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8 Items That You Need To Add To Your SEO Checklist For 2022



For many online marketers, there’s no more compelling reason to get up in the morning than knowing they’ll have a new set of keyword data from Google.

Google is constantly tweaking its algorithms and releasing new features, so it’s hard for marketers to keep up with all the changes. But don’t worry — we’ve compiled a list of what we think will be the most influential changes that you need to know about for your upcoming SEO strategy 2022. So scroll down and get ready to start planning!

1. Reviewing Your Website Content

To create a correctly optimized website copy, you need to ensure that your site is on-brand across all channels. This will help drive your content marketing strategy.

Google will begin to show a ranking penalty to sites that have outdated or duplicate web pages. You’ll be able to see this on Google Search Console, as well as in your organic SERPs.

Google is working towards showing only relevant information that’s relevant to the searcher’s query. The focus here is on users and their needs, which means you’ll want to improve the relevance of each page with better keywords and more high-quality content.

2. User Behavior Insights

Google has announced that it will be providing an in-depth analysis of user behavior on a website. This will lead to better conversion tracking and the ability for site owners to make better decisions about their content. Keywords are still important, but the way Google discovers and ranks a website is evolving. So, it’s time for you to change your SEO strategy 2022, too.

If you want to stay ahead of the curve, start by implementing conversion tracking and A/B testing. Track how users interact with your website and make changes that will help increase conversions.

3. Page Layout Changes

Google is beginning to recognize page layout as a ranking factor. This means you’ll want to organize your web pages in such a way that makes it easy for users to read and navigate your site. Try including headings, subheadings, bullet points, and numbered lists for easy-to-follow content.


Another great way to improve your site’s layout is with schema markup. This allows you to include structured data into your web pages — whether it’s a blog post or a product listing — so that it shows up properly in search results and on Google’s SERP.

If you haven’t started using schema markup, the time is now! Most website builders and content management systems have an easy-to-use interface to add this markup, making it a simple task.

Think of it this way: Google sees documents, images, and videos as separate elements. By adding schema markup to your content, it helps Google understand that your elements are related, and it is an important item in SEO strategy 2022. For example, you can use schema markup to include a product image or video in your content. This makes the information more searchable by giving it a distinct name on the SERP.

4. Forum Moderation

Google is working towards removing personal information from search results. This means your website’s forum or social media profiles will show up less in SERPs and may even be penalized. The goal is to give users a better user experience, but it will also mean that you’ll need to monitor user-generated content more carefully.

You’ll want to create a code of conduct for your community, as well as take other measures to ensure the quality and accuracy of your comments and posts. Monitor complaints about inappropriate or offensive material, and review any moderation policies with your team regularly.

5. Product Listing Ads

Google is working to get rid of misleading and irrelevant ad results. For this reason, pay-per-click advertisements will only show information that’s relevant to the searcher’s query. This means you’ll need to make sure your product information and brand content are up-to-date across all channels—including product pages, landing pages, seller directory pages, reviews, and other content.

Product listing ads will continue to be a huge source of traffic, but you’ll want to keep them relevant and targeted.

6. Mobile-Friendly Updates

90% of searchers start a search on a mobile device. Content optimization for mobile devices will encourage users to click on links and convert those searchers into customers. If you’re not already using responsive design, now is the time to start.


Google is also updating its mobile-friendly algorithm. It will use your site’s speed as a ranking factor. A slow website can result in lower user engagement. Make sure your site loads quickly and provides a great user experience by using fast-loading, lightweight, and secure code.

Mobil reklam- is also growing rapidly and will continue to do so. So, if you want to maximize your mobile marketing efforts, make sure your mobile site is optimized for mobile devices.

7. Rich Search Results

The ability to show detailed information in search results will become more prominent. This means paying attention to the products, services, and brands you’re promoting on Google and making sure your content is accurate and up-to-date. Otherwise, you could be penalized by Google for not providing the best experience for searchers.

This will also mean more business opportunities for local businesses. If you’re not using online review management, you’ll want to start soon. Be proactive when managing local reviews and you can create an excellent experience that engages potential customers. This means you’ll see more positive reviews, which will attract even more customers to your business.

8. Web-Based Video Advertising

There’s a shift towards video content, and Google wants to make it easy for users to find what they’re looking for quickly. This means you’ll want to start creating videos and distributing them across multiple channels.

Google will display the most relevant video content at the top of the search results, so you’ll want to make sure your video is relevant and appears in searches related to your product or service. The same goes for YouTube — it’s important to optimize your channel and make it easy for users to find your company’s video content on YouTube.


Google is always changing its algorithm, and it will never stop working towards improving its search results. If you are feeling overwhelmed with the increasing tasks on your checklist of SEO strategy 2022, you can hire affordable SEO agencies to give you a hand without costing you much. Although, with these SEO trends in 2022, you can focus on the changes that will provide you with the most opportunities to grow your business and improve your conversion rates. Moreover, you can also hire professional content writing services to generate high-quality content for your business to excel at on-page SEO. 

What do you think about this post? What is your biggest SEO challenge for 2022? Share in the comments below.



Varför företag vänder sig till SEO i alla ekonomiska klimat


Why Businesses Turn To SEO In All Economic Climates

Consumer needs and behaviors can change dramatically depending on the current economic climate.

However, one thing always remains consistent: They always turn to SEO to help them survive and thrive.

In fact, savvy businesses can capitalize on this opportunity by recognizing that shift (turn) and adapting their content strategies to accommodate the need.

SEO insights are a great place to find the most current trends in consumer behavior and intent.

Compared to traditional and expensive media, the conventional wisdom of holding back on your marketing budget – particularly for SEO – is a short-sighted strategy that erodes your brand presence over time.

If you want to be positioned for growth during the recovery that inevitably follows a downturn or recession, the prediction stage is exactly the time to invest in SEO.

According to Gartner’s latest State of Marketing Budget And Strategy Survey 2022, SEO is top of mind for all “unpaid” channels.

Here are some of my thoughts on why.


Consumers Search In All Economic Conditions

Yes, consumer needs and behaviors can change dramatically depending on the current economic climate.

But they don’t cease, or disappear, altogether.

Your customers may have greater concerns about the household budget and display a reduced commercial intent as a result. Perhaps they’re just not in the market to buy.

They will be again one day, though.

Sales is a cycle; while some markets have demand dips, others see rises.

For some, it could be time for them to learn, plan, and educate themselves on their options.

SEO Is A Long Game & The Rules Are Constantly Changing

You cannot simply pause your SEO – well, you can, but it would mean an awful lot of catching up when you “turned it on” again.

Google’s algorithms are constantly changing and updating as the search engine strives to better meet the needs of its users.


Rather than cutting back, tough economic times are when you can focus on and invest in improving user experience, resolving persistent technical issues, och speeding up your site.

These objectives may have been lower on marketing’s priority list when times were good and sales were plenty.

At other times, however, you might find it makes sense to reconsider ad spending due to your audience’s potentially lower commercial intent in search.

In that case, you could reallocate a portion of the budget, ensuring SEO intent data and channels such as pay per click (PPC) are working.

You should also focus on technical SEO and your website journey and performance.

Experiences will matter and help you convert opportunities – opportunities that you can’t afford to miss before competitors grab them.

  • This is also a good time to audit existing content and find new opportunities to rank on different keyword terms. Update content, cluster content by topic, identify content gaps, and update calls to action (CTAs) to ensure a more cohesive journey for customers.
  • For example, if you’ve published product reviews in the past, you’ll want to revisit those. Googles product review update targeting low-quality reviews rolled out in 2022, and it’s even more important to ensure that content is top quality.

SEO Can Drive Wins In The Short, Mid, And Long-Term

A robust SEO program forms a solid foundation for your entire web presence. But it can also help your business stay agile and responsive to rapidly-changing conditions.

Economic uncertainty might call for quick action to find marketing efficiencies.

It also helps protect the brand from external threats or move on to surfacing opportunities.


In these conditions, SEO data is imperative for keeping a finger on the market pulse.

However, activating the insights gleaned from that data is a critical next step:

  • It won’t do you much good to know that market share is shrinking and one product type is trending if you lack the resources to plan and execute campaigns around that product.
  • Prioritizing SEO by ensuring it has a stable budget and executive support keeps your resources and team in a position to act.

Remember when the initial pandemic scare shut down much of the world’s economy?

The informational needs of consumers exploded, and service delivery models changed almost overnight.

The companies that were able to quickly update their Google Business Profile listings with current hours of operation, the availability of curbside pickup and online ordering, etc., became the first flyttare.

De demand for SEO rose to an all-time high.

Not only did this translate to business won, but those companies were also able to instill a sense of stability and calm among consumers in an otherwise tumultuous time.

Brand Protection Is Essential At All Times

Consumer behavior can be unpredictable, fragmented, and even irrational during times of uncertainty.

SEO helps the brand actively listen to audiences, triage issues, and combat negative brand sentiment in real-time.


As mentioned earlier, your SEO insights are a key source of this business intelligence.

  • What are consumers searching for, and how is that evolving?
  • What do those queries tell you about the commercial or other types of intent driving search activity?
  • How are people behaving in search and on your site, and what new opportunities does that present?

Online reviews are another rich source of insight and potential liabilities if not managed correctly.

Google is clear: Businesses must respond to searcher reviews, messages, and questions as quickly as possible.

Your company’s review profile – average star rating, review volume, and recency – can impact your local rankings, too.

It’s essential that you have in place:

  • Technology to monitor reviews across all platforms relevant to your business.
  • A triage system so that serious complaints are escalated to the right person for quick intervention.
  • Policies for review response. Templates that can be personalized depending on review content can help here.

Depending on your industry, economic uncertainty might bring a greater volume of reviews. Having this foundation in place will enable you to add resources and scale up as needed.

Brand protection should come from your content team, as well.

If you’re in the financial services industry, for example, you might find that your customer base has a lot of questions about how the current conditions impact them and their families.

They may have questions and concerns about employment, taxes, stimulus, or support programs that weren’t top of mind before.

Your business can not only serve as a thought leader but deliver real, valuable solutions for customers that will win their trust and loyalty for the long term.


Ecommerce, retail, and travel brands will look for insights and trends on demand volatility and category fluctuations in goods, products, and services.

Understanding these trends early on will help content teams create and target accordingly.

You’ll need a content team skilled in producing for these opportunities, crafting targeted content, and who can utilize technologies for optimizing and promoting it for maximum impact across all of the platforms where your audience is found online.

As a bonus, this program can help you outrank any competitor (or perhaps negative content about the brand) with positive stories and helpful content instead.


Whether markets are high or low, SEO team talents are needed most to find new opportunities, combat immediate threats, and lay the foundation for a successful recovery.

The role of business intelligence is critical to understanding the environment in which you’re currently working.

Organizations that “put it on pause” can damage the investments you’ve already made and leave you struggling to catch up with more forward-looking competitors.

SEO can have the effect of leveling out the peaks and troughs.


The data it produces is about as close to the real-time voice of customers as you’re going to get.

Compared to other channels, it is not just the most cost-effective; it also drives incremental value across your whole business.

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Featured Image: everything possible/Shutterstock


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