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Creating Content That Satisfies Search Intent & Meets Customer Needs

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Creating Content That Satisfies Search Intent & Meets Customer Needs

When thinking about optimizing content, your top priority should be search intent.

Think about how many times you have typed something into Google that was practically gibberish, and Google understood exactly what you meant.

This is something we may take for granted, but it’s the exact reason why search intent is so important.

Monthly search volume is nice to have, but since it’s impossible to create demand, we need to align our high quality content and our product landing pages with the customer’s intent.

Google has never really cared about us optimizing our content.

It cares about serving the user the most relevant and unique content to help them find what they are looking for.

Google updates its algorithm so often because it wants to make sure that it is meeting the hearts, minds, and souls of its users, and matching their queries with relevant results.

In this article, we will review why search intent is the most important thing to consider when optimizing content, and how to create a content strategy based on research around search intent.

What Is Search Intent?

Search intent – also known as customer intent and user intent – is the primary reason behind users going to a search engine and typing in a query.

When someone visits a search engine, they have a specific goal in mind that they are trying to accomplish with their search.

Think about all the times you have used a search engine to conduct research around a product, or to get a question answered.

And with the growth of mobile search, we now have a search engine in our pockets at all times.

That’s why, as marketers and SEO professionals, we need to understand what part of the buyer’s journey our customers are at when they type in a specific phrase – and on which piece of content or landing page we should target this phrase.

Search intent is truly the backbone of a well-optimized landing page and should be our primary focus when creating content on our site.

But, we need to keep in mind the different stages of a customer’s search journey.

What Are The Different Types Of Search Intent?

There have been many times when I’ve searched Google before even knowing what I’m looking for.

Other times, I’ve used it to spellcheck, or to remind me of a particular movie’s name.

For the most part, we can group search intent into three main categories.

See how you can plan and create content to meet the following three types of search intent.

1. Informational

These are early-stage search queries where the customer is still trying to learn more about the topic.

When a user is in the early stages of searching, our goal is to make sure that the user learns more about the product or service.

Studies show that if a user learns something from a website and the site establishes itself as an authoritative source on the topic, that user will end up coming back to the website – and converting later on, when they are ready.

Image from Google, June 2022

2. Comparative (Also Known As Navigational)

This is middle-stage content where the customer is looking to compare your product or service with another to help them decide what to do.

Users who are in the middle or comparative stage are trying to see if they really need the product or service they were researching, or if there are even better options than the one they had previously found.

Think about all the times you’ve compared different restaurants to each other, or two similar products.

Comparative SERPImage from Google, June 2022

3. Transactional

This is late-stage content where the customer is ready to convert.

The reason we’ve created all of the other content is to make sure we are supporting our users and helping them along the way, so they can convert.

Our transactional or end-stage content is typically category or product pages where we want the user to land when they are ready to purchase.

Transactional SERPImage from Google, June 2022

It’s important that when we are creating content, we make sure that the phrases we are targeting align with the intent of what the user is searching for.

By creating content and landing pages that match all parts of a user’s journey, we can ensure we are targeting the right keywords on the best page that Google wants to show.

We can also make sure that we are owning our own digital presence and increasing visibility and conversions.

While half of the battle is making sure our content is optimized properly, the other half is making sure Google even wants to show our content based on the phrase – which is why search intent is so important.

What Makes Search Intent So Important?

There are thousands of different factors to consider when doing keyword research, such as search volume, seasonality, branded vs. non-branded, localization, etc. But search intent, or user intent, is the most important one.

Understanding the searcher’s intent ensures that we are prioritizing relevancy in our content and in our keywords.

The more phrases a user is typing into Google or another search engine, the further they are in the buyer’s journey, and the more likely they are to convert.

Search intent is also extremely difficult to figure out.

But once you have an understanding of search intent, it makes optimizing content much easier – as you will know more about what type of content Google wants to show on Page 1.

The main thing we should consider is that we are not deciding what the search intent is – Google is.

If you go against what Google says, your content won’t show up in SERP.

There are also many instances where marketers or executives are blinded by search volume; rather than going after the lower volume phrases they have a better chance of winning, they pursue the higher volume phrases – and end up missing the mark. 

How Can We Make Sure Our Content Aligns With The Search Intent?

When you’re struggling to grasp the concept of search intent, take a step back from your company and imagine you are a user.

Think about what you might search for in order to land on your blog article or product page.

Type that phrase into Google (preferably via Incognito or private browsing, so it’s not personalized towards your search history), and see what shows up.

A SERP (search engine result page) analysis is the best way to confirm what Google thinks the user may want to see.

Are there content aggregators? Are there transactional sites?

Is there a mixed search engine result page with both content and transactional content?

There are many times when even Google doesn’t know what the user is looking for, so it shows a mixed SERP with different types of content.

By finding this information live on the SERPs, we can see what Google is rewarding in the top positions, and what it believes is the intent of the user’s query.

SERP analysis is one of the best ways to use competitive data when creating content, because we want to know what phrases they are using and see if we can even compete for that same phrase based on intent.

How Can We Create A Content Strategy For Search Intent?

Content might be king, but the user has all the power.

We can create the best content in the world, but if the keywords we are targeting don’t match the intent of the user, it’s really all for nothing.

Bringing in unqualified traffic helps no one, and is a waste of our time and energy.

We need to make sure we are doing keyword and competitive research before creating our content.

By understanding who else is competing on the SERP, we now know if we have a chance of ranking on Page 1.

Competitive research also allows us to find semantically related keywords that we might want to use in the content. These are keywords that are not necessarily synonyms, but are closely related in nature.

Semantically related keywords give search engines  a better understanding of what our content is about, and also enable users who are searching for similar things (but using different keywords) to find our content.

One of the best ways to create a content strategy with search intent in mind is the hub and spoke content marketing model.

This content marketing model allows us to target our transactional keywords on the hub pages and the more informational keywords on the spoke pages.

By doing this, we can make sure we have content that matches where our users might be, and the different stages of their journey.

Keyword research is the bread and butter of a content strategy, and it’s extremely important when understanding search intent.

The keywords with the most search volume might be attractive, but they can also be very vague and may not be the best words to focus on.

There are also many times when some keywords – singular or plural – have a different meaning.

For example: If you search for [TV] you could be looking up a television channel guide or the history of the television.

But, if you search for [TVs], you’re probably looking to purchase a television from somewhere and will see corresponding search results.

The point being: SEO professionals need to continuously look at what is already showing up on Google, and adopt the user’s or customer’s perspective when searching.

This visual helps us better understand the content strategy we might go after if we sell reading glasses.

Keyword research funnelImage created by author, June 2022

We should be targeting the higher volume keywords on our homepages or category pages.

The lower volume keywords could then be targeted on sub-categories, product pages, and perhaps a blog article.

By creating a visual like this, we can identify the total amount of keywords we are trying to go after, which can help us understand how much content or what type of content we need to create.

Sammanfattningsvis

Putting our customers first and identifying the search intent of their query is the best way to ensure our content matches our customer’s needs.

We’ve also only talked about half the story: the research side.

The exciting part comes when you’re able to utilize an enterprise SEO platform to monitor keyword rankings and report back to executives on the changes you made – and how they resulted in a significant increase in traffic or conversions.

By monitoring and reporting our wins frequently, we can get more buy-in to our SEO program and evangelize why SEO is important to our organization, making it easier to have a seat at the table for bigger decisions.

Search intent will always be the most important factor when it comes to keyword research and optimizing our content.

Google’s recent algorithm updates have been very focused on user experience, but it continues to put more emphasis on user intent and making its search engine more conversational in order to produce the most accurate search results for users.

So when in doubt, make sure that search intent and relevancy of keywords are your main focus areas when creating and updating content.

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Featured Image: maradon 333/Shutterstock



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From Competitors To Partners: Conductor Acquires Searchmetrics

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From Competitors To Partners: Conductor Acquires Searchmetrics

Conductor, a leading enterprise organic marketing platform, has acquired European-based competitor, Searchmetrics, to accelerate its expansion in the European market.

After acquiring ContentKing in 2022, the acquisition of Searchmetrics continues to strengthen Conductor’s position in the industry.

Seth Besmertnik, Conductor’s CEO and co-founder, said that the acquisition would bring the best of what Searchmetrics does to Conductor and its shared customers:

“Searchmetrics has been a competitor almost since we started Conductor, with a strong data foundation and a powerful presence in the European market. We are excited to bring the best of what Searchmetrics does to Conductor and to our now shared customers. Our goal is for customers to greatly benefit from this acquisition through delivery of more product value on a global scale.”

 

Matt Colebourne, the CEO of Searchmetrics, expressed his excitement for the company to join Conductor, calling it the “definitive global leader”:

“Conductor is indisputably the SEO space market leader. For years, we’ve admired their commitment to innovation for customers and their efforts to foster a dynamic and rewarding workplace culture for employees. By joining Conductor, we bring the best of what we do along with a large European customer base—solidifying Conductor as the definitive global leader. We cannot wait to build more for customers going forward.”

 

Ken Ogenbratt, Searchmetrics’s Chief Financial Officer, said the acquisition is a “pivotal step” for the SEO industry as the two companies move forward as partners with the opportunity to drive even greater value to customers.

With this acquisition, Conductor continues its commitment to creating a single, global platform that integrates all parts of the SEO workflow.

With Searchmetrics’ strong European presence and solid customer base, the acquisition will significantly accelerate Conductor’s growth in Europe.

Conductor has completed its second acquisition in a year with the purchase of Searchmetrics, which follows the company’s significant funding round from Bregal Sagemount in 2021.

This acquisition is seen as a sign of Conductor’s recent growth. It is expected to solidify its position as a leading player in the SEO space by incorporating the strengths of both companies for their shared customers.


Featured Image: dotshock/Shutterstock



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How to Execute the Skyscraper Technique (And Get Results)

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How to Execute the Skyscraper Technique (And Get Results)

In 2015, Brian Dean revealed a brand-new link building strategy. He called it the Skyscraper Technique.

With over 10,000 backlinks since the post was published, it’s fair to say that the Skyscraper Technique took the world by storm in 2015. But what is it exactly, how can you implement it, and can you still get results with this technique in 2023?

Låt oss börja.

What is the Skyscraper Technique?

The Skyscraper Technique is a link building strategy where you improve existing popular content and replicate the backlinks. 

Brian named it so because in his words, “It’s human nature to be attracted to the best. And what you’re doing here is finding the tallest ‘skyscraper’ in your space… and slapping 20 stories to the top of it.”

Here’s how the technique works:

Three steps of the Skyscraper Technique

How to implement the Skyscraper Technique

Follow these three steps to execute the Skyscraper Technique.

1. Find relevant content with lots of backlinks

There are three methods to find relevant pages with plenty of links:

Use Site Explorer

Enter a popular site into Ahrefs’ Site Explorer. Next, go to the Best by backlinks report.

Best pages by backlinks report, via Ahrefs' Site Explorer

This report shows you a list of pages from the site with the highest number of referring domains. If there are content pieces with more than 50 referring domains, they’re likely to be good potential targets.

Sidenote.

Ignore homepages and other irrelevant content when eyeballing this report.

Use Content Explorer

Ahrefs’ Content Explorer is a searchable database of 10 billion pages. You can use it to find mentions of any word or phrase.

Let’s start by entering a broad topic related to your niche into Content Explorer. Next, set a Referring domains filter to a minimum of 50. 

We can also add:

  • Language filter to get only pages in our target language.
  • Exclude homepages to remove homepages from the results.
Ahrefs' Content Explorer search for "gardening," with filters

Eyeball the results to see if there are any potential pieces of content you could beat.

Use Keywords Explorer

Enter a broad keyword into Ahrefs’ Keywords Explorer. Next, go to the Matching terms report and set a Keyword Difficulty (KD) filter to a minimum of 40.

Matching terms report, via Ahrefs' Keywords Explorer

Why filter for KD? 

The reason is due to the method we use at Ahrefs to calculate KD. Our KD score is calculated from a trimmed mean of referring domains (RDs) to the top 10 ranking pages. 

In other words, the top-ranking pages for keywords with high KD scores have lots of backlinks on average.

From here, you’ll want to go through the report to find potential topics you could build a better piece of content around. 

2. Make it better

The core idea (or assumption) behind the Skyscraper Technique is that people want to see the best. 

Once you’ve found the content you want to beat, the next step is to make something even better

According to Brian, there are four aspects worth improving:

  1. Length – If the post has 25 tips, list more.
  2. Freshness – Update any outdated parts of the original article with new images, screenshots, information, stats, etc.
  3. Design – Make it stand out with a custom design. You could even make it interactive.
  4. Depth – Don’t just list things. Fill in the details and make them actionable.

3. Reach out to the right people

The key to successfully executing the Skyscraper Technique is email outreach. But instead of spamming everyone you know, you reach out to those who have already linked to the specific content you have improved. 

The assumption: Since they’ve already linked to a similar article, they’re more likely to link to one that’s better.

You can find these people by pasting the URL of the original piece into Ahrefs’ Site Explorer and then going to the Backlinks report.

Backlinks report for ResumeGenius' how to write a resume, via Ahrefs' Site Explorer

This report shows all the backlinks to the page. In this case, there are 441 groups of links.

But not all of these links will make good prospects. So you’ll likely need to add some filters to clean them up. For example, you can:

  • Add a Language filter for the language you’re targeting (e.g., English).
  • Switch the tab to Dofollow for equity-passing links.
Backlinks report, with filters, via Ahrefs' Site Explorer

Does the Skyscraper Technique still work?

It’s been roughly eight years since Brian shared this link building strategy. Honestly speaking, the technique has been oversaturated. Given its widespread use, its effectiveness may even be limited. 

Some SEOs even say they wouldn’t recommend it.

So we asked our Twitter och LinkedIn following this question and received 1,242 votes. Here are the results:

Pie chart showing 61% of respondents feel the Skyscraper Technique still works

Clearly, many SEOs and marketers still believe the technique works.

Sidenote.

According to Aira’s annual State of Link Building report, only 18% of SEOs still use the Skyscraper Technique. It’s not a go-to for many SEOs, as it ranks #20 among the list of tactics. I suspect its popularity has waned because (1) it’s old and SEOs are looking for newer stuff and (2) SEOs believe that content is more important than links these days.

Why the Skyscraper Technique fails and how to improve your chances of success

Fundamentally, it makes sense that the Skyscraper Technique still works. After all, the principles are the same behind (almost) any link building strategy:

  1. Create great content
  2. Reach out to people and promote it

But why do people think it’s no longer effective? There are a few reasons why and knowing them will help you improve your chances of success with the Skyscraper Technique.

Let’s start with:

1. Sending only Brian’s email template

In Brian’s original post, he suggested an email template for his readers to use:

Hey, I found your post: http://post1

<generic compliment>

It links to this post: http://post2

I made something better: http://post3

Please swap out the link for mine.

Unfortunately, many SEOs decided to use this exact template word for word. 

Link building doesn’t exist in a vacuum. If everyone in your niche decides to send this exact template to every possible website, it’ll burn out real fast. And that’s exactly what happened.

Now, if a website owner sees this template, chances are they’ll delete it right away. 

Sidenote.

Judging by my inbox, there are still people using this exact template. And, like everyone else, I delete the email immediately.

I’m not saying this to disparage templated emails. If you’re sending something at scale, templating is necessary. But move away from this template. Write your own, personalize it as much as possible, and follow the outreach principles here.

Even better, ask yourself:

"What makes my content unique and link-worthy?”

2. Not segmenting your prospects

People link for different reasons, so you shouldn’t send everyone the same pitch. 

Consider dividing your list of prospects into segments according to the context in which they linked. You can do this by checking the Anchors report in Site Explorer.

Anchors report, via Ahrefs' Site Explorer

You can clearly see people are linking to different statistics from our SEO statistics post. So, for example, if we were doing outreach for a hypothetical post, we might want to mention to the first group that we have a new statistic for “Over 90% of content gets no traffic from Google.”

Then, to the second group, we’ll mention that we have new statistics for “68% of online experiences.” And so on. 

In fact, that’s exactly what we did when we built links to this post. Check out the case study here:

https://www.youtube.com/watch?v=videoseries

3. Not reaching out to enough people

Ultimately, link building is still a numbers game. If you don’t reach out to enough people, you won’t get enough links. 

Simply put: You need to curate a larger list of link prospects.

So rather than limiting yourself to only replicating the backlinks of the original content, you should replicate the backlinks from other top-ranking pages covering the same topic too.

To find these pages, enter the target keyword into Keywords Explorer and scroll down to the SERP overview.

SERP overview for "how to write a resume," via Ahrefs' Keywords Explorer

In this example, most top-ranking pages have tons of links, and all of them (after filtering, of course) could be potential link prospects.

Pro tip

Looking for even more prospects? Use Content Explorer.

Search for your keyword, set a Referring domains filter, and you’ll see relevant pages where you can “mine” for more skyscraper prospects.

Referring domains filters selected in Ahrefs' Content Explorer

4. Thinking bigger equals better

Someone creates a list with 15 tools. The next person ups it to 30. Another “skyscrapers” it to 50, and the next increases it to 100.

Not only is it a never-ending arms race, there’s also no value for the reader. 

No one wants to skim through 5,000 words or hundreds of items just to find what they need. Curation is where the value is.

When considering the four aspects mentioned by Brian, don’t improve things for the sake of improving them. Adding 25 mediocre tips to an existing list of 25 doesn’t make it “better.” Likewise for changing the publish date or adding a few low-quality illustrations. 

Example: My colleague, Chris Haines, recently published a post on the best niche site ideas. Even though he only included 10, he has already outperformed the other “skyscraper” articles:

Our blog post ranking #3 for the query, "niche site ideas," via Ahrefs' Keywords Explorer

He differentiated himself through his knowledge and expertise. After all, Chris has 10 years of experience in SEO. 

So when you’re creating your article, always look at any improvement through the lens of value:

Are you giving more value to the reader? 

5. Not considering brand

As Ross Hudgens says, “Better does not occur in a branding vacuum.”

Most of the time, content isn’t judged solely on its quality. It’s also judged by who it comes from. We discovered this ourselves too when we tried to build links to our keyword research guide.

Most of the time, people didn’t read the article. They linked to us because of our brand and reputation—they knew we were publishing great content consistently, and they had confidence that the article we were pitching was great too.

In other words, there are times where no matter how hard you “skyscraper” your content, people just won’t link to it because they don’t know who you are. 

Having your own personal brand is important these days. But think about it: What is a “strong brand” if not a consistent output of high-quality work that people enjoy? One lone skyscraper doesn’t make a city; many of them together do.

What I’m saying is this: Don’t be discouraged if your “skyscraper” article gets no results. And don’t be discouraged just because you don’t have a brand right now—you can work on that over time.

Keep on making great content—skyscraper or not—and results will come if you trust the process.

"Rome wasn’t built in a day, but they were laying bricks every hour.” 

Slutgiltiga tankar

The Skyscraper Technique is a legitimate link building tactic that works. But that can only happen if you:

Any questions or comments? Let me know på Twitter.



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13 Best High Ticket Affiliate Marketing Programs 2023

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13 Best High Ticket Affiliate Marketing Programs 2023

Are you looking for more ways to generate income for yourself or your business this year?

With high-ticket affiliate marketing programs, you earn money by recommending your favorite products or services to those who need them.

Affiliate marketers promote products through emails, blog posts, social media updates, YouTube videos, podcasts, and other forms of content with proper disclosure.

While not all affiliate marketers make enough to quit their 9-to-5, any additional income in the current economy can come in handy for individuals and businesses.

How To Get Started With Affiliate Marketing

Here’s a simple summary of how to get started with affiliate marketing.

  • Build an audience. You need websites with traffic, email lists with subscribers, or social media accounts with followers to promote a product – or ideally, a combination of all three.
  • Find products and services you can passionately promote to the audience you have built. The more you love something and believe in its efficacy, the easier it will be to convince someone else to buy it.
  • Sign up for affiliate and referral programs. These will be offered directly through the company selling the product or service, or a third-party affiliate platform.
  • Fill out your application and affiliate profile completely. Include your niche, monthly website traffic, number of email subscribers, and social media audience size. Companies will use that information to approve or reject your application.
  • Get your custom affiliate or referral link and share it with your audience, or the segment of your audience that would benefit most from the product you are promoting.
  • Look for opportunities to recommend products to new people. You can be helpful, make a new acquaintance, and earn a commission.
  • Monitor your affiliate dashboard and website analytics for insights into your clicks and commissions.
  • Adjust your affiliate marketing tactics based on the promotions that generate the most revenue.

Now, continue reading about the best high-ticket affiliate programs you can sign up for in 2023. They offer a high one-time payout, recurring commissions, or both.

The Best High-Ticket Affiliate Marketing Programs

What makes them these affiliate marketing programs the “best” is subjective, but I chose these programs based on their payout amounts, number of customers, and average customer ratings. Customer ratings help determine whether a product is worth recommending. You can also use customer reviews to help you market the products or services when you highlight impressive results customers gain from using the product or service, and the features customers love most.

1. Smartproxy

Smartproxy allows customers to access business data worldwide for competitor research, search engine results page (SERP) scraping, price aggregation, and ad verification.

836 reviewers gave it an average rating of 4.7 out of five stars.

Earn up to $2,000 per customer that you refer to Smartproxy using its affiliate program.

2. Thinkific

Thinkific is an online course creation platform used by over 50,000 instructors in over 100 million courses.

669 reviewers gave it an average rating of 4.6 out of five stars.

Earn up to $1,700 per referral per year through the Thinkific affiliate program.

3. BigCommerce

BigCommerce is an ecommerce provider with open SaaS, headless integrations, omnichannel, B2B, and offline-to-online solutions.

648 reviewers gave it an average rating of 8.1 out of ten stars.

Earn up to $1,500 for new enterprise customers, or 200% of the customer’s first payment by signing up for the BigCommerce affiliate program.

4. Teamwork

Teamwork, project management software focused on maximizing billable hours, helps everyone in your organization become more efficient – from the founder to the project managers.

1,022 reviewers gave it an average rating of 4.4 out of five stars.

Earn up to $1,000 per new customer referral with the Teamwork affiliate program.

5. Flywheel

Flywheel provides managed WordPress hosting geared towards agencies, ecommerce, and high-traffic websites.

36 reviewers gave it an average rating of 4.4 out of five stars.

Earn up to $500 per new referral from the Flywheel affiliate program.

6. Teachable

Teachable is an online course platform used by over 100,000 entrepreneurs, creators, and businesses of all sizes to create engaging online courses and coaching businesses.

150 reviewers gave it a 4.4 out of five stars.

Earn up to $450 (average partner earnings) per month by joining the Teachable affiliate program.

7. Shutterstock

Shutterstock is a global marketplace for sourcing stock photographs, vectors, illustrations, videos, and music.

507 reviewers gave it an average rating of 4.4 out of five stars.

Earn up to $300 for new customers by signing up for the Shutterstock affiliate program.

8. HubSpot

HubSpot provides a CRM platform to manage your organization’s marketing, sales, content management, and customer service.

3,616 reviewers gave it an average rating of 4.5 out of five stars.

Earn an average payout of $264 per month (based on current affiliate earnings) with the HubSpot affiliate program, or more as a solutions partner.

9. Sucuri

Sucuri is a cloud-based security platform with experienced security analysts offering malware scanning and removal, protection from hacks and attacks, and better site performance.

251 reviewers gave it an average rating of 4.6 out of five stars.

Earn up to $210 per new sale by joining Sucuri referral programs for the platform, firewall, and agency products.

10. ADT

ADT is a security systems provider for residences and businesses.

588 reviewers gave it an average rating of 4.5 out of five stars.

Earn up to $200 per new customer that you refer through the ADT rewards program.

11. DreamHost

DreamHost web hosting supports WordPress and WooCommerce websites with basic, managed, and VPS solutions.

3,748 reviewers gave it an average rating of 4.7 out of five stars.

Earn up to $200 per referral and recurring monthly commissions with the DreamHost affiliate program.

12. Shopify

Shopify, a top ecommerce solution provider, encourages educators, influencers, review sites, and content creators to participate in its affiliate program. Affiliates can teach others about entrepreneurship and earn a commission for recommending Shopify.

Earn up to $150 per referral and grow your brand as a part of the Shopify affiliate program.

13. Kinsta

Kinsta is a web hosting provider that offers managed WordPress, application, and database hosting.

529 reviewers gave it a 4.3 out of five stars.

Earn $50 – $100 per new customer, plus recurring revenue via the Kinsta affiliate program.

Even More Affiliate Marketing Programs

In addition to the high-ticket affiliate programs listed above, you can find more programs to join with a little research.

  • Search for affiliate or referral programs for all of the products or services you have a positive experience with, personally or professionally.
  • Search for affiliate or referral programs for all of the places you shop online.
  • Search for partner programs for products and services your organization uses or recommends to others.
  • Search for products and services that match your audience’s needs on affiliate platforms like Shareasale, Awin, and CJ.
  • Follow influencers in your niche to see what products and services they recommend. They may have affiliate or referral programs as well.

A key to affiliate marketing success is to diversify the affiliate marketing programs you join.

It will ensure that you continue to generate an affiliate income, regardless of if one company changes or shutters its program.

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Featured image: Shutterstock/fatmawati achmad zaenuri



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