 

A lack of idioms within a piece of content can be a signal that the content is machine-generated – and this can be part of a detection algorithm.

This is what the 2022 research paper Adversarial Robustness of Neural-Statistical Features in Detection of Generative Transformers says about this quirk in machine-generated content:

“Complex phrasal features are based on the frequency of specific words and phrases within the analyzed text that occur more frequently in human text.

…Of these complex phrasal features, idiom features retain the most predictive power in detection of current generative models.”

This inability to use idioms contributes to making ChatGPT output sound and read unnaturally.

2. ChatGPT Lacks Ability For Expression

An artist commented on how the output of ChatGPT mimics what art is, but lacks the actual qualities of artistic expression.

Expression is the act of communicating thoughts or feelings.

ChatGPT output doesn’t contain expressions, only words.

It cannot produce content that touches people emotionally on the same level as a human can – because it has no actual thoughts or feelings.

Musical artist Nick Cave, in an article posted to his Red Hand Files newsletter, commented on a ChatGPT lyric that was sent to him, which was created in the style of Nick Cave.

He wrote:

“What makes a great song great is not its close resemblance to a recognizable work.

…it is the breathless confrontation with one’s vulnerability, one’s perilousness, one’s smallness, pitted against a sense of sudden shocking discovery; it is the redemptive artistic act that stirs the heart of the listener, where the listener recognizes in the inner workings of the song their own blood, their own struggle, their own suffering.”

Cave called the ChatGPT lyrics a mockery.

This is the ChatGPT lyric that resembles a Nick Cave lyric:

“I’ve got the blood of angels, on my hands
I’ve got the fire of hell, in my eyes
I’m the king of the abyss, I’m the ruler of the dark
I’m the one that they fear, in the shadows they hark”

And this is an actual Nick Cave lyric (Brother, My Cup Is Empty):

“Well I’ve been sliding down on rainbows
I’ve been swinging from the stars
Now this wretch in beggar’s clothing
Bangs his cup across the bars
Look, this cup of mine is empty!
Seems I’ve misplaced my desires
Seems I’m sweeping up the ashes
Of all my former fires”

It’s easy to see that the machine-generated lyric resembles the artist’s lyric, but it doesn’t really communicate anything.

Nick Cave’s lyrics tell a story that resonates with the pathos, desire, shame, and willful deception of the person speaking in the song. It expresses thoughts and feelings.

It’s easy to see why Nick Cave calls it a mockery.

3. ChatGPT Does Not Produce Insights

En article published in The Insider quoted an academic who noted that academic essays generated by ChatGPT lack insights about the topic.

ChatGPT summarizes the topic but does not offer a unique insight into the topic.

Humans create through knowledge, but also through their personal experience and subjective perceptions.

Professor Christopher Bartel of Appalachian State University is quoted by The Insider as saying that, while a ChatGPT essay may exhibit high grammar qualities and sophisticated ideas, it still lacked insight.

Bartel said:

“They are really fluffy. There’s no context, there’s no depth or insight.”

Insight is the hallmark of a well-done essay and it’s something that ChatGPT is not particularly good at.

This lack of insight is something to keep in mind when evaluating machine-generated content.

4. ChatGPT Is Too Wordy

A research paper published in January 2023 discovered patterns in ChatGPT content that makes it less suitable for critical applications.

The paper is titled, How Close is ChatGPT to Human Experts? Comparison Corpus, Evaluation, and Detection.

The research showed that humans preferred answers from ChatGPT in more than 50% of questions answered related to finance and psychology.

But ChatGPT failed at answering medical questions because humans preferred direct answers – something the AI didn’t provide.

The researchers wrote:

“…ChatGPT performs poorly in terms of helpfulness for the medical domain in both English and Chinese.

The ChatGPT often gives lengthy answers to medical consulting in our collected dataset, while human experts may directly give straightforward answers or suggestions, which may partly explain why volunteers consider human answers to be more helpful in the medical domain.”

ChatGPT tends to cover a topic from different angles, which makes it inappropriate when the best answer is a direct one.

Marketers using ChatGPT must take note of this because site visitors requiring a direct answer will not be satisfied with a verbose webpage.

And good luck ranking an overly wordy page in Google’s featured snippets, where a succinct and clearly expressed answer that can work well in Google Voice may have a better chance to rank than a long-winded answer.

OpenAI, the makers of ChatGPT, acknowledges that giving verbose answers is a known limitation.

De announcement article by OpenAI states:

“The model is often excessively verbose…”

The ChatGPT bias toward providing long-winded answers is something to be mindful of when using ChatGPT output, as you may encounter situations where shorter and more direct answers are better.

5. ChatGPT Content Is Highly Organized With Clear Logic

ChatGPT has a writing style that is not only verbose but also tends to follow a template that gives the content a unique style that isn’t human.

This inhuman quality is revealed in the differences between how humans and machines answer questions.

The movie Blade Runner has a scene featuring a series of questions designed to reveal whether the subject answering the questions is a human or an android.

These questions were a part of a fictional test called the “Voigt-Kampff test“.

One of the questions is:

“You’re watching television. Suddenly you realize there’s a wasp crawling on your arm. What do you do?”

A normal human response would be to say something like they would scream, walk outside and swat it, and so on.

But when I posed this question to ChatGPT, it offered a meticulously organized answer that summarized the question and then offered logical multiple possible outcomes – failing to answer the actual question.

Screenshot Of ChatGPT Answering A Voight-Kampff Test Question

Screenshot from ChatGPT, January 2023

The answer is highly organized and logical, giving it a highly unnatural feel, which is undesirable.

6. ChatGPT Is Overly Detailed And Comprehensive

ChatGPT was trained in a way that rewarded the machine when humans were happy with the answer.

The human raters tended to prefer answers that had more details.

But sometimes, such as in a medical context, a direct answer is better than a comprehensive one.

What that means is that the machine needs to be prompted to be less comprehensive and more direct when those qualities are important.

From OpenAI:

“These issues arise from biases in the training data (trainers prefer longer answers that look more comprehensive) and well-known over-optimization issues.”

7. ChatGPT Lies (Hallucinates Facts)

The above-cited research paper, How Close is ChatGPT to Human Experts?, noted that ChatGPT has a tendency to lie.

It reports:

“When answering a question that requires professional knowledge from a particular field, ChatGPT may fabricate facts in order to give an answer…

For example, in legal questions, ChatGPT may invent some non-existent legal provisions to answer the question.

…Additionally, when a user poses a question that has no existing answer, ChatGPT may also fabricate facts in order to provide a response.”

De Futurism website documented instances where machine-generated content published on CNET was wrong and full of “dumb errors.”

CNET should have had an idea this could happen, because OpenAI published a warning about incorrect output:

“ChatGPT sometimes writes plausible-sounding but incorrect or nonsensical answers.”

CNET claims to have submitted the machine-generated articles to human review prior to publication.

A problem with human review is that ChatGPT content is designed to sound persuasively correct, which may fool a reviewer who is not a topic expert.

8. ChatGPT Is Unnatural Because It’s Not Divergent

The research paper, How Close is ChatGPT to Human Experts? also noted that human communication can have indirect meaning, which requires a shift in topic to understand it.

ChatGPT är för bokstavligt, vilket gör att svaren ibland missar målet eftersom AI:n förbiser det faktiska ämnet.

The researchers wrote:

"ChatGPT:s svar är i allmänhet strikt fokuserade på den givna frågan, medan människors är divergerande och lätt växlar till andra ämnen.

När det gäller innehållsrikedomen är människor mer divergerande i olika aspekter, medan ChatGPT föredrar att fokusera på själva frågan.

Människor kan svara på den dolda innebörden under frågan baserat på sitt eget sunt förnuft och kunskap, men ChatGPT förlitar sig på de bokstavliga orden i frågan..."

Människor kan bättre avvika från den bokstavliga frågan, som är viktig för att svara på frågor av typen "vad sägs om".

Om jag till exempel frågar:

"Hästar är för stora för att vara ett husdjur. Hur är det med tvättbjörnar?”

Ovanstående fråga frågar inte om en tvättbjörn är ett lämpligt husdjur. Frågan är om storleken på djuret.

ChatGPT fokuserar på tvättbjörnens lämplighet som husdjur istället för att fokusera på storleken.

Skärmdump av ett alltför bokstavligt ChatGPT-svar

11 Nackdelar med ChatGPT-innehållScreenshot from ChatGPT, January 2023

9. ChatGPT innehåller en partiskhet mot att vara neutral

Utdata från ChatGPT är i allmänhet neutral och informativ. Det är en snedvridning i utdata som kan verka hjälpsam men som inte alltid är det.

Forskningsdokumentet vi just diskuterade noterade att neutralitet är en oönskad egenskap när det gäller juridiska, medicinska och tekniska frågor.

Människor tenderar att välja sida när de ger den här typen av åsikter.

10. ChatGPT är partisk för att vara formell

ChatGPT-utdata har en bias som hindrar den från att lossna och svara med vanliga uttryck. Istället tenderar dess svar att vara formella.

Människor, å andra sidan, tenderar att svara på frågor med en mer vardaglig stil, med vardagsspråk och slang – motsatsen till formellt.

ChatGPT använder inte förkortningar som GOAT eller TL;DR.

Svaren saknar också tillfällen av ironi, metaforer och humor, vilket kan göra ChatGPT-innehåll alltför formellt för vissa innehållstyper.

Forskarna skriver:

"...ChatGPT gillar att använda konjunktioner och adverb för att förmedla ett logiskt tankeflöde, som "I allmänhet", "å andra sidan", "För det första,..., För det andra,..., Slutligen" och så vidare.

11. ChatGPT pågår fortfarande

ChatGPT håller för närvarande på att träna och förbättras.

OpenAI rekommenderar att allt innehåll som genereras av ChatGPT ska granskas av en människa, vilket listar detta som en bästa praxis.

OpenAI föreslår att hålla människor i ögat:

"Där det är möjligt rekommenderar vi att ha en mänsklig granskning innan de används i praktiken.

Detta är särskilt viktigt i domäner med hög insats och för kodgenerering.

Människor bör vara medvetna om systemets begränsningar och ha tillgång till all information som behövs för att verifiera utdata (till exempel om applikationen sammanfattar anteckningar ska en människa ha enkel tillgång till de ursprungliga anteckningarna för att kunna hänvisa tillbaka).

Oönskade egenskaper hos ChatGPT

Det är tydligt att det finns många problem med ChatGPT som gör det olämpligt för oövervakad innehållsgenerering. Det innehåller fördomar och misslyckas med att skapa innehåll som känns naturligt eller innehåller genuina insikter.

Dessutom gör dess oförmåga att känna eller skapa ursprungliga tankar det ett dåligt val för att skapa konstnärliga uttryck.

Användare bör tillämpa detaljerade uppmaningar för att generera innehåll som är bättre än standardinnehållet det tenderar att mata ut.

Slutligen är mänsklig granskning av maskingenererat innehåll inte alltid tillräckligt, eftersom ChatGPT-innehåll är designat för att verka korrekt, även när det inte är det.

Det betyder att det är viktigt att mänskliga granskare är ämnesexperter som kan skilja mellan korrekt och felaktigt innehåll om ett specifikt ämne.

Fler resurser: 


Utvald bild av Shutterstock/fizkes



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WordPress WooCommerce Payments Plugin sårbarhet

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WordPress WooCommerce Payments Plugin sårbarhet

Automattic, publishers of the WooCommerce plugin, announced the discovery and patch of a critical vulnerability in the WooCommerce Payments plugin.

The vulnerability allows an attacker to gain Administrator level credentials and perform a full site-takeover.

Administrator is the highest permission user role in WordPress, granting full access to a WordPress site with the ability to create more admin-level accounts as well as the ability to delete the entire website.

What makes this particular vulnerability of great concern is that it’s available to unauthenticated attackers, which means that they don’t first have to acquire another permission in order to manipulate the site and obtain admin-level user role.

WordPress security plugin maker Wordfence described this vulnerability:

“After reviewing the update we determined that it removed vulnerable code that could allow an unauthenticated attacker to impersonate an administrator and completely take over a website without any user interaction or social engineering required.”

The Sucuri Website security platform published a warning about the vulnerability that goes into further details.

Sucuri explains that the vulnerability appears to be in the following file:

/wp-content/plugins/woocommerce-payments/includes/platform-checkout/class-platform-checkout-session.php

They also explained that the “fix” implemented by Automattic is to remove the file.

Sucuri observes:

“According to the plugin change history it appears that the file and its functionality was simply removed altogether…”

The WooCommerce website published an advisory that explains why they chose to completely remove the affected file:

“Because this vulnerability also had the potential to impact WooPay, a new payment checkout service in beta testing, we have temporarily disabled the beta program.”

The WooCommerce Payment Plugin vulnerability was discovered on March 22, 2023 by a third party security researcher who notified Automattic.

Automattic swiftly issued a patch.

Details of the vulnerability will be released on April 6, 2023.

That means any site that has not updated this plugin will become vulnerable.

What Version of WooCommerce Payments Plugin is Vulnerable

WooCommerce updated the plugin to version 5.6.2. This is considered the most up to date and non-vulnerable version of the website.

Automattic has pushed a forced update however it’s possible that some sites may not have received it.

It is recommended that all users of the affected plugin check that their installations are updated to version WooCommerce Payments Plugin 5.6.2

Once the vulnerability is patched, WooCommerce recommends taking the following actions:

“Once you’re running a secure version, we recommend checking for any unexpected admin users or posts on your site. If you find any evidence of unexpected activity, we suggest:

Updating the passwords for any Admin users on your site, especially if they reuse the same passwords on multiple websites.

Rotating any Payment Gateway and WooCommerce API keys used on your site. Here’s how to update your WooCommerce API keys. For resetting other keys, please consult the documentation for those specific plugins or services.”

Read the WooCommerce vulnerability explainer:

Critical Vulnerability Patched in WooCommerce Payments – What You Need to Know



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Hur städar du upp innehåll utan att påverka rankingen?

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Hur städar du upp innehåll utan att påverka rankingen?

Today’s Ask An SEO question comes from Neethu, who asks:

My website is almost 20 years old. There are lots of content. Many of them are not performing well. How do you effectively clean up those content without effecting rankings?

Contrary to what some SEO pros tell you, more content is not always better.

Deciding what content to keep, which content to modify, and which content to throw away is an important consideration, as content is the backbone of any website and is essential for driving traffic, engagement, and conversions.

However, not all content is created equal, and outdated, irrelevant, or underperforming content can hinder a website’s success.

Run A Content Audit

To effectively clean up your website’s content, the first step is to conduct a content audit.

This involves analyzing your site’s content and assessing its performance, relevance, and quality.

You can use various metrics such as traffic, bounce rate, and engagement to identify which pages are performing well and which ones are not.

Once you have identified the pages that are not performing well, it’s important to prioritize them based on their importance to your website.

Pages that are not driving traffic or conversions may need to be prioritized over pages that are not performing well but are still important for your site’s overall goals.

Distinguish Evergreen Vs. Time-Sensitive Content

Additionally, it’s important to consider whether a page is evergreen or time-sensitive.

You can update or repurpose evergreen content over time, while you may need to remove time-sensitive content.

After prioritizing your content, you can decide what action to take with each page.

For pages that are still relevant but not performing well, you may be able to update them with fresh information to improve their performance.

For pages that are outdated or no longer relevant, it may be best to remove them altogether.

When removing content, implement 301 redirects to relevant pages to ensure that any backlinks pointing to the old page are not lost.

Monitor Your Stuff

It’s important to monitor your search engine rankings after cleaning up your content to ensure your changes do not negatively impact your SEO.

But don’t just look at rankings.

Content optimization projects can affect traffic, conversions, navigation, and other items that impact your overall search engine optimization efforts.

Watch Google Analytics closely. If there are traffic declines, you may need to re-evaluate a few changes.

It’s important not to have a knee-jerk reaction, however.

Before you throw out your optimization efforts, be sure that the changes you made are actually what is causing a drop – and make sure those changes are stable within the search engines index.

Remember that it may take some time for your rankings to stabilize after a content cleanup, so it’s important to be patient and monitor your website’s performance over time.

To further optimize your content cleanup, consider using Google Search Console to identify pages with high impressions but low click-through rates.

These pages may benefit from content updates or optimization to improve their performance.

Additionally, consolidating pages that cover similar topics into one comprehensive page can improve user experience and help avoid keyword cannibalization.

Sammanfattningsvis

Cleaning up your website’s content is crucial for maintaining a high-quality site.

By conducting a content audit, prioritizing your content, and deciding whether to keep, update, or remove the content, you can effectively clean up your site without negatively impacting your rankings.

Remember to monitor your rankings and be patient as your site adjust.

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Featured Image: Song_about_summer/Shutterstock



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Optimera din SEO-strategi för maximal ROI med dessa 5 tips

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Optimera din SEO-strategi för maximal ROI med dessa 5 tips

Wondering what improvements can you make to boost organic search results and increase ROI?

If you want to be successful in SEO, even after large Google algorithm updates, be sure to:

  1. Keep the SEO fundamentals at the forefront of your strategy.
  2. Prioritize your SEO efforts for the most rewarding outcomes.
  3. Focus on uncovering and prioritizing commercial opportunities if you’re in ecommerce.
  4. Dive into seasonal trends and how to plan for them.
  5. Get tip 5 and all of the step-by-step how-tos by joining our upcoming webinar.

We’ll share five actionable ways you can discover the most impactful opportunities for your business and achieve maximum ROI.

You’ll learn how to:

  • Identifiera säsongstrender och planera för dem.
  • Rapportera om och optimera din röstandel online.
  • Maximera SERP-funktionsmöjligheter, framför allt populära produkter.

Gå med Jon Earnshaw, Chief Product Evangelist och medgrundare av Pi Datametrics, och Sophie Moule, Head of Product and Marketing på Pi Datametrics, när de leder dig genom sätt att drastiskt förbättra avkastningen på din SEO-strategi.

I den här livesessionen kommer vi att upptäcka innovativa sätt du kan öka din sökstrategi och överträffa dina konkurrenter.

Är du redo att börja maximera dina resultat och växa ditt företag?

Anmäl dig nu och få de praktiska insikterna du behöver för att lyckas med SEO.

Kan du inte delta i livewebinariet? Vi har dig täckt. Registrera dig ändå så får du tillgång till en inspelning efter evenemanget.



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