Ta kontakt med oss

SEO

Facebook-annonstips för din Shopify-butiks betalda sociala strategi

Publicerad

Facebook Ad Tips For Your Shopify Store's Paid Social Strategy

Brands large and small are looking to Shopify as their resource to unify all of their commerce into a single command dashboard.

Merchants can take advantage of the online store customization features to track sales made through different outlets, including the web, social media, brick and mortar locations, and pop-up shops.

This guide will break down how Shopify stores can specifically take advantage of Facebook ads to reach a targeted and primed audience ready to purchase.

Beyond sales, we will discuss the benefits of the Shopify tracking system and how your business can take advantage of Facebook ads to generate a valuable revenue stream.

Why Use Facebook Ads To Promote Your Shopify Store?

Reklam through Facebook-annonser allows you to find your ideal customer using tools to identify what the individual likes, interests, and common behaviors.

This makes it easy for you to optimize ad sets to reach a large audience of individuals who will most likely convert on your Shopify site.

Facebook reklam- has long been a preferable reklam- source for small business entrepreneurs just starting a Shopify site to a well-established brand looking to run both macro and micro-targeted campaigns.

Anyone can fuel their business growth through Facebook ads, all that is required is taking the time to understand the basics of the platform and how to best track through both the Facebook ads dashboard and your Shopify dashboard.

Benefits Of Facebook Advertising

There are some benefits to using Facebook ads for your Shopify store.

Reach An Engaged Audience

Facebook reports having more than two billion active monthly users, and those users report spending more time on Facebook than on competing social networks.

In addition to the Facebook platform, the company also owns and tracks users on Messenger and Instagram.

The combined information collected across these accounts is used in the ads targeting algorithm.

Target By Demographics, Behaviors, And Interests

Facebook is a place to share news, engage with brands, post photos and share unique discoveries.

All of the activity and connections you make on the platform are compiled to build a unique user profile advertisers use to target in the Facebook ads campaign manager tool.

Facebook advertisers can build a target audience using a variety of interests, behaviors, and traits.

Generating Brand Awareness

Brands utilize social media pages to display their unique brand voice through carefully curated images and social shares.

When you use Facebook reklam-, you can opt to show them from your brand pages.

This will increase brand exposure and encourage engaged users to follow your company for more relevant information.

Different Ad Formats To Showcase Products And Services

Your Facebook reklam- ROI may be subject to your successful display of effective ad types.

Producing high-performing ad types can be difficult for beginners because of so many options. To help ease the introduction, we highlight five ad formats to consider.

Single Image Ads

Single image ads are the common format most people are used to seeing as they scroll.

This format makes it easy to showcase your product and offer.

Single image ads serve best when you have a specific offer or product to promote on a set budget.

Videoannonser

Video ads allow you to display both your brand tone and products to your attentive audience at the same time.

These ads can be built within the Facebook Ads Manager but can be selected to display on Facebook, Instagram, Marketplace, and Messenger.

Enligt Facebook, videos that are 15 seconds or less will capture an engaged audience.

These short videos also require a clear clip with a strong call to action.

This may include product purchasing or clicking on your site to learn more.

Karusellannonser

When you build carousel ads, you can include a variety of videos and pictures that will scroll in a single ad.

You can link each product to its corresponding product page if you display different products.

Users will have control to scroll back and forth through displayed images.

Carousel ads are good for displaying multiple products, announcing new themes or collaborations, offering tutorials, or showcasing a single product in various settings.

Collection

Collection ads are a full-screen ad experience.

They display a cover image or video and multiple products so end users can browse and shop for your products.

This ad format helps display a full product catalog and allows engaged users to purchase easily.

These ads can be displayed on the Facebook News Feed, Instagram Feed, or Instagram Stories.

Track Conversions In Facebook Business Manager and Your Shopify Dashboard

Facebook Business Manager Conversion Tracking

To track down specific ad performance, navigate to your Facebook Ads Manager account and select the campaign to review.

Once you select the campaign, you will be able to drill down by ad set or specific ads to review available metrics.

Customize your view by using the Columns menu and choosing the metric to report.

Metrics to monitor:

  • Ad impressions.
  • Click-through rate.
  • Relevance score.
  • Geographical location.
  • Audience demographic.
  • Video views and video percentage watched.
  • Engagement.
  • Frequency.
  • Cost per Conversion.
  • Conversion rate.
  • Return on Ad Spend (ROAS).

Reviewing this dashboard will help you understand what ads are performing well and providing a high return on investment, and which ads are not generating a valuable return.

This knowledge can be used to build and optimize future ads.

Shopify Conversion Tracking

After you log in to your personal Shopify store, you can access the Marketing section, which will provide the amount of traffic and sales broken down by marketing source.

Here you can see how well your Facebook advertising efforts are by reviewing which sources bring you the most conversions.

It is crucial to review and compare metrics from both Shopify and Facebook to ensure the metrics are painting the same picture.

It is important to note both systems update on different schedules, so slight discrepancies are common.

Slutsats

Facebook serves a large audience with various interests, making this social network a marketing gold mine.

It offers the tools and data needed to segment audiences based on attributes that best align with the products you sell.

Integrating Facebook ad campaigns with your Shopify store allows your store to build upon brand awareness, brand engagement, and sales conversions.

Fler resurser:


Utvald bild: Kaspars Grinvalds/Shutterstock

!funktion(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0′;
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(fönster,dokument,'script',
'https://connect.facebook.net/en_US/fbevents.js');

if( typ av sopp !== “odefinierad” && sopp === 'ja' ){
fbq('dataProcessingOptions', ['LDU'], 1, 1000);
}annan{
fbq('dataProcessingOptions', []);
}

fbq('init', '1321385257908563');

fbq('track', 'PageView');

fbq('trackSingle', '1321385257908563', 'ViewContent', {
content_name: ‘facebook-ads-shopify-store’,
content_category: ‘ecommerce facebook shopify social-media-advertising’
});

Källlänk

SEO

15 SEO-experter för e-handel avslöjar de bästa insikterna för 2023

Publicerad

15 Ecommerce SEO Experts Reveal Top Insights For 2023

Wondering how to do SEO for ecommerce?

Looking for expert insights on ecommerce SEO?

Uncertain how to make your online store more successful?

From acknowledging that the traditional customer journey is dead, to fast pivoting due to Google’s constant updates, to reassessing benchmarks after the pandemic digital boom and the subsequent fall, experts from award-winning agencies assess what’s next in ecommerce SEO.

We wanted to go beyond unpredictability, so we interviewed 15 digital growth and SEO experts to get their insights, tips, and lessons learned as part of our Ecommerce SEO deep dive.

Ecommerce experts in this article talk about search behaviors, hands-on clients, forecasting for aligning to current trends, and more.

Let’s see what they have to say.

Implement Multi-Touchpoint Customer Journeys As Search Behaviors Change

James Finlayson, Head of SEO at the7stars: “Google’s search volumes aren’t just stagnating – in many cases, they’re reducing. Despite this, consumers are conducting more research prior to purchases than ever – on Amazon and other ‘super-retailers’, on TikTok, large publishers with loyal audiences, Pinterest, YouTube, and Reddit. We recently looked at one market where, we estimated, less than 10% of search activity was actually happening on Google.” Read Finlayson on digital and in-store buying, pushing for larger budgets, and their Sofology success story.

Sara Povoas, Content and SEO Manager at iProspect Portugal:  “We observed a huge increase in shopping, not only for younger audiences but also for older ones, which is new. I think that users are getting more demanding and more informed — if you have a lot of offers, you need to make smart decisions. So people are looking for more. The reviews, opinions, video demonstrations, and price comparisons are getting more popular as people are doing these decision-making searches in order to make a purchase.” Read Povoas on fluctuating stocks, hälsa and cosmetics trends, and client communication.

Luke Carthy, eCommerce SEO & CRO Consultant: “What I’m seeing across my consumer-based clients is that Average Order Value is up, but the number of transactions is probably similar or falling. What I mean by that is they’re spending more per transaction. Rather than someone going to a clothing retailer, maybe once a month or once every couple of weeks, depending on what their previous shopping habits were, they will shop less frequently. And when they shop, they’ll spend more money. I think that happens for a couple of reasons: One is to mitigate the delivery fees and, secondly, to try and get to thresholds to claim rewards, whatever those might be.” Read Carthy on buy-in, shifting strategies, and B2B clients.

Jen Cornwell, Senior Director of Digital Strategy at Ignite Visibility: “The way people shop has changed, as they had converted to online and are now back to this hybrid style again. I think it’s all about expectation setting: Can we ever get back to those traffic levels or those conversion levels online again? What are some creative ways that we can go about if we think that’s the case? User behavior has taken a big shift.

For instance, we had an electronics client who sold computers, both online and brick-and-mortar. We started to see a shift at the beginning of 2022 as they had more foot traffic to their stores – which they’re happy about, but they do not see as many purchases online anymore. Even in the instances where there isn’t a brick-and-mortar component or the product is only available online, the opportunity for somebody to go and buy it in person just pulls them away from coming to the Internet as much as they used to.” Read Cornwell on video content, white goods, and creative page optimization.

Get Creative With Product Reviews, Long-Tail Keywords & Specificity, As Google Algorithm Updates Intensify

James Euinton, Account Director at The SEO Works: “Over the years, as Google improves its handling of language, it’s been more important to focus on the more specific, longer-tail phrases. Sometimes this may mean catering to specific questions and keywords that fall outside standard products and category pages. It’s important that we tailor additional content to these to target the customer at different points in the journey or funnel.” Read Euinton on moving the needle fast, Core Web Vitals, and business contexts.

Radu Marcusu, CEO at Upswing: “The biggest challenge this year was for marketing managers to explain the drops in the market and how to go about it. That’s why I would say it was more about us being proactive in communicating these shifts to our clients. They needed support in understanding the overall market trends and that it was a general change in demand – and, of course, in adapting to it. That also meant new tactics or focusing on specific actions. For instance, if Google now recommends refined searches, we make sure our clients have filters or categories targeting those searches. We also focus on having the right content to answer those searches. Or keep their Google My Business profiles optimized. In a nutshell, we were proactive in adapting strategies, budgets, and also specific actions implying Google changes.” Read Marcusu on differentiating through pitching, video searches, and developing internal tools.

Eli Schwartz, Growth Advisor and SEO Strategic Consultant: “Google and other search engines use deep learning to improve search results for their users continuously. This past year, I have noticed that local results are triggered more often when Google detects a local intent. At the same time, on results where there should not have been local intent, I have seen the local results disappear.”

Forecasts, SEO ROI & Data-Led Decisions Should Be At The Forefront For Ecommerce Businesses

Marc Swann, Director of Search at Glass Digital: “​​There’s no doubt that retailers are feeling the pinch as consumers tighten their belts, and this presents risks for most marketing agencies when it comes to justifying the value of their services. SEO is a channel that is often more at risk when times are hard, and marketing budgets are scrutinized. SEO performance can ultimately be maintained in the short and even medium term without a recurring spend associated with it, unlike something like paid search where once ad spend stops, performance disappears. So certainly, justifying expenditure in SEO is something that we have seen requested more and not seeing it as a luxury in harder times. Ultimately, those that are able to fulfill their SEO strategies through the hard times will be in much stronger positions when the economy eventually turns positive.” Read Swan on multi-lingual sites, sports retailers, and “luxury” channels.

Steve Walker, Technical Director at Journey Further: “Measuring ROI has always been important, but it’s no longer a nice-to-have. Measuring ROI is essential. This is why performance monitoring tools like SEOmonitor are critical to your agency. The amount of in-house teams has also increased dramatically over the past few months. This is a great thing for the SEO industry and a testament to SEO’s importance in digital marketing – but it fundamentally changes how agencies need to operate. We’re no longer just additional resources doing basic SEO activity. We need to act in a similar way to a business consultancy and provide strategic-level support.” Read Walker on new user journeys, measuring impact, and funnel optimization.

Rank Tracker’s Strategy view on SEOmonitor.com, December 202215 Ecommerce SEO Experts Reveal Their Top Insights For A Successful 2023

Ben Austin, Founder & CEO at Absolute Digital Media: “We utilize forecasting for both pitching and upselling to ecommerce clients to showcase our understanding of the industry they compete in and the business. By doing so, we can more effectively dictate what is required to drive continuous growth to the business whilst highlighting the ongoing value our innovative SEO strategies provide. In addition to providing a basic forecast of the brand’s current market position, we supply further insight into the wider business benefits such as returning customers, revenue, and ROI.” Read Austin on business strategies, performing verticals in ecommerce, and dynamic URLs.

Charlie Norledge, Head of SEO Performance at Impression: “The pitches are much more competitive now because there are probably fewer clients going to market as things started to slow down a bit. We’ve had to make sure that we include innovative tactics in there. Like talking about how to utilize social media trends in organic when we talk about tech SEO, not just putting a list of fixes, making sure we have priority behind things and just giving them as much detail as possible.

Forecasting is another important piece. When we go to a competitive pitch, forecasting is, I’d say, required. If we didn’t do it, we could miss out. We were in pitches against other agencies, and because we had forecasts in place, we ended up winning the work.” Read Norledge on GPT-3 efficiency, reporting, and client expectations.

Kevin Gibbons, Founder and CEO at Re:signal: “For us, it’s important to have strong communication with our clients about where the priorities are and make sure that we know not just where the search demand is, but also the supply. Knowing what clients are focusing on – both in terms of seasonality and where the priorities could be and could be shifting because of those issues – helps us re-address what we’re doing.

I think everyone’s just probably a bit more price-conscious and cautious right now in terms of what they’re doing. So, again, that’s why ecommerce is such a strong sector for us. For the reason that you can track organic revenue performance. Everyone wants to make sure they’re maximizing their ROI.” Read Gibbons on internationalization and their ASICS success story.

15 Ecommerce SEO Experts Reveal Their Top Insights For A Successful 2023SEO Forecast by SEOmonitor, December 202215 Ecommerce SEO Experts Reveal Their Top Insights For A Successful 2023

Leverage Integrated Campaigns To Build More Growth Opportunities

It’s not just about one channel or one tactic, but ecommerce digital experts are looking more and more into how they can optimize the full user experience, coordinate PR and SEO efforts, and make sense of the whole industry landscape and where the opportunity lies:

Petar Jovetic, Organic Director at Impression: “Everything we do has to show value and be targeted. We’re baking innovation more and more into our proposition. It’s been quite compelling to leverage AI to handle higher workloads and then do it more efficiently. One other thing I’m keen to explore is using our CRO department, especially at the bottom of the funnel where every user counts, to grow acquisition strategically with more A/B testing, multivariate testing, etc. We’re looking into how CRO and SEO can complement each other more. I think that is really appealing in the current economic climate. So we’re not just throwing additional users but nurturing them through the funnel to conversion.” Read Jovetic on SEO maturity frameworks and the State of Retail.

Charlie Clark, Account Director & Founder at Minty Digital: “I noticed more clients are looking to build their brand through digital PR, and we build their brand name rather than just focus on sales. Some of the bigger companies we work with used to allocate a separate budget to SEO, and that used to be the entire thing. Now they’re allocating separate budgets within their departments, one for SEO and one for PR. They’ll have their traditional PR, the standard press releases, but then they’ll also be tying in the digital aspect to that, which is something that’s been quite interesting to know.” Read Clark on entering new markets and campaign KPIs.

Heemesh Vara, Head of SEO at Semetrical: “Our keyword research process focuses on exploring the whole industry. That’s something different from other agencies. Where they might take a category-by-category approach and do it month by month, we do it the other way around. It’s a lot of work for us at the beginning, but it does provide the client and us with a complete picture of their entire industry. For example, we worked with a vintage möbel client with multiple types of products and categories, from sofas, stools, chairs, side tables, etc. So we had to research the entire industry all at once. And this is one of our unique selling propositions that we always put in the proposal as well.” Read Vara on SEO data analysis and baselines, stakeholder management, and securing budgets.

In the end, as our 15 interviews have shown, both ecommerce clients and markets continue to shift, so it’s critical to showcase sustainable results.

With all these challenges SEO experts face in mind, we continue to develop SEOmonitor so it helps you:

  • Prove the value of SEO with a forecast solution that allows you to connect desired ranking targets to non-brand organic traffic growth potential.
  • Bring session, conversions, and revenue data back into keywords with our solution to the (not provided), so you know what the performing keywords are.
  • Keep track of demand with daily ranks for desktop and mobile as standard, search volumes and year-over-year trends across the platform, and automatic seasonality alerts.
  • And so much more.

window.addEventListener( 'load', function() {
setTimeout(function(){striggerEvent( 'load2'); }, 2000);
});

window.addEventListener( 'load2', function() {

if( sopp != 'yes' && addtl_consent != '1~' && !ss_u ){

!funktion(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0′;
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(fönster,dokument,'script',
'https://connect.facebook.net/en_US/fbevents.js');

if( typ av sopp !== “odefinierad” && sopp === 'ja' ){
fbq('dataProcessingOptions', ['LDU'], 1, 1000);
}annan{
fbq('dataProcessingOptions', []);
}

fbq('init', '1321385257908563');

fbq('track', 'PageView');

fbq('trackSingle', '1321385257908563', 'ViewContent', {
content_name: ‘ecommerce-seo-expert-insights-seomonitor-spcs’,
content_category: 'e-handel seo seo-strategi sponsrat inlägg'
});
}
});

Källlänk

Fortsätt läsa

MISSA INTE NÅGRA VIKTIGA NYHETER!
Prenumerera på vårt nyhetsbrev
Vi lovar att inte spamma dig. Avsluta prenumerationen när som helst.
Ogiltig e-postadress

Trendigt

sv_SESvenska