SEO

A Guide To Getting It Right

Published

12 months ago

May 14, 2023

When you think of social media marketing, the minds of most practitioners will generally go to sites like Facebook, LinkedIn, and – more recently – TikTok.

But off that beaten path is Reddit, a surprisingly large, robust, and intriguing social media platform that could offer marketers an interesting place to share their message. Provided you’re willing to play by the rules, that is.

What Is Reddit?

You’ve probably at least heard of Reddit. But to most non-“Redditors,” it can be shrouded in some mystery.

So what is it, really?

Referred to as the “front page of the internet,” Reddit is a social news and discussion platform that has become a major player in the digital marketing landscape with 430 million monthly active users.

It is a site where users can share content, engage in discussions, and vote on the quality of content.

One of the most important things to understand is that Reddit is divided into thousands of “subreddits,” each focused on a specific topic. These subreddits cover almost every topic imaginable – from technology and gaming to cooking and fashion – attracting people from all walks of life.

One of the most interesting elements of Reddit is its upvoting and downvoting system for content. The system allows users to vote on the quality of content. “Upvoting” a post or comment means that a user finds it useful, interesting, or valuable – downvoting indicates the opposite.

This system provides a level of transparency and authenticity that is hard to find on other platforms. It gives users a say in what content (paid and organic alike) rises to the top or falls to the bottom of the forum.

To learn more, read this excellent guide about the ins and outs of Reddit.

What Is Reddit’s Target Market?

The target market of Reddit is diverse and varied, encompassing a wide range of interests and demographics.

Reddit’s user base includes people of all ages, genders, and backgrounds, united by shared interests and passions.

Reddit also has a strong international presence, with users worldwide engaging in discussions and sharing content.

The common thread among Reddit’s target market is their passion for content and the desire to engage with like-minded individuals.

Is Reddit Good For Promoting A Business?

Reddit can be a great place for businesses to advertise, provided that they do so effectively.

One of the biggest advantages of advertising on Reddit is the platform’s massive user base, diversity of interests, and pockets of niche communities. This means businesses can target their ads to specific subreddits, ensuring that their content reaches a highly engaged and relevant audience.

By creating valuable and relevant content, engaging with the audience, and targeting the right subreddits, businesses can leverage Reddit’s massive reach and involved user base to achieve their marketing goals.

For digital marketers, understanding each subreddit’s nuances and target audience is crucial to creating effective campaigns that resonate with the target market.

The Challenges Of Marketing On Reddit

Unlike more advertising-oriented social platforms like Facebook or LinkedIn, Reddit is not a place you want to wander into as a new marketer without understanding some of its potential pitfalls.

Content – One of the biggest challenges for businesses is creating content that resonates with Reddit’s user base, which is known for being highly discerning and critical of low-quality content. You can’t simply repurpose content from channels like Facebook and Twitter and find success – you need to think audience-first.
Critique – Reddit’s users can be highly opinionated and vocal about their beliefs, which can lead to negative backlash if a campaign is perceived as tone-deaf or insensitive.
Nuance – Each subreddit on Reddit has its own unique culture and set of rules, which can make it challenging for digital marketers to create effective campaigns that resonate with the platform’s users.
Tools – Seasoned social media marketers may find the advertising tools Reddit offers lacking compared to the larger channels. Unfortunately, Reddit doesn’t provide the same level of automation, conversion tracking, and analytics as Facebook. Still, you can execute campaigns at any stage of the funnel.

Reddit Marketing Best Practices

Set Clear Objectives And KPIs

Before launching your paid advertising campaign on Reddit, setting clear objectives and key performance indicators (KPIs) is crucial.

Are you looking to generate website traffic, increase brand awareness, or drive sales? Once you have a clear objective, you can set KPIs that align with your goals, such as click-through rates (CTRs), conversion rates, or return on ad spend (ROAS).

Choose The Right Ad Format

Reddit offers various ad formats, including sponsored posts, display ads, and video ads. Each ad format has unique strengths and weaknesses, so choosing the format that aligns with your campaign’s goals and target audience is essential.

For example, if you’re looking to drive brand awareness, display ads may be more effective, while if you’re looking to generate leads or sales, sponsored posts may be a better fit.

Develop Content That Resonates

Reddit’s user base is highly discerning and can quickly spot low-quality content.

Well-crafted advertising content can generate upvotes, increase engagement, and drive traffic, leads, and sales. If your content rubs users the wrong way, they won’t be shy about letting you know it.

Advertisers who create authentic, high-quality content can build brand awareness and loyalty on Reddit, translating into a more positive brand perception and customer retention.

Creating quality content on Reddit means:

Researching the target audience – Study the target audience and the subreddits where they are most active. This will help you understand their needs, interests, and preferences and create content that resonates with them. Take time to understand the tone and voice of each subreddit and use it to inform your content development.
Providing value – Make sure that your content provides value to the audience. This could include educational content, behind-the-scenes stories, or using humor to connect with the audience. The key is to create useful, entertaining, or informative content that resonates with the target audience.
Following the rules and guidelines – Each subreddit on Reddit has its own set of rules and guidelines, so it’s important to read and understand them before creating content. Violating the rules can lead to negative feedback or even getting banned from the subreddit, which can hurt a brand’s reputation and credibility.
Engaging with the audience – Responding to comments, answering questions, and participating in discussions related to the content can increase engagement and build trust and loyalty with the audience. It can also provide valuable insights into their needs and preferences, informing future content development.
Using eye-catching visuals – High-quality visuals relevant to the content can increase the likelihood of generating engagement and upvotes. Ensure the visuals are eye-catching and supportive of the message you want to convey.

Target The Right Subreddits

Just as with organic content, targeting the right subreddits is crucial for the success of your paid advertising campaign on Reddit.

Start by researching relevant subreddits using tools like Redditlist or Subreddit Stats.

Reddit also offers various targeting options, including location, interest, and device type, which can help you reach the right audience.

You can increase the likelihood of generating high-quality leads and sales by targeting the right subreddits and using the right targeting options.

Continually Optimize Your Campaign

Regularly monitoring and optimizing your paid advertising campaign on Reddit is critical to its success. Use Reddit’s built-in analytics to track your campaign’s progress and adjust your strategy based on the data.

This can include tweaking your targeting, adjusting your messaging, or changing the visuals to better resonate with your target audience.

Additionally, consider testing different ad formats, targeting options, and messaging to identify what works best for your target audience.

By continually optimizing your campaign, you can ensure you get the most out of your investment and achieve your marketing goals.

Top Brands Using Reddit For Marketing

In addition to the thousands of advertisers across the globe, Reddit’s potential has attracted several major brands, including the likes of Uber, HP, Ulta, Adidas, and Universal Studios.

Personally, I like the HP and Adidas examples for two different reasons.

HP

HP “dipped its toes” into Reddit to help drive subscriptions for its ink replacement service.

This is a great example of a major company taking the leap into the lower part of the funnel!

Screenshot from Reddit, February 2023

Adidas

Adidas used a popular Reddit concept called an “AMA” (Ask Me Anything), where its apparel experts answered community questions about its new line of running shoes.

This was a great example of providing relevant and valuable information and masterful use of Reddit’s content trends.

Screenshot from Reddit, February 2023

Takeaways

Advertising on Reddit is more challenging than doing so on more traditional social media platforms like Twitter, Facebook, or LinkedIn. It requires more prep work, an intimate understanding of the target audience, and content tailored to the nuance of the platform.

Some advertisers might easily dismiss those requirements as too high of a barrier to entry. And that’s ok.

However, advertisers looking to engage with a supremely passionate, demographically diverse audience will find them on Reddit.

And with a little due diligence, these advertisers can create content that drives not just results, but the respect, appreciation, and loyalty of valuable customers.

More resources:

Featured Image: Nicescene/Shutterstock

SEO

How To Write ChatGPT Prompts To Get The Best Results

Published

16 hours ago

April 24, 2024

Max

How To Write ChatGPT Prompts To Get The Best Results

ChatGPT is a game changer in the field of SEO. This powerful language model can generate human-like content, making it an invaluable tool for SEO professionals.

However, the prompts you provide largely determine the quality of the output.

To unlock the full potential of ChatGPT and create content that resonates with your audience and search engines, writing effective prompts is crucial.

In this comprehensive guide, we’ll explore the art of writing prompts for ChatGPT, covering everything from basic techniques to advanced strategies for layering prompts and generating high-quality, SEO-friendly content.

Writing Prompts For ChatGPT

What Is A ChatGPT Prompt?

A ChatGPT prompt is an instruction or discussion topic a user provides for the ChatGPT AI model to respond to.

The prompt can be a question, statement, or any other stimulus to spark creativity, reflection, or engagement.

Users can use the prompt to generate ideas, share their thoughts, or start a conversation.

ChatGPT prompts are designed to be open-ended and can be customized based on the user’s preferences and interests.

How To Write Prompts For ChatGPT

Start by giving ChatGPT a writing prompt, such as, “Write a short story about a person who discovers they have a superpower.”

ChatGPT will then generate a response based on your prompt. Depending on the prompt’s complexity and the level of detail you requested, the answer may be a few sentences or several paragraphs long.

Use the ChatGPT-generated response as a starting point for your writing. You can take the ideas and concepts presented in the answer and expand upon them, adding your own unique spin to the story.

If you want to generate additional ideas, try asking ChatGPT follow-up questions related to your original prompt.

For example, you could ask, “What challenges might the person face in exploring their newfound superpower?” Or, “How might the person’s relationships with others be affected by their superpower?”

Remember that ChatGPT’s answers are generated by artificial intelligence and may not always be perfect or exactly what you want.

However, they can still be a great source of inspiration and help you start writing.

Must-Have GPTs Assistant

I recommend installing the WebBrowser Assistant created by the OpenAI Team. This tool allows you to add relevant Bing results to your ChatGPT prompts.

This assistant adds the first web results to your ChatGPT prompts for more accurate and up-to-date conversations.

It is very easy to install in only two clicks. (Click on Start Chat.)

Screenshot from ChatGPT, April 2024

For example, if I ask, “Who is Vincent Terrasi?,” ChatGPT has no answer.

With WebBrower Assistant, the assistant creates a new prompt with the first Bing results, and now ChatGPT knows who Vincent Terrasi is.

Screenshot from ChatGPT, March 2023

You can test other GPT assistants available in the GPTs search engine if you want to use Google results.

Master Reverse Prompt Engineering

ChatGPT can be an excellent tool for reverse engineering prompts because it generates natural and engaging responses to any given input.

By analyzing the prompts generated by ChatGPT, it is possible to gain insight into the model’s underlying thought processes and decision-making strategies.

One key benefit of using ChatGPT to reverse engineer prompts is that the model is highly transparent in its decision-making.

This means that the reasoning and logic behind each response can be traced, making it easier to understand how the model arrives at its conclusions.

Once you’ve done this a few times for different types of content, you’ll gain insight into crafting more effective prompts.

Prepare Your ChatGPT For Generating Prompts

First, activate the reverse prompt engineering.

Type the following prompt: “Enable Reverse Prompt Engineering? By Reverse Prompt Engineering I mean creating a prompt from a given text.”

Screenshot from ChatGPT, March 2023

ChatGPT is now ready to generate your prompt. You can test the product description in a new chatbot session and evaluate the generated prompt.

Type: “Create a very technical reverse prompt engineering template for a product description about iPhone 11.”

Reverse Prompt engineering via WebChatGPT

Screenshot from ChatGPT, March 2023

The result is amazing. You can test with a full text that you want to reproduce. Here is an example of a prompt for selling a Kindle on Amazon.

Type: “Reverse Prompt engineer the following {product), capture the writing style and the length of the text :
product =”

Reverse prompt engineering: Amazon product

Screenshot from ChatGPT, March 2023

I tested it on an SEJ blog post. Enjoy the analysis – it is excellent.

Type: “Reverse Prompt engineer the following {text}, capture the tone and writing style of the {text} to include in the prompt :
text = all text coming from https://www.searchenginejournal.com/google-bard-training-data/478941/”

Reverse prompt engineering an SEJ blog post

Screenshot from ChatGPT, March 2023

But be careful not to use ChatGPT to generate your texts. It is just a personal assistant.

Go Deeper

Prompts and examples for SEO:

Keyword research and content ideas prompt: “Provide a list of 20 long-tail keyword ideas related to ‘local SEO strategies’ along with brief content topic descriptions for each keyword.”
Optimizing content for featured snippets prompt: “Write a 40-50 word paragraph optimized for the query ‘what is the featured snippet in Google search’ that could potentially earn the featured snippet.”
Creating meta descriptions prompt: “Draft a compelling meta description for the following blog post title: ’10 Technical SEO Factors You Can’t Ignore in 2024′.”

Important Considerations:

Always Fact-Check: While ChatGPT can be a helpful tool, it’s crucial to remember that it may generate inaccurate or fabricated information. Always verify any facts, statistics, or quotes generated by ChatGPT before incorporating them into your content.
Maintain Control and Creativity: Use ChatGPT as a tool to assist your writing, not replace it. Don’t rely on it to do your thinking or create content from scratch. Your unique perspective and creativity are essential for producing high-quality, engaging content.
Iteration is Key: Refine and revise the outputs generated by ChatGPT to ensure they align with your voice, style, and intended message.

Additional Prompts for Rewording and SEO:
– Rewrite this sentence to be more concise and impactful.
– Suggest alternative phrasing for this section to improve clarity.
– Identify opportunities to incorporate relevant internal and external links.
– Analyze the keyword density and suggest improvements for better SEO.

Remember, while ChatGPT can be a valuable tool, it’s essential to use it responsibly and maintain control over your content creation process.

Experiment And Refine Your Prompting Techniques

Writing effective prompts for ChatGPT is an essential skill for any SEO professional who wants to harness the power of AI-generated content.

Hopefully, the insights and examples shared in this article can inspire you and help guide you to crafting stronger prompts that yield high-quality content.

Remember to experiment with layering prompts, iterating on the output, and continually refining your prompting techniques.

This will help you stay ahead of the curve in the ever-changing world of SEO.

More resources:

Featured Image: Tapati Rinchumrus/Shutterstock

SEO

Measuring Content Impact Across The Customer Journey

Published

1 day ago

April 23, 2024

Max

Measuring Content Impact Across The Customer Journey

Understanding the impact of your content at every touchpoint of the customer journey is essential – but that’s easier said than done. From attracting potential leads to nurturing them into loyal customers, there are many touchpoints to look into.

So how do you identify and take advantage of these opportunities for growth?

Watch this on-demand webinar and learn a comprehensive approach for measuring the value of your content initiatives, so you can optimize resource allocation for maximum impact.

You’ll learn:

Fresh methods for measuring your content’s impact.
Fascinating insights using first-touch attribution, and how it differs from the usual last-touch perspective.
Ways to persuade decision-makers to invest in more content by showcasing its value convincingly.

With Bill Franklin and Oliver Tani of DAC Group, we unravel the nuances of attribution modeling, emphasizing the significance of layering first-touch and last-touch attribution within your measurement strategy.

Check out these insights to help you craft compelling content tailored to each stage, using an approach rooted in first-hand experience to ensure your content resonates.

Whether you’re a seasoned marketer or new to content measurement, this webinar promises valuable insights and actionable tactics to elevate your SEO game and optimize your content initiatives for success.

View the slides below or check out the full webinar for all the details.

SEO

How to Find and Use Competitor Keywords

Published

2 days ago

April 23, 2024

Entireweb News Bot

Competitor keywords are the keywords your rivals rank for in Google’s search results. They may rank organically or pay for Google Ads to rank in the paid results.

Knowing your competitors’ keywords is the easiest form of keyword research. If your competitors rank for or target particular keywords, it might be worth it for you to target them, too.

There is no way to see your competitors’ keywords without a tool like Ahrefs, which has a database of keywords and the sites that rank for them. As far as we know, Ahrefs has the biggest database of these keywords.

How to find all the keywords your competitor ranks for

Go to Ahrefs’ Site Explorer
Enter your competitor’s domain
Go to the Organic keywords report

The report is sorted by traffic to show you the keywords sending your competitor the most visits. For example, Mailchimp gets most of its organic traffic from the keyword “mailchimp.”

Since you’re unlikely to rank for your competitor’s brand, you might want to exclude branded keywords from the report. You can do this by adding a Keyword > Doesn’t contain filter. In this example, we’ll filter out keywords containing “mailchimp” or any potential misspellings:

Filtering out branded keywords in Organic keywords report

If you’re a new brand competing with one that’s established, you might also want to look for popular low-difficulty keywords. You can do this by setting the Volume filter to a minimum of 500 and the KD filter to a maximum of 10.

Finding popular, low-difficulty keywords in Organic keywords

How to find keywords your competitor ranks for, but you don’t

Go to Competitive Analysis
Enter your domain in the This target doesn’t rank for section
Enter your competitor’s domain in the But these competitors do section

Hit “Show keyword opportunities,” and you’ll see all the keywords your competitor ranks for, but you don’t.

You can also add a Volume and KD filter to find popular, low-difficulty keywords in this report.

How to find keywords multiple competitors rank for, but you don’t

Go to Competitive Analysis
Enter your domain in the This target doesn’t rank for section
Enter the domains of multiple competitors in the But these competitors do section

Competitive analysis report with multiple competitors

You’ll see all the keywords that at least one of these competitors ranks for, but you don’t.

Content gap report with multiple competitors

You can also narrow the list down to keywords that all competitors rank for. Click on the Competitors’ positions filter and choose All 3 competitors:

Selecting all 3 competitors to see keywords all 3 competitors rank for

Go to Ahrefs’ Site Explorer
Enter your competitor’s domain
Go to the Paid keywords report

This report shows you the keywords your competitors are targeting via Google Ads.

Since your competitor is paying for traffic from these keywords, it may indicate that they’re profitable for them—and could be for you, too.

You know what keywords your competitors are ranking for or bidding on. But what do you do with them? There are basically three options.

1. Create pages to target these keywords

You can only rank for keywords if you have content about them. So, the most straightforward thing you can do for competitors’ keywords you want to rank for is to create pages to target them.

However, before you do this, it’s worth clustering your competitor’s keywords by Parent Topic. This will group keywords that mean the same or similar things so you can target them all with one page.

Here’s how to do that:

Export your competitor’s keywords, either from the Organic Keywords or Content Gap report

Paste them into Keywords Explorer
Click the “Clusters by Parent Topic” tab

For example, MailChimp ranks for keywords like “what is digital marketing” and “digital marketing definition.” These and many others get clustered under the Parent Topic of “digital marketing” because people searching for them are all looking for the same thing: a definition of digital marketing. You only need to create one page to potentially rank for all these keywords.

Keywords under the cluster of "digital marketing"

2. Optimize existing content by filling subtopics

You don’t always need to create new content to rank for competitors’ keywords. Sometimes, you can optimize the content you already have to rank for them.

How do you know which keywords you can do this for? Try this:

Export your competitor’s keywords

Paste them into Keywords Explorer
Click the “Clusters by Parent Topic” tab
Look for Parent Topics you already have content about

For example, if we analyze our competitor, we can see that seven keywords they rank for fall under the Parent Topic of “press release template.”

Our competitor ranks for seven keywords that fall under the "press release template" cluster

If we search our site, we see that we already have a page about this topic.

Site search finds that we already have a blog post on press release templates

If we click the caret and check the keywords in the cluster, we see keywords like “press release example” and “press release format.”

Keywords under the cluster of "press release template"

To rank for the keywords in the cluster, we can probably optimize the page we already have by adding sections about the subtopics of “press release examples” and “press release format.”