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Conversion Rate Optimization (CRO): How To Get Started

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Conversion Rate Optimization (CRO): How To Get Started

Right now, the internet has more than 1.1 billion websites operating across more than 271 million unique domains. That’s a nearly unfathomable number of pages competing for a finite amount of traffic, views, and clicks.

If you’re getting your fair share of them, congratulations – you’re on the right path. But just getting visitors to your website isn’t enough, particularly if you’re running any type of business.

No, you need to convert those visitors once they end up on your site. And you need to do this effectively and efficiently.

One of the best ways to do that is by implementing a conversion rate optimization (CRO) strategy.

If you do this right, you’ll not only improve your quality of leads, but you’ll also increase revenue and lower your customer acquisition cost. In other words, it will help you grow. 

In this piece, we’ll dig deeper into CRO, discuss why you should care about it, and provide some best practices for maximizing your conversion rate. 

What Is Conversion Rate Optimization?

Conversion rate optimization is the systematic process of increasing the percentage of users and visitors who take a specific action on your website, social channels, or other online marketing campaigns.

To successfully improve your conversion rate, you must deeply understand your users. You need to understand how they navigate your website, interact with your content, and ultimately take action.

Examples Of Conversions

Conversions can be any number of things, but some of the most common are:

  • Making a purchase.
  • Filling out a form.
  • Signing up for a newsletter.
  • Adding a product to their shopping cart.
  • Clicking a link.
  • Downloading a piece of content.
  • Turning an occasional customer into a regular customer.

In other words, a conversion can be any action a user performs that results in you collecting their information, making a sale, or otherwise gaining insight into how they interact with your campaigns.

Key Benefits Of Conversion Rate Optimization

Okay, you might be saying right now, I get the importance of CRO as an overall part of a digital marketing strategy, but what does this have to do with SEO?

A lot, actually, both for SEO professionals and the businesses they work for. 

Some of the benefits of CRO include:

Increased User Engagement

Conversion rate optimization improves the way visitors interact with your website and within your campaigns, leading to better engagement and, ultimately, conversions.

An increase in engagement metrics can provide valuable insights into your campaigns’ performance and what entices users to take action.

Better ROI

CRO leads to higher conversion rates, which means you are getting more bang for your marketing buck.

It allows you to land more customers without necessarily generating more traffic or increasing your marketing budget.

Valuable User Insights

The process of CRO requires you to develop a better understanding of your audience. And this, in turn, improves your overall marketing efforts and content.

It helps you be better prepared to reach the right types of customers with the right messaging at the right time.

Enhanced Customer Trust

Many conversions require users to provide their contact information (email address, name, phone number, etc.) in exchange for content like an ebook or information about your services.

But before they’re willing to hand over their info, they need to trust your site. CRO helps you build customer trust and leaves a positive impression on potential customers.

Scalability

Even the biggest markets only have a finite pool of prospects you can tap into – and the more specialized your niche, the smaller that pool is. CRO allows you to make the most of your existing audience (i.e., traffic) to attract new customers.

By improving your conversion rate, you’ll scale your business without running out of potential customers.

How To Calculate Conversion Rate

Before we can get optimizing, we need to first discuss how to arrive at your conversion rate. Don’t worry – no higher math is required.

The conversion rate is calculated by dividing the number of conversions by the total number of users or website visitors, then multiplying this figure by 100 to generate a percentage.

For example, if your website generated 20 contact form fills and 1,000 visitors in one month, your conversion rate would be: 20 / 1,000 = 0.02 x 100 = 2%.

Calculating your conversion rate enables you to set a benchmark for how your webpage or campaign is currently performing.

This means you can compare the results of any changes you make and the corresponding results you generate to your original conversion rate, letting you know what’s working – and what isn’t.

What’s Considered A “Good” Conversion Rate?

There is no single, universal figure that qualifies as a “good” conversion rate. What’s even considered an “average” conversion rate varies across industries, niches, campaigns, and specific conversion goals.

Depending on who you ask, however, a rough global average is anywhere from 1-4%.

This might not necessarily be true for you. In reality, the best measure of what’s considered average is to calculate your past and current conversion rates and compare them to future results.

Instead of obsessing over what’s considered a “good” conversion rate (most businesses don’t publish this information, anyway), you’re better off digging into what drives your particular audience – and then delivering the value they’re searching for.

What Is The CRO Process?

Now that we have that all out of the way, let’s talk about the CRO process.

Conversion rate optimization is the process of optimizing your website, landing page, or marketing campaign to improve the probability of a user taking a desired action.

This optimization process is informed by past user behavior, customer insights, and CRO best practices.

The basic process is as follows:

Audience Research

Surveying your audience and digging into past customer behavior analytics to understand what users are interested in, what they’re struggling with, and how they interact with your brand.

Optimization

Using these new insights to optimize your campaigns or webpages for conversions.

These might include writing more compelling web copy, adding enticing calls-to-action, redesigning your site for better user experience (UX), or removing bottlenecks from your sales funnel.

A/B Testing

Most CRO changes are not one and done. You will want to measure your adjustments against different components to see which ones truly move the needle.

For example, you may test one call-to-action versus another to see which performs better (i.e., has a higher conversion rate).

It may be tempting to skip this step, but don’t – that can lead to false positives.

Let’s say, for example, you changed your CTA like we just described, but you also changed your product descriptions. Which one do you attribute your sales increase to? A/B testing lets you know.

Measurement

Use analytics software (like Google Analytics) to measure the success of your campaigns.

Create goals to track conversions and then calculate your conversion rate by comparing this to your total traffic numbers.

Ongoing Adjustments

Monitor your analytics to track the success (or failure) of your campaigns or webpages. Make adjustments as needed to improve your conversion rate.

Components Of Successful CRO

CRO is a comprehensive process involving various components, from the design of your landing page to the contact forms you use.

A successful CRO campaign requires an in-depth analysis of your target audience, multiple tests to measure performance, and ongoing optimization to ensure maximum results.

There are a limitless number of things you can experiment with to optimize your conversion rate. Still, throughout this process, you’re likely to address a few core elements, regardless of industry:

Design

How your website and landing pages look plays an important role in CRO. An aesthetically pleasing and easy-to-navigate design will improve usability and make it easier for users to convert.

When designing your landing pages, work with a web designer who understands CRO and how users typically navigate a website.

Your site should be responsive and accessible, making it easy for visitors to find what they want. Your fonts and include interactive menus should be easily readable to anyone.

Site Speed

Fast website load speed is an essential part of both SEO and CRO. The longer it takes for your website to load, the more likely users will drop off and go elsewhere.

Ideally, your website should load in under three seconds on both desktop and mobile devices. Decrease image file sizes and remove slow-loading website elements to ensure fast load time. This alone can increase conversions to your site.

Copy

Web copy refers to the words users read on your website and landing pages. Skilled copywriters can craft copy that speaks to the unique needs of your target audience. It’s not enough to simply write “off the cuff” and hope for the best.

This is another place where audience research comes into play. If you know what your audience is struggling with and the solutions they’re looking for, you’ll be able to communicate the value of your offer.

Ultimately, you’re trying to convince users that your service or product is the best solution for their needs.

Call-To-Action

A call-to-action is an often short, concise appeal to users to take some sort of action on your site. The most commonly seen phrases are things like “Contact Us,” “Buy Now,” and “Work With Us.” However, you can get as creative as you like as long as you’re asking the visitor to perform an action.

For example, if you know your audience is interested in a particular offer, your CTA can be more obvious, like “Buy X Here” or “Download Y Now.”

A best practice is to make it obvious what users will get once they click on a link or submit their information.

Navigation

Your site’s structure should be built with the primary goal of making your website easy for users to navigate. You should have a logical layout of where your pages exist on your site and how they interact with each other.

Most sites adopt a hierarchical site structure, with the most important pages living in the main menu and subpages in the dropdown menu. Ideally, your web pages should not be “buried” more than three clicks away from the home page.

Consider how a typical user might navigate your site. Even better, look at a content drill-down report of your site to see how users journey from one page to another.

This might look something like:

  1. Home.
  2. Services page.
  3. Individual service page.
  4. Contact page.
  5. Goal completion (form fill).

Or, for an ecommerce site:

  1. Home.
  2. Products page.
  3. Product category page.
  4. Individual product page.
  5. Add to cart.
  6. Cart checkout.
  7. Thank You page.

Overall, creating an easy-to-navigate website is key to increasing conversions, building customer trust, and improving customer loyalty over time.

Forms

Contact forms are the most popular tool website owners use to collect user information, particularly for service and agency sites. Ecommerce sites, on the other hand, might have individual product pages and a typical shopping cart function.

Your contact forms should be functional and easy to use. By this, we mean that users should easily be able to submit their information. These form fills should be collected within your website to ensure quick follow-up.

Here are a few CRO best practices for using contact forms:

  • The fewer the fields, the better (typically). At the very least, you should collect information that allows you to follow up with leads promptly. If you want to better qualify your leads, you can add additional fields, like Industry or Budget.
  • Design matters. Good-looking forms typically equate to a better user experience. Make your text easy to read, use consistent styling, and make sure the submission button is clickable.
  • Consider customer privacy. With the introduction of GDPR and other consumer privacy laws, it’s become increasingly important to let users know how their information will be collected and used. You should always include a disclaimer that states what users are subscribing to, how you will be in contact with them, and whether they can unsubscribe at any time.

How To Measure Conversion Rate

Several quantitative tools allow you to collect data to track conversions on your website. These include general analytics tools like Google Analytics, website heat map tools like Hotjar, sales funnel tools, and contact form analytics tools.

Basically, any tool that allows you to:

  1. Track conversions or goal completions
  2. See website traffic data (which can be used to calculate your conversion rates).

By measuring your conversion rate, you’ll have data on how your site has performed in the past and how it’s performing now.

Then you can use a variety of CRO tactics to generate even more leads, customers, and revenue for your business.

Conversion Rate Optimization Best Practices – Do They Work?

CRO best practices are, by definition, practices that have worked for businesses in the past. This means that the quick CRO “hacks” may not necessarily apply to your business, nor might they be relevant to businesses in the modern day.

With this in mind, businesses should be wary of adopting any CRO best practices without proper measurement and an in-depth understanding of their target audience.

For example, it’s commonly believed that a few simple tweaks are all it takes to improve conversions. These “tips” often include:

  • A/B testing headlines.
  • Changing the color of CTAs.
  • Including contact forms on every page.
  • Always adding customer testimonials.
  • Offering discounts.

Just because something worked for one business doesn’t mean it will work for yours.

Your best bet is to focus on what’s working with your particular audience and then use your own creativity to make adjustments that will improve your conversion rates over time.

Uncommon CRO Tactics

Today’s most progressive brands aren’t following trends – they’re setting them.

To stay ahead of the curve, you might want to adopt some uncommon CRO tactics and measure their impact on your business.

At the same time, keep a close eye on how users interact with your site and use these insights to make adjustments over time.

For example, some CRO-related technology and tactics to look into include:

  • AI-driven CRO tools.
  • Keyword research tools.
  • On-site customer surveys.
  • Mouse tracking and website heat maps.
  • Personalized product suggestions.

How To Improve Your Conversion Rate

By this point, it should be clear: CRO depends on carefully monitoring your customers, tracking their behavior and how they interact with your site, and comparing that information over time.

And while there are tools available for measuring traffic, engagement, and goal completions, no single CRO strategy will work for every site.

No, what works for your website depends entirely on your target audience, what you’re promoting, and user experiences.

For example, you wouldn’t expect a target audience of upper-middle-class men shopping for luxury sedans to behave like teenage girls looking for hoodies.

So, what works for the first audience may have no impact on the second, and vice versa.

But I will promise you this: If you fine-tune your UX, implement A/B testing, improve your website copy, and experiment with CTAs. Eventually, you’ll hit on the conversion formula you need.

More Resources:


Featured Image: 3rdtimeluckystudio/Shutterstock

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Yelp Details Removal Of Paid Review Groups & Lead Generators

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Yelp Details Removal Of Paid Review Groups & Lead Generators

Yelp published its 2022 Trust and Safety Report detailing actions it took against lead generators, fake review groups and businesses incentivizing reviews.

Yelp Cracks Down on Paid Review Groups

The report details the proactive approach to chasing down online review groups and breaking them up.

Among the tactics Yelp used is identifying IP addresses used for fake positive reviews, as well as connecting users to groups that are arranging paid reviews.

Yelp’s Trust and Safety report revealed that it fights online review exchanges by identifying the groups on social media and working together with Twitter, Facebook, Instagram and LinkedIn to break them up.

In a 2021 blog post about their recommendation software, Yelp wrote that they monitor online groups and even conduct sting operations to catch the fake review rings.

Yelps newly released Trust and Safety report explains:

“Yelp strictly prohibits offering incentives or other compensation in exchange for writing, changing or removing a review.

To combat this on and off our platform, our User Operations team did the following in 2022:

– Issued 415+ warnings to businesses for engaging in compensated or incentivized review behaviors.

– As part of our broader Consumer Alerts program, we placed 88 Compensated Activity Alerts on business pages after receiving evidence someone offered cash or other incentives in exchange for posting, updating or removing a review.

We also placed 405 Suspicious Review Activity Alerts after our systems detected a large number of positive reviews coming from a single IP address, or reviews from users who may be connected to a group that coordinates incentivized reviews.

Made 1,100+ reports to third-party sites, such as Twitter (150 reports were made by Yelp), Facebook (130 reports), Instagram (110 reports) and LinkedIn (70 reports), to warn them of content from more than 900 suspicious groups, posts or individuals we found on their sites participating in online review exchanges.

Third-party platforms took action on content at issue in approximately 77% of our reports.”

Yelp Closes Thousands of Fraudulent Accounts

The Trust and Safety report reports that Yelp closed over 77,000 user accounts for terms of service violations and suspected deceptive and abusive actions.

They also rejected over 32,800 potential new business pages for being associated with spammy activities that violated Yelp’s policies.

An interesting revelation is how they came down hard on lead generation businesses whose business model is to create fake business listings and then sell leads to local businesses.

Yelp writes:

“Nearly 2,000 business pages removed for being associated with lead generators, violating Yelp’s policies.

‘Lead generators’ create fake business pages then take the customer leads generated and auction them to other contractors.

This behavior tricks people into paying exorbitant costs for services, targeting vulnerable consumers who are often allowing service providers into their home (locksmiths, movers, home cleaning, etc.).”

Yelp User Operations Team Content Removals

The report notes that 2% of all Yelp contributions were removed by their user operations  team in 2022. That includes reviews, photos, review up-voting, and other forms of contributions.

Yelp Trust and Safety

The integrity of reviews is important to a recommender ecosystem like Yelp. Yelp uses a recommendation software as their first line of defense against deceptive behavior. The software itself is dynamic in that it keeps tabs on the users and businesses as they engage with the platform.

Yelp writes:

“The recommendation software is entirely automated and applies the same objective rules to every business. The reviews that are recommended for any business can change over time as Yelp’s software learns more about the reviewers and the business.”

It also employs human moderators in their User Operations team to follow up and manually review reports generated by users, businesses or their automated systems.

Read Yelp’s Trust and Safety Report for 2022

Featured image by Shutterstock/II.studio



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7 Steps to Grow Your Traffic & Sales

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7 Steps to Grow Your Traffic & Sales

Content marketing has become one of the best (and most cost-effective) ways to get traffic to a website. When done right, the traffic keeps coming long after you stop actively promoting it.

If you own an e-commerce website and want to learn how to utilize blogging to grow your brand and increase your sales, this is the guide for you.

I’ve personally grown blogs to over 250,000 monthly visitors, and I’ve worked with dozens of clients in the e-commerce space to help them do the same. Here’s an overview of my seven-step process to starting and growing an e-commerce blog. 

But first…

Why start a blog on your e-commerce site?

Creating a blog has a whole host of benefits for e-commerce websites:

  • It can help you move visitors along your marketing funnel so they eventually buy.
  • You’re able to rank highly for keywords on Google that your product pages could never rank for but that are still important for building brand awareness and finding customers.
  • It can help you grow your email list.
  • You’re able to continue to get traffic without constantly spending money on ads.
  • It provides many opportunities to link to your product and category pages to help them rank better on the SERPs.

If you don’t know what some of these things mean, don’t worry—I’ll explain them along the way. But for now, let’s take a look at some e-commerce blogs that are working well right now so you can see the end goal.

Examples of successful e-commerce blogs

Three of my favorite examples of e-commerce websites using blogging are:

  1. Solo Stove
  2. Flatspot
  3. v-dog

Solo Stove comes in at the top of my list due to its excellent use of videos, photos, and helpful information on the blog. It also does search engine optimization (SEO) really well, bringing in an estimated 329,000 monthly visits from Google (data from Ahrefs’ Site Explorer).

Overview of Solo Stove, via Ahrefs' Site Explorer

In fact, it’s grown its brand to such a level of popularity that it even created search demand for keywords that include its brand name in them, then created blog posts to rank for those keywords:

Ahrefs' keyword report for Solo Stove

But that’s not all it did. Its blog posts also rank for other keywords in its marketing funnel, such as how to have a mosquito-free backyard or how to change your fire pit’s colors.

E-commerce blogging keyword examples

Then on its blog posts, it uses pictures of its fire pit:

Solo Stove blog post example

Ranking for these keywords does two things:

  1. It introduces Solo Stove’s brand to people who may eventually purchase a fire pit from it.
  2. It gives the brand the opportunity to promote its products to an audience who may not have even known it existed, such as the “mosquito free backyard” keyword.

Moving on, skater brand Flatspot also does blogging well, with a cool ~80,000 monthly visitors to its blog just from search engines.

Overview of Flatspot, via Ahrefs' Site Explorer

One of its tactics is to piggie-back on the popularity of new shoe releases from major brands like Nike, then use that traffic to get readers to buy the shoes directly from it:

Flatspot promoting Nike SB shoes in blog post

Finally, let’s look at v-dog—a plant-powered kibble manufacturer that gets ~8,000 visits per month.

Overview of v-dog, via Ahrefs' Site Explorer

My favorite post it’s done is its guide to making wet dog food at home, which ranks for the featured snippet for “how to make wet dog food”:

Google search results for "how to make wet dog food"

This guide directly promotes v-dog’s product to make wet dog food. So people who search the query will be introduced to its brand and potentially buy its product to make their own wet dog food at home.

And there you have it—three examples of blogging for e-commerce that’s working right now. With that, let’s talk about how you can start your own blog.

Seven steps to start and grow an e-commerce blog

In my 10+ years as a professional SEO and freelance writer, I’ve worked with over a dozen e-commerce stores to help them grow their website traffic. I’ve also run several of my own e-commerce websites.

In that time, I’ve distilled what works into an easy-to-follow seven-step process:

1. Do some keyword research

I never start a blog without first doing keyword research. Not only does this make coming up with blog topic ideas much easier, but it also ensures that every blog post you write has a chance to show up in Google search results and bring you free, recurring traffic.

While we wrote a complete guide to keyword research, here’s a quick and dirty strategy for finding keywords fast:

First, find a competitor who has a blog. Let’s say you’re selling dog food just like v-dog—if I search for “dog food” on Google, I can see some of my competition:

Google search results for "dog food"

At this point, I look for relevant competitors. For example, Chewy and American Kennel Club are good competitors for research. But I’ll skip sites like Amazon and Walmart, as they are just too broad to get relevant data from.

Next, plug the competitor’s URL into Ahrefs’ Site Explorer and click on the Organic keywords report to see the keywords its website ranks for on Google:

Organic keywords report for chewy.com

In this example, it has over 700,000 keywords. That’s way too many to sort through. Let’s add some filters to make things easier:

  • First, set the KD (Keyword Difficulty) score to a maximum of 30 to find easier-to-rank-for keywords.
  • Then we can exclude brand name keywords using the “Keywords” dropdown, set it to “Doesn’t contain,” and type in the brand name.
  • If the website has /blog/ in its blog post URLs, you can also set a filter in the “URL” dropdown to “Contains” and type “blog” in the text field. In Chewy’s case, it doesn’t do that, but it does use a subdomain for its blog, which we can search specifically.

When you’re done, it should look like this:

Ahrefs keyword filters

In the case of chewy.com, this only shaved it down to 619,000 keywords. That’s still a lot—let’s filter it down further. We can apply the following:

  • Minimum monthly search volume of 100
  • Only keywords in positions #1–10
  • Only show keywords containing “dog,” since my example website only sells dog food, not all animal food

Here’s what it looks like with these new filters applied:

Filtering down Ahrefs' Organic keywords report

Now I can find some more related keywords like “what to feed a dog with diarrhea” or “can dogs eat cheese.”

Data for keyword "what to feed a dog with diarrhea"

In addition to picking interesting keywords, you can also get an idea of how to become a topical authority on the topic of dog food by searching “dog food” in Ahrefs’ Keywords Explorer.

Overview for "dog food," via Ahrefs' Keywords Explorer

This keyword is extremely difficult to rank on page #1 for. However, if we go to the Related terms report and set the KD to a max of 30, we can see keyword ideas that are still relevant but may be easier to rank high in the search results.

List of keywords related to dog food

Go through and click the gray + sign next to any keywords you may want to target to add them to your list of potential article ideas. 

2. Create templates for future blog posts

One of the first things I do when I create a new blog is to establish a repeatable template that I use for every post. Typically, it looks something like this:

Blog post template example

It has breadcrumb navigation to help with SEO and navigation, the article title and the date it was last updated, then a short intro with an image on the right to make the lines shorter (and easier to skim). Finally, I include a clickable table of contents to help with navigation, then get into the article.

Within the article itself, I will use headers (H2s) and subheaders (H3s) to make my content easier to skim and to help Google understand what each section is about.

You can make templates for every kind of post you plan on creating—such as list posts, ultimate guides, tutorials, etc.—and reuse them for every post you ever create. It’s a huge time-saver.

While you’re at it, you should also create a standard operating procedure (SOP) that you go through for every article. This could include writing guidelines, what to do with images, formatting, tone, etc.

3. Outline your article

I never dive into writing an article without outlining it first. An outline ensures the article is well structured and planned before you start writing, and it bakes SEO right into your writing process. It’s another big time-saver.

Typically, you want this outline to include:

  • Potential title or titles of the article
  • Target keyword
  • Brief description of the article angle
  • Links to competing articles on Google for research
  • Headers and subheaders, with brief descriptions of the section as needed

Here’s a look at part of an example outline I’ll either send to my writers or write myself:

Content outline example

I wrote a guide to outlining content, which you can follow here for the full step-by-step process.

4. Write, optimize, and publish your post

Next up, it’s time to write your article. As you write more articles, you’ll find what works for you—but you may find it easier to fill in the sections then go back and write the intro once the article is finished.

Here are a few writing tips to help you become a better writer:

  • Ditch the fluff – If a word isn’t needed to bring a point across, cut it.
  • Keep your paragraphs short – Two to three lines per paragraph is plenty, especially for mobile readers where the screen width is shorter.
  • Use active voice over passive voiceHere is a guide for that.
  • Make your content easy to skim – Include photos and videos and make use of headers and bulleted lists to share key points.

Once you’ve written your article, do some basic on-page SEO to help it rank higher in search results:

  • Ensure your article has one H1 tag – The title of the article.
  • Have an SEO-friendly URL – Include the keyword you’re targeting, but keep it short and easy to read.
  • Link to other pages on your site using proper anchor textHere’s a guide for that.
  • Ensure your images have alt text – This is the text Google uses to read what the image is about, as well as what is shown to readers if the image can’t render.

Finally, publish your post and give yourself a pat on the back.

5. Add product promotions, email opt-ins, and internal links

Before you promote your content, there are a few things you can do to squeeze more ROI from it—namely, you should add a way for people to either push them through the funnel toward purchasing a product or subscribe to your email list. I’ll give an example of each.

First, Solo Stove wrote an article titled “Ambiance Is A Girl’s Best Friend,” where it promotes its tiny Solo Stove Mesa as a way of improving a space’s ambiance: 

How to promote your products in a blog post

Beyond directly promoting your products in the articles, you can also add email opt-ins that give people a percentage off their orders. You may lose a little money on the initial order. But once you get someone’s email address, you can promote to them again and get multiple orders from them.

For example, Primary sells kids’ clothing and uses this email pop-up to promote money off its products after you spend a certain amount of time on its website:

Email opt-in pop-up offering a discount on first order

Just make sure your discount code only works once per unique IP address. You can learn more about how to do that here if you use Shopify.

Finally, when you publish an article, you should make it a point to add internal links to your new article from older articles. 

This won’t be as important for your first few because you won’t have a ton of articles. But as your blog grows, it’s an important part of the process to ensure your readers (and Google) can still find your articles and that they aren’t buried deep on your site.

Refer to our guide to internal linking to learn more about this step.

6. Promote your content

At this point, your content is live and optimized for both conversions and search engines. Now it’s time to get some eyeballs on it.

We have an entire guide to content promotion you should read, but here are some highlights:

  • Share the article on all of your social media channels
  • Send the article to your email list if you have one
  • Share your content in relevant communities (such as relevant Reddit forums)
  • Consider running paid ads to your article

There’s a lot more you can do to promote a piece, including reaching out to other blog owners. But I won’t cover all of that here.

The other important piece of promoting your content is getting other website owners to link to your new articles. This is called link building, and it’s a crucial part of SEO.

There are many ways to build links. Some of the most popular include:

Link building is an entire subject on its own. If you’re serious about blogging and getting search traffic, it’s a crucial skill to learn.

7. Scale your efforts

The final step in blogging for e-commerce is scaling up your efforts by creating repeatable processes for each step and hiring people to do the tasks you yourself don’t need to be doing.

You can hire freelance writers, outreach specialists, editors, and more. You can put together a full SEO team for your business.

If you’re not in a place to start hiring, there are still things you can do to squeeze more output from your time, such as creating the SOPs I mentioned earlier.

Slutgiltiga tankar

Blogging is one of the best ways to increase your e-commerce store’s traffic and sales. It costs less than traditional paid advertising and can continue to provide a return long after a post has been published.

This guide will hopefully help you start your e-commerce blog and publish your first post. But remember that success with blogging doesn’t happen overnight. In fact, it takes three to six months on average to see any results from your SEO efforts. Keep learning and be patient.

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The 5-Step Formula To Forecasting Your SEO Campaign Results

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The 5-Step Formula To Forecasting Your SEO Campaign Results

Looking to launch a successful digital marketing campaign for your business?

How do you select the best SEO keywords to expand your brand’s reach?

What can you do to determine the most effective ways to allocate your marketing budget?

Facing these tough decisions can put you on your heels if you’re not equipped with the right information.

Luckily, there’s a new way to leverage your company’s data to estimate your ROI and take the guesswork out of your next campaign.

With a simple mathematical formula, you can predict the amount of traffic and revenue you’ll generate before even setting your strategy in motion – and you can do it all in just five steps.

Want to learn how?

Join our next webinar with Sabrina Hipps, VP of Partner Development, and Jeremy Rivera, Director of Content Analysis at CopyPress, to find out how to analyze specific keywords and forecast your SEO results.

Not too fond of math? Don’t worry – we’ll provide access to free tools and a downloadable calculator to help automate this process and save you time.

Key Takeaways From This Webinar: 

  • Learn how forecasting your SEO can help you build better campaigns and choose the right keywords.
  • Get step-by-step instructions to predict revenue and website traffic for your next SEO campaign.
  • Access a free handout, resources, and online tools that will save you time and supercharge your content strategy.

In this session, we’ll share real-life examples and provide guidance for the decision-makers within your organization to start getting the most out of your marketing efforts.

By better understanding the market potential of your product or service, you’ll be able to make more informed decisions and effectively maximize your ROI.

Sign up for this webinar and discover how you can secure a sufficient marketing budget and use SEO keywords to forecast the results of your future content campaigns.



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