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Experts Share 6 Key Differences


Experts Share 6 Key Differences

For years, I‘ve wanted to learn about SEO but it seemed so daunting and mysterious.

Fast forward to today and I find myself here in the editorial team at SEJ, getting an early glimpse at column after column of great SEO insight and advice.

Lucky me, right? (I think so!)

I get to do what I love in editorial and it’s a huge plus to interact with and learn from the work of such amazing people in action.

You see, I’m a firm believer in context and that having an overview helps with learning. That’s why I took this opportunity to ask SEO pros about their perspectives on what differentiates good SEO from great SEO.

From what I gathered, it’s in these areas where good SEO and great SEO really stand apart.

1. SEO Tactics & Strategic Areas of Focus

For some SEO experts, the difference between good SEO and great SEO is where effort and work are focused.

Put simply, for Adam Proehl, Partner & Co-Founder at NordicClick Interactive, good SEO means “checking all the boxes.”

Following Checklists, Best Practices & Proven Strategies For Good SEO

SEO professionals know the value of using proven tactics and strategies – specifics that Tony Wright, CEO at WrightIMC, reminds us include “On-page SEO done correctly, a content strategy, and a way to find links.”

These lead to “increased visibility, traffic, and conversions,” shares Winston Burton, SVP, SEO at Acronym.

Helen Pollitt also adds that good SEO is “…making sure an entity can be found through search at the right time, by the right audience.”

As for Ryan Jones, SEO Group Director at Razorfish, “Good SEO uses tactics that currently work to rank.”

And like him, Motoko Hunt, President, International Search Marketing at AJPR, touches on this, as well. She says that good SEO is “…improving ranking and results by following best practices.”

Natalie Hoben, Digital Marketing Specialist at Forthea Interactive, further explains good SEO as “Doing the standard. It’s doing technical audits, keyword research, content optimization, page speed improvement recommendations to ultimately improve a client’s visibility and get them more business.”

It’s “implementing strategies and tactics that you have successfully used for years,” says Mindy Weinstein, Founder & President at Market MindShift.

Kevin Rowe, Founder & CEO at PureLinq, rounds this all up but also shares a caveat. “A good SEO program is one that is set up for success against the goals of the program. And you’ll increase the likelihood of success if you include all of the key SEO areas (technical SEO, Content SEO, SEO Analytics, and Link Building),” he says.

“But don’t blindly follow Google’s search guidelines, but use them to help inform decisions then test, test, test,” Rowe adds.

Which Tactics & Areas of Focus Make for Great SEO?

In contrast, great SEO goes beyond the basics.

Hunt says this: “Great SEO pros take actions based on the understanding of how the search engine bots and websites work, and not because those are the best practices. They can identify the cause and the effective solutions outside the checklist.”

Wright also shares that the focus of great SEO is “…creating linkable content and getting high-quality sites to link to that content while also providing stellar technical on-page solutions.”

Manick Bhan, Founder and CTO at LinkGraph, says, “What separates greatness here is nailing all four areas: authority, content, page experience, and keyword/industry-specific ranking factors. Specifically, it’s addressing the key deficiencies that are holding a website back.”

He adds, “It’s about identifying what few things will move the needle on rankings the most, and doing them with excellence.”

“Great SEO delivers qualified traffic that converts potential customers into buyers and meets or exceeds organic key performance indicators, in addition to continuing to drive business value/ROI month over month and year over year,” Burton adds.

2. Taking Google & Algorithm Updates Into Consideration

We would be remiss not to mention how algorithm updates and constant changes in the industry affect what is good and great SEO.

Viola Eva, SEO Consultant and Founder at Flow SEO, shares that, “A good SEO caters to the algorithm and finds the right keywords and links, thus increasing organic traffic.”

What Makes for Great SEO Here?

To better explain the contrast, Jones shares: “Good SEO may get hit by core updates and algorithm changes but great SEO will only get better with each one because it was chasing what Google was trying to reward, not the actual algorithm inputs.”

Weinstein explains that great SEO is “…paying attention to the evolution of search, including changes in searcher’s behavior and algorithm updates, then adjusting (and implementing) strategies and tactics that align.”

“Good SEO solves mechanical problems that arise after every algorithm change, while great SEO is a cross-department mission to create great experiences that inspire trust and earn long-term revenue,” says Navah Hopkins.

3. Becoming Holistic Problem-Solvers

Hopkins also points out that, “Far too often, SEO (or any digital marketing discipline) gets stuck in the function and it’s easy to forget that we need to be business problem solvers – not just techies.”

“Good SEO addresses existing site and content issues,” says Rachel Vandernick, Founder & Lead Consultant at The Vander Group.

It also “…focuses on doing a few things well,” adds Maddy Osman, SEO Content Strategist at The Blogsmith.

What Is Great SEO, In Terms of Problem Solving?

Proehl points out that great SEO “inspires a shift in the mindset of an organization.”

“It involves considering every aspect holistically… having complete oversight on every interrelated aspect of content, backlinks, technical SEO, and performance and requires measuring and analyzing results to adapt strategy accordingly,” Osman shares.

Hoben adds that “Great SEO goes out of the technical nitty-gritty, in an effort to fundamentally understand a business as a whole from top to bottom and their holistic marketing strategy. It’s the drive to truly understand how search engine optimization can fit into the big picture for a brand, and how it can also work with other channels.“

Lily Ray, Sr. Director of SEO & Head of Organic Research at Amsive Digital, also points out that, “Great SEO involves identifying and understanding all the available opportunities to improve a site and being able to strategically prioritize those tasks, plus assisting with the implementation and execution of them.”

Great SEO is demonstrated by “…those that over-deliver and also future proof the campaign to ensure the work being done stands up to the test of time. That means the strategy and efforts should always provide a positive benefit now and in the future,” says David Harry, Lead SEO Consultant at Verve Developments.

It also “future-proofs a site because it doesn’t rely on only tactical leverage, but strategic prioritization of user experience through the lens of search,” adds Vandernick.

4. Staying On Point With Reporting & Utilizing Tools

SEO experts know the value of knowing and utilizing tools to analyze data. They also know how important it is to communicate and report what matters.

Ray shares that, “Good SEO involves using widely available SEO tools to surface opportunities and insights without much prioritization or specific advice about what to optimize and how.”

Jamie Indigo, Technical SEO Consultant at Not a Robot, also adds that, “Good SEO is knowing how to read reports and use diagnostic tools.”

What Sets Good SEO and Great SEO Apart

Indigo goes on to share that “Great SEO is knowing which reports to read, how the underlying themes interconnect observable changes, and which tools to use. The difference is that great SEO can interpret the observable output as it relates to changes in the (typically unobservable) internal systems.”

Brock Murray, Co-Founder at seoplus+, notes the difference between good SEO and great SEO boils down to this statement: “Impact: Be sure to move the needle for your clients and this is what separates the best from the rest.”

Greg Jarboe, President and co-founder at SEO-PR, adds that, “The difference between good SEO and great SEO is how you measure success.”

5. Putting the User First

Another great point that these experts stress is that good SEO vs great SEO means understanding what matters most and making that your priority overall – and that is the user.

Jones shares that, “Good SEO is SEO that works for Google. Great SEO works for Google and users; it understands what users are trying to accomplish and then builds something that helps them accomplish it, using good SEO best practices.”

Tom McLoughlin, Director at SEO Travel, also points out that good SEO means thinking about humans. “Start with data, collect all the information you can and do thorough research, but then switch back to thinking about real people. SEO is just another form of marketing, so if you always keep this perspective in mind then you can elevate the quality of your SEO work to the next level,” he says.

What Makes It Great SEO?

For Adam Reimer, President at Adam Riemer Marketing, “Great SEO is about providing an amazing user experience, understanding your audience, and catering to their needs.”

Osman shares that, “Great SEO always considers the final human end-user over search engine robots (finding a way to bridge the gap).”

Eva also adds that, “A great SEO pro integrates the brand narrative, the needs and aspirations of the audience, and Google’s preferences. They not only drive organic traffic but demand, MQLs, and revenue. They collaborate with other functions (mainly marketing and sales) to turn the vision of a company into reality.”

6. Learning, Training & Valuing Your Team

Good SEO professionals are able to identify their strengths and work in collaboration with others to accomplish objectives.

Hopkins touches on how working towards a common goal and working as a team makes for good SEO. She shares, “By building solutions with that long-term mission in mind, as well as collaboration opportunities with other departments, the short-term fires will get solved in the process.”

What Differentiates the Good From the Great

Great SEO, on the other hand, happens when experts who excel at their respective areas collaborate towards a common goal.

Pollitt says that great SEO supports other marketing efforts “to contribute towards the success of a business and how SEO needs to work alongside these teams to make sure the business, as a whole, benefits, and not just the channel.”

Jason Hennessey, Owner at Jason Hennessey Consulting, touches on another aspect of great SEO.

“The difference between good SEO and great SEO comes down to education,” he says. “Take the time to educate and inform the client as to why they are making the suggested changes to help the client to value and appreciate the SEO work being done.”

Jeff Ferguson, Partner at Amplitude Digital, also makes a great point that “Great SEO puts (marketing, website design, and public relations) back in the hands of the experts, armed with the knowledge that those roles now play an essential role in modern marketing strategy for a world where search engines are a critical touchpoint in the consumer journey.”

Brock Murray shares a great takeaway thought:

“Good SEO and a Great SEO can be summed up in:

  • Training: Always be improving with ongoing education. Don’t rest on your laurels.
  • Transparency: Always be 100% transparent with your team and clients in all activities.”

Key Takeaways

From the shared views of these SEO pros, it’s evident that knowing and being updated on best practices, tactics, and strategies to utilize for SEO is essential.

There’s also a need to stay updated on SEO tools and use them well.

These will help with analysis and reporting of data findings to other relevant teams and roles, as well as decision-makers and assessing both wins and challenge areas to focus on.

SEO professionals need to hone their problem-solving skills and be able to roll with the punches.

They must be prepared to address problems that need both immediate and regular attention, as well as anticipate issues and challenges that can arise in the future, regardless of algorithm changes and updates that may come.

This exercise – learning what pros think about the difference between good SEO and great SEO – helps give a better understanding of SEO and its purpose – both from a business perspective but, more importantly, for users that benefit from the end results of all the efforts of SEO experts and teams.

Hopefully, by looking at SEO from this perspective, you’ll find clarity in the sometimes mysterious world that is SEO, have a greater appreciation for the profession, and develop a better understanding of the concepts and tasks – the parts, if you will – that make up the whole.

Allow me to share a great, big “Thank you!” shoutout to all the amazing experts who took the time to share their thoughts!

More Resources:

Featured image: Shutterstock/PenPics Studio



Yelp Details Removal Of Paid Review Groups & Lead Generators


Yelp Details Removal Of Paid Review Groups & Lead Generators

Yelp published its 2022 Trust and Safety Report detailing actions it took against lead generators, fake review groups and businesses incentivizing reviews.

Yelp Cracks Down on Paid Review Groups

The report details the proactive approach to chasing down online review groups and breaking them up.

Among the tactics Yelp used is identifying IP addresses used for fake positive reviews, as well as connecting users to groups that are arranging paid reviews.

Yelp’s Trust and Safety report revealed that it fights online review exchanges by identifying the groups on social media and working together with Twitter, Facebook, Instagram and LinkedIn to break them up.

In a 2021 blog post about their recommendation software, Yelp wrote that they monitor online groups and even conduct sting operations to catch the fake review rings.

Yelps newly released Trust and Safety report explains:

“Yelp strictly prohibits offering incentives or other compensation in exchange for writing, changing or removing a review.

To combat this on and off our platform, our User Operations team did the following in 2022:

– Issued 415+ warnings to businesses for engaging in compensated or incentivized review behaviors.

– As part of our broader Consumer Alerts program, we placed 88 Compensated Activity Alerts on business pages after receiving evidence someone offered cash or other incentives in exchange for posting, updating or removing a review.

We also placed 405 Suspicious Review Activity Alerts after our systems detected a large number of positive reviews coming from a single IP address, or reviews from users who may be connected to a group that coordinates incentivized reviews.

Made 1,100+ reports to third-party sites, such as Twitter (150 reports were made by Yelp), Facebook (130 reports), Instagram (110 reports) and LinkedIn (70 reports), to warn them of content from more than 900 suspicious groups, posts or individuals we found on their sites participating in online review exchanges.

Third-party platforms took action on content at issue in approximately 77% of our reports.”

Yelp Closes Thousands of Fraudulent Accounts

The Trust and Safety report reports that Yelp closed over 77,000 user accounts for terms of service violations and suspected deceptive and abusive actions.

They also rejected over 32,800 potential new business pages for being associated with spammy activities that violated Yelp’s policies.

An interesting revelation is how they came down hard on lead generation businesses whose business model is to create fake business listings and then sell leads to local businesses.

Yelp writes:

“Nearly 2,000 business pages removed for being associated with lead generators, violating Yelp’s policies.

‘Lead generators’ create fake business pages then take the customer leads generated and auction them to other contractors.

This behavior tricks people into paying exorbitant costs for services, targeting vulnerable consumers who are often allowing service providers into their home (locksmiths, movers, home cleaning, etc.).”

Yelp User Operations Team Content Removals

The report notes that 2% of all Yelp contributions were removed by their user operations  team in 2022. That includes reviews, photos, review up-voting, and other forms of contributions.

Yelp Trust and Safety

The integrity of reviews is important to a recommender ecosystem like Yelp. Yelp uses a recommendation software as their first line of defense against deceptive behavior. The software itself is dynamic in that it keeps tabs on the users and businesses as they engage with the platform.

Yelp writes:

“The recommendation software is entirely automated and applies the same objective rules to every business. The reviews that are recommended for any business can change over time as Yelp’s software learns more about the reviewers and the business.”

It also employs human moderators in their User Operations team to follow up and manually review reports generated by users, businesses or their automated systems.

Read Yelp’s Trust and Safety Report for 2022

Featured image by Shutterstock/II.studio


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7 Steps to Grow Your Traffic & Sales


7 Steps to Grow Your Traffic & Sales

Content marketing has become one of the best (and most cost-effective) ways to get traffic to a website. When done right, the traffic keeps coming long after you stop actively promoting it.

If you own an e-commerce website and want to learn how to utilize blogging to grow your brand and increase your sales, this is the guide for you.

I’ve personally grown blogs to over 250,000 monthly visitors, and I’ve worked with dozens of clients in the e-commerce space to help them do the same. Here’s an overview of my seven-step process to starting and growing an e-commerce blog. 

But first…

Why start a blog on your e-commerce site?

Creating a blog has a whole host of benefits for e-commerce websites:

  • It can help you move visitors along your marketing funnel so they eventually buy.
  • You’re able to rank highly for keywords on Google that your product pages could never rank for but that are still important for building brand awareness and finding customers.
  • It can help you grow your email list.
  • You’re able to continue to get traffic without constantly spending money on ads.
  • It provides many opportunities to link to your product and category pages to help them rank better on the SERPs.

If you don’t know what some of these things mean, don’t worry—I’ll explain them along the way. But for now, let’s take a look at some e-commerce blogs that are working well right now so you can see the end goal.

Examples of successful e-commerce blogs

Three of my favorite examples of e-commerce websites using blogging are:

  1. Solo Stove
  2. Flatspot
  3. v-dog

Solo Stove comes in at the top of my list due to its excellent use of videos, photos, and helpful information on the blog. It also does search engine optimization (SEO) really well, bringing in an estimated 329,000 monthly visits from Google (data from Ahrefs’ Site Explorer).

Overview of Solo Stove, via Ahrefs' Site Explorer

In fact, it’s grown its brand to such a level of popularity that it even created search demand for keywords that include its brand name in them, then created blog posts to rank for those keywords:

Ahrefs' keyword report for Solo Stove

But that’s not all it did. Its blog posts also rank for other keywords in its marketing funnel, such as how to have a mosquito-free backyard or how to change your fire pit’s colors.

E-commerce blogging keyword examples

Then on its blog posts, it uses pictures of its fire pit:

Solo Stove blog post example

Ranking for these keywords does two things:

  1. It introduces Solo Stove’s brand to people who may eventually purchase a fire pit from it.
  2. It gives the brand the opportunity to promote its products to an audience who may not have even known it existed, such as the “mosquito free backyard” keyword.

Moving on, skater brand Flatspot also does blogging well, with a cool ~80,000 monthly visitors to its blog just from search engines.

Overview of Flatspot, via Ahrefs' Site Explorer

One of its tactics is to piggie-back on the popularity of new shoe releases from major brands like Nike, then use that traffic to get readers to buy the shoes directly from it:

Flatspot promoting Nike SB shoes in blog post

Finally, let’s look at v-dog—a plant-powered kibble manufacturer that gets ~8,000 visits per month.

Overview of v-dog, via Ahrefs' Site Explorer

My favorite post it’s done is its guide to making wet dog food at home, which ranks for the featured snippet for “how to make wet dog food”:

Google search results for "how to make wet dog food"

This guide directly promotes v-dog’s product to make wet dog food. So people who search the query will be introduced to its brand and potentially buy its product to make their own wet dog food at home.

And there you have it—three examples of blogging for e-commerce that’s working right now. With that, let’s talk about how you can start your own blog.

Seven steps to start and grow an e-commerce blog

In my 10+ years as a professional SEO and freelance writer, I’ve worked with over a dozen e-commerce stores to help them grow their website traffic. I’ve also run several of my own e-commerce websites.

In that time, I’ve distilled what works into an easy-to-follow seven-step process:

1. Do some keyword research

I never start a blog without first doing keyword research. Not only does this make coming up with blog topic ideas much easier, but it also ensures that every blog post you write has a chance to show up in Google search results and bring you free, recurring traffic.

While we wrote a complete guide to keyword research, here’s a quick and dirty strategy for finding keywords fast:

First, find a competitor who has a blog. Let’s say you’re selling dog food just like v-dog—if I search for “dog food” on Google, I can see some of my competition:

Google search results for "dog food"

At this point, I look for relevant competitors. For example, Chewy and American Kennel Club are good competitors for research. But I’ll skip sites like Amazon and Walmart, as they are just too broad to get relevant data from.

Next, plug the competitor’s URL into Ahrefs’ Site Explorer and click on the Organic keywords report to see the keywords its website ranks for on Google:

Organic keywords report for chewy.com

In this example, it has over 700,000 keywords. That’s way too many to sort through. Let’s add some filters to make things easier:

  • First, set the KD (Keyword Difficulty) score to a maximum of 30 to find easier-to-rank-for keywords.
  • Then we can exclude brand name keywords using the “Keywords” dropdown, set it to “Doesn’t contain,” and type in the brand name.
  • If the website has /blog/ in its blog post URLs, you can also set a filter in the “URL” dropdown to “Contains” and type “blog” in the text field. In Chewy’s case, it doesn’t do that, but it does use a subdomain for its blog, which we can search specifically.

When you’re done, it should look like this:

Ahrefs keyword filters

In the case of chewy.com, this only shaved it down to 619,000 keywords. That’s still a lot—let’s filter it down further. We can apply the following:

  • Minimum monthly search volume of 100
  • Only keywords in positions #1–10
  • Only show keywords containing “dog,” since my example website only sells dog food, not all animal food

Here’s what it looks like with these new filters applied:

Filtering down Ahrefs' Organic keywords report

Now I can find some more related keywords like “what to feed a dog with diarrhea” or “can dogs eat cheese.”

Data for keyword "what to feed a dog with diarrhea"

In addition to picking interesting keywords, you can also get an idea of how to become a topical authority on the topic of dog food by searching “dog food” in Ahrefs’ Keywords Explorer.

Overview for "dog food," via Ahrefs' Keywords Explorer

This keyword is extremely difficult to rank on page #1 for. However, if we go to the Related terms report and set the KD to a max of 30, we can see keyword ideas that are still relevant but may be easier to rank high in the search results.

List of keywords related to dog food

Go through and click the gray + sign next to any keywords you may want to target to add them to your list of potential article ideas. 

2. Create templates for future blog posts

One of the first things I do when I create a new blog is to establish a repeatable template that I use for every post. Typically, it looks something like this:

Blog post template example

It has breadcrumb navigation to help with SEO and navigation, the article title and the date it was last updated, then a short intro with an image on the right to make the lines shorter (and easier to skim). Finally, I include a clickable table of contents to help with navigation, then get into the article.

Within the article itself, I will use headers (H2s) and subheaders (H3s) to make my content easier to skim and to help Google understand what each section is about.

You can make templates for every kind of post you plan on creating—such as list posts, ultimate guides, tutorials, etc.—and reuse them for every post you ever create. It’s a huge time-saver.

While you’re at it, you should also create a standard operating procedure (SOP) that you go through for every article. This could include writing guidelines, what to do with images, formatting, tone, etc.

3. Outline your article

I never dive into writing an article without outlining it first. An outline ensures the article is well structured and planned before you start writing, and it bakes SEO right into your writing process. It’s another big time-saver.

Typically, you want this outline to include:

  • Potential title or titles of the article
  • Target keyword
  • Brief description of the article angle
  • Links to competing articles on Google for research
  • Headers and subheaders, with brief descriptions of the section as needed

Here’s a look at part of an example outline I’ll either send to my writers or write myself:

Content outline example

I wrote a guide to outlining content, which you can follow here for the full step-by-step process.

4. Write, optimize, and publish your post

Next up, it’s time to write your article. As you write more articles, you’ll find what works for you—but you may find it easier to fill in the sections then go back and write the intro once the article is finished.

Here are a few writing tips to help you become a better writer:

  • Ditch the fluff – If a word isn’t needed to bring a point across, cut it.
  • Keep your paragraphs short – Two to three lines per paragraph is plenty, especially for mobile readers where the screen width is shorter.
  • Use active voice over passive voiceHere is a guide for that.
  • Make your content easy to skim – Include photos and videos and make use of headers and bulleted lists to share key points.

Once you’ve written your article, do some basic on-page SEO to help it rank higher in search results:

  • Ensure your article has one H1 tag – The title of the article.
  • Have an SEO-friendly URL – Include the keyword you’re targeting, but keep it short and easy to read.
  • Link to other pages on your site using proper anchor textHere’s a guide for that.
  • Ensure your images have alt text – This is the text Google uses to read what the image is about, as well as what is shown to readers if the image can’t render.

Finally, publish your post and give yourself a pat on the back.

5. Add product promotions, email opt-ins, and internal links

Before you promote your content, there are a few things you can do to squeeze more ROI from it—namely, you should add a way for people to either push them through the funnel toward purchasing a product or subscribe to your email list. I’ll give an example of each.

First, Solo Stove wrote an article titled “Ambiance Is A Girl’s Best Friend,” where it promotes its tiny Solo Stove Mesa as a way of improving a space’s ambiance: 

How to promote your products in a blog post

Beyond directly promoting your products in the articles, you can also add email opt-ins that give people a percentage off their orders. You may lose a little money on the initial order. But once you get someone’s email address, you can promote to them again and get multiple orders from them.

For example, Primary sells kids’ clothing and uses this email pop-up to promote money off its products after you spend a certain amount of time on its website:

Email opt-in pop-up offering a discount on first order

Just make sure your discount code only works once per unique IP address. You can learn more about how to do that here if you use Shopify.

Finally, when you publish an article, you should make it a point to add internal links to your new article from older articles. 

This won’t be as important for your first few because you won’t have a ton of articles. But as your blog grows, it’s an important part of the process to ensure your readers (and Google) can still find your articles and that they aren’t buried deep on your site.

Refer to our guide to internal linking to learn more about this step.

6. Promote your content

At this point, your content is live and optimized for both conversions and search engines. Now it’s time to get some eyeballs on it.

We have an entire guide to content promotion you should read, but here are some highlights:

  • Share the article on all of your social media channels
  • Send the article to your email list if you have one
  • Share your content in relevant communities (such as relevant Reddit forums)
  • Consider running paid ads to your article

There’s a lot more you can do to promote a piece, including reaching out to other blog owners. But I won’t cover all of that here.

The other important piece of promoting your content is getting other website owners to link to your new articles. This is called link building, and it’s a crucial part of SEO.

There are many ways to build links. Some of the most popular include:

Link building is an entire subject on its own. If you’re serious about blogging and getting search traffic, it’s a crucial skill to learn.

7. Scale your efforts

The final step in blogging for e-commerce is scaling up your efforts by creating repeatable processes for each step and hiring people to do the tasks you yourself don’t need to be doing.

You can hire freelance writers, outreach specialists, editors, and more. You can put together a full SEO team for your business.

If you’re not in a place to start hiring, there are still things you can do to squeeze more output from your time, such as creating the SOPs I mentioned earlier.

Slutgiltiga tankar

Blogging is one of the best ways to increase your e-commerce store’s traffic and sales. It costs less than traditional paid advertising and can continue to provide a return long after a post has been published.

This guide will hopefully help you start your e-commerce blog and publish your first post. But remember that success with blogging doesn’t happen overnight. In fact, it takes three to six months on average to see any results from your SEO efforts. Keep learning and be patient.


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The 5-Step Formula To Forecasting Your SEO Campaign Results


The 5-Step Formula To Forecasting Your SEO Campaign Results

Looking to launch a successful digital marketing campaign for your business?

How do you select the best SEO keywords to expand your brand’s reach?

What can you do to determine the most effective ways to allocate your marketing budget?

Facing these tough decisions can put you on your heels if you’re not equipped with the right information.

Luckily, there’s a new way to leverage your company’s data to estimate your ROI and take the guesswork out of your next campaign.

With a simple mathematical formula, you can predict the amount of traffic and revenue you’ll generate before even setting your strategy in motion – and you can do it all in just five steps.

Want to learn how?

Join our next webinar with Sabrina Hipps, VP of Partner Development, and Jeremy Rivera, Director of Content Analysis at CopyPress, to find out how to analyze specific keywords and forecast your SEO results.

Not too fond of math? Don’t worry – we’ll provide access to free tools and a downloadable calculator to help automate this process and save you time.

Key Takeaways From This Webinar: 

  • Learn how forecasting your SEO can help you build better campaigns and choose the right keywords.
  • Get step-by-step instructions to predict revenue and website traffic for your next SEO campaign.
  • Access a free handout, resources, and online tools that will save you time and supercharge your content strategy.

In this session, we’ll share real-life examples and provide guidance for the decision-makers within your organization to start getting the most out of your marketing efforts.

By better understanding the market potential of your product or service, you’ll be able to make more informed decisions and effectively maximize your ROI.

Sign up for this webinar and discover how you can secure a sufficient marketing budget and use SEO keywords to forecast the results of your future content campaigns.


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