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16 ställen att skapa en gratis varumärkeslogotyp


16 Places To Create A Free Brand Logo

So, you’re starting a business or designing a logo for a local brand. That’s awesome. Congrats!

Now it’s time to start on the sometimes time-consuming, meticulous, and costly work of creating a brand logo. But it doesn’t have to be so difficult or expensive.

There are many platforms out there that can help you create a unique and professional logo for free.

Since a logo is a visual representation of a company’s image and can be the first thing a potential customer sees, it’s important to get it right.

That way, people can get a clear picture of the brand identity from the image you create.

When creating a logo, it’s essential to consider several things, such as color scheme, font style, and overall design.

So, here we’ve put together some of the best sites to help you get your logo ready for your brand.

1. Canva

Most marketers might be familiar with Canva as a platform to create social media posts, but it’s much more than that.

Canva is a free online tool that allows you to design graphics, whether it’s for social media posts, email marketing campaigns, blog headers, or even a brand logo.

The best part about Canva is that you don’t have to know anything about graphic design to make a logo. Simply upload photos, add text, and choose one of Canva’s pre-designed templates.

From there, you can customize the image however you want. If you’re feeling adventurous, you can even create your custom template.

Once you’ve finished designing your logo, you can save it in PNG format or print out high-quality versions.

2. Adobe Express

Adobe Express is free software that allows you to create logos online without worrying about spending money on expensive design tools like Photoshop.

There are numerous templates to choose from, including ones that allow you to create a logo for various businesses, such as clothing stores, restaurants, hotels, and more.

You can use Adobe Express to make professional-quality logos for free. However, if you want to take it up a notch, there are additional features that let you customize your logo further.

3. Tailor Brands

De Tailor Brands Logo Maker is another free and easy-to-use online tool that lets you design logos. You just need to upload your image and choose one of the templates to start designing your new logo.

Once you’re done, you’ll receive a high-resolution version of your logo ready to use on social media, websites, apps, and anywhere else you want.

The platform works best on desktop computers, but mobile devices are supported, too. If you don’t have a computer handy, you can still download the logo maker app and work offline.

4. Looka

Looka is another free self-guided logo tool you might want to check out. The software uses AI technology to help you develop creative ideas for your logo.

This is especially useful if you don’t know what you want your logo to look like yet. With Looka, you can use different fonts, colors, shapes, and images to help design a logo.

In addition, you can upload multiple files simultaneously. Once you select the type of file you want to use, you can drag and drop it into the design area.

Then, adjust the size and position of each element. When you’re finished, just hit save, and you can download your logo.

5. Hatchful By Shopify

Med Hatchful by Shopify, you can upload images or choose one of the pre-designed templates.

Then, you can add text, colors, shapes, and drop shadows. Once you’re done designing, you can download your image and save it to your computer.

The best part about this tool is that there are no limitations on how many times you can access it. That way, you can use it repeatedly without having to pay anything extra.

6. DesignHill

DesignHill is a site that offers excellent design tools for free. There are many different ways to use it, including uploading images, selecting fonts, adding text, and adjusting colors.

Like with some of the other sites, there are no restrictions on how long you can use the site. Once you submit your work, you can come back anytime to make changes.

If you don’t like something you’ve created, go to your logo, hit “undo,” and start over. This way, you won’t lose hours of work because you didn’t like the font used in your logo.

7. LOGO.com

LOGO.com is a free online logo creator that allows you to make a brand logo without paying anything upfront.

You just need to upload images of what you want your logo to look like, add text, and choose colors.

Once you are done, you can download it immediately and use it however you wish.

There is no limit to how many times you can edit your logo, so feel free to go back and change things around whenever you’d like.

8. Free Logo Creator

Free Logo Creator is a tool that allows you to easily create professional-looking brand logos.

This software offers a variety of tools to help you design great logos, including a color picker, gradient generator, text editor, shape creator, vector shapes, and much more.

With Free Logo Creator, it takes just a few simple steps to create a unique logo for your brand.

9. Free Logo Services

Free Logo Services is awesome for those looking to make a brand logo without spending thousands of dollars.

They offer free logo design templates, allowing you to customize the look of your logo.

So, it could be worth checking out if you are looking for another way to make your logo.

10. Placeit

Placeit by Envato is a free online logo maker that allows you to create memorable logos without paying for design software.

With various unique designs, there are no limits to what you can make.

So, upload an image or choose one of their pre-made templates and start designing.

You can then download your logo in PNG format or send it directly to social media sites and even email.

11. Logomaker By Namecheap

Logomaker by Namecheap is a free tool you can use to create custom brand logo designs. This software allows you to build your logo design without knowing how to code.

You can simply drag and drop shapes onto the design area to create different elements of your logo. There are many options, including fonts, colors, images, and even text overlays.

If you need additional help, there are tutorials, and you can ask questions about anything related to your project on their forums.

12. GraphicSprings

GraphicSprings is another great free online tool.

All you need to do is enter some information about yourself and the type of design you want and then choose a template that best suits your needs.

If you don’t like what you see, just hit “revert” and start over again. There are plenty of options to choose from to help highlight your brand’s best qualities.

13. Logomaker

Logomaker is one of the best free logo maker tools out there.

With it, you can easily design custom logos as well as banners, t-skjortor, and business cards. All you need is some creativity and imagination.

You don’t need any prior experience to use it. Just follow the simple instructions and start designing your logo today.

14. BrandCrowd

BrandCrowd is a platform where you can make your logo for free or have someone design one for you. This makes it easy for businesses to try out different concepts without spending thousands of dollars upfront.

They offer a free trial period. So, you don’t have to worry about investing money into a concept that isn’t working.

In addition, BrandCrowd also provides training videos. This helps you understand the process of designing a logo without having to do your own research.

15. DesignEvo

DesignEvo is a free logo maker that allows you to create striking logos.

All you need to do is upload your favorite photos, choose one of the pre-designed templates, add text and colors, and voila – you’re done!

The best part about it is that you don’t even need to know how to design. Open the app, select your template, add some text and pictures, and start creating.

So, whether you’re looking to create a unique logo for yourself or trying to come up with something creative for a client, DesignEvo is worth checking out.

16. LogoMakr

Logomakr is a free logo maker that allows you to design a logo in just a few steps.

All you need to do is upload your favorite image or choose one of the many pre-made templates and start designing.

Once you are done, you can download your logo in multiple formats, including SVG, PNG, EPS, PDF, JPG, and GIF.

Slutgiltiga tankar

Since logos are essential to establishing a brand, creating a unique one that will resonate with future customers is crucial.

These platforms and applications can be the first step in creating a free but eye-catching logotyp for your brand.

If you’re looking for a little extra help, there are tons of tutorials available online, including videos, which will walk you through each step of creating a logo from scratch.

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Utvald bild: Rawpixel.com/Shutterstock



En omfattande guide till marknadsföringsattributionsmodeller


A Comprehensive Guide To Marketing Attribution Models

We all know that customers interact with a brand through multiple channels and campaigns (online and offline) along their path to conversion.

Surprisingly, within the B2B sector, the average customer is exposed to a brand 36 times before converting into a customer.

With so many touchpoints, it is difficult to really pin down just how much a marketing channel or campaign influenced the decision to buy.

This is where marketing attribution comes in.

Marketing attribution provides insights into the most effective touchpoints along the buyer journey.

In this comprehensive guide, we simplify everything you need to know to get started with marketing attribution models, including an overview of your options and how to use them.

What Is Marketing Attribution?

Marketing attribution is the rule (or set of rules) that says how the credit for a conversion is distributed across a buyer’s journey.

How much credit each touchpoint should get is one of the more complicated marketing topics, which is why so many different types of attribution models are used today.

6 Common Attribution Models

There are six common attribution models, and each distributes conversion value across the buyer’s journey differently.

Don’t worry. We will help you understand all of the models below so you can decide which is best for your needs.

Note: The examples in this guide use Google Analytics 4 cross-channel rules-based models.

Cross-channel rules-based means that it ignores direct traffic. This may not be the case if you use alternative analytics software.

1. Last Click

The last click attribution model gives all the credit to the marketing touchpoint that happens directly before conversion.

Last Click helps you understand which marketing efforts close sales.

For example, a user initially discovers your brand by watching a YouTube Ad for 30 seconds (engaged view).

Later that day, the same user Googles your brand and clicks through an organic search result.

The following week this user is shown a retargeting ad on Facebook, clicks through, and signs up for your email newsletter.

The next day, they click through the email and convert to a customer.

Under a last-click attribution model, 100% of the credit for that conversion is given to email, the touchpoint that closed the sale.

2. First Click

The first click is the opposite of the last click attribution model.

All of the credit for any conversion that may happen is awarded to the first interaction.

The first click helps you to understand which channels create brand awareness.

It doesn’t matter if the customer clicked through a retargeting ad and later converted through an email visit.

If the customer initially interacted with your brand through an engaged YouTube view, Paid Video gets full credit for that conversion because it started the journey.

3. Linear

Linear attribution provides a look at your marketing strategy as a whole.

This model is especially useful if you need to maintain awareness throughout the entire buyer journey.

Credit for conversion is split evenly among all the channels a customer interacts with.

Let’s look at our example: Each of the four touchpoints (Paid Video, Organic, Paid Social, and Email) all get 25% of the conversion value because they’re all given equal credit.

4. Time Decay

Time Decay is useful for short sales cycles like a promotion because it considers when each touchpoint occurred.

The first touch gets the least amount of credit, while the last click gets the most.

Using our example:

  • Paid Video (YouTube engaged view) would get 10% of the credit.
  • Organic search would get 20%.
  • Paid Social (Facebook ad) gets 30%.
  • Email, which occurred the day of the conversion, gets 40%.

Notera: Google Analytics 4 distributes this credit using a seven-day half-life.

5. Position-Based

The position-based (U-shaped) approach divides credit for a sale between the two most critical interactions: how a client discovered your brand and the interaction that generated a conversion.

With position-based attribution modeling, Paid Video (YouTube engaged view) and Email would each get 40% of the credit because they were the first and last interaction within our example.

Organic search and the Facebook Ad would each get 10%.

6. Data-Driven (Cross-Channel Linear)

Google Analytics 4 has a unique data-driven attribution model that uses machine learning algorithms.

Credit is assigned based on how each touchpoint changes the estimated conversion probability.

It uses each advertiser’s data to calculate the actual contribution an interaction had for every conversion event.

Best Marketing Attribution Model

There isn’t necessarily a “best” marketing attribution model, and there’s no reason to limit yourself to just one.

Comparing performance under different attribution models will help you to understand the importance of multiple touchpoints along your buyer journey.

Model Comparison In Google Analytics 4 (GA4)

If you want to see how performance changes by attribution model, you can do that easily with GA4.

To access model comparison in Google Analytics 4, click “Reklam” in the left-hand menu and then click “Model comparison” under “Attribution.”

Screenshot from GA4, July 2022

By default, the conversion events will be all, the date range will be the last 28 days, and the dimension will be the default channel grouping.

Start by selecting the date range and conversion event you want to analyze.

GA4 model comparison_choose event and date rangeScreenshot from GA4, July 2022

You can add a filter to view a specific campaign, geographic location, or device using the edit comparison option in the top right of the report.

GA4 Model comparison filterScreenshot from GA4, July 2022

Select the dimension to report on and then use the drown-down menus to select the attribution models to compare.

GA4 model comparison_select dimensionScreenshot from GA4, July 2022

GA4 Model Comparison Example

Let’s say you’re asked to increase new customers to the website.

You could open Google Analytics 4 and compare the “last-click” model to the “first-click” model to discover which marketing efforts start customers down the path to conversion.

GA4 model comparison_increase new customersScreenshot from GA4, July 2022

In the example above, we may choose to look further into the email and paid search further because they appear to be more effective at starting customers down the path to conversion than closing the sale.

How To Change Google Analytics 4 Attribution Model

If you choose a different attribution model for your company, you can edit your attribution settings by clicking the gear icon in the bottom left-hand corner.

Open Attribution Settings under the property column and click the Reporting attribution model drop-down menu.

Here you can choose from the six cross-channel attribution models discussed above or the “ads-preferred last click model.”

Ads-preferred gives full credit to the last Google Ads click along the conversion path.

edit GA4 attribution settingsScreenshot from GA4, July 2022

Please note that attribution model changes will apply to historical and future data.

Slutgiltiga tankar

Determining where and when a lead or purchase occurred is easy. The hard part is defining the reason behind a lead or purchase.

Comparing attribution modeling reports help us to understand how the entire buyer journey supported the conversion.

Looking at this information in greater depth enables marketers to maximize ROI.

Got questions? Let us know on Twitter eller Linkedin.

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Featured Image: Andrii Yalanskyi/Shutterstock


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