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Going Digital: 7 Doable Steps for Businesses

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going-digital:-7-doable-steps-for-businesses

Gone are the days when going digital is just a nicety or an add-on for your businesses. With the pandemic going on, it has significantly affected everyone, including our lives and businesses.

As of January 2021, there are 4 billion active internet users worldwide. People go online to stay connected during the pandemic. With the lockdown restrictions enforced around the globe, the majority of businesses were faced with the urgency to put more online efforts as well.

As businesses acknowledge the urgent need for digital transformation, the majority of them do not know where to start. In a survey conducted by Jabil, 90% percent of companies of all sizes in the world are faced with almost the same hurdles to digital transformation. These drawbacks include:

  • The lack of expertise to spearhead digital approaches or plans
  • Come up with an overall, company-wide digital strategy
  • Employees or the organization push back against change, especially with the process involved in digital transformation
  • Limited budget to build a digital transformation strategy
  1. Why you should go digital now
  2. What steps you can take for going digital
  3. Nyckel takeaway

Why You Should Go Digital Now

While the above data show that we all face the same challenges, this shouldn’t hold you back to be receptive to change. As a business owner, these drawbacks must enable you to come up with doable steps or actions for your organization.

As mentioned, people are now online to look for information, stay in touch, and for amusement or enjoyment.

Apparently, the e-commerce industry had significant growth in 2020. Both the apparel retail and grocery retail industry were able to grow their digital migration by 40% and 100%.

Some industries that have adapted to digital transformation prior to the pandemic are reaping the rewards of increased customer revenue and market share.

Forbes has come up with a list of industries that thrived during the pandemic, including cleaning services, grocery stores, delivery services, kondition equipment companies, tutoring services, and many others.

Companies that are active on their social media showed improved customer engagement as well. These companies focused on “people-brand connections.”

But how do these businesses thrive in their customer engagement? They understood the value of real-time customer service, well-thought-out, and relevant actionable online content, and the seamless omnichannel customer experience.

Other businesses that use the right digital tools to accommodate their employees to work from home improved their employee morale. In addition, businesses with platform-based business models have cut down their office-based costs as well.

Vår SEO hackare agency is one of the few tech companies that have adapted to the digital transformation well. For 11 years, we have equipped ourselves for what’s to come.

All the challenges our SEO-byrå faced have helped us become more resilient over time. From the way we do business with our clients to Google’s innumerable algorithm updates, the emergence of more digital marketing forms, and the use of team collaboration tools with our ever-reliant team, we will continue to thrive as time progresses.

What Steps You Can Take for Going Digital

Change does not happen without resistance and inconvenience. When you come up with new ideas and present them to your team, either you won’t get any response from them OR nobody will dare act on them.

And this behavior is common among many employees. The fear of the unknown is real to most of us. Yet, this shouldn’t discourage you to keep up with digital migration. Here, we came up with 4 actionable steps you can take to go digital with less resistance:

Set a company-wide digital transformation strategy goal

Be consistent and transparent with your team. Explain to them that going digital is vital to the growth of your business. Begin with a clear vision of why you need to digitally transform, a set of goals you need to reach, and involve your whole team with their specific roles and purposes.

Your journey to going digital shouldn’t end with one team or department alone. If you want your business to be resilient over unprecedented situations, your team needs to work toward a common goal. In other words, your common goal should be to meet the needs of your clients or customers.

Find a talent with technology expertise to help you with your digital journey

Most businesses aren’t tech-savvy. The process of digital transformation poses many technical challenges. That’s why you need the right people on board.

Hire talented individuals with relevant experience, and train your team to become digitally literate. Our SEO agency has built an internal onboarding system that will indoctrinate our new hires and provide them with all the information they need for their work.

Stay ahead of the game by helping your team build the skills they need to thrive and to be tech-savvy. Most of the time our different teams work together to get to our client’s goal. More often than not, when our different teams collaborate, we get exponential results.

Find free online tools and platforms that can provide convenience and options to customers

As more people shop and look for information online via their smartphones, your business must be adaptable to where your customers spend their time in.

Spend time doing your homework by looking for free online tools and platforms that can make your and your team’s work easier. Fortunately, there are tons of technologies out there that don’t require codes for use and are beginner-friendly.

SEO Hacker Best SEO Tools 2021

Vår SEO Hacker team uses different tools to meet our and our partners’ goals. We also make use of FREE tools for our digital marketing that is user-friendly as well.

Set a realistic budget for your digital transformation journey

There is no one size fits all budget when it comes to digital migration because businesses have different sizes, too. If you limit your business’ digitalization because of your budget, you are also limiting your business’ growth.

As you go along your digital transformation journey, financial constraints are unavoidable. However, do not let these budgetary constraints put your company at risk. Use your existing budget as your benchmark to see how short or how much time you need for your business to be fully digitized.

Nyckel takeaway

As business owners, it’s a challenge to leave our comfort zones and adapt to changes. This is true especially if we are used to the business model and strategies that we’re accustomed to and have provided us with promising results.

However, we need to keep in mind that our businesses exist and thrive not because of our product, but because of our customers. We can’t expect our customers’ behavior to remain unchanged. A crisis can only speed up the pace of people’s behavioral changes which entails their consumption patterns too. A crisis where people are required to stay at home for a while calls for businesses to go digital.

Källa: https://seo-hacker.com/

SEO

Länkar har mindre inverkan idag än tidigare

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Links Have Less Impact Today Than In The Past

I en Google SEO office hours video, a Googler answered a question about backlinks and rankings and offered the interesting fact that backlinks have less impact as a ranking signal than it used to in the past.

Backlinks Ranking Signal

Länkar and anchor text signals made Google a better search engine than the competition when it was first introduced.

SEO used to primarily be about optimizing titles, headings, and content with keywords.

After Google became important it was realized that länkar were the key to better rankings.

Whole industries rose to service the need for länkar, such as web directories and link selling brokers.

Olika länkbygge techniques also came to be such as reciprocal linking, comment spam, forum spam and so on.

Google largely lost the war against link spam. The turning point was 2012 with the introduction of the Penguin algorithm, as well as other updates to Google’s infrastructure (Hummingbird) which allowed Google to do increasingly massive amounts of link related ranking functions.

Today we are at a point where Google is able to rank länkar in such a way that low quality länkar are discarded.

Länkar continue to be an important ranking factor but it has been a mystery as to how much impact länkar have today.

John Mueller speculated recently den där länkar may begin playing a decreasing role in ranking, saying:

“…it’s something where I imagine, over time, the weight on the länkar at some point will drop off a little bit as we can figure out a little bit better how the content fits in within the context of the whole web.”

Backlinks Have Less Impact Today

It is interesting to hear a Googler say that links have less impact today because it was understood that the reduction in importance was something in the future.

But perhaps the key point to keep in mind is that the strength of the link signal is being compared to when Google first started.

The remark about links came about from a question about why Google still uses backlinks and if link building campaigns are not allowed.

This is the question:

“Why does Google keep using backlinks as a ranking factor if link building campaigns are not allowed?

Why can’t Google find other ranking factors that can’t be easily manipulated like backlinks?”

Google’s answer:

“There are several things to unpack here.

First, backlinks as a signal has a lot less significant impact compared to when Google Search first started out many years ago.

We have robust ranking signals, hundreds of them, to make sure that we are able to rank the most relevant and useful results for all queries.”

That is definitely true, links have a lot less impact today than when Google first started, mainly because less kinds of links (like directory links, paid links) have the ability to impact search rankings.

It’s unclear if the Googler was making a reference to more than just the kinds of links that still have an impact.

The Googler continued:

“Second, full link building campaigns, which are essentially link spam according to our spam policy.

We have many algorithms capable of detecting unnatural links at scale and nullify them.

This means that spammers or SEOs spending money on links truly have no way of knowing if the money they spent on link building is actually worth it or not, since it’s really likely that they’re just wasting money building all these spammy links and they were already nullified by our systems as soon as we see them.”

Links and Site Promotion Are Still Important

Links have a function that goes beyond just ranking. Google discovers webpages through links.

Google’s own documentation not only cites links as how Google discovers web pages, it encourages publishers to promote their sites.

The documentation says:

“Google also finds pages through links from other pages. Learn how to encourage people to discover your site by Promoting your site.

…Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually beneficial. Hot topics in your niche or community could spark additional ideas for content or building a good community resource.”

The quantity of links pointing to a site still indicates how important a site is.

The linking patterns that are created from natural links helps Google to understand what a site is about as well through the resulting link graph.

Follow Up Questions

The Googlers statements seem to require follow up questions.

  • Did the Googler mean that links that Google uses for ranking have less impact than in the past?
  • What about link building campaigns that are centered on telling others about a site and asking for a link, are those considered spam?
  • When the Googler referenced “link building campaigns” were they talking about campaigns to pay for guest posts or link insertions into existing articles?

The answers given are good starting points but this new format for the Google office hours is not conducted live.

That means there is no way to ask follow up questions, which makes some of the answers less useful.

Citat

Utvald bild av Shutterstock/Asier Romero

Listen to the Google Office Hours at the 6:08 minute mark



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