Are you an affiliate marketer who wants to earn more money? Then read on—the following nine affiliate marketing tips were learned over my decade of experience creating and growing six-figure affiliate websites.
Affiliate marknadsföring is one of the best ways to earn passive income online. But it requires constant learning to keep up with the competition.
Here are my best tips for affiliate marketing to increase your traffic and, ultimately, your income:
Search engine optimization (SEO) is the single most valuable skill I’ve ever learned as an affiliate marketer. Being able to get your content to show up in Google search results provides recurring, free, and high-quality traffic—which is exactly what you need to make more money.
To prove my point, here’s a screenshot showing my Google Analytics traffic breakdown, with nearly 90% of my traffic coming from Google over the last month:
SEO can be broken down into three main areas:
På sidan SEO involves things like:
But optimized content targeting the right keywords isn’t enough to rank. One of the most important Google ranking factors is backlinks from other websites pointing to your website. These länkar tell Google that your website is a trusted authority on the internet.
There are many ways to build backlinks to your content. They often involve email outreach to other website owners, so you should get comfortable writing emails.
Lastly, you’ll need to learn some basic technical SEO. Don’t worry—it’s not as hard as it sounds. You don’t need to know how to code or anything like that. These days, there are WordPress plugins, such as Yoast SEO or Rank Math, for virtually any SEO task you need to do.
In fact, Ahrefs has a free SEO WordPress plugin to help you audit the content on your website, monitor your backlinks, and see how much organic traffic your pages are getting.
In conclusion, learn SEO and you will get more traffic and make more money.
Sökordsforskning is arguably the most crucial skill you need to learn. You have to know what keywords people are typing into Google to find information about your affiliate products and how you can create content that matches the sökavsikt of those keywords.
Du kan använda Ahrefs’ free keyword generator tool to come up with keyword ideas. Just type in a broad keyword related to your niche, and you’ll get back a list of related keywords:
I never write a blog post without a target keyword for SEO. In fact, I always recommend focusing on creating content hubs in order to fully cover a topic—and help improve your chances of ranking highly on Google.
Amazon Associates is usually the first affiliate program every affiliate marketer starts with. It’s great because Amazon has products in almost every niche imaginable… but its commission percentages are abysmal.
At ~3% commission, you’ll need to sell approximately $3,333,333 to make a six-figure income. You read that right—over $3 million just to make $100K. Ouch.
Starting with Amazon is fine. But once you figure out which products are making you the most money, it’s a good idea to go directly to the manufacturer or another retailer that will offer you a higher commission on those products.
You can see what products are bringing you the most income by going to your Amazon reporting dashboard, clicking on the “Earnings” tab, and sorting it by “Revenue.”
From there, you have to do some detective work to find another affiliate to promote that sells the same or similar products. It takes some Google searching and phone calls to find the best deals. But it’s worth it, as long as you’re making a significantly higher commission.
Keep in mind that you’ll probably need to make at least double the commission to make it worth switching. In fact, I aim for a minimum of 8% commission to make the switch.
It’s a good idea to test other affiliates before you fully switch over. Change out a few länkar and monitor how they affect your income for at least a month. If it’s higher, change more länkar. If it’s lower, change it back and look for a different partner with a better website or a higher commission rate.
Speaking of higher commission rates. Never be afraid to ask your affiliate partners for a higher rate. Chances are, if you’ve been sending them sales, they’ll be happy to work with you.
I suggest picking up the phone and building a real reputation with your partners. A video call is even better. Tell them that with the higher commission, you can spend more money on content to promote them and send them even more sales.
In fact, you should make it a habit of discussing this with your partners once a quarter or, at the very least, once a year.
This won’t work with giant brands like Amazon or Walmart, but it does work with most companies that aren’t giant corporations.
Don’t rely solely on one affiliate partner.
Amazon can change its affiliate terms at any time, like it did back in 2020 when it lowered the commission rates of most categories. Worse still, most of the other corporations tend to follow Amazon’s lead and change their commissions shortly after.
But beyond expanding to work with multiple partners, you should also consider other income methods entirely. Display ads, drop shipping your own products, or making an online course are all great options to avoid keeping all your eggs in one basket.
Speaking of sudden changes, even SEO has its limitations. Google, like Amazon, can change things at a moment’s notice that massively impact your business.
I would know—I’ve been affected by a Google update to the tune of a 60% income drop almost overnight. It’s not a fun feeling.
That’s why it’s important to focus on capturing your readers’ emails. Email is the one channel you can own that isn’t impacted by any company changing its policies.
If you have an email list, you can reach out to that list any time you want—as long as you aren’t spamming.
Luckily, email marketing goes hand in hand with SEO. You can create content upgrades on the pages already ranking on Google to turn visitors into subscribers.
For example, I created a comparison sheet of 50 different small campers as an email opt-in for one of my guides to the best small campers.
You can create your own content upgrades with an email tool like ConvertKit or Mailchimp. Just come up with something that improves upon the content you wrote, such as a mini ebook, video series, spreadsheet, printable PDF, etc.
Right now, if you look at the SERPs for highly competitive affiliate keywords, you’ll notice a trend: Everyone is copying each other.
Most people are writing the same stuff about the same “10 best” products. They’re using generic Amazon product images and aren’t actually purchasing and using the products themselves.
This is good news for you because it means with just a little extra effort, you can stand out from the competition and steal their rankings. If you want to make more money, consider:
- Buying the product and actually using it.
- Taking your own high-quality product photos.
- Shooting a video review of the product.
- Diving deeper into the research using forums like Reddit and getting real users’ opinions.
These extra steps may take you more time but will ultimately put you ahead of the crowd.
This is a tip I wish someone had told me when I first started out in affiliate marketing. Organization is crucial as your website grows and you have multiple affiliate partners and hundreds or even thousands of blog posts.
This can be as simple as keeping a spreadsheet with:
- A list of all the content you have published on your website, along with the publish dates, meta tags, and affiliate länkar used.
- A list of all your affiliate partners and their respective login URLs and commission percentages.
- A few standard operating procedures documenting how you write, upload, and publish your content.
For example, here’s what one of my spreadsheets looks like:
I like to include basic data about each page, such as the keyword it’s targeting, the content hub it’s a part of, and what keywords it’s ranking for—which I pull from Ahrefs’ Site Explorer.
Just head to the Organiska sökord tab and click Exportera in the top right to download a sheet with all of your rankings data.
From there, you can upload the sheet into a Google Sheet and customize it to fit your particular needs and style.
Last but not least, as an affiliate marketer, you need to both create MORE content and focus on keeping that content up to date as your website ages.
You can’t expect to only create a few dozen articles and turn your website into a six-figure earner. It takes hundreds—sometimes thousands—of articles to reach that point.
And it often takes years to produce that much content.
If you’ve been creating content for years, it’s equally as important to refresh your old content to keep it relevant and to improve (or at least keep) your first-page Google rankings.
As an affiliate marketer, it’s important to continually learn and hone your craft. The tips outlined above were learned over a decade, and I’m still learning new things every day.
Here are some other guides with more affiliate marketing tips and tricks to help you continue learning:
En omfattande guide till marknadsföringsattributionsmodeller
We all know that customers interact with a brand through multiple channels and campaigns (online and offline) along their path to conversion.
Surprisingly, within the B2B sector, the average customer is exposed to a brand 36 times before converting into a customer.
With so many touchpoints, it is difficult to really pin down just how much a marketing channel or campaign influenced the decision to buy.
This is where marketing attribution comes in.
Marketing attribution provides insights into the most effective touchpoints along the buyer journey.
In this comprehensive guide, we simplify everything you need to know to get started with marketing attribution models, including an overview of your options and how to use them.
What Is Marketing Attribution?
Marketing attribution is the rule (or set of rules) that says how the credit for a conversion is distributed across a buyer’s journey.
How much credit each touchpoint should get is one of the more complicated marketing topics, which is why so many different types of attribution models are used today.
6 Common Attribution Models
There are six common attribution models, and each distributes conversion value across the buyer’s journey differently.
Don’t worry. We will help you understand all of the models below so you can decide which is best for your needs.
Note: The examples in this guide use Google Analytics 4 cross-channel rules-based models.
Cross-channel rules-based means that it ignores direct traffic. This may not be the case if you use alternative analytics software.
1. Last Click
The last click attribution model gives all the credit to the marketing touchpoint that happens directly before conversion.
Last Click helps you understand which marketing efforts close sales.
For example, a user initially discovers your brand by watching a YouTube Ad for 30 seconds (engaged view).
Later that day, the same user Googles your brand and clicks through an organic search result.
The following week this user is shown a retargeting ad on Facebook, clicks through, and signs up for your email newsletter.
The next day, they click through the email and convert to a customer.
Under a last-click attribution model, 100% of the credit for that conversion is given to email, the touchpoint that closed the sale.
2. First Click
The first click is the opposite of the last click attribution model.
All of the credit for any conversion that may happen is awarded to the first interaction.
The first click helps you to understand which channels create brand awareness.
It doesn’t matter if the customer clicked through a retargeting ad and later converted through an email visit.
If the customer initially interacted with your brand through an engaged YouTube view, Paid Video gets full credit for that conversion because it started the journey.
Linear attribution provides a look at your marketing strategy as a whole.
This model is especially useful if you need to maintain awareness throughout the entire buyer journey.
Credit for conversion is split evenly among all the channels a customer interacts with.
Let’s look at our example: Each of the four touchpoints (Paid Video, Organic, Paid Social, and Email) all get 25% of the conversion value because they’re all given equal credit.
4. Time Decay
Time Decay is useful for short sales cycles like a promotion because it considers when each touchpoint occurred.
The first touch gets the least amount of credit, while the last click gets the most.
Using our example:
- Paid Video (YouTube engaged view) would get 10% of the credit.
- Organic search would get 20%.
- Paid Social (Facebook ad) gets 30%.
- Email, which occurred the day of the conversion, gets 40%.
Notera: Google Analytics 4 distributes this credit using a seven-day half-life.
The position-based (U-shaped) approach divides credit for a sale between the two most critical interactions: how a client discovered your brand and the interaction that generated a conversion.
With position-based attribution modeling, Paid Video (YouTube engaged view) and Email would each get 40% of the credit because they were the first and last interaction within our example.
Organic search and the Facebook Ad would each get 10%.
6. Data-Driven (Cross-Channel Linear)
Google Analytics 4 has a unique data-driven attribution model that uses machine learning algorithms.
Credit is assigned based on how each touchpoint changes the estimated conversion probability.
It uses each advertiser’s data to calculate the actual contribution an interaction had for every conversion event.
Best Marketing Attribution Model
There isn’t necessarily a “best” marketing attribution model, and there’s no reason to limit yourself to just one.
Comparing performance under different attribution models will help you to understand the importance of multiple touchpoints along your buyer journey.
Model Comparison In Google Analytics 4 (GA4)
If you want to see how performance changes by attribution model, you can do that easily with GA4.
To access model comparison in Google Analytics 4, click “Reklam” in the left-hand menu and then click “Model comparison” under “Attribution.”
By default, the conversion events will be all, the date range will be the last 28 days, and the dimension will be the default channel grouping.
Start by selecting the date range and conversion event you want to analyze.
You can add a filter to view a specific campaign, geographic location, or device using the edit comparison option in the top right of the report.
Select the dimension to report on and then use the drown-down menus to select the attribution models to compare.
GA4 Model Comparison Example
Let’s say you’re asked to increase new customers to the website.
You could open Google Analytics 4 and compare the “last-click” model to the “first-click” model to discover which marketing efforts start customers down the path to conversion.
In the example above, we may choose to look further into the email and paid search further because they appear to be more effective at starting customers down the path to conversion than closing the sale.
How To Change Google Analytics 4 Attribution Model
If you choose a different attribution model for your company, you can edit your attribution settings by clicking the gear icon in the bottom left-hand corner.
Open Attribution Settings under the property column and click the Reporting attribution model drop-down menu.
Here you can choose from the six cross-channel attribution models discussed above or the “ads-preferred last click model.”
Ads-preferred gives full credit to the last Google Ads click along the conversion path.
Please note that attribution model changes will apply to historical and future data.
Determining where and when a lead or purchase occurred is easy. The hard part is defining the reason behind a lead or purchase.
Comparing attribution modeling reports help us to understand how the entire buyer journey supported the conversion.
Looking at this information in greater depth enables marketers to maximize ROI.
Featured Image: Andrii Yalanskyi/Shutterstock