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Google bryr sig inte om AI-innehåll. Här är varför.


Google bryr sig inte om AI-innehåll. Här är varför.

This seemed to come as a bit of a shock to some, but I think there are three reasons why it makes total sense.

Reason 1. Google can deal with an influx of bad content—if it has to

If you’ve ever been asked what you think of someone’s website, you’ll know just how low most people’s bar is when it comes to content quality. They order a few dozen articles from Fiverr and expect you (and Google) to be impressed. 

The impact of AI will lower the cost of this type of content. Folks no longer need to pay $5 a pop for cheap, low-quality content because they can write it for free with AI content tools.

Here’s an example of the type of content I’m talking about:

Exempel på innehåll av låg kvalitet

It’s readable and well constructed, but the content itself is just fluff. You can tell immediately that it’s words for the sake of words and that the author has never touched this product. They certainly don’t have any unique insights or genuine opinions about it.

Given that you can create “similar quality” content with AI tools, you may assume there’ll be a sudden and massive influx of low-quality content for Google to deal with.

Here are my two cents on this:

  1. I don’t think it’ll be as bad as many people think – Your mom isn’t going to suddenly start a content site just because AI tools can now do the heavy lifting. It’ll mostly be folks already in the industry using AI tools. So while there will definitely be more content being created, I don’t think it’ll be a crazy amount more.
  2. Even if I’m wrong, Google’s systems will deal with it If your site is full of low-quality content, AI or not, Google will just lower your crawl budget to save resources. Remember, ChatGPT isn’t the first AI tool. People have been creating content with other tools like GPT2 for years, and Google has coped just fine so far. 

Long story short, the search engine’s flood defense systems are robust enough to deal with the increased junk that AI throws their way.

Reason 2. Google already knows how to surface good content and bury the bad—however it was created

Google has many search algorithms working behind the scenes to rank the best results for its users. Are they perfect? No. But I think we can all agree they do a good job on the whole. 

For example, there are 717 million results for “lump on neck”—yet none of the top ones are from your average Joe. They’re all written by doctors and published on the sites of respected health brands. In other words, they have E-E-A-T.

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Topprankade resultat för "klump på halsen"

Of course, E-E-A-T isn’t a direct ranking factor, so let’s look at a couple of known direct ranking factors and discuss a couple of reasons why, on the whole, AI content won’t flummox them.


People link to content for all kinds of reasons, but I think these are the two most common:

  1. They already know and trust the author or brand.
  2. The content is the source of a unique idea or statistic.

Given that it takes years to earn trust in an industry (even if you only publicera high-quality content), it’s not going to happen if you only publish low-end AI content.

As for content that says something unique, take a look at these “unique” link building tactics ChatGPT came up with:

ChatGPT's "unique" link building tactics

If you thought you heard about these 20 years ago, you’d be right. They’re not unique ideas at all. You’re going to have to come up with these on your own.

Helpful content system

Google’s helpful content system aims to boost the performance of content that gives visitors a satisfying experience while demoting content that doesn’t.

Here’s how Google says it works in a nutshell:

The system generates a site-wide signal that we consider among many other signals for ranking web pages. Our systems automatically identify content that seems to have little value, low-added value or is otherwise not particularly helpful to those doing searches.

Given that AI tools are trained on existing content, it’s basically impossible for them to “add value.” They can only summarize and rework ideas that are already out there (or that you give them).

Google also states that this is a sitewide signal. This means it should still negatively impact those who think, “Meh. I’ll just publish a load of AI content, see what sticks, then improve it.” 

Reason 3. Google knows that AI can help people create better content

Google couldn’t be any clearer about this. Its documentation includes an entire section about how automation can help create helpful content. 

Here’s an excerpt: 

Not all use of automation, including AI generation, is spam. […] AI has the ability to power new levels of expression and creativity, and to serve as a critical tool to help people create great content for the web.

If you’re wondering how, let me share three examples.

AI can make your content interactive

Let’s say you wanted to rank in the U.K. for “UK tax brackets.” If we look at the top results, they’re all about the same. They list tax brackets and explain how to determine which one you’re in.

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Exempel på toppresultat för "Storbritannien skatteklasser"

This is useful information, but you’ll struggle to calculate your personal tax liability in your head. You need a calculator, and it would probably be helpful if it was embedded right there in the post.

Before AI, unless you knew how to code, you’d have to hire a developer to do this for you. But now, with ChatGPT (and presumably other upcoming AI tools, like Google’s Bard), all you have to do is ask:

Be ChatGPT att koda en inkomstskattekalkylator

Here’s the output: 

Resultaten av ChatGPT-prompten

Using the free Code Snippets plugin for WordPress, I managed to embed this interactive calculator in a post without any coding knowledge whatsoever. You can view a live working demo här.


The calculator doesn’t account for the tapered annual allowance that (currently) applies to income over £240K in the U.K. But you could probably get ChatGPT to add this with a few extra prompts.

AI can proofread stuff

Last year, we tested the quality of freelance writers based on their rates. The cheapest charged just $0.02 per word.

If we take a part of their content and ask ChatGPT to proofread it, it makes minor improvements for clarity:

ChatGPT korrekturläsning av innehåll

I’ve found this super helpful for improving spelling and grammatical issues in my drafts. Here it is correcting all of my typos and even capitalizing acronyms without me having to lift a finger:

ChatGPT korrekturläsning av innehåll

AI can explain things better (and faster) than you

Here’s what happened when I asked ChatGPT to explain and name a budgeting hack:

ChatGPT förklarar begreppen kortfattat

I don’t know about you, but I think it explained my admittedly lame (and somewhat unrealistic in this economic climate) “hack” pretty well. Sure, the name isn’t that great, but we can always ask ChatGPT for some other ideas: 

ChatGPT's alternative names for my budgeting hack

"Round Up Retreat” seems pretty catchy to me.


Does this mean you won’t see bad AI content ranking?

No. Bad AI content will rank for some keywords, just as low-quality content written by humans does. Here are two reasons why.

Google isn’t perfect

I’m sure some of you rolled your eyes when I mentioned backlinks and “helpful content.” After all, you can always buy backlinks (although we don’t recommend it), and there are plenty of sites with unhelpful content still thriving.

This is, in part, because Google’s algorithms aren’t perfect.

You can think of Google Search as one of those toys with holes that only let through specific shapes. They work, but if you spend some time twisting and turning the shapes (or grab a hammer), you can often force the wrong ones through.

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Ohjälpsamt innehåll rankas fortfarande om du försöker tillräckligt hårt

Just like these toys, Google’s algorithms aren’t going to catch all low-quality content—AI or not.

Google can only rank good content if it exists

Google’s algorithms are designed to surface the best results, but you’d be forgiven for thinking otherwise based on some SERPs. 

For example, here’s the top result for “best headphones for big heads”:

Exempel på ett sökresultat av låg kvalitet

You can see that it’s bog-standard affiliate content. Lots of words, no unique insights, and stock images. In other words, the level of quality that AI tools could easily write. 

So how can this possibly be the best result for the topic?

I think the answer is simple. The topic just isn’t lucrative enough to incentivize meaningful competition. 

For example, the top-ranking page only gets an estimated 430 monthly search visits:

Uppskattad månatlig trafik till den högst rankade sidan för "bästa hörlurar för stora huvuden"

Let’s be (very) generous and assume that:

  • Each recommended pair of headphones costs $200 on average.
  • 10% of visits lead to purchases.
  • The site gets 3% commissions from Amazon.

Do the math: $200 * 43 (10% of 430 visits) * 3% = $258/month.

This isn’t bad, but I still doubt anyone would be willing to buy and test dozens of $200 headphones to create exceptional content for this keyword. This creates a void of truly useful results for Google to choose from and a low bar for the “best” result.

In fact, ChatGPT could probably create content as good as the current top result. 

Slutgiltiga tankar

Marie Haynes summarizes Google’s stance on AI content well in this tweet:

Google’s taking this stance because it knows AI tools are like power tools. If you’re a carpenter, they’ll help you get the shelves up faster and with a better finish. If not, they’ll just help you botch the job faster—and take one of your fingers in the process. 

But while some SEOs will lose a metaphorical finger (or two) by jumping knee-deep into AI content, others will make it work. Google’s algorithms are good, not perfect. So expect to see a few articles on shoddy AI content sites ranking like crazy and making bank. 

Inevitably, though, these sites will tank. Not because they published AI content, but because they published low-quality content that never deserved to rank anyway.

Got questions? Disagree with me? Ping me på Twitter.


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TikTok Dominates Short-Form Content, Instagram Reels Not Far Behind


TikTok Dominates Short-Form Content, Instagram Reels Not Far Behind

Three platforms dominate short-form video content: TikTok, Instagram Reels, and YouTube Shorts.

A recent study conducted by Social Insider dives into the performance stats of these platforms, analyzing key metrics to determine which comes out on top.

In this article, we’ll examine these key insights:

  • TikTok holds the crown for the most engagement.
  • Comments pour in twice as much on TikTok as on Instagram Reels and YouTube Shorts.
  • Brands post twice as much content on TikTok as on Instagram Reels and YouTube Shorts.
  • Instagram Reels leads the highest watch rate, while YouTube Shorts lags.
  • Each platform’s algorithm plays a role in how content performs.
  • Each platform caters to specific audiences and marketing objectives.

Keep reading as we unpack these findings and explore what they mean for users and marketers alike.

TikTok Reigns Supreme In Engagement

TikTok, widely recognized as the forerunner of the short-form video trend, claims the engagement rate crown.

The study finds TikTok outperforms Instagram Reels and YouTube Shorts in interaction, scoring double the comments of its competitors.

“From an engagement rate perspective, in this TikTok vs. Reels vs. Shorts performance comparison, TikTok sets itself apart as the undisputable winner,” the study notes.

The study compares engagement rates, revealing that YouTube Shorts averages around 3.80%, Reels hits an average of 4.36%, and TikTok boasts a significantly higher rate of 5.53%.

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The Power Of TikTok’s Virality

TikTok’s success is partly due to users’ ability to harness viral trends, enabling explosive follower growth.

The study mentions that a social media strategy focusing on authenticity and humanized approaches can lead to rapid success.

Brands post twice as much content on TikTok as they do on Reels and Shorts, further emphasizing TikTok’s dominance in this space.

Reels & Shorts: Not To Be Overlooked

While TikTok may lead in engagement and content volume, Instagram’s Reels and YouTube’s Shorts have their strengths.

Reels, for instance, records the highest watch rate among the three platforms.

This could be credited to Instagram’s follower-based model, with Reels serving as a potent content type for brands with a large audience.

On the other hand, YouTube Shorts functions more as a discovery tool.

Most Shorts’ views originate from the homepage. From there, YouTube starts recommending long-form content.

This recommendation system can increase a channel’s subscribers, views, and traction on long-form videos.

A Multifaceted Approach for Marketers

Given each platform’s different strengths and audiences, the study suggests a diversified approach for brands.

“Using TikTok, Reels, and Shorts complementarily and creating unique content for each, aligned with the individual’s platform audience and design, is the best approach marketers and brands alike could have,” the study concludes.

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Ultimately, TikTok leads in engagement and content volume, Instagram’s Reels has the highest watch rate, and YouTube’s Shorts is the most effective discovery tool.

Each platform has a unique role in the short-form video landscape. The key for brands and marketers is understanding these roles and crafting strategies around them.

Utvald bild genererad av författaren med Midjourney. 


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20+ bloggverktyg för att förbättra ditt arbetsflöde


20+ bloggverktyg för att förbättra ditt arbetsflöde

If you want to make the most of your time blogging, choose the right tools because they’ll save you a lot of money and effort.

But there are a lot of tools out there—and not all of them are worth it.

Well, I’ve been blogging for over a decade and have used hundreds of tools in that time. To help you sort the wheat from the chaff, I’ll list all the tools I’ve used to grow several blogs to a six-figure income—and what each of them is useful for.

My 10 favorite blogging tools and what they’re good for

Just want the best blogging tool stack? Here are my 10 most-used tools for blogging:

  1. WordPress – Best content management system (CMS) to manage your blog.
  2. Google Docs Best word document editor to collaborate with your team.
  3. Wordable Easily upload your articles from Google Docs to WordPress with one click.
  4. Ahrefs Best all-around SEO tool for ranking high on Google.
  5. Notion Best task management and content planning software.
  6. Google Search Console Best tool for making informed SEO decisions.
  7. Canva Best graphic creation tool.
  8. Snagit Best screenshot capture and editing tool.
  9. Loom Best screen recording tool.
  10. ConvertKit Best email marketing software.

Want more? Keep reading.

Writing, editing, and publishing tools

Let’s kick things off with a list of tools you can use to research, write, edit, and publicera your blog posts.


Instrumentpanel för WordPress-inlägg

What it is: A content management system (CMS) to build your website and publish blog posts.

Why I love it: It is the most robust, SEO-friendly CMS on the market. Because it’s open source and so popular, you can do almost anything with WordPress with the right plugins or a good web developer. I’ve been using it since I started my first blog at 15. It’s not the easiest blogging tool for beginners, but it’s much more powerful than “beginner-friendly” website editors like Wix or Squarespace once you learn how to use it.

Price: Free.

Google Docs

Google Docs startskärm

What it is: A document editor.

Why I love it: Google Docs is an easy-to-use free document editor that makes collaborating with writers and editors a breeze. I’ve been using it to write my blog articles for over 10 years. It just works.

Price: Free.


Ordbar hemsida

What it does: Uploads articles from Google Docs to WordPress in one click.

Why I love it: Google Docs has hidden code that’s brought over when you copy-paste content to WordPress. Wordable fixes that by uploading the document to WordPress while keeping the formatting but removing the extra code. It also cleans up and optimizes your images.

Price: Free up to five exports per month (then $50/month). 

CoSchedule Headline Studio

CoSchedule Headline Studio-verktyg

What it does: Scores your headlines clickability and SEO.

Why I love it: It helps me write killer headlines—which is important for both clickability and SEO. Better headlines mean more clicks in the SERPs which, in turn, can help your content rank higher on Google. The tool gives you ideas of power words and uncommon words to use to make your headline more interesting, and its AI can write and suggest headlines for you.

Price: Free ($19/month or $99/year for premium).


Grammatik i aktion

What it does: Makes suggestions to improve your writing and fixes grammar and spelling mistakes.

Why I love it: Sometimes when you’re in the flow of writing, the words just pour out of you—and you don’t want to interrupt that flow by fixing typos or grammar mistakes. I use Grammarly post-draft to fix my mistakes after the bulk of the article is finished. It’s also compatible with Google Docs and WordPress if you get the Grammarly browser plugin, which is nice.

Price: Free. 


ChatGPT's svar på "Vilka är de bästa verktygen för att hjälpa en blogg växa?"

What it is: An AI chatbot.

Why I love it: I use ChatGPT for researching and outlining a lot of my content. It can help you identify topics or ideas you didn’t think about in your initial content outline. I have also started playing with it to improve my content and my life in general, such as using it to help me come up with road trip itineraries for specific needs—like finding the best routes based on weather and areas with free camping—then turn that trip into a blog post and social media videos.

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Price: Free ($20/month for premium access).

Hemingway App

Hemingway App förklaring

What it is: A text editor that grades your writing using the Flesch-Kincaid Grade Level.

Why I love it: As someone who performs and writes about fairly complex SEO tasks on a near-daily basis, it can be hard to know if my writing is easy to understand for the complete beginner. While the Hemingway App won’t necessarily help me break down these complex tasks, it will tell me if my writing is overly complex from a readability standpoint. If it is, I can simplify things more so that nearly anyone can read it. It’s up to me to make sure it still makes sense, though.

Price: Free.

Content organization and planning tools

Next up, let’s look at tools to help you create a content calendar and keep your content organized.


Begreppet målplanering instrumentpanel

What it is: A productivity software.

Why I love it: Notion is one of the coolest software I’ve ever used. You can customize it to do almost anything: manage your to-do list, plan a content calendar, collaborate with your team, and much more. I use it to keep track of my projects and goals (both personal and business), plan out my content, journal, take notes about new things I’m learning, and more. I use Thomas Frank’s Ultimate Brain template, which has a steep learning curve but totally transformed how I plan my life and business.

Price: Free (premium plans start at $8/month).


Slaka kanaler för att hålla kontakten med andra bloggare

What it is: A messaging app.

Why I love it: I used to use Slack to stay in touch with my team. However, now that I use Notion, we mostly just communicate via that app. Now, I use Slack to join communities with other bloggers and content marketers and keep in touch with masterminds I’ve met over the years. Check out some of these Slack communities for SEOs.

Price: Free (premium plans start at $7.25/month).

Google Analytics

Google Analytics instrumentpanel

What it is: An analytics dashboard for your website.

Why I love it: Seeing analytics data (e.g., what pages people are visiting on your site, how long they’re staying on your site, and where that traffic came from) is important to make informed decisions about what types of content to produce och where to promote your content. I check the analytics at least once a week to see which pages are performing best.

Price: Free. 

Google Trender

Google Trends resultat för "camping"

What it does: Shows search trends for topics over time.

Why I love it: It’s super useful for finding trending and breakout topics. For example, I was recently looking for new topics for my camping website and found that searches for “lake berryessa camping” have risen 70% in the last 12 months.

Price: Free. 

Search engine optimization and blogging are two peas in a pod. If you want to grow your blog organically, you need to learn SEO. Here are a few tools to help you rank higher on Google:


Ahrefs' Rapport om innehållsgap

What it is: An all-in-one SEO tool suite.

Why I love it: I use Ahrefs for a lot of things. For me, it’s been most useful for sökordsforskning och finding backlink opportunities. My most-used feature of Ahrefs is the Content Gap report within the Site Explorer tool, as shown in the screenshot above. I like to spy on my competitors’ keywords to see what they’re ranking for that I’m not. Of course, that’s just scratching the surface of what Ahrefs can do.

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Price: $99+ per month (free tools available).


SurferSEO Google Doc-integration

What it is: A software that analyzes current Google search results to score your content based on how well optimized it is compared to competing results.

Why I love it: I use SurferSEO to help me outline my content in a way that is more likely to rank well on Google. It has a content editor with a content score system that goes from 0 to 100 to grade how well optimized your content is for a given keyword (100 being the most well-optimized article). It also has a Chrome-tillägg that lets you use it in combination with Google Docs.

Price: $49+/month (depending on tier).

Yoast SEO

Yoast SEO förhandsgranskning av sökmotor för skrivbordet

What it is: A WordPress plugin that helps you better optimize your pages for search engines.

Why I love it: Yoast makes it easy to set your page’s meta tags, add robots.txt och sitemap files to help Google more easily crawl your site, and quickly see what pages aren’t optimized for search.

Price: Free ($99/year for premium).

Google Search Console

Översikt över prestanda för Google Search Console

What it is: A tool to monitor and troubleshoot your website’s appearance in search results.

Why I love it: I use Google Search Console to help me find pages that are losing traction on the SERPs over time. Just go to the “Performance” report; then for the date, compare the last three months to the previous three months (or longer). Anything that’s dropped in traffic should be considered for a content refresh. I also use it to keep tabs on my site’s performance in general and see if it has any issues like not passing Kärnwebben Vitals.

Price: Free.


AnswerThePublic resultat för "kaffe"

What it is: A software that finds common questions people ask on Google that are relevant to a given search query.

Why I love it: I use ATP to ensure I’m addressing all the common frequently asked questions people have around a given topic when I’m writing an article. It also helps me to show up as the answer for People Also Ask questions on Google.

Price: Free (premium plans start at $9 per month).

To The Web Title Tag Preview Tool

Till The Web's förhandsgranskningsverktyg för titeltagg och metabeskrivning

What it is: A tool to see at a glance if your meta title and description are too short, too long, or just right.

Why I love it: I use it to make sure my title tags won’t be truncated (cut off) in the Google search results. If your title tag is too long (or too short), you can see it with this tool and adjust it accordingly.

Price: Free.

Marketing automation and lead magnet tools

Let’s face it—there are only 24 hours in a day. You don’t want to waste your time manually sharing every blog post on social media or sending individual emails, do you? These tools will automate some of those time-consuming tasks for you.


Exempel på ett inlägg som schemaläggs med hjälp av buffert

What it is: A social media scheduling tool.

Why I love it: Posting the same thing to four different social media channels is both a pain and a waste of time. Buffer makes it so that I can push updates across channels from one dashboard and see how they’re performing without logging in and posting from each channel separately. I also hired a freelancer and trained her to schedule all my blog posts to all my channels on Buffer for a double-whammy of time-saving awesomeness.

Price: Free (premium plans start at $6/month per channel).


ConvertKit e-sändningsexempel

What it is: An email newsletter automation tool.

Why I love it: I love the fact that ConvertKit is extremely intuitive and easy to use. I’ve tried Mailchimp, BirdSend, and a handful of other email marketing tools—none of them were as simple as ConvertKit. I also love that its powerful automation features allow me to set up custom email drip campaigns that are tailored to individual segments of my audience, which increases engagement rates by allowing me to create highly personalized emails.

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Price: Free up to 300 subscribers (then starts at $9/month).


Exempel på Zapier zap-automatisering

What it is: An automation API.

Why I love it: What’s not to love about automation? I use Zapier to send me an email when someone fills out one of my Typeforms to inquire about my services, but you can do a lot with it. Check out its list of use-case examples to get ideas.

Price: Free up to 100 tasks/month (starts at $19.99/month for paid plans).

Last but not least, I have a suite of tools I use to create images, videos, screenshots, and more. 


Canva's instrumentpanel för att skapa anpassad grafik

What it is: A drag-and-drop image editor.

Why I love it: I use Canva to create featured images and social media share images for all of my blog posts. It’s incredibly easy and intuitive for a non-designer like myself to create high-quality graphics that look professionally made. It also has an AI photo editor to automate—or at least assist in—the process.

Price: Free ($12.99/month or $119.99/year for premium).


Redigering med Snagit's skärmdump

What it is: A screen capturing and editing tool.

Why I love it: I’ve used a lot of screen capture tools, and this one has been by far the best. We use it at Ahrefs for all of our screen captures to show you how to use our tools. I also use it in my blogs to add extra information when needed and in my standard operating procedures for freelancers.

Price: $62.99 (free trial available).


Exempel på vävstol

What it is: A screen recording tool.

Why I love it: It’s simply the easiest way to record your screen and share it with your team, blog readers, or whoever. I use it to record tutorials, how-tos, and other videos to help my employees learn SOPs and to show exactly how to do certain tasks in my YouTube videos.

Price: Free (unlimited video starts at $8/month).


What it is: An audio and video editor.

Why I love it: Descript is much more powerful than a simple audio or video editor—it has cutting-edge AI software that allows you to do things like “greenscreen” any background, remove all the “ums” and “uhs” from your audio, and easily rearrange clips. It even has an AI tool that can clone your voice in case you forget to say something. Pretty cool if you ask me.

Price: Free (paid plans start at $12/month).

Fotor AI Image Generator

What it is: An AI image generator. Duh.

Why I love it: It’s fun to create totally unique custom images for your blog posts based on text prompts using AI. While it’s not great yet, it’s come a long way and soon will be able to create photo-realistic images to use in your content. I also use it to occasionally give me fun things to share on Instagram.

Price: Free ($12.99/month or $119.99/year for premium).


Lastbilsbild på Unsplash

What it is: A free-to-use, high-quality stock image library.

Why I love it: I use Unsplash to find high-quality photos to use in the Canva graphics I create for my blog posts—such as featured images and photos to visually show what I’m discussing in the text. I used an image of a truck on my page about truck driver statistics, for example.

Price: Free.

Slutgiltiga tankar

Having the right tools for blogging can help you produce better content faster, get more out of your blog articles, and grow at an exponential rate.

The tools in this guide are the ones I’ve personally used and, in my opinion, are worth investing in (if you have the need for what they do).

Frågor eller kommentarer? Pinga mig på Twitter.


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Microsoft introducerar insikter för universella händelsespårningstaggar


Microsoft introducerar insikter för universella händelsespårningstaggar

Understanding how users engage with a website is essential for any business, especially when assessing the effectiveness of advertising efforts.

To assist advertisers with this, Microsoft introduced new insights for Universal Event Tracking (UET) tags designed to meet these business requirements more effectively and boost website traffic and conversions.

Scheduled for rolling activation starting on July 3, this feature will automatically be enabled for existing UET tags.

Notably, UET Insights incorporates enhanced data collection methods aimed at delivering valuable insights to users and honing the precision of ad targeting.

What Is A Microsoft UET Tag?

A Microsoft Advertising UET tag keeps track of the customer activities on your website after clicking on your ad. It embeds a single UET tag across your website, enabling Microsoft Advertising to gather pertinent data.

Such data collection empowers you to monitor conversion objectives and create specific remarketing lists to target audiences more effectively.

The UET enables tracking various conversion goals, including purchases, sign-ups, downloads, and more. The conversion goals can be configured based on the following criteria:

  • The count of visitors who visited a particular page or section on your website.
  • The instances when visitors have spent a specific length of time on your website.
  • The cases where visitors have browsed more than a particular number of pages on your website.
  • The tally of individuals who have clicked on and installed your mobile application.
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Along with these, several other custom goals and events can be set up and tracked.

What The New UET Insights Have To Offer

The newly introduced insights feature several advancements, aiming to provide a more in-depth understanding of website user interactions.

UET Insights come with a powerful built-in dashboard for website data, streamlining the understanding of user engagement. This feature allows businesses to fine-tune their webpages and optimize targeting for enhanced conversions.

Screenshot from Microsoft, May 2023

The dashboard showcases crucial data, such as:

  • The overall visits to your website and the number of visits each page has received.
  • A breakdown of sessions based on the country of origin and device type.
  • Data on quick backs, which refers to customers who spend only a few seconds on your website.
  • Information on the duration visitors spend on your website.

These insights include additional indicators like page latencies, encompassing speed and load times, interactions such as clicks and scrolls, specifics of purchase carts, details related to cart abandonment, browser-related signals, and JavaScript browser errors.

How UET Insights Helps Advertisers

The benefits of UET Insights should extend beyond providing a thorough comprehension of your website’s performance.

They should help advertisers enhance the effectiveness of ads through refined targeting, fraud detection, and minimizing conversion loss.

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All these factors contribute to a richer understanding of user behavior and website performance, leading to more efficient advertising strategies.

What Advertisers Need To Know

Activating UET Insights doesn’t require coding. Existing tags will be automatically updated on the backend, while any new tags created in the future will be pre-equipped with UET Insights.

Here are some other essential aspects to note:

  • UET Insights are designed in a way that ensures there’s no adverse effect on your site’s performance.
  • The collected data is processed and presented almost instantly on the UET dashboard.
  • There’s no data sampling involved, ensuring that the information you receive is complete and representative.
  • Advertisers maintain full control over UET Insights and can choose to turn them off if needed.

For a more in-depth understanding of this feature, it’s recommended to check out the help page provided by Microsoft.

If advertisers want to disable UET Insights for any reason, they have a couple of choices.

Before June 28, advertisers can choose to forgo the automatic upgrade by filling out the opt-out form. They’ll need to provide either the specific UET tag IDs they wish to exclude or the Manager Account ID if they plan to opt out of all UET tags associated with that Manager Account.

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Should advertisers decide to opt-out after UET Insights has been activated, they can do so conveniently through the UET Dashboard in the Microsoft Advertising platform.

Featured image: sdx15/Shutterstock


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