Ta kontakt med oss

NYHETER

Google FAQ Provides Core Web Vitals Insights via @martinibuster

Publicerad

Google published an FAQ that provides insights into how Core Web Vitals (CWV) works, what it doesn’t measure and the value for ranking purposes.

CWV Intended to Encourage a  Healthy Web Experience

Goal for Core Web Vitals is to have a shared metric for all sites in order to improve user experience across the web.

Q: Is Google recommending that all my pages hit these thresholds? What’s the benefit?

A: We recommend that websites use these three thresholds as a guidepost for optimal user experience across all pages.

Core Web Vitals thresholds are assessed at the per-page level, and you might find that some pages are above and others below these thresholds.

The immediate benefit will be a better experience for users that visit your site, but in the long-term we believe that working towards a shared set of user experience metrics and thresholds across all websites, will be critical in order to sustain a healthy web ecosystem.”

Advertisement

Continue Reading Below

AMP is a Fairly Reliable Way to Score Well

AMP is an acronym for Accelerated Mobile Pages. It’s an HTML framework for delivering to mobile devices web pages that are slimmed down, load fast and are attractive.

AMP was originally developed by Google but is open source. AMP can accommodate ecommerce sites as well as informational sites. There are for examples, apps for the Shopify ecommerce platform as well as plugins for WordPress sites that make it easy to add AMP functionality to a website.

Google will show preference to a website’s AMP version for the purposes of calculating Core Web Vitals score. So if a site is having a difficult time optimizing for core web vitals, using AMP is a fast and easy way to gain a high Core Web Vitals score.

Nevertheless, Google warned that there are factors like a slow server or un-optimized images that can still negatively impact the core web vitals score.

“Q: If I built AMP pages, do they meet the recommended thresholds?

A: There is a high likelihood that AMP pages will meet the thresholds. AMP is about delivering high quality, user-first experiences; its initial design goals are closely aligned with what Core Web Vitals measure today.

This means that sites built using AMP likely can easily meet Web Vitals thresholds.

Furthermore, AMP’s evergreen release enables site owners to get these performance improvements without having to change their codebase or invest in additional resources.

It is important to note that there are things outside of AMP’s control which can result in pages not meeting the thresholds, such as slow server response times and un-optimized images.”

Advertisement

Continue Reading Below

First Input Delay Does Not Consider Scrolling or Bounce/Abandon

First Input Delay (FID) is a metric that measures the time it takes from when a site visitor interacts with a site to when the browser responds to that interaction.

Once a site appears to be downloaded and interactive elements appear to be ready to be interacted with, a user should ideally be able to start clicking around without delay.

A bounce is when a visitor visits a site but then soon after abandons the page, presumably returning back to the search page.

The question is about bounced sessions but the answer incorporates scrolling as well.

Google answers that bounce and abandonment are not a part of the FID metric, presumably because there was no interaction.

“Q: Can sessions that don’t report FID be considered “bounced” sessions?
A: No, FID excludes scrolls, and there are legitimate sessions with no non-scroll input.

Bounce Rate and Abandonment Rate may be defined as part of your analytics suite of choice and are not considered in the design of CWV metric”

Core Web Vitals Impacts Ranking

This section reiterates and confirms that Core Web Vitals will become a ranking signal in 2021.

“Starting May 2021, Core Web vitals will be included in page experience signals together with existing search signals including mobile-friendliness, safe-browsing, HTTPS-security, and intrusive interstitial guidelines.”

Importance of Core Web Vitals Ranking Signal For Ranking

Ranking signals are said to have different weights. That’s a reflection that some ranking signals have more importance than other ranking signals.

So when it’s said that a ranking signal is weighted more than another ranking signal, that means that it’s more important.

This is an interesting section of the FAQ because it deals with how much weight the Core Web Vitals ranking signal has compared to other ranking signals.

Google appears to say that the Core Web Vitals ranking signal is weaker than other ranking signals that are directly related to satisfying a user query.

So it’s almost like there is a hierarchy of signals, with intent related signals given more importance than user experience signals.

Advertisement

Continue Reading Below

Here’s how Google explains it:

“Q: How does Google determine which pages are affected by the assessment of Page Experience and usage as a ranking signal?
A: Page experience is just one of many signals that are used to rank pages. Keep in mind that intent of the search query is still a very strong signal, so a page with a subpar page experience may still rank highly if it has great, relevant content.

Q: What can site owners expect to happen to their traffic if they don’t hit Core Web Vitals performance metrics?
A: It’s difficult to make any kind of general prediction. We may have more to share in the future when we formally announce the changes are coming into effect. Keep in mind that the content itself and its match to the kind of information a user is seeking remains a very strong signal as well.”

Field Data in Search Console Core Web Vitals Reporting

This next section explains possible discrepancies between what a publisher experiences in terms of download speed and what users on different devices and Internet connections might experience.

Advertisement

Continue Reading Below

That’s why Google Search Console may report that a site scores low on Core Web Vitals despite the site being perceived as fast by the publisher.

More importantly, the Core Web Vitals metric is concerned with more than just speed.

Furthermore, the Search Console report is based on real-world data whereas Lighthouse data is based on simulated users on simulated devices and simulated internet connections.

Real-world data is called Filed Data while the testing based on simulations is called Lab Data.

“Q: My page is fast. Why do I see warnings on the Search Console Core Web Vitals report?
A: Different devices, network connections, geography and other factors may contribute to how a page loads and is experienced by a particular user. While some users, in certain conditions, can observe a good experience, this may not be indicative of other user’s experience.

Core Web Vitals look at the full body of user visits and its thresholds are assessed at the 75th percentile across the body of users. The SC CWV report helps report on this data.

…remember that Core Web Vitals is looking at more than speed. For instance, Cumulative Layout Shift describes users annoyances like content moving around…

Q: When I look at Lighthouse, I see no errors. Why do I see errors on the Search Console report?

A: The Search Console Core Web Vitals report shows how your pages are performing based on real world usage data from the CrUX report (sometimes called “field data”). Lighthouse, on the other hand, shows data based on what is called “lab data”. Lab data is useful for debugging performance issues while developing a website, as it is collected in a controlled environment. However, it may not capture real-world bottlenecks. “

Advertisement

Continue Reading Below

Google published a Frequently Asked Questions section about Core Web Vitals that answers many questions. While the above questions were the ones I thought were particularly interesting, do take a moment to review the rest of the FAQ as there is much more information there.”

Citation:

Core Web Vitals & Page Experience FAQs

Searchenginejournal.com

NYHETER

OpenAI introducerar ChatGPT Plus med månatlig prenumeration på $20

Publicerad

Open AI - Chat GPT

OpenAI, the leading artificial intelligence research laboratory, has launched a new product – ChatGPT Plus. The new product is an advanced version of its previous language model, ChatGPT, and is available for a monthly subscription of $20. The company aims to provide a more sophisticated and efficient conversational AI tool to its users through this new product.

ChatGPT Plus is a state-of-the-art language model that uses advanced deep learning algorithms to generate human-like responses to text inputs. The model has been trained on a massive corpus of text data, allowing it to generate coherent and contextually relevant responses. The model is designed to handle a wide range of conversational topics and can be integrated into various applications, such as chatbots, customer support systems, and virtual assistants.

One of the main advantages of ChatGPT Plus over its predecessor, ChatGPT, is its ability to generate responses in a more human-like manner. The model has been fine-tuned to incorporate more advanced language processing techniques, which enable it to better understand the context and tone of a conversation. This makes it possible for the model to generate more nuanced and appropriate responses, which can greatly improve the user experience.

In addition to its advanced language processing capabilities, ChatGPT Plus also offers improved performance in terms of response generation speed and efficiency. The model has been optimized to run on faster hardware and has been fine-tuned to generate responses more quickly. This makes it possible for the model to handle a larger volume of requests, making it an ideal solution for businesses with high traffic websites or customer support centers.

The monthly subscription fee of $20 for ChatGPT Plus makes it an affordable solution for businesses of all sizes. The company has designed the pricing model in such a way that it is accessible to businesses of all sizes, regardless of their budget. This makes it possible for small businesses to take advantage of advanced conversational AI technology, which can greatly improve their customer engagement and support.

OpenAI has also made it easy to integrate ChatGPT Plus into various applications. The company has provided a comprehensive API that allows developers to easily integrate the model into their applications. The API supports a wide range of programming languages, making it possible for developers to use the technology regardless of their preferred programming language. This makes it possible for businesses to quickly and easily incorporate conversational AI into their operations.

In conclusion, OpenAI’s launch of ChatGPT Plus is a significant development in the field of conversational AI. The new product offers advanced language processing capabilities and improved performance, making it an ideal solution for businesses of all sizes. The affordable pricing model and easy integration make it accessible to businesses of all sizes, and the advanced language processing capabilities make it possible for businesses to improve their customer engagement and support. OpenAI’s ChatGPT Plus is set to revolutionize the conversational AI industry and bring advanced technology within the reach of businesses of all sizes.

Visit OpenAI.com to read more and to get the latest news about ChatGPT.

Fortsätt läsa

NYHETER

Vad kan ChatGPT göra?

Publicerad

ChatGPT Explained

ChatGPT is a large language model developed by OpenAI that is trained on a massive amount of text data. It is capable of generating human-like text and has been used in a variety of applications, such as chatbots, language translation, and text summarization.

One of the key features of ChatGPT is its ability to generate text that is similar to human writing. This is achieved through the use of a transformer architecture, which allows the model to understand the context and relationships between words in a sentence. The transformer architecture is a type of neural network that is designed to process sequential data, such as natural language.

Another important aspect of ChatGPT is its ability to generate text that is contextually relevant. This means that the model is able to understand the context of a conversation and generate responses that are appropriate to the conversation. This is accomplished by the use of a technique called “masked language modeling,” which allows the model to predict the next word in a sentence based on the context of the previous words.

One of the most popular applications of ChatGPT is in the creation of chatbots. Chatbots are computer programs that simulate human conversation and can be used in customer service, sales, and other applications. ChatGPT is particularly well-suited for this task because of its ability to generate human-like text and understand context.

Another application of ChatGPT is language translation. By training the model on a large amount of text data in multiple languages, it can be used to translate text from one language to another. The model is able to understand the meaning of the text and generate a translation that is grammatically correct and semantically equivalent.

In addition to chatbots and language translation, ChatGPT can also be used for text summarization. This is the process of taking a large amount of text and condensing it into a shorter, more concise version. ChatGPT is able to understand the main ideas of the text and generate a summary that captures the most important information.

Despite its many capabilities and applications, ChatGPT is not without its limitations. One of the main challenges with using language models like ChatGPT is the risk of generating text that is biased or offensive. This can occur when the model is trained on text data that contains biases or stereotypes. To address this, OpenAI has implemented a number of techniques to reduce bias in the training data and in the model itself.

In conclusion, ChatGPT is a powerful language model that is capable of generating human-like text and understanding context. It has a wide range of applications, including chatbots, language translation, and text summarization. While there are limitations to its use, ongoing research and development is aimed at improving the model’s performance and reducing the risk of bias.

** The above article has been written 100% by ChatGPT. This is an example of what can be done with AI. This was done to show the advanced text that can be written by an automated AI.

Fortsätt läsa

NYHETER

Google December Produktrecensioner Uppdatering påverkar mer än engelska webbplatser? via @sejournal, @martinibuster

Publicerad

Google’s Product Reviews update was announced to be rolling out to the English language. No mention was made as to if or when it would roll out to other languages. Mueller answered a question as to whether it is rolling out to other languages.

Google December 2021 Product Reviews Update

On December 1, 2021, Google announced on Twitter that a Product Review update would be rolling out that would focus on English language web pages.

The focus of the update was for improving the quality of reviews shown in Google search, specifically targeting review sites.

A Googler tweeted a description of the kinds of sites that would be targeted for demotion in the search rankings:

“Mainly relevant to sites that post articles reviewing products.

Think of sites like “best TVs under $200″.com.

Goal is to improve the quality and usefulness of reviews we show users.”

Advertisement

Continue Reading Below

Google also published a blog post with more guidance on the product review update that introduced two new best practices that Google’s algorithm would be looking for.

The first best practice was a requirement of evidence that a product was actually handled and reviewed.

The second best practice was to provide links to more than one place that a user could purchase the product.

The Twitter announcement stated that it was rolling out to English language websites. The blog post did not mention what languages it was rolling out to nor did the blog post specify that the product review update was limited to the English language.

Google’s Mueller Thinking About Product Reviews Update

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Screenshot of Google's John Mueller trying to recall if December Product Review Update affects more than the English language

Product Review Update Targets More Languages?

The person asking the question was rightly under the impression that the product review update only affected English language search results.

Advertisement

Continue Reading Below

But he asserted that he was seeing search volatility in the German language that appears to be related to Google’s December 2021 Product Review Update.

This is his question:

“I was seeing some movements in German search as well.

So I was wondering if there could also be an effect on websites in other languages by this product reviews update… because we had lots of movement and volatility in the last weeks.

…My question is, is it possible that the product reviews update affects other sites as well?”

John Mueller answered:

“I don’t know… like other languages?

My assumption was this was global and and across all languages.

But I don’t know what we announced in the blog post specifically.

But usually we try to push the engineering team to make a decision on that so that we can document it properly in the blog post.

I don’t know if that happened with the product reviews update. I don’t recall the complete blog post.

But it’s… from my point of view it seems like something that we could be doing in multiple languages and wouldn’t be tied to English.

And even if it were English initially, it feels like something that is relevant across the board, and we should try to find ways to roll that out to other languages over time as well.

So I’m not particularly surprised that you see changes in Germany.

But I also don’t know what we actually announced with regards to the locations and languages that are involved.”

Does Product Reviews Update Affect More Languages?

While the tweeted announcement specified that the product reviews update was limited to the English language the official blog post did not mention any such limitations.

Google’s John Mueller offered his opinion that the product reviews update is something that Google could do in multiple languages.

One must wonder if the tweet was meant to communicate that the update was rolling out first in English and subsequently to other languages.

It’s unclear if the product reviews update was rolled out globally to more languages. Hopefully Google will clarify this soon.

Citations

Google Blog Post About Product Reviews Update

Product reviews update and your site

Google’s New Product Reviews Guidelines

Write high quality product reviews

John Mueller Discusses If Product Reviews Update Is Global

Watch Mueller answer the question at the 14:00 Minute Mark

[embedded content]Searchenginejournal.com

Fortsätt läsa

Trendigt

sv_SESvenska