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8 Secrets From Popular Blogs

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8 Secrets From Popular Blogs

How do you get more traffic to your blog or website? There are plenty of ways to increase web traffic, but some methods are better than others.

If you look at popular blogs, you can see what they are doing right, providing insight into different strategies or tactics you can take for your content strategy.

Now let’s break down the eight ways you can increase website traffic with insights from popular blogs and brands:

1. Get The Story First

Business Insider is one of the world’s fastest-growing financial, media, and tech blogs.

As it generates more than 49 million website visitors per month, there’s no doubt there’s some golden knowledge to uncover about its content strategy.

The key takeaway from this high-performing website include:

Creating Great Digital Content Fast

The news site was before its time because it focused primarily on digital content from the beginning. Not print content. Not broadcasting content.

They knew where their target audience was heading and got ahead of the curve.

Today, the need to create digital content is a no-brainer. So, what makes their existing content strategy different?

Timeliness

Business Insider always gets the inside scoop first. They stay ahead of the latest news stories, constantly chase leads, and update their articles with new facts as quickly as possible.

They don’t thrive on evergreen content, and that works for them. Instead, they aim to get the story first, attract the first clicks, and circulate trending content quickly.

This means that you, too, can have an ever-present content strategy by creating timely content and circulating it to the right platforms.

While having evergreen content is fantastic, there’s something to be said for creating fresh, “trending” content.

That’s because users not only look for answers to age-old questions but also for content relevant to what’s happening worldwide.

2. Publish With Purpose

Arianna Huffington’s namesake blog, Huffington Post or HuffPost, was never meant to be a business. Yet, since its start in 2005, the site quickly climbed the ranks to being one of the most popular blogs in the world.

The Huffington Post has become a massive success in web traffic and notoriety – bringing in thousands of daily visitors and becoming a household name as a political blog.

So, what made Huffington Post a traffic success? They publish with a purpose.

The Huffington Post originally started as a political news site to inform the public about critical global issues. It was the founder’s direct response to the corporate-controlled, money-hungry news sites. This resonated with people.

Finally, a website offered unbiased news stories and opinion pieces from both sides of the aisle. It fulfilled the public’s need for honest and raw political dialogue.

Avoiding Burnout

The Huffington Post’s shift from purpose to profit is a somewhat cautionary tale. Burnout is inevitable if you lose track of what value you aim to provide your audience.

Huffington experienced this when her site quickly grew far beyond what she originally envisioned. It became too much of a business.

Many content creators get into this predicament.

They create content focused on keywords, conversion rates, and click costs. But unfortunately, they forget that traffic and conversions are often proportional to the amount of interest their audience has in the content.

Before you create content, ask yourself these questions:

  • Have I asked my audience directly what they are interested in reading?
  • Do I know their pain points, fears, needs, and desires?
  • Do I have the data to support this, or am I assuming this is what they want?
  • What is the primary purpose of this content?
  • What is the ultimate goal that I want to achieve with this content?
  • What action do I want users to take when they read this content?

Don’t veer too far away from the purpose of your content. Focusing on pleasing Google or optimizing for clicks will get you part of the way, but it won’t be enough to keep users interested in and engaging with your content.

3. Attract Reliable Sources

If Business Insider is the king of world news, then TMZ is the drama queen of Hollywood news.

TMZ is known for breaking the biggest stories in celebrity gossip and entertainment.

While TMZ hasn’t graced us with much insight into their traffic stats or strategy, a little detective work reveals a big secret about their success.

The Secret: ‘Tipsters’

As a content creator and writer, I was curious about where TMZ sources its writers (and how they find the juiciest stories).

Their website only uncovered that they hire a few “field reporters” and “researchers.” But, I wondered, who tips them off to the hottest celebrity gossip?

The answer, I discovered, is “tipsters.” Tipsters are their people “on the ground.” People who go digging for the inside scoop.

These people don’t work directly for TMZ but are incentivized to offer expert knowledge or reveal sensitive information to the magazine. As a result, they typically receive payment or notoriety.

The concept of “tipsters” sounds unsurprisingly similar to another type of content strategy: expert-generated content. TMZ has created a low-cost, consistent content creation model based on incentivization. And you can do the same.

Expert-Generated Content

This can take the form of expert interviews, roundup posts, webinars, podcasts, guest posts, and video content.

The idea is to incentivize industry experts to create content for your site, tip you off to new content ideas, and then share your content with their audiences.

You can hack this strategy for your site by inviting experts to create content for you or to participate in a piece of content you are making.

Open your site to guest posts, video contributions, exclusive interviews, or expert quotes. This will help you create a greater volume of content and broaden your reach.

In addition, a little ego boost can go a long way.

4. Boost Referral Traffic

The Verge is a “Jack of all trades” publication covering everything from entertainment to tech to science and product reviews.

Launched in 2011, they publish a combination of new articles, guidebooks, podcasts, and feature interviews. A common marketing saying is, “The riches are in the niches.”

Since The Verge doesn’t have a clear niche, it begs the question: How do they get their content to rank and generate so much traffic?

Verge’s traffic comes in via referral sites. The sites primarily reference the blog’s product reviews.

Not only do these referral sites send traffic to The Verge via external links from their content, but they boost the blog’s authority as well.

Affiliate Marketing

Verge’s content strategy reveals an excellent opportunity for websites to generate traffic from sources beyond organic search. This is especially the case for affiliate websites.

Suppose the purpose of your website is to promote affiliate products. In that case, your traffic strategy will benefit greatly from you creating content that draws attention from other industry-leading websites.

Not only will users venturing from these websites be interested in your content and products (making them more likely to convert), but high authority backlinks could give your site that added SEO boost.

What this looks like is creating content that provides value to your preferred referral sites – content that:

  • Reviews their products.
  • Offers comparisons of their products over competitors.
  • References other articles on their website.

By publishing content that provides value to other sites in your industry, you have the opportunity to create a whole additional traffic source beyond organic search.

5. Publish User-Generated Content

Lifehacker’s tagline “Do everything better” is a bold assertion that users can hack their way to success in life. (Ironic, perhaps, that we are doing the same regarding your content strategy here.)

The blog offers helpful, often time-saving and money-saving tips for how to work better, live longer, and lead a happier life.

Many of their articles are bite-sized posts that reveal one or two hacks or a bulleted list of tips.

Lifehacker doesn’t rely on keywords to come up with click-worthy content ideas. Instead, they generate a treasure trove of blog topics by asking their audience what they want to read.

How Do I Come Up With Blog Post Ideas?

Despite countless SEO and idea-generating tools, website owners still have difficulty finding topics that draw in traffic and keep their audience engaged.

That’s because we – myself included – often overcomplicate the process.

We try to guess what our readers want. First, we dig into the search data to see which keywords get the most volume. Then, we try to imitate the content our competitors are creating.

Your readers will often tell you exactly what they want. All you need to do is ask.

If you have an existing presence on social media, you can easily reach out to your target audience to get their input on what topics they are interested in.

You can also source ideas from the comments section, email responses, reviews, or feedback from past clients or customers.

Don’t overcomplicate. Start with your audience and generate a list of topics they want to read about. Then, use SEO tools to identify the appropriate keywords to target in that content.

6. Check Your Facts

VeryWell Health was founded in 2016 and quickly became a reliable source for health enthusiasts and trainers. They exceed at multiple aspects of establishing a popular blog, but none more than creating well-researched and accurate blogs.

The first step when writing any article is to check facts. It’s the foundation of creating a blog that people rely on and trust.

This includes checking your resources and spelling, grammar, and punctuation.

Just think when you’re reading a blog, and there are grammar errors, links to outdated or broken resources, or purely incorrect facts. Unfortunately, this makes it all too easy to stop getting return visitors.

But there’s a simple fix. Between tools like Grammarly or having another set of eyes fact-check and copyedit your work, you can easily avoid these pitfalls.

And remember, providing reliable tools and resources for your readers is a reliable way to keep people coming back.

7. Establish Editorial Guidelines

Treehugger is an excellent example of establishing editorial guidelines.

With the structure created by founder Graham Hill and their growing team, they established a foundation for research, making it easier for their consumers to get the information they need quickly.

Creating a vigorous and thorough standard operating procedure (SOP) can help brands avoid the previously discussed difficulties and streamline the editorial process.

This way, businesses can get blogs out quickly and efficiently.

8. Incorporate Interactivity

If you engage on social media, you’ve most likely taken a Buzzfeed quiz or read one of their engaging articles.

The amount of interaction they see with their content and through comments on social media or reactions on their site is unparalleled.

They are a prime example of creating an interactive space for readers and consumers. Through their site, you can have an inclusive and fun experience.

In addition, they allow their followers to rate articles with relatable themes such as “LOL” and “Win.” This helps readers feel like they are engaging in a like-minded community.

We can learn from Buzzfeed. For example, creating an interactive capability for a blog can help develop a sense of community.

You can accomplish this by properly organizing your information and leaving options to add comments or questions to your blog posts.

Final Takeaways

Regarding increasing website traffic, bloggers have been doing it right for years.

Taking time to understand why popular blogs perform well can give you ideas about what you need to do to improve your blogs.

Using these insights for your blogs can provide a steady stream of eager visitors to read what you produce.

More Resources:


Featured Images: Krakenimages.com/Shutterstock



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Microsoft Announces ChatGPT Capabilities Coming To Bing

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Microsoft Announces ChatGPT Capabilities Coming To Bing

Microsoft announced today that it is bringing cutting-edge AI capabilities to its Bing search engine, with the addition of a new ChatGPT-like feature.

Microsoft revealed its plans for integrating ChatGPT at a private event held at its Redmond headquarters today, which centered around its partnership with OpenAI.

Unlike recent virtual events, this particular press conference was held in person and not broadcast online.

During the event, Microsoft CEO Satya Nadella highlighted the significance of this new feature and how it will revolutionize the way people interact with search engines.

“I think this technology is going to reshape pretty much every software category,” says Nadella.

Nadella proclaimed, “The race starts today,” and Microsoft is going to “move and move fast.”

The event attendees were given a sneak peek at the latest search experience, which Microsoft refers to as “your AI-powered copilot for the web.”

This new experience combines the all-new Bing search engine and Edge web browser, which are designed to complement each other.

Nadella explained that the new Bing would provide direct answers to questions and encourage users to be more creative.

He also stated that the current search experience is not working as efficiently as it should be, as 40% of the time, people click on search links and then immediately click back.

This clearly indicates that the search experience needs to be updated and improved. Nadella claims that the search engine user experience hasn’t changed in 20 years, and it’s time for Microsoft to adapt.

Introducing The New Bing

The new Bing is powered by a next-generation language model from OpenAI, which has been specifically customized for search purposes. It’s even more powerful than the ChatGPT model.

Microsoft has implemented a new way of working with OpenAI called the “prometheus model,” which enhances the relevancy of answers, annotates them, keeps them up to date, and more.

The search index has also been improved by applying the AI model to the core search algorithm, which Nadella calls the largest jump in relevance ever.

It runs on a new user experience with an expanded search box that accepts up to 1,000 characters. Examples shared during the event look exactly like recent leaks.

The new Bing includes a chatbot that behaves similarly to ChatGPT, allowing users to interact with Bing in a natural language.

Bing’s new ChatGPT-like feature will take it a step further by allowing users to have an actual conversation with the search engine, with the ability to follow up on previous questions and provide more context for their search.

The new Bing is now available for a limited preview on desktop, and anyone can try it out by visiting Bing.com and performing sample searches.

You can also sign up to be notified when it becomes more widely available.

The preview will be expanded to millions of users in the near future, and a mobile version will be available soon.

The New Edge Browser

The chat interface Microsoft demonstrated in Bing is available as a sidebar feature in Edge, allowing users to access it without navigating to the Bing website. The interface can run alongside any webpage and interact with it.

During a demonstration, the AI assistant in Edge could summarize a 15-page PDF with one click and even translate a code snippet from Stack Overflow into another programming language.

Another benefit of the Edge browser’s “AI co-pilot” is having it complete tasks for you, such as filling out forms and writing emails.

In Summary

Microsoft has made a substantial leap in search engine technology by integrating a ChatGPT-like feature in its Bing search engine.

The new Bing is powered by a next-generation language model from OpenAI, which takes key learnings and advancements from ChatGPT and GPT-3.5.

Bing with the AI co-pilot is now available for a limited preview on desktop, and a mobile version will be available soon.

Additionally, the chat interface will be available as a sidebar feature in the new Edge browser, which has the ability to summarize information, translate code, and even complete tasks.


Source: Microsoft

Featured Image: Poetra.RH/Shutterstock



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From Competitors To Partners: Conductor Acquires Searchmetrics

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From Competitors To Partners: Conductor Acquires Searchmetrics

Conductor, a leading enterprise organic marketing platform, has acquired European-based competitor, Searchmetrics, to accelerate its expansion in the European market.

After acquiring ContentKing in 2022, the acquisition of Searchmetrics continues to strengthen Conductor’s position in the industry.

Seth Besmertnik, Conductor’s CEO and co-founder, said that the acquisition would bring the best of what Searchmetrics does to Conductor and its shared customers:

“Searchmetrics has been a competitor almost since we started Conductor, with a strong data foundation and a powerful presence in the European market. We are excited to bring the best of what Searchmetrics does to Conductor and to our now shared customers. Our goal is for customers to greatly benefit from this acquisition through delivery of more product value on a global scale.”

 

Matt Colebourne, the CEO of Searchmetrics, expressed his excitement for the company to join Conductor, calling it the “definitive global leader”:

“Conductor is indisputably the SEO space market leader. For years, we’ve admired their commitment to innovation for customers and their efforts to foster a dynamic and rewarding workplace culture for employees. By joining Conductor, we bring the best of what we do along with a large European customer base—solidifying Conductor as the definitive global leader. We cannot wait to build more for customers going forward.”

 

Ken Ogenbratt, Searchmetrics’s Chief Financial Officer, said the acquisition is a “pivotal step” for the SEO industry as the two companies move forward as partners with the opportunity to drive even greater value to customers.

With this acquisition, Conductor continues its commitment to creating a single, global platform that integrates all parts of the SEO workflow.

With Searchmetrics’ strong European presence and solid customer base, the acquisition will significantly accelerate Conductor’s growth in Europe.

Conductor has completed its second acquisition in a year with the purchase of Searchmetrics, which follows the company’s significant funding round from Bregal Sagemount in 2021.

This acquisition is seen as a sign of Conductor’s recent growth. It is expected to solidify its position as a leading player in the SEO space by incorporating the strengths of both companies for their shared customers.


Featured Image: dotshock/Shutterstock



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How to Execute the Skyscraper Technique (And Get Results)

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How to Execute the Skyscraper Technique (And Get Results)

In 2015, Brian Dean revealed a brand-new link building strategy. He called it the Skyscraper Technique.

With over 10,000 backlinks since the post was published, it’s fair to say that the Skyscraper Technique took the world by storm in 2015. But what is it exactly, how can you implement it, and can you still get results with this technique in 2023?

Låt oss börja.

What is the Skyscraper Technique?

The Skyscraper Technique is a link building strategy where you improve existing popular content and replicate the backlinks. 

Brian named it so because in his words, “It’s human nature to be attracted to the best. And what you’re doing here is finding the tallest ‘skyscraper’ in your space… and slapping 20 stories to the top of it.”

Here’s how the technique works:

Three steps of the Skyscraper Technique

How to implement the Skyscraper Technique

Follow these three steps to execute the Skyscraper Technique.

1. Find relevant content with lots of backlinks

There are three methods to find relevant pages with plenty of links:

Use Site Explorer

Enter a popular site into Ahrefs’ Site Explorer. Next, go to the Best by backlinks report.

Best pages by backlinks report, via Ahrefs' Site Explorer

This report shows you a list of pages from the site with the highest number of referring domains. If there are content pieces with more than 50 referring domains, they’re likely to be good potential targets.

Sidenote.

Ignore homepages and other irrelevant content when eyeballing this report.

Use Content Explorer

Ahrefs’ Content Explorer is a searchable database of 10 billion pages. You can use it to find mentions of any word or phrase.

Let’s start by entering a broad topic related to your niche into Content Explorer. Next, set a Referring domains filter to a minimum of 50. 

We can also add:

  • Language filter to get only pages in our target language.
  • Exclude homepages to remove homepages from the results.
Ahrefs' Content Explorer search for "gardening," with filters

Eyeball the results to see if there are any potential pieces of content you could beat.

Use Keywords Explorer

Enter a broad keyword into Ahrefs’ Keywords Explorer. Next, go to the Matching terms report and set a Keyword Difficulty (KD) filter to a minimum of 40.

Matching terms report, via Ahrefs' Keywords Explorer

Why filter for KD? 

The reason is due to the method we use at Ahrefs to calculate KD. Our KD score is calculated from a trimmed mean of referring domains (RDs) to the top 10 ranking pages. 

In other words, the top-ranking pages for keywords with high KD scores have lots of backlinks on average.

From here, you’ll want to go through the report to find potential topics you could build a better piece of content around. 

2. Make it better

The core idea (or assumption) behind the Skyscraper Technique is that people want to see the best. 

Once you’ve found the content you want to beat, the next step is to make something even better

According to Brian, there are four aspects worth improving:

  1. Length – If the post has 25 tips, list more.
  2. Freshness – Update any outdated parts of the original article with new images, screenshots, information, stats, etc.
  3. Design – Make it stand out with a custom design. You could even make it interactive.
  4. Depth – Don’t just list things. Fill in the details and make them actionable.

3. Reach out to the right people

The key to successfully executing the Skyscraper Technique is email outreach. But instead of spamming everyone you know, you reach out to those who have already linked to the specific content you have improved. 

The assumption: Since they’ve already linked to a similar article, they’re more likely to link to one that’s better.

You can find these people by pasting the URL of the original piece into Ahrefs’ Site Explorer and then going to the Backlinks report.

Backlinks report for ResumeGenius' how to write a resume, via Ahrefs' Site Explorer

This report shows all the backlinks to the page. In this case, there are 441 groups of links.

But not all of these links will make good prospects. So you’ll likely need to add some filters to clean them up. For example, you can:

  • Add a Language filter for the language you’re targeting (e.g., English).
  • Switch the tab to Dofollow for equity-passing links.
Backlinks report, with filters, via Ahrefs' Site Explorer

Does the Skyscraper Technique still work?

It’s been roughly eight years since Brian shared this link building strategy. Honestly speaking, the technique has been oversaturated. Given its widespread use, its effectiveness may even be limited. 

Some SEOs even say they wouldn’t recommend it.

So we asked our Twitter och LinkedIn following this question and received 1,242 votes. Here are the results:

Pie chart showing 61% of respondents feel the Skyscraper Technique still works

Clearly, many SEOs and marketers still believe the technique works.

Sidenote.

According to Aira’s annual State of Link Building report, only 18% of SEOs still use the Skyscraper Technique. It’s not a go-to for many SEOs, as it ranks #20 among the list of tactics. I suspect its popularity has waned because (1) it’s old and SEOs are looking for newer stuff and (2) SEOs believe that content is more important than links these days.

Why the Skyscraper Technique fails and how to improve your chances of success

Fundamentally, it makes sense that the Skyscraper Technique still works. After all, the principles are the same behind (almost) any link building strategy:

  1. Create great content
  2. Reach out to people and promote it

But why do people think it’s no longer effective? There are a few reasons why and knowing them will help you improve your chances of success with the Skyscraper Technique.

Let’s start with:

1. Sending only Brian’s email template

In Brian’s original post, he suggested an email template for his readers to use:

Hey, I found your post: http://post1

<generic compliment>

It links to this post: http://post2

I made something better: http://post3

Please swap out the link for mine.

Unfortunately, many SEOs decided to use this exact template word for word. 

Link building doesn’t exist in a vacuum. If everyone in your niche decides to send this exact template to every possible website, it’ll burn out real fast. And that’s exactly what happened.

Now, if a website owner sees this template, chances are they’ll delete it right away. 

Sidenote.

Judging by my inbox, there are still people using this exact template. And, like everyone else, I delete the email immediately.

I’m not saying this to disparage templated emails. If you’re sending something at scale, templating is necessary. But move away from this template. Write your own, personalize it as much as possible, and follow the outreach principles here.

Even better, ask yourself:

"What makes my content unique and link-worthy?”

2. Not segmenting your prospects

People link for different reasons, so you shouldn’t send everyone the same pitch. 

Consider dividing your list of prospects into segments according to the context in which they linked. You can do this by checking the Anchors report in Site Explorer.

Anchors report, via Ahrefs' Site Explorer

You can clearly see people are linking to different statistics from our SEO statistics post. So, for example, if we were doing outreach for a hypothetical post, we might want to mention to the first group that we have a new statistic for “Over 90% of content gets no traffic from Google.”

Then, to the second group, we’ll mention that we have new statistics for “68% of online experiences.” And so on. 

In fact, that’s exactly what we did when we built links to this post. Check out the case study here:

https://www.youtube.com/watch?v=videoseries

3. Not reaching out to enough people

Ultimately, link building is still a numbers game. If you don’t reach out to enough people, you won’t get enough links. 

Simply put: You need to curate a larger list of link prospects.

So rather than limiting yourself to only replicating the backlinks of the original content, you should replicate the backlinks from other top-ranking pages covering the same topic too.

To find these pages, enter the target keyword into Keywords Explorer and scroll down to the SERP overview.

SERP overview for "how to write a resume," via Ahrefs' Keywords Explorer

In this example, most top-ranking pages have tons of links, and all of them (after filtering, of course) could be potential link prospects.

Pro tip

Looking for even more prospects? Use Content Explorer.

Search for your keyword, set a Referring domains filter, and you’ll see relevant pages where you can “mine” for more skyscraper prospects.

Referring domains filters selected in Ahrefs' Content Explorer

4. Thinking bigger equals better

Someone creates a list with 15 tools. The next person ups it to 30. Another “skyscrapers” it to 50, and the next increases it to 100.

Not only is it a never-ending arms race, there’s also no value for the reader. 

No one wants to skim through 5,000 words or hundreds of items just to find what they need. Curation is where the value is.

When considering the four aspects mentioned by Brian, don’t improve things for the sake of improving them. Adding 25 mediocre tips to an existing list of 25 doesn’t make it “better.” Likewise for changing the publish date or adding a few low-quality illustrations. 

Example: My colleague, Chris Haines, recently published a post on the best niche site ideas. Even though he only included 10, he has already outperformed the other “skyscraper” articles:

Our blog post ranking #3 for the query, "niche site ideas," via Ahrefs' Keywords Explorer

He differentiated himself through his knowledge and expertise. After all, Chris has 10 years of experience in SEO. 

So when you’re creating your article, always look at any improvement through the lens of value:

Are you giving more value to the reader? 

5. Not considering brand

As Ross Hudgens says, “Better does not occur in a branding vacuum.”

För det mesta bedöms innehåll inte enbart efter dess kvalitet. Det bedöms också av vem det kommer ifrån. Vi upptäckte detta själva också när vi försökte bygga länkar till vår sökordsforskningsguide.

För det mesta läste folk inte artikeln. De länkade till oss på grund av vårt varumärke och vårt rykte – de visste att vi publicerade bra innehåll konsekvent, och de hade förtroende för att artikeln vi presenterade också var bra.

Med andra ord, det finns tillfällen där oavsett hur hårt du "skyskrapar" ditt innehåll, folk bara inte länkar till det eftersom de inte vet vem du är. 

Att ha ett eget personligt varumärke är viktigt nuförtiden. Men tänk på det: Vad är ett "starkt varumärke" om inte en konsekvent produktion av högkvalitativt arbete som människor tycker om? En ensam skyskrapa gör inte en stad; många av dem gör det tillsammans.

Vad jag säger är detta: Bli inte avskräckt om din "skyskrapa"-artikel inte får några resultat. Och bli inte avskräckt bara för att du inte har ett varumärke just nu – du kan arbeta med det över tid.

Fortsätt att skapa bra innehåll – skyskrapa eller inte – och resultat kommer om du litar på processen.

"Rom byggdes inte på en dag, men de lade tegel varje timme.” 

Slutgiltiga tankar

Skyscraper-tekniken är en legitim länkbyggande taktik som fungerar. Men det kan bara hända om du:

Några frågor eller kommentarer? Låt mig veta på Twitter.



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