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Expertråd för CMOs [Webinar]

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Expert Advice For CMOs [Webinar]

Have you ever wondered if SEO is worth it?

Wouldn’t it be great if you could see how your SEO expenses improved your business?

Understanding how your search investments will affect performance and your bottom line is the best way to feel certain about your future success.

Registrera nu to find out how to decode the true worth of your SEO strategy investments.

You’ll learn:

  • How to invest in content and know the expected return.
  • Why you should also invest in the technical aspects of SEO.
  • How to assess the effectiveness of authority signals.

Organizations often struggle with figuring out which SEO tactics are worth their time and money.

 

Join Wayne Cichanski, VP of Search & Site Experience at iQuanti, for an informative webinar on May 25, 2 p.m. ET.

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He will show you the potential business benefits you can gain from certain SEO activities, allowing you to realize how effective your investment is.

In a live Q&A session, you’ll be able to ask questions about your specific situation.

Can’t attend the live webinar? We’ll send you the on-demand version after the event if you register now.

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SEO

Google Updates Search Console To New Item Classification System

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Google Updates Search Console To New Item Classification System

Google finishes migrating all Search Console properties to an updated system that simplifies how pages, items, and issues are classified.

An announcement that the migration is complete was published on Twitter today:

Two months ago, Google began this effort to help Search Console users focus more on critical issues.

To accomplish that goal, Google Search Console no longer groups URLs or items at the top level by three or more status categories.

Previously, Search Console reports classified URLs with Valid, Warning, och Error labels.

You’ll see items in Search Console reported grouped into two broad statuses to indicate whether they’re valid eller invalid.

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Invalid means there’s a report-specific critical issue in the page or item, and valid means the item has no critical issues (but may still contain warnings).

Implications for the new valid and invalid identifiers vary by report type. Google breaks down what this means for each report affected.

Updates To Google Search Console Reports – What’s Changing?

Search Console still categorizes individual issues as fel, warning, eller Bra. What’s changing is these classifications are now implied through color and icons rather than a text label.

These are the changes rolling out to individual Search Console reports:

  • Coverage (Page indexing): The Valid och Valid with warning pages are grouped into the Indexed status. The
  • Error och Excluded issues have been grouped into the Not indexed status.
  • Kärnwebben Vitals: The report now groups pages into two tables: one table for Poor/Need improvement and one for Bra pages.
  • Mobil användbarhet: Categories are now Not usable och Usable.
  • AMP report: The first table shows AMP pages that are affected by critical issues, while the second table shows non-critical issues.
  • Rich result reports: The first table shows rich results that are affected by critical issues, while the second table shows non-critical issues.
  • URL Inspection: The top-level verdict for a URL will be one of the following three categories:
    • URL is on Google
    • URL is on Google but has issues
    • URL is not on Google

To be clear, Google Search Console isn’t adding or removing data from reports. This change only affects how issues are classified.

You have access to all the information available before this update rolled out.

For more details regarding changes to the above Search Console reports, see Google’s new help page.


Featured Image: YueStock/Shutterstock

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