SEO
7 steg för att öka din trafik och försäljning

Content marketing has become one of the best (and most cost-effective) ways to get traffic to a website. When done right, the traffic keeps coming long after you stop actively promoting it.
If you own an e-commerce website and want to learn how to utilize blogging to grow your brand and increase your sales, this is the guide for you.
I’ve personally grown blogs to over 250,000 monthly visitors, and I’ve worked with dozens of clients in the e-commerce space to help them do the same. Here’s an overview of my seven-step process to starting and growing an e-commerce blog.
But first…
Creating a blog has a whole host of benefits for e-commerce websites:
- It can help you move visitors along your marknadsföringstratt so they eventually buy.
- You’re able to rank highly for keywords on Google that your product pages could never rank for but that are still important for building brand awareness and finding customers.
- It can help you grow your email list.
- You’re able to continue to get traffic without constantly spending money on ads.
- It provides many opportunities to link to your product and category pages to help them rank better on the SERPs.
If you don’t know what some of these things mean, don’t worry—I’ll explain them along the way. But for now, let’s take a look at some e-commerce blogs that are working well right now so you can see the end goal.
Examples of successful e-commerce blogs
Three of my favorite examples of e-commerce websites using blogging are:
Solo Stove comes in at the top of my list due to its excellent use of videos, photos, and helpful information on the blog. It also does search engine optimization (SEO) really well, bringing in an estimated 329,000 monthly visits from Google (data from Ahrefs’ Site Explorer).

In fact, it’s grown its brand to such a level of popularity that it even created search demand for keywords that include its brand name in them, then created blog posts to rank for those keywords:

But that’s not all it did. Its blog posts also rank for other keywords in its marketing funnel, such as how to have a mosquito-free backyard or how to change your fire pit’s colors.

Then on its blog posts, it uses pictures of its fire pit:

Ranking for these keywords does two things:
- It introduces Solo Stove’s brand to people who may eventually purchase a fire pit from it.
- It gives the brand the opportunity to promote its products to an audience who may not have even known it existed, such as the “mosquito free backyard” keyword.
Moving on, skater brand Flatspot also does blogging well, with a cool ~80,000 monthly visitors to its blog just from search engines.

One of its tactics is to piggie-back on the popularity of new shoe releases from major brands like Nike, then use that traffic to get readers to buy the shoes directly from it:

Finally, let’s look at v-dog—a plant-powered kibble manufacturer that gets ~8,000 visits per month.

My favorite post it’s done is its guide to making wet dog food at home, which ranks for the featured snippet for “how to make wet dog food”:

This guide directly promotes v-dog’s product to make wet dog food. So people who search the query will be introduced to its brand and potentially buy its product to make their own wet dog food at home.
And there you have it—three examples of blogging for e-commerce that’s working right now. With that, let’s talk about how you can start your own blog.
In my 10+ years as a professional SEO and freelance writer, I’ve worked with over a dozen e-commerce stores to help them grow their website traffic. I’ve also run several of my own e-commerce websites.
In that time, I’ve distilled what works into an easy-to-follow seven-step process:
1. Do some keyword research
I never start a blog without first doing keyword research. Not only does this make coming up with blog topic ideas much easier, but it also ensures that every blog post you write has a chance to show up in Google search results and bring you free, recurring traffic.
While we wrote a complete guide to keyword research, here’s a quick and dirty strategy for finding keywords fast:
First, find a competitor who has a blog. Let’s say you’re selling dog food just like v-dog—if I search for “dog food” on Google, I can see some of my competition:

At this point, I look for relevant competitors. For example, Chewy and American Kennel Club are good competitors for research. But I’ll skip sites like Amazon and Walmart, as they are just too broad to get relevant data from.
Next, plug the competitor’s URL into Ahrefs’ Site Explorer and click on the Organic keywords report to see the keywords its website ranks for on Google:

In this example, it has over 700,000 keywords. That’s way too many to sort through. Let’s add some filters to make things easier:
- First, set the KD (Keyword Difficulty) score to a maximum of 30 to find easier-to-rank-for keywords.
- Then we can exclude brand name keywords using the “Keywords” dropdown, set it to “Doesn’t contain,” and type in the brand name.
- If the website has /blog/ in its blog post URLs, you can also set a filter in the “URL” dropdown to “Contains” and type “blog” in the text field. In Chewy’s case, it doesn’t do that, but it does use a subdomain for its blog, which we can search specifically.
When you’re done, it should look like this:

In the case of chewy.com, this only shaved it down to 619,000 keywords. That’s still a lot—let’s filter it down further. We can apply the following:
- Minimum monthly search volume of 100
- Only keywords in positions #1–10
- Only show keywords containing “dog,” since my example website only sells dog food, not all animal food
Here’s what it looks like with these new filters applied:

Now I can find some more related keywords like “what to feed a dog with diarrhea” or “can dogs eat cheese.”

In addition to picking interesting keywords, you can also get an idea of how to become a topical authority on the topic of dog food by searching “dog food” in Ahrefs’ Keywords Explorer.

This keyword is extremely difficult to rank on page #1 for. However, if we go to the Relaterade termer report and set the KD to a max of 30, we can see keyword ideas that are still relevant but may be easier to rank high in the search results.

Go through and click the gray + sign next to any keywords you may want to target to add them to your list of potential article ideas.
2. Create templates for future blog posts
One of the first things I do when I create a new blog is to establish a repeatable template that I use for every post. Typically, it looks something like this:

It has breadcrumb navigation to help with SEO and navigation, the article title and the date it was last updated, then a short intro with an image on the right to make the lines shorter (and easier to skim). Finally, I include a clickable table of contents to help with navigation, then get into the article.
Within the article itself, I will use headers (H2s) and subheaders (H3s) to make my content easier to skim and to help Google understand what each section is about.
You can make templates for every kind of post you plan on creating—such as list posts, ultimate guides, tutorials, etc.—and reuse them for every post you ever create. It’s a huge time-saver.
While you’re at it, you should also create a standard operating procedure (SOP) that you go through for every article. This could include writing guidelines, what to do with images, formatting, tone, etc.
3. Outline your article
I never dive into writing an article without outlining it first. An outline ensures the article is well structured and planned before you start writing, and it bakes SEO right into your writing process. It’s another big time-saver.
Typically, you want this outline to include:
- Potential title or titles of the article
- Target keyword
- Brief description of the article angle
- Links to competing articles on Google for research
- Headers and subheaders, with brief descriptions of the section as needed
Here’s a look at part of an example outline I’ll either send to my writers or write myself:

I wrote a guide to outlining content, which you can follow here for the full step-by-step process.
4. Write, optimize, and publish your post
Next up, it’s time to write your article. As you write more articles, you’ll find what works for you—but you may find it easier to fill in the sections then go back and write the intro once the article is finished.
Here are a few writing tips to help you become a better writer:
- Ditch the fluff – If a word isn’t needed to bring a point across, cut it.
- Keep your paragraphs short – Two to three lines per paragraph is plenty, especially for mobile readers where the screen width is shorter.
- Use active voice over passive voice – Here is a guide for that.
- Make your content easy to skim – Include photos and videos and make use of headers and bulleted lists to share key points.
Once you’ve written your article, do some basic on-page SEO to help it rank higher in search results:
- Ensure your article has one H1 tag – The title of the article.
- Have an SEO-friendly URL – Include the keyword you’re targeting, but keep it short and easy to read.
- Link to other pages on your site using proper anchor text – Here’s a guide for that.
- Ensure your images have alt text – This is the text Google uses to read what the image is about, as well as what is shown to readers if the image can’t render.
Till sist, publicera your post and give yourself a pat on the back.
5. Add product promotions, email opt-ins, and internal links
Before you promote your content, there are a few things you can do to squeeze more ROI from it—namely, you should add a way for people to either push them through the funnel toward purchasing a product or subscribe to your email list. I’ll give an example of each.
First, Solo Stove wrote an article titled “Ambiance Is A Girl’s Best Friend,” where it promotes its tiny Solo Stove Mesa as a way of improving a space’s ambiance:

Beyond directly promoting your products in the articles, you can also add email opt-ins that give people a percentage off their orders. You may lose a little money on the initial order. But once you get someone’s email address, you can promote to them again and get multiple orders from them.
For example, Primary sells kids’ clothing and uses this email pop-up to promote money off its products after you spend a certain amount of time on its website:

Just make sure your discount code only works once per unique IP address. You can learn more about how to do that här if you use Shopify.
Finally, when you publish an article, you should make it a point to add internal links to your new article from older articles.
This won’t be as important for your first few because you won’t have a ton of articles. But as your blog grows, it’s an important part of the process to ensure your readers (and Google) can still find your articles and that they aren’t buried deep on your site.
Refer to our guide to internal linking to learn more about this step.
6. Promote your content
Vid det här laget är ditt innehåll live och optimerat för både konverteringar och sökmotorer. Nu är det dags att få lite ögonglober på det.
Vi har en hela guiden till marknadsföring av innehåll du borde läsa, men här är några höjdpunkter:
- Dela artikeln på alla dina sociala mediekanaler
- Skicka artikeln till din e-postlista om du har en
- Dela ditt innehåll i relevanta gemenskaper (som relevanta Reddit-forum)
- Överväg att visa betalannonser i din artikel
Det finns mycket mer du kan göra för att marknadsföra ett verk, inklusive nå ut till andra bloggägare. Men jag ska inte ta upp allt det här.
Den andra viktiga delen av att marknadsföra ditt innehåll är att få andra webbplatsägare att länka till dina nya artiklar. Det här kallas länkbygge, och det är en avgörande del av SEO.
Det finns många sätt att bygga länkar. Några av de mest populära inkluderar:
Länkbyggande är ett helt ämne för sig. Om du menar allvar med att blogga och få söktrafik är det en avgörande färdighet att lära dig.
7. Skala dina ansträngningar
Det sista steget i att blogga för e-handel är att skala upp dina ansträngningar genom att skapa repeterbara processer för varje steg och anställa personer för att utföra de uppgifter du själv inte behöver göra.
Du kan anlita frilansskribenter, uppsökande specialister, redaktörer och mer. Du kan sätta ihop en full SEO-team för ditt företag.
Om du inte är på ett ställe där du kan börja anställa finns det fortfarande saker du kan göra för att få ut mer av din tid, som att skapa de SOP som jag nämnde tidigare.
Slutgiltiga tankar
Att blogga är ett av de bästa sätten att öka din e-handelsbutiks trafik och försäljning. Det kostar mindre än traditionell betald reklam och kan fortsätta ge avkastning långt efter att ett inlägg har publicerats.
Den här guiden hjälper dig förhoppningsvis att starta din e-handelsblogg och publicera ditt första inlägg. Men kom ihåg att framgång med bloggandet inte sker över en natt. Det krävs faktiskt tre till sex månader i genomsnitt för att se några resultat av dina SEO-ansträngningar. Fortsätt lära dig och ha tålamod.
SEO
WordPress WooCommerce Payments Plugin sårbarhet

Automattic, publishers of the WooCommerce plugin, announced the discovery and patch of a critical vulnerability in the WooCommerce Payments plugin.
The vulnerability allows an attacker to gain Administrator level credentials and perform a full site-takeover.
Administrator is the highest permission user role in WordPress, granting full access to a WordPress site with the ability to create more admin-level accounts as well as the ability to delete the entire website.
What makes this particular vulnerability of great concern is that it’s available to unauthenticated attackers, which means that they don’t first have to acquire another permission in order to manipulate the site and obtain admin-level user role.
WordPress security plugin maker Wordfence described this vulnerability:
“After reviewing the update we determined that it removed vulnerable code that could allow an unauthenticated attacker to impersonate an administrator and completely take over a website without any user interaction or social engineering required.”
The Sucuri Website security platform published a warning about the vulnerability that goes into further details.
Sucuri explains that the vulnerability appears to be in the following file:
/wp-content/plugins/woocommerce-payments/includes/platform-checkout/class-platform-checkout-session.php
They also explained that the “fix” implemented by Automattic is to remove the file.
Sucuri observes:
“According to the plugin change history it appears that the file and its functionality was simply removed altogether…”
The WooCommerce website published an advisory that explains why they chose to completely remove the affected file:
“Because this vulnerability also had the potential to impact WooPay, a new payment checkout service in beta testing, we have temporarily disabled the beta program.”
The WooCommerce Payment Plugin vulnerability was discovered on March 22, 2023 by a third party security researcher who notified Automattic.
Automattic swiftly issued a patch.
Details of the vulnerability will be released on April 6, 2023.
That means any site that has not updated this plugin will become vulnerable.
What Version of WooCommerce Payments Plugin is Vulnerable
WooCommerce updated the plugin to version 5.6.2. This is considered the most up to date and non-vulnerable version of the website.
Automattic has pushed a forced update however it’s possible that some sites may not have received it.
It is recommended that all users of the affected plugin check that their installations are updated to version WooCommerce Payments Plugin 5.6.2
Once the vulnerability is patched, WooCommerce recommends taking the following actions:
“Once you’re running a secure version, we recommend checking for any unexpected admin users or posts on your site. If you find any evidence of unexpected activity, we suggest:
Updating the passwords for any Admin users on your site, especially if they reuse the same passwords on multiple websites.
Rotating any Payment Gateway and WooCommerce API keys used on your site. Here’s how to update your WooCommerce API keys. For resetting other keys, please consult the documentation for those specific plugins or services.”
Read the WooCommerce vulnerability explainer:
Critical Vulnerability Patched in WooCommerce Payments – What You Need to Know
SEO
Hur städar du upp innehåll utan att påverka rankingen?

Today’s Ask An SEO question comes from Neethu, who asks:
My website is almost 20 years old. There are lots of content. Many of them are not performing well. How do you effectively clean up those content without effecting rankings?
Contrary to what some SEO pros tell you, more content is not always better.
Deciding what content to keep, which content to modify, and which content to throw away is an important consideration, as content is the backbone of any website and is essential for driving traffic, engagement, and conversions.
However, not all content is created equal, and outdated, irrelevant, or underperforming content can hinder a website’s success.
Run A Content Audit
To effectively clean up your website’s content, the first step is to conduct a content audit.
This involves analyzing your site’s content and assessing its performance, relevance, and quality.
You can use various metrics such as traffic, bounce rate, and engagement to identify which pages are performing well and which ones are not.
Once you have identified the pages that are not performing well, it’s important to prioritize them based on their importance to your website.
Pages that are not driving traffic or conversions may need to be prioritized over pages that are not performing well but are still important for your site’s overall goals.
Distinguish Evergreen Vs. Time-Sensitive Content
Additionally, it’s important to consider whether a page is evergreen or time-sensitive.
You can update or repurpose evergreen content over time, while you may need to remove time-sensitive content.
After prioritizing your content, you can decide what action to take with each page.
For pages that are still relevant but not performing well, you may be able to update them with fresh information to improve their performance.
For pages that are outdated or no longer relevant, it may be best to remove them altogether.
When removing content, implement 301 redirects to relevant pages to ensure that any backlinks pointing to the old page are not lost.
Monitor Your Stuff
It’s important to monitor your search engine rankings after cleaning up your content to ensure your changes do not negatively impact your SEO.
But don’t just look at rankings.
Content optimization projects can affect traffic, conversions, navigation, and other items that impact your overall search engine optimization efforts.
Watch Google Analytics closely. If there are traffic declines, you may need to re-evaluate a few changes.
It’s important not to have a knee-jerk reaction, however.
Before you throw out your optimization efforts, be sure that the changes you made are actually what is causing a drop – and make sure those changes are stable within the search engines index.
Remember that it may take some time for your rankings to stabilize after a content cleanup, so it’s important to be patient and monitor your website’s performance over time.
To further optimize your content cleanup, consider using Google Search Console to identify pages with high impressions but low click-through rates.
These pages may benefit from content updates or optimization to improve their performance.
Additionally, consolidating pages that cover similar topics into one comprehensive page can improve user experience and help avoid keyword cannibalization.
Sammanfattningsvis
Cleaning up your website’s content is crucial for maintaining a high-quality site.
By conducting a content audit, prioritizing your content, and deciding whether to keep, update, or remove the content, you can effectively clean up your site without negatively impacting your rankings.
Remember to monitor your rankings and be patient as your site adjust.
Fler resurser:
Featured Image: Song_about_summer/Shutterstock
SEO
Optimera din SEO-strategi för maximal ROI med dessa 5 tips

Wondering what improvements can you make to boost organic search results and increase ROI?
If you want to be successful in SEO, even after large Google algorithm updates, be sure to:
- Keep the SEO fundamentals at the forefront of your strategy.
- Prioritize your SEO efforts for the most rewarding outcomes.
- Focus on uncovering and prioritizing commercial opportunities if you’re in ecommerce.
- Dive into seasonal trends and how to plan for them.
- Get tip 5 and all of the step-by-step how-tos by joining our upcoming webinar.
We’ll share five actionable ways you can discover the most impactful opportunities for your business and achieve maximum ROI.
You’ll learn how to:
- Identifiera säsongstrender och planera för dem.
- Rapportera om och optimera din röstandel online.
- Maximera SERP-funktionsmöjligheter, framför allt populära produkter.
Gå med Jon Earnshaw, Chief Product Evangelist och medgrundare av Pi Datametrics, och Sophie Moule, Head of Product and Marketing på Pi Datametrics, när de leder dig genom sätt att drastiskt förbättra avkastningen på din SEO-strategi.
I den här livesessionen kommer vi att upptäcka innovativa sätt du kan öka din sökstrategi och överträffa dina konkurrenter.
Är du redo att börja maximera dina resultat och växa ditt företag?
Anmäl dig nu och få de praktiska insikterna du behöver för att lyckas med SEO.
Kan du inte delta i livewebinariet? Vi har dig täckt. Registrera dig ändå så får du tillgång till en inspelning efter evenemanget.
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