Creating relevant, engaging, original content for your audience on a regular schedule is a necessary aspect of any content marketing strategy.
The more content you create, the more keywords your website is going to rank for in search results, and the more visitors, leads, and prospects you’re going to reach.
The problem is, it’s really hard work to produce fresh new content over and over again. How often do you find yourself staring at a blank page that always seems to be staring back at you in defiance?
What if there was a way to make it easier to come up with unlimited new content ideas without ever having to worry about writer’s block?
That’s where the magic of AI-assisted writing technology comes to the rescue!
What Is AI-Assisted Writing?
Over the past year, a new suite of AI writing assistant tools has been making waves in the content creation world.
Unlike old-school software that’s programmed to perform a task, these tools are programmed to learn and develop their own skillset without having to be coded with a specific set of rules to execute.
Think about AI computers that have learned to play chess so well over time that they can now defeat grandmasters.
In a similar way, AI writing assistants are learning to write like a pro, and they are learning fast.
There are some caveats to consider, which I will list at the end of this article. The biggest is that Google considers AI-generated content to be spam, so you shouldn’t just publish whatever an AI gives you without looking at it. You still need human writers. But AIs can change the game for ideation and even roughly drafting content.
By simply providing these tools with some initial guidance, like target keywords, product descriptions, and who your target audience is, they can help you generate posts, marketing emails, SEO meta descriptions, marketing copy, and even blog topic ideas to write about.
You can generate topics, ideas, and even drafts in a matter of minutes, allowing you to create new content at scale with the help of a personal AI muse that never tires, never sleeps, and is always at your beck and call!
How To Use AI Writing Tools To Generate Unlimited Content Ideas
The best way to illustrate the different ways an AI writing assistant can help you say goodbye forever to the threat of writer’s block is by showing you real-world examples that cover a number of areas in a typical content creation workflow.
Since blog posts are the basis for most content marketing strategies, let’s begin there.
AI writing assistants can help you quickly generate topic ideas for your content calendar and then, using a topic as a blog post title, go on to generate the post’s intro paragraph, outline, and even the conclusion.
Sounds too good to be true?
Let’s put these tools to the test:
For this example, I’m going to use a fictional website for a business that specializes in smart home installations.
They’ve created a blog called The Smart Home and their target audience is made out of home owners that would like to lower energy costs and increase convenience.
Using one of the leading AI writing tools on the market, I’m going to use a topic ideas generator template and provide it with the following guidance:
- Company name: The Smart Home.
- Product description: This blog reviews the latest in internet connected home appliances and devices, like door locks, thermostats, light controls and wireless audio.
- Publik: Home owners.
- Tone of voice: Practical.
- Exempel: How to Manage your Energy Budget.
Now, let’s give AI a spin:
These are great topics for upcoming posts. Now, let’s take it to the next level. I’ll choose one of the above topics and create the structure for a blog post.
So, I’m going to pick the 3rd topic from the list as my title and use the intro paragraph generation template to begin writing the intro so I don’t have to come up with it from scratch;
Here are my inputs:
- Blog post title: 5 things every homeowner needs to know about smart homes.
- Publik: Homeowners.
- Tone of voice: Helpful.
And here is the AI output:
This is something I can definitely build on.
Next, let’s create a blog post outline with the different headings I’m going to need in order to add meat to the bones.
For this task, all I need to supply the AI writing assistant is my blog post title:
- Rubrik på blogginlägget: 5 things every homeowner needs to know about smart homes.
- Tone of voice: Helpful.
And the AI outline is…
So far so good. Now, we could reuse the intro paragraph template to craft an introduction for each of the above headings.
Finally, we need to come up with a conclusion paragraph.
For this task, I’ll be using the blog post conclusion paragraph generation template.
The required inputs are the blog post title followed by all headings as bullet points plus a call to action, as shown below:
- What are the main points or outline of your blog post?
- 5 things every homeowner needs to know about smart homes.
- What is a smart home and what can it do for you.
- How to get started with a smart home.
- The benefits of having a smart home.
- The cost of setting up a smart home.
- How to maintain your smart home.
- Uppmaning till handling: Contact us at TheSmartHome.network.
- Tone of voice: Helpful.
Here’s the AI-generated conclusion:
Jasper.ai, Jun 2022
Not bad for about 15 minutes’ work!
In my experience (and with practice) you can easily generate a new AI-assisted blog post in about a third of the time it takes to do without AI, or put another way, you can triple your content creation throughput with the same effort on your part.
Now, let’s look at other aspects of content creation that you could also speed up with the help of an AI assistant.
SEO Meta Description
If you want to create great meta descriptions for your posts on the fly, all you have to do is to feed the AI tool with your title, intro paragraph, and your target keyword. Presto! You’ll get an auto-generated blog post description in seconds:
- Company/Product Name: The Smart Home.
- Rubrik på blogginlägget: 5 things every homeowner needs to know about smart home.
- Blog post description: When it comes to technology, the home is one of the last frontiers. But that’s changing fast, as advancements in smart home technology make it easier and more affordable than ever for homeowners to automate everything from their thermostats to their garage door openers. If you’re considering making your home a smart home, here are five things you need to know.
- Nyckelord: smart home.
One less thing to spend time on!
Personalized Cold Marketing Emails
If you’re doing cold email outreach, say, to influencers in order to drive more traffic to your site, you can use the personalized cold marketing email template to generate copy in seconds.
The required inputs are your product description, your company or blog name, and some context for the email.
Här är ett exempel:
- Tell us about your product: This blog reviews the latest in internet-connected home appliances and devices, like door locks, thermostats, light controls, and wireless audio.
- Your Company/Product Name: The Smart Home.
- Context to include in the email: I’d like to offer you a free smart home consultation.
- Tone of voice: Persuasive.
Short and sweet, but long enough to easily build on.
Finally, if you need to come up with marketing copy from scratch for your product pages, email marketing campaigns, landing pages, etc., you can use the AI-generated AIDA framework (Attention, Interest, Desire, Action) to get your creative juices flowing.
All we need to do is to supply it with your company name and product description and let AI do the heavy lifting.
Let’s put it to the test:
- Company/Product name: The Smart Home.
- Product description: When it comes to technology, the home is one of the last frontiers. But that’s changing fast, as advancements in smart home technology make it easier and more affordable than ever for homeowners to automate everything from their thermostats to their garage door openers. If you’re considering making your home a smart home, here are five things you need to know.
- Tone of voice: Persuasive.
All done in a few seconds!
Imagine how long it would take you to come up with the above copy from scratch.
Things To Keep In Mind When Using AI-Assisted Writing Tools
Now the caveats I promised.
While AI writing tools are quite impressive, they do have some issues you need to be aware of so you can take the necessary precautions.
Below are three areas you need to pay close attention to:
- As I said above, Google considers content wholly generated by an AI to be spam. That means humans still need to be involved in the content writing process. Don’t just publish whatever the AI gives you.
- AI writers will sometimes quote facts and figures in their output text. The rule is to never rely on them at face value, because oftentimes they’ll simply make them up in order to fit the narrative. So, make sure to always use AI facts and figures as placeholders for you to replace with real data before publishing.
- AI writers do a fantastic job generating human-like writer output, but it’s not always great the first time around – sometimes you just need to keep generating new outputs until you find what you like. For the above examples, I had to run the AI templates an average of three times each.
- Finally, AI writers are not subject-matter experts. While they can write with the confidence of an expert, they don’t really know the topic. So, always use these tools in areas where you have expertise so you can make the necessary corrections, and never use them to publish content in areas where you don’t already have expertise.
Wrapping Things Up
Så där har du det!
If you’re looking to turbocharge your content creation output without breaking your wallet, an AI-assisted writing tool is a great way to do it.
By adding an AI writing assistant to your toolbox, you can scale your efforts without having to experience writer’s block, or worse yet, burnout.
Are you ready to take your content marketing strategy to the next level?
Featured Image: Pixels Hunter/Shutterstock
How to Achieve 7-Figures with Your Law Firm Website
Many law firms are simply leasing space when it comes to their online marketing.
Your website, on the other hand, can be a 24/7 selling tool for your law firm practice. It can effectively become your greatest asset, getting leads and cases while you sleep.
In this guide, we’ll talk about how to turn your website into the ultimate marketing tool for your law firm practice and generate seven figures in revenue for your business.
A Well-Optimized Law Firm Website Can Yield Huge Results
With your law firm’s website, you can use innehållsmarknadsföring to your advantage to generate lucrative results for your business. Content and SEO allow you to attract users organically and convert traffic passively into new cases for your law firm.
As an example, a high-ranking webpage in a competitive market getting 1,000 users per month can get huge results:
- Convert visitors at 2-5% = 20-50 leads.
- Convert even 10-20% of leads = 2-10 cases.
- Average $8000 revenue per case = $16,000-$80,000 monthly revenue from one page.
Over the course of a year, this could lead to high six-figures to seven-figures in revenue!
The Foundations Of A Revenue-Generating Law Firm Website
At its core, your law firm website should serve to speak to the needs, struggles, and interests of your target audience. It should be laser-focused on your practice area, who you serve, and what you have to offer.
With this in mind, a well-crafted website content strategy should define:
- Your business goals (the cases you want).
- What competitors are doing.
- What pages to write and keywords to target.
- How to use your content budget.
- Your editorial calendar.
- The purpose/intent of each page.
- PR and bakåtlänk strategi.
Below, we’ll dive deeper into how to develop this strategy, build out amazing content, and achieve your seven-figure revenue goals.
1. Define The Cases You Want
The first step to developing a successful website marketing strategy is to define the types of legal cases you want.
This activity will help you determine the types of people you want to reach, the type of content you should create, and the types of SEO keywords you need to target.
That way, you end up marketing to a more specific subset of potential clients, rather than a broad range of users.
Not sure where to set your focus? Here are a few questions that might help:
- Which of your cases are the most profitable?
- What types of cases are you not getting enough of?
- In what markets are you strongest?
- In which markets do you want to improve?
- Are there any practice areas you want to explore?
At the end of this activity, you might decide that you want to attract more family law cases, foreclosure law cases, or DUI cases – whatever it is, getting hyper-focused on the types of cases you want to attract will only make your website marketing even stronger.
2. Identify Your Top Competitors
One of the best ways to “hack” your website marketing strategy is to figure out what’s working for your competitors.
By “competitors” we mean law firms that are working to attract the types of cases you’re trying to attract, at the same level at which your law firm is currently operating.
I say this because I see many law firms trying to out beat and outrank the “big” fish and this can feel like a losing battle. You want to set your sights on your closest competitors, rise above them, and then get more competitive with your strategy.
Here are a few ways to identify your closest competitors:
- Conduct a Google search of your legal practice area + your service area (e.g., “family law Kirkland”, “DUI lawyer LA”, “Denver probate attorney” etc.). Take note of the top-ranking domains (i.e., websites).
- Använda sig av SEO tools like Semrush eller Ahrefs to search your domän namn. These tools will often surface close competitors to your domain.
- Using the same tools above, conduct organic research on your domain to see what keywords you are already ranking for. Search these keywords in Google and see what other domains come up.
- Use these tools to determine the domänmyndighet (DA) of your domain. Compare this to the other top-ranking domains to see which domains have an authority score that’s similar to your own.
Be sure to look at your known business competitors as well.
These may or may not be ranking well in Google Search, but it’s still worth a peek to see if they are targeting any high-priority keywords that your website should be targeting.
3. Conduct A Content Audit Of Your Website
Your next step is to conduct an audit of your current website. This will allow you to take stock of what content is performing well, and what content requires improvement.
First, start with your main service pages.
Använda sig av SEO tools like Semrush or Ahrefs again to review the rank (position), performance, and keywords of each page. Identify any pages that are ranking low, or not at all.
Then, find “low-hanging fruit” pages. These are the pages that are ranking around position 5-10. They require less effort to optimize to reach those higher rank positions – compared to pages ranking at, say, position 59.
This compares your website’s performance to that of your closest competitors. It will show you a list of keywords that your competitors are ranking for that your website is not ranking for at all.
Finally, create an inventory of what pages you already have, which need to be revised, and which you need to create. Doing so will help you stay organized and stay on task when developing your content strategy.
4. Plan Your Content Silos
By this step, you will have a pretty good idea of what pages you already have, and which pages are “missing” from your strategy (based on the list of keywords you are not yet targeting).
From here, you will plan what’s called “content silos”.
Here is the basic process:
- Review an existing service page (if you have one) and optimize it as best you can. Ideally, this is a page that’s already performing well and is otherwise a “low-hanging fruit” page.
- If you don’t have any existing service pages, create one based on one of your high-priority keywords. Again, these should be a keyword that is meant to attract your preferred type of cases.
- Next, build a “silo” of content around your main page. In other words, create new pages that are topically related to your main service page, but that target slightly different keywords (ideally, “long-tail”, lower competition keywords).
- Add internal länkar between these pages and your primary service page.
- Over time, build backlinks to these pages (through guest posting, PR, content marketing, etc.)
Below is an example of a content silo approach for “personal injury:”
5. Identify Supporting Topics
As part of your website content strategy, you’ll then want to create other supporting content pieces. This should be content that provides value to your potential clients.
FAQs, blogs, and other service pages can support your main pages.
For example, if you are a DUI lawyer, you might want to publish an FAQ page that addresses the main questions clients have about DUI law, or a blog post titled “What to Do When You Get a DUI.”
There are a few tools you can use to research supporting topics:
- Semrush – Use this tool to identify untapped keywords, content topics, and more.
- AlsoAsked – Identify other questions people have searched for relevant to your primary topic.
- Svara allmänheten – Use this search listening tool to identify topics and questions related to your practice area.
Below is an example of how the full content silo can come together for “Los Angeles Car Accident Lawyer:”
6. Build An Editorial Calendar
Once you have all of your content ideas down on paper, it’s time to develop your editorial calendar.
This is essentially a plan of what content you need to create when you want to publish it, and what keywords you plan to target.
Here are a few tips to get you started:
- Always prioritize main pages. These should be the first content pieces you create on your website.
- Create or revise your main pages and monitor their performance. Use Google Analytics and other SEO tools to keep your eye on how your content is performing.
- Depending on budget and urgency, you might start with all main pages, or go silo by silo. Determine which service pages are most important to you. You can create all of your main pages at once, or develop the entire silo as you go.
- Keep a record of your target keywords. Just because you “optimize” for them doesn’t mean your content will automatically rank for your target keywords. In your editorial calendar, keep track of the keywords you wish to target – by page – so you have a record of your original SEO strategy.
What Makes A Winning Law Firm Website Strategy?
The key to achieving seven figures with your law firm website is content.
Content allows you to target your ideal clients, attract your preferred cases, engage your audience, and so much more.
A well-thought-out content strategy will empower your website to achieve more for your business than any other marketing channel could!
Above, I outline a few steps to developing this type of winning strategy. But, achieving excellence takes time.
I recommend keeping your eye on the prize, monitoring performance, and making updates as you go along.
This will help you reach your desired result.
Featured Image: PanuShot/Shutterstock
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