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8 Quick SEO Wins For Your Brand New Website

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8 Quick SEO Wins For Your Brand New Website


Websites can take time to return on your investment of money and resources you put into them.

That doesn’t mean you have to sit back and wait for that day to come.

In fact, there’s a lot you can control with search engine optimization.

There are specific SEO factors that you can take advantage of to get quick wins with your new site.

I recommend the following SEO monitoring and optimization tactics so you can measure your website’s visibility in search and position it for success.

1. Set Up Analytics And Diagnostic Tools

To know how well your site is performing and to measure improvement and gains along the way, you’ll want to get Google Analytics or a similar website analytics tool for tracking visitors to your site and behavior within it.

There’s a lot that you can learn in terms of insights from web analytics and it is helpful to have an objective benchmark or baseline to operate from across areas of traffic, content, conversions, and more.

Also, you should get Google Search Console och Bing Webmaster Tools accounts.

Those will provide more information about how the search engines see your site and provide additional keyword performance data den där Google Analytics lacks.

2. Map Out Optimal Site Architecture

Much like outlining a paper in school or the flow of a book, we should do the same with our hemsida innehåll.

Adult books aren’t often a single chapter with everything crammed into it. Likewise, a website shouldn’t have everything jammed into a single page.

Most of the time the home page is navigational introducing the brand or organization and leading users to other pages on the site. Think about how deep you get in your content.

Whether it is informational, e-handel, or other types of topics, arrange it in a way that makes sense and goes from general to specific.

Don’t try to stuff too much into single pages.

Add sub-pages when topics and sub-topics warrant it.

Long-form content is great for technical and specific topics.

However, it is also wise to allow the user to click and go deeper on their own terms versus overwhelming them.

On top of that, the search engines can see the vertical depth of content in addition to the wideness of the top-level pages and sections.

3. Be Strategic With Internal Link Structure

Inbound länkar to your site from other sites provide authority status for the pages and your site overall.

That process of sharing value doesn’t stop at the page that receives the link(s).

How you link to pages within your site can have a big impact on the page value and link value distributed throughout the site.

Know or keep in mind that you don’t want to link to every other page on the site from every page.

Keep your top-level navigation focused and only link where relevant and necessary.

That will help you pass the page value into the areas you want to in a focused way.

When every page has länkar spelled out to every other page, it is chaotic and doesn’t help prioritize link authority value and also erodes the work you have done to cleanly organize your site architecture for the search engines.

4. Create Quality Content

More content – as long as relevant, high quality, and helpful for your audience is always better.

Whether you’re lengthening existing pages, adding more, or going further in-depth, go for it.

This is your chance to look at how your migration or new site launch went and put your foot on the gas.

If you have thin pages with little text or a lot of pages that have significant overlap or duplication of content relative to others on the site, find a way to enhance or eliminate those pages.

Going back to the site architecture and internal linking details I shared, you don’t want to hurt those formats and efforts.

5. Monitor And Troubleshoot Indexing

Priority number one is to make sure you’ve got your XML sitemap, robots.txt, and any in-page canonical and indexing commands in a good place.

From there, you can monitor how quickly the search engines index your pages.

You may feel like it is overkill, but spend a lot of time in Google Search Console and Bing Webmaster Tools making sure that the sitemap is validating and that the pages indexed are the ones you expect and in priority order.

Don’t assume that you’ll build it and Google will come.

Get things submitted, watch for errors, and monitor the overall indexing process to ensure that it is moving as fast as possible and that any errors are addressed immediately.

6. Optimize Page Speed

Like content, don’t settle when it comes to page load times.

Evaluate sidhastighet on your site using tools like the Google Chrome Fyr auditing developer tool.

Is it fast? Then make it faster!

Slow or not up to industry benchmarks? Speed it up!

Don’t ignore speed or push it off until later in the process.

Lean on dev and IT resources as you can to push for the maximum speeds you can reasonably achieve.

Time is of the essence and you don’t want to invest in a ton of other optimization areas with a subpar speed profile.

7. Maintain Clean Code

If you have speed issues, indexing issues, or concerns overall about the code, you should dive deeper.

A lot of content management systems include plugins and bloated code that is not needed or useful.

Developer shortcuts (I love developers – I’m not disparaging them) or out-of-the-box things that you don’t need can impact speed and indexing.

They can also cause headaches for you when uploading or updating content if things break often.

Minimalist, clean code helps you across the full spectrum impacting the quick wins I have outlined.

8. Build Links And Citations

External authority and validation signals are important.

Building on what I noted in the internal linking section, you should think about any and all relationships that could result in another, credible site linking to your site.

Think about partnerships, charities, customers, memberships, handel associations, credentials, and credible directories that could and should be linking to your site.

Make a list and plan to establish those länkar on the web to mirror the relationships in real life.

Beware of the traps and shortcuts with buying links that can get you in trouble though as you go through the process.

Other types of länkar or mentions that add credibility are often referred to as citations.

These can come through establishing Google Maps listings through Google Business Profiles, by submitting to data aggregation services, and other prominent directories and map sites on the web.

All of these länkar and mentions grow the footprint for your brand and point to your website as the hub or authority for your business or organization.

Slutsats

Taking a proactive approach with a new website to realize quick wins can help reduce the time it takes to get the visibility you deserve for your new website.

New sites can take some time to build up authority status from external länkar and from having relevant content that the search engines deem better than others featuring similar topics.

SEO isn’t a set-it-and-forget-it thing.

However, if you dive into the quick win areas and focus on what you can monitor and improve, you’ll give your site a head start and a chance to return on investment and work toward your goals in a quicker time frame.

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Featured Image: Who Is Danny/Shutterstock





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12 kraftfulla tips för e-postmarknadsföring du behöver veta

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12 Powerful Email Marketing Tips You Need to Know

There is no doubt that email marketing is effective. But how many times have you sat down to begin an email marketing project and immediately felt overwhelmed?

Sometimes, it’s hard to know where to start, especially when working with a newer brand.

The good thing is that e-post marknadsföring has never been easier, thanks to automation tools and innovative ways to deliver emails directly into subscribers’ inboxes.

If you don’t know where to begin or want to improve your current workflow, this article is for you.

So now, let’s look at some simple steps you can follow to ensure you’re using email marketing wisely.

Where To Begin With Email Marketing

So, you’re planning your email marketing strategy for your client. Where do you begin? Here are some helpful tips to get you started:

  • Keep your emails short and sweet. People get tired of reading long emails, so keep yours between 60 to 200 words.
  • People love visuals, especially in email marketing, so include bilder of your products or services.
  • Social proof helps convince readers that your offer is legitimate and worth their time. This includes sharing länkar or information in your emails from experts in the industry, positive testimonials, or influencers using the brand.
  • People want to know where to go next after reading your content. And since emails are usually opened on mobile devices, you need to provide a clear CTA at the end of each email. Whether it’s to a product page or recent content produced on the website.
  • Email marketing works best when you send regular emails. But even once a week isn’t enough. Studies show that people respond better to frequent emails than infrequent ones.

Now, let’s discuss the top 12 email marketing components for your strategy:

1. Create Optimized Lead Magnets

So, how do you get people to actually subscribe to your email listing? An effective lead magnet.

A lead magnet is usually the first thing visitors see when they land on a brand’s website. It gets them to click through and read more about a brand, so it needs to be eye-catching and compelling.

And if you don’t optimize your lead magnets for conversion, a brand could lose out on potential leads.

So, how do you make sure your lead magnets convert?

Your lead magnet should grab visitors’ attention right away. That means making it interesting, unique, and relevant to the business.

For example, you can use an incentive like a freebie or discount code to entice people to take action. You could also give away a free report or ebook in exchange for their name and email address.

Your lead magnet could also be the first email they receive, which can be a part of your welcome series (which I’ll talk about briefly).

It entices the users to keep receiving emails, so they don’t immediately unsubscribe after they receive a discount code or something similar.

2. Segment Your Subscribers

You’ve probably heard the term “subscriber segmentation.” It refers to a way of grouping your subscribers into groups based on their interests and behavior so that you can send them more relevant content, offers, and other messages.

This is an integral part of email marketing because it allows you to target your audience with personalized emails.

You can also use this technique to create multiple versions of your emails, such as a welcome email, a thank you email, and a follow-up email.

Segmenting your subscribers can help build trust and long-term interest for a brand because it presents them with information or offers they actually want to receive.

3. Craft A Welcome Series 

Welcome emails are usually sent automatically to new subscribers when they sign up, purchase a product, or make an account.

When creating a welcome series, you need to consider where the customer is in their journey with a brand. So, it’s beneficial to space the emails out over a set period of time and create each one with a specific intention.

A welcome series is a great way to keep potential customers engaged after they sign up. Especially since they receive emails from companies almost daily.

Some examples include: “Welcome! We hope you like our product” or “Your account has been activated.”

You can also send welcome emails to existing customers who haven’t logged in for a while.

For example, if someone signs up and doesn’t use the service for three months, you could send an email saying, “Hey, we noticed that you signed up recently. Would you be interested in using our service?”

This type of marketing is very effective because it’s personalized and targeted. It shows that you’re not sending out mass emails but rather ones specifically tailored to specific customers.

These emails are also a great way to help build trust with your customers and get them used to receiving emails from you.

4. Implement Automation

So now, you’ve done the work to craft an email series. Next, it’s time to automate their delivery, so you don’t have to send them out each time you need to, according to your schedule.

Automation in email marketing is easy to do using tools like MailChimp, Constant Contact, Campaign Monitor, and Convertkit.

These types of programs allow you to create automated emails based on triggers, such as when someone opens your email, clicks on a link, or purchases something from you.

This way, you no longer need to manually send out those emails, which can alleviate some stress when you’re dealing with a multitude of different subscribers.

5. Design Mobile-Friendly Emails

As I mentioned earlier, most people use their phones to check their emails, so making them mobile-friendly is crucial.

The email should be optimized for mobile phones if it promotes sales or discounts. For example, any sales information or product pictures should be easily viewed on their mobile device.

And users should be able to click on the promotion, link, or image and give them the option to view the brand’s site in their preferred browser on their phone.

The key elements to consider when designing mobile-friendly emails include:

  • Placing important länkar at the top of the page rather than down below.
  • Keeping graphics small.
  • Using text only where appropriate.
  • Optimizing images.
  • And testing different sizes of fonts and margins.

6. Personalize Your Emails

Even though the average person receives numerous unsolicited emails daily, sending personalized messages to potential leads is proven to boost response rates.

Personalizing your emails makes them feel less like spam. Plus, it gives your subscribers a sense of connection to you.

The key to successful email marketing is knowing exactly who you want to send emails and which messages resonate best with each group of recipients.

Once you know what works and what doesn’t, you can tailor your messages specifically to your audience and keep them coming back for more.

First, choose a subject line that clearly states what you will say in your email. This will help readers decide whether or not to click through your email.

Next, include a call to action, such as asking subscribers to check out a new product or sign up for a free trial.

Finally, customize each individual message by adding länkar to pages on your site where interested parties can read more information.

Get creative and do your research for the industry. For example, does adding emojis help to personalize the email, or is that a no-no for that specific industry?

7. A/B Test Email Content

The A/B testing of email content is a great way to improve your open rate. It’s also an excellent way to get more people on board with a product or service.

But it can be challenging to figure out what works best for you and your audience.

A/B-testning helps marketers decide what works best for their business. For example, when designing email campaigns, it’s often necessary to split-test different versions of emails to determine which one performs better.

You can also test different subject lines. Subject lines are one of the most important parts of any email. They’ll help determine whether someone opens your message or not. It’s what hooks the subscriber to learn more.

The best way to test different variations of emails is to use A/B email testing software. This allows you to compare two versions side by side while showing only one version to half of your users at any given moment so that they don’t realize they’re receiving two different messages.

Most email automation platforms can also conduct A/B testing for your emails. And A/B testing isn’t just beneficial for email. For example, it’s important to test copy and content on a brand’s website, so A/B testing will come in handy in more ways than one.

8. Find The Best Timing

The best time to send emails to customers depends on several factors – such as when they last visited your website, what action they took while on your site, whether they completed any transactions, and more.

One way to determine which times work best for email campaigns is by using Google Analytics. You can use the Goal conversion section to view avvisningsfrekvens, exit pages, and other data related to goal completion.

You should also consider other factors and incorporate them when you send emails based on people’s schedules. For example, you can see lower open rates on holidays, late into the evening, as well as Monday morning and Friday evenings.

9. Scrub Your List Of Non-Opens

It’s essential to manage your subscriber list. When you click “send” on your newsletter, your list contains all subscribers who did not open the email. If you see that certain people are ignoring all your emails, you might want to delete them from your list.

To delete them from your list, you need to go to the unsubscribe page, then select remove and confirm. This process may be repeated until all your non-opens are removed.

You don’t want to overload people who have already purchased or are no longer interested in the brand, so you don’t create a negative relationship with them.

Incorporating one of the email management tools to help you eliminate the consistent non-opens can help you manage your subscribers and decrease time spent on this repetitive task.

10. Include A Real Reply Email Address

This is one of the best ways to keep customers coming back for more. Users may want to send any follow-up emails directly to their spam folder if you don’t include an actual reply address.

But when you put your email address in the footer, they know exactly where to go. If a person has questions, they can email the brand’s team.

Again, this also helps build trust with the brand. They know they are communicating with real people who selected these emails for them versus being spammed with nonrelevant or generic content for the masses.

11. Experiment With Lead Generation Ads

The goal of lead generation ads is to reach people who may be interested in buying from the brand.

They usually appear at the top of the page, where they are visible for longer periods of time than other types of ads.

This means people tend to click on them more often than ads below the fold. So, as long as you don’t use these ads too frequently, you should be able to generate leads.

12. Utilize Email Analytics To Improve Campaigns

One way to utilize email analytics to improve campaigns is to check the bounce rate, opens, clicks, and unsubscribes for your emails. Then use that information to enhance your current efforts.

This includes sending emails at different times throughout the week, testing subject lines, changing up the call to action, and testing creative variations.

If you’re still struggling, try experimenting with lead magnets, such as free ebooks, white papers, och webbseminarier.

These allow you to capture leads from those interested in learning about new topics. In addition, measuring results lets you know which emails work and which ones don’t.

You should also compare these variables (such as open rates) to industry metrics. For example, what’s the percentage of bounce rates for the industry you’re working with?

If you aren’t measuring results, you won’t have much data to base future decisions for your next email marketing campaign.

Sista takeaways

Email marketing is still one of the most effective ways to promote your online store, build relationships with customers, and generate sales.

The final step in this process is to put all these pieces together into an effective strategy. This means coming up with creative and effective ways to construct emails and email series.

It also means being able to measure the results of each tactic so that you can continue to improve your efforts going forward.

Leveraging email metrics and incorporating A/B testing can help build relationships with subscribers by presenting them with the information they want to read.

With a little bit of effort and creativity, you can use email marketing to increase a brand’s sales and help create long-term customers.

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Utvald bild: 13_Phunkod/Shutterstock

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