Google is growing its YouTube presence with another video series – this time it’s geared toward beginners, rather than experienced SEOs.
Perhaps Google thinks an animated series is more accessible for beginners? Either way, the visuals are reasonably appealing.
Google describes the series as:
“… a new fully animated series for anyone who is interested in learning the basics of creating an online presence and the right Google Search tools to help customers find their website.”
New videos will be released every two weeks and will touch on topics such as:
- How Google Search works
- Frequently asked questions about search and discoverability
- How to change what’s showing up in snippets in Google Search
- How to correct inaccurate information about a business
- How to set goals for a website
- Tips for hiring a web developer
- Tips for hiring an SEO-specialist
- Top 5 things to consider for a website
- And more
Although it’s titled “Search for Beginners,” Google says the level of information covered will range from beginner to advanced.
New episodes will be released every two weeks and can be watched in any order, so you’ll only need to tune in to the episodes that interest you.
Or, better yet, stay tuned for SEJ’s recaps! I’ll be sure to cover anything that ends up being particularly noteworthy.
Google ska betala $391,5 miljoner för uppgörelse över platsspårning, säger statliga AG:er
Google has agreed to pay a $391.5 million settlement to 40 states to resolve accusations that it tracked people’s locations in violation of state laws, including snooping on consumers’ whereabouts even after they told the tech behemoth to bug off.
Louisiana Attorney General Jeff Landry said it is time for Big Tech to recognize state laws that limit data collection efforts.
“I have been ringing the alarm bell on big tech for years, and this is why,” Mr. Landry, a Republican, said in a statement Monday. “Citizens must be able to make informed decisions about what information they release to big tech.”
The attorneys general said the investigation resulted in the largest-ever multistate privacy settlement. Connecticut Attorney General William Tong, a Democrat, said Google’s penalty is a “historic win for consumers.”
“Location data is among the most sensitive and valuable personal information Google collects, and there are so many reasons why a consumer may opt out of tracking,” Mr. Tong said. “Our investigation found that Google continued to collect this personal information even after consumers told them not to. That is an unacceptable invasion of consumer privacy, and a violation of state law.”
Location tracking can help tech companies sell digital ads to marketers looking to connect with consumers within their vicinity. It’s another tool in a data-gathering toolkit that generates more than $200 billion in annual ad revenue for Google, accounting for most of the profits pouring into the coffers of its corporate parent, Alphabet, which has a market value of $1.2 trillion.
The settlement is part of a series of legal challenges to Big Tech in the U.S. and around the world, which include consumer protection and antitrust lawsuits.
Though Google, based in Mountain View, California, said it fixed the problems several years ago, the company’s critics remained skeptical. State attorneys general who also have tussled with Google have questioned whether the tech company will follow through on its commitments.
The states aren’t dialing back their scrutiny of Google’s empire.
Last month, Texas Attorney General Ken Paxton said he was filing a lawsuit over reports that Google unlawfully collected millions of Texans’ biometric data such as “voiceprints and records of face geometry.”
The states began investigating Google’s location tracking after The Associated Press reported in 2018 that Android devices and iPhones were storing location data despite the activation of privacy settings intended to prevent the company from following along.
Arizona Attorney General Mark Brnovich went after the company in May 2020. The state’s lawsuit charged that the company had defrauded its users by misleading them into believing they could keep their whereabouts private by turning off location tracking in the settings of their software.
Arizona settled its case with Google for $85 million last month. By then, attorneys general in several other states and the District of Columbia had pounced with their own lawsuits seeking to hold Google accountable.
Along with the hefty penalty, the state attorneys general said, Google must not hide key information about location tracking, must give users detailed information about the types of location tracking information Google collects, and must show additional information to people when users turn location-related account settings to “off.”
States will receive differing sums from the settlement. Mr. Landry’s office said Louisiana would receive more than $12.7 million, and Mr. Tong’s office said Connecticut would collect more than $6.5 million.
The financial penalty will not cripple Google’s business. The company raked in $69 billion in revenue for the third quarter of 2022, according to reports, yielding about $13.9 billion in profit.
Google downplayed its location-tracking tools Monday and said it changed the products at issue long ago.
“Consistent with improvements we’ve made in recent years, we have settled this investigation which was based on outdated product policies that we changed years ago,” Google spokesman Jose Castaneda said in a statement.
Google product managers Marlo McGriff and David Monsees defended their company’s Search and Maps products’ usage of location information.
“Location information lets us offer you a more helpful experience when you use our products,” the two men wrote on Google’s blog. “From Google Maps’ driving directions that show you how to avoid traffic to Google Search surfacing local restaurants and letting you know how busy they are, location information helps connect experiences across Google to what’s most relevant and useful.”
The blog post touted transparency tools and auto-delete controls that Google has developed in recent years and said the private browsing Incognito mode prevents Google Maps from saving an account’s search history.
Mr. McGriff and Mr. Monsees said Google would make changes to its products as part of the settlement. The changes include simplifying the process for deleting location data, updating the method to set up an account and revamping information hubs.
“We’ll provide a new control that allows users to easily turn off their Location History and Web & App Activity settings and delete their past data in one simple flow,” Mr. McGriff and Mr. Monsees wrote. “We’ll also continue deleting Location History data for users who have not recently contributed new Location History data to their account.”
• This article is based in part on wire service reports.
Google Thanksgiving Volatility, Links, Content & More SEO & 19 Years Covering Search
Meta lanserar två nya konstprojekt för att lyfta fram Metaversens kreativa möjligheter
Är IP-adress en Google-rankningsfaktor?
Google AdSense nya sidosäcksannonser
5 grundläggande projektledning som du behöver veta
Monster Hunter Rise Ascends till nya höjder på Xbox
Googles testkartgränssnitt inom sökresultatutdrag
7 sätt att förbättra lokal SEO och attrahera nya företag
Parler meddelar att det har avslutat sitt förvärvsavtal med Kanye West
Stoppa Writer's Block, Imposter Syndrome och andra rädslor för innehåll
B2C-marknadsföring: En guide för marknadsförare
Veckans erbjudanden med guld- och spotlight-rea, plus Xbox Black Friday-rea
Tillkännage nyckelordsforskningscertifieringen: Skapa en personlig sökordsstrategi
Marketos oktobersläpp: En chefsguide
Vampire Survivors tillgängliga idag med Xbox Game Pass för Xbox Series X|S och Xbox One
Identifiera en effektiv B2B-målmarknad för annonser
Hjälpa affiliates att skapa tillfredsställande innehåll i långa format
För- och nackdelar med ditt varumärke genom att använda affiliate-länkar
Twitters bortgång skulle kosta marknadsförare en viktig och användbar kanal
Xbox delar Community Safety Approach i Transparency Report
SEO4 dagar sedan
En enkel (men komplett) SEO-handledning för nybörjare i 7 steg
SEO6 dagar sedan
En omfattande guide till marknadsföringsattributionsmodeller
SEO7 dagar sedan
Är domännamn en Google-rankningsfaktor?
SOCIAL7 dagar sedan
Twitter lanserar nya alternativ för annonsinriktning, inklusive avancerad webbplatskonverteringsoptimering