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Build Fewer but Stronger Pages or Create Lots of Pages? via @sejournal, @martinibuster

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Google’s John Mueller answered a question about creating keyword targeted content. The question was whether one should build fewer but stronger pages that target the main keyword and the related keywords or split off the related keywords to their own web pages.

In a way, the question really is about how to strategize content creation around keywords and supporting keywords.

Question About Content Strategy

Clarification About Transactional Intent

The person asking the question made reference to a one-word keyword (smartphones) having “transactional intent.”

In general those kinds of broad keywords do not have a transactional intent.

Those kinds of keywords fall under what some call, commercial investigation intent, where someone is researching reviews or models and so on.

Transactional intent is when someone is ready to buy and uses longer keyword phrases that indicate the intent to buy.

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Screenshot of John Mueller Discussing Content Strategy

Screenshot of Google's John Mueller

Screenshot of Google's John Mueller

Create Fewer Strong Articles or Multiple Articles?

The question is about keyword targeting and if all the related keywords should be included in an article targeting the one main keyword or if those additional keywords should be split off to target those keywords individually.

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This is the question:

“I have a question about the ecommerce website… We create content based on the keyword suggestions, autocomplete by Google to include more content around the one main topic.

For example, the main topic or transactional intent is smartphones and we’re going to create tech related content around the smartphone, like blog posts.

Should we really need to create separate content or separate keywords around one topic or is just combining all different keywords in one intent and optimize all our content around this intent.”

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Content Approach is Shaped by Your Strategy

John Mueller Answered:

“You can do it either way, it’s more of a strategic decision, I think.

In general, what you are balancing is making pages that are specific for individual topics and making pages that are more general but where you have fewer pages. So you’re kind of balancing many pages versus fewer pages.

And if you have fewer pages, generally those few pages tend to be a little bit stronger.

Whereas if you have a lot of pages then it’s like the value is spread out a little bit more.

So if there are specific topics where the competition is stronger then you want to have very strong pages, so maybe fewer pages.

If you are targeting areas where the competition is not so strong then maybe having more pages is fine.

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So that’s kind of the balance that you would try to take there.

If you’re starting out, probably having fewer pages is a good idea so that you can be as strong as possible in that area.

And then over time as you see like we’re very good here, you can split off individual pages for more niche topics.”

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How to Make Google Prefer the Important Content

The person asking the question followed up with another one, this time asking that if he builds all this content how can he make Google give priority to their most important content with the transactional intent.

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John Mueller answered:

“You can’t give any priority for them but you can help with internal linking.

So within your website you can really highlight the pages that you want to have highlighted more and make sure that they’re really well-linked internally.

And maybe the pages you don’t find that important make sure that they’re a little less well-linked internally.

…Usually with internal linking you can think of it as the important pages you would have linked from your home page and the less important pages are linked from like a category or subcategory page, something like that.

So that when we look at your site we see, oh the home page is very important and the home page points at these five pages, so these five pages are almost as important as the home page and then from there kind of the value is spread out.

And that’s kind of the way that you can help us to figure out which pages you think are important.

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It doesn’t mean we will always follow that. But it’s a good way to give that kind of information.”

How to Pick the Best Content Strategy For Google

The person asking the question has a good reason to ask it. Many publishers have an important page for conversions and less important pages that are more informational that might drive traffic back to the more important page.

But sometimes things go sideways and Google might begin preferring the less important page.

As John Mueller indicated, internal linking patterns are one way to give Google a clue about which page is more important.

And if those important pages are difficult to obtain external links into them then the less important pages can serve as link magnets that attract links to themselves and then link back to the important pages. That way the internal linking continually points to the important page in support of it.

So really, deciding whether to build big strong pages or lots of smaller less strong pages contains even more nuance than keyword targeting. Sometimes those “less important” topics are the most popular in terms of links.

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Another important point John makes is how when a site is starting out it may be useful to focus on building stronger pages that can be more easily promoted and when the site is more established to then grow the site to the next stage.

As Mueller advised:

“If you’re starting out, probably having fewer pages is a good idea so that you can be as strong as possible in that area.

And then over time as you see like we’re very good here, you can split off individual pages for more niche topics.”

That is an approach where some content sites might start out on one topic and then once they’re established they can then branch out to related topics. It’s kind of like focusing on smartphones then branching out to conquer smartphone accessories, like conquering territory and growing into an empire.

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Citation

How to Balance Publishing More or Fewer Pages When Keyword Targeting

Watch John Mueller answer the question at the 16:52 minute mark

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Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again

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Facebook Problem Again

Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.

Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.

This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.

Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.

When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.

Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.

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During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

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We asked ChatGPT what will be Google (GOOG) stock price for 2030

Investors who have invested in Alphabet Inc. (NASDAQ: GOOG) stock have reaped significant benefits from the company’s robust financial performance over the last five years. Google’s dominance in the online advertising market has been a key driver of the company’s consistent revenue growth and impressive profit margins.

In addition, Google has expanded its operations into related fields such as cloud computing and artificial intelligence. These areas show great promise as future growth drivers, making them increasingly attractive to investors. Notably, Alphabet’s stock price has been rising due to investor interest in the company’s recent initiatives in the fast-developing field of artificial intelligence (AI), adding generative AI features to Gmail and Google Docs.

However, when it comes to predicting the future pricing of a corporation like Google, there are many factors to consider. With this in mind, Finbold turned to the artificial intelligence tool ChatGPT to suggest a likely pricing range for GOOG stock by 2030. Although the tool was unable to give a definitive price range, it did note the following:

“Over the long term, Google has a track record of strong financial performance and has shown an ability to adapt to changing market conditions. As such, it’s reasonable to expect that Google’s stock price may continue to appreciate over time.”

GOOG stock price prediction

While attempting to estimate the price range of future transactions, it is essential to consider a variety of measures in addition to the AI chat tool, which includes deep learning algorithms and stock market experts.

Finbold collected forecasts provided by CoinPriceForecast, a finance prediction tool that utilizes machine self-learning technology, to anticipate Google stock price by the end of 2030 to compare with ChatGPT’s projection.

According to the most recent long-term estimate, which Finbold obtained on March 20, the price of Google will rise beyond $200 in 2030 and touch $247 by the end of the year, which would indicate a 141% gain from today to the end of the year.

2030 GOOG price prediction: Source: CoinPriceForecast

Google has been assigned a recommendation of ‘strong buy’ by the majority of analysts working on Wall Street for a more near-term time frame. Significantly, 36 analysts of the 48 have recommended a “strong buy,” while seven people have advocated a “buy.” The remaining five analysts had given a ‘hold’ rating.

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1679313229 737 We asked ChatGPT what will be Google GOOG stock price
Wall Street GOOG 12-month price prediction: Source: TradingView

The average price projection for Alphabet stock over the last three months has been $125.32; this objective represents a 22.31% upside from its current price. It’s interesting to note that the maximum price forecast for the next year is $160, representing a gain of 56.16% from the stock’s current price of $102.46.

While the outlook for Google stock may be positive, it’s important to keep in mind that some potential challenges and risks could impact its performance, including competition from ChatGPT itself, which could affect Google’s price.


Disclaimer: The content on this site should not be considered investment advice. Investing is speculative. When investing, your capital is at risk.

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This Apple Watch app brings ChatGPT to your wrist — here’s why you want it

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Apple Watch Series 8

ChatGPT feels like it is everywhere at the moment; the AI-powered tool is rapidly starting to feel like internet connected home devices where you are left wondering if your flower pot really needed Bluetooth. However, after hearing about a new Apple Watch app that brings ChatGPT to your favorite wrist computer, I’m actually convinced this one is worth checking out.

The new app is called watchGPT and as I tipped off already, it gives you access to ChatGPT from your Apple Watch. Now the $10,000 question (or more accurately the $3.99 question, as that is the one-time cost of the app) is why having ChatGPT on your wrist is remotely necessary, so let’s dive into what exactly the app can do.

What can watchGPT do?

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